Great Events

The Demand Gen Playbook for Event Leaders

22 Apr 2026

Contributed by Lukas

People know that events work, but how do you prove it?In this episode, Rachel Andrews and Megan Martin, founder of M Squared Dynamics, discuss the str...

How to Build Trust in B2B with Video and AI

08 Apr 2026

Contributed by Lukas

In an AI-dominated digital world, earning audience trust is hard. But that also means it’s more important than ever.In this episode, Kelly Chen...

The Secret Sauce of Events That Build Brand and Drive Pipeline

25 Mar 2026

Contributed by Lukas

Great events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-ter...

Cycle Literacy: The Leadership Advantage No One Talks About

11 Mar 2026

Contributed by Lukas

What on earth does the menstrual cycle have to do with leadership? Everything, if you care about performance, burnout, and team dynamics.In this episo...

The SEO vs GEO Playbook: How to Optimize Event Content for AI

25 Feb 2026

Contributed by Lukas

SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink ...

What Modern Attendees Expect: Data, Design, and the Future of Events

11 Feb 2026

Contributed by Lukas

Many events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events s...

Part 2: 4 Event Trends You Can't Ignore in 2026

28 Jan 2026

Contributed by Lukas

Some things never change in the events industry. But as we look ahead to 2026, we’re seeing shifts that can’t be ignored.In this episode, hosts Al...

Part 1: 5 Event Trends You Can't Ignore in 2026

14 Jan 2026

Contributed by Lukas

As we kick off the new year, the events industry is buzzing with exciting new trends that will redefine how we plan experiences.In this episode, hosts...

5 Lessons from 2025 to Carry You Through 2026

31 Dec 2025

Contributed by Lukas

2025 was a big year for events. Elections reshaped the global landscape. AI became more disruptive and unavoidable. And teams were stretched thinner t...

Event Strategy That Actually Drives Business Impact

23 Dec 2025

Contributed by Lukas

Events bring your brand to life like no other medium can. But creating an unforgettable experience requires a perfect blend of creativity and technolo...

Face-to-Face in an AI World: CAIS on Event-Led Growth

10 Dec 2025

Contributed by Lukas

All it takes is one great event to prove the value — and before you know it, it’s evolved into a full event ecosystem.At Cvent CONNECT 2025, guest...

The 5 Stages of Event-Led Growth: Your Roadmap to Real ROI

26 Nov 2025

Contributed by Lukas

When done right, event-led growth can deliver up to 7x ROI. But most teams are stuck running ad hoc, one-off events without a clear path to get there....

What AI Can’t Replace: Real Human Connection at Events

12 Nov 2025

Contributed by Lukas

Think about the energy at a concert, the excitement of a live sports match, or the buzz at a festival. There’s something magnetic about in-person ev...

What’s Missing from Your Event Playbook? Jay Schwedelson Has the Answer

29 Oct 2025

Contributed by Lukas

The problem with event marketing? It’s gotten too predictable. Jay Schwedelson, founder of SubjectLine.com and GURU Media Hub, says the only way to ...

Why B2B Events Fail Without Sales and Marketing Alignment

15 Oct 2025

Contributed by Lukas

When sales, marketing, and events operate in silos, leads fall through the cracks and event ROI takes a hit.At Cvent CONNECT 2025, Matt Heinz an...

Yes, More AI Talk… But This Could Transform Your Next Event

01 Oct 2025

Contributed by Lukas

AI is everywhere these days, and it’s hard to ignore the buzz. But beyond the hype, there’s real value in how it’s reshaping event planning.At C...

Lessons From Leading Global Events in Tech with Amanda Young

17 Sep 2025

Contributed by Lukas

Are your events earning the spotlight, or are they getting budget cuts from the C-suite?At Cvent CONNECT 2025, Matt Heinz sits down with Amanda Young,...

B2B Brand Experiences Don’t Have to Be Boring

03 Sep 2025

Contributed by Lukas

B2B marketing doesn’t have to be predictable and boring. When we put people first, brand experiences can be as creative, authentic, and engaging as ...

Post-Event Follow-up That Actually Works and Closes Deals

20 Aug 2025

Contributed by Lukas

Planning and executing successful events is only half the battle. But to truly maximize the impact, follow-up is just as important. At Cv...

Moments as a Metric: Rethinking Event Success

06 Aug 2025

Contributed by Lukas

Metrics are essential for understanding the success of your events, but there are certain things that data just can’t capture, like the magic moment...

How to Build a Year’s Worth of Content from a 3-Day Event

23 Jul 2025

Contributed by Lukas

Planning content for your event is a given. But are you also planning how you’ll use it after the event ends?At Cvent CONNECT 2025, guest host Matt ...

Event Metrics That Matter: From Sales Alignment to Attribution

09 Jul 2025

Contributed by Lukas

Data always speaks—never underestimate its power to prove the impact of your events. At Cvent CONNECT 2025, guest host John Hunter sat down wit...

5 Things Still Broken in Events, According to 50 Industry Leaders

25 Jun 2025

Contributed by Lukas

Inconsistent data, limited executive buy-in, and cross-team misalignment are common challenges in the events industry. But at the latest Cvent CONNECT...

CEO Chris Carver’s Guide to Smarter Event Content Management

04 Jun 2025

Contributed by Lukas

Marketers spend months planning an unforgettable experience. And yet, it often feels like all that effort leads to just one day. But with the right ap...

Hot Take: What’s New and Trending in the World of Accessibility

28 May 2025

Contributed by Lukas

Are your events truly built for everyone?In this episode, Felicia Asiedu is joined by Julia Santiago, Managing Director at the CSUN Center on Disabili...

Understanding the Current State of the Events Industry with Julie Haddix and Jaimi Welch

14 May 2025

Contributed by Lukas

The world is in a constant state of change, and it’s making event professionals rethink everything. How is this uncertainty influencing the future o...

Splash’s Event-Led Growth Strategy: Balancing Repeatable Success with Fresh Ideas

30 Apr 2025

Contributed by Lukas

Small, medium, and large events each have their own purpose and strategy. They all bring something different to the table.In part two of our event-led...

Revenue, Retention, and Results: The Power of Event-Led Growth with Splash's Camille Arnold

16 Apr 2025

Contributed by Lukas

Just because you’re hosting events doesn’t mean you’re practicing event-led growth.In part one of our event-led growth (ELG) series, Camille Arn...

Leading With Purpose: How Events Drive Business Forward with Stacey Fontenot, SVP of Marketing at Cvent

02 Apr 2025

Contributed by Lukas

No matter how advanced technology gets, face-to-face events hold a unique space in building trust, community, and connection. In this episode, Fe...

Data, AI & Event Tech: The Role Every Team Needs In a Shifting Era of Event Management

19 Mar 2025

Contributed by Lukas

Event tech is more powerful than ever, but keeping up with constant changes is a job in itself. Enter the event technologist—the expert who ensures ...

Supporting Women in Exhibitions - An Opportunity for Network Growth

05 Mar 2025

Contributed by Lukas

Women play a powerful role in the exhibitions industry, yet leadership positions have long been dominated by men. So the real question is, how can mor...

Why Associations Need an Integrated Event Tech Stack

19 Feb 2025

Contributed by Lukas

Every event registration gives associations fresh, accurate member data—but are they using it to its full potential? Beyond tracking attendance...

Creating Events That Feel Personal and Relevant with the Help of AI

05 Feb 2025

Contributed by Lukas

The best events are those that feel curated, relevant, and valuable. People are eager to spend their time wisely, and that means delivering experience...

Part 2: The Hottest Trends Shaping Events in 2025

22 Jan 2025

Contributed by Lukas

Ready to wrap up the top trends reshaping the world of marketing and events in 2025?In part 2 of our series, hosts Alyssa Peltier, Rachel Andrews, and...

Part 1: The Hottest Trends Shaping Events in 2025

08 Jan 2025

Contributed by Lukas

2025 is on the horizon, bringing trends that will transform your event strategy.And you can unlock these trends shaping events and marketing in 2025 w...

From Classroom to Career: Event Education That Works with Carrie Davenport and Candace Fitch

23 Dec 2024

Contributed by Lukas

The event industry is vast, dynamic, and often misunderstood—but it’s time to change that narrative.In this episode, Alyssa Peltier and Rachel And...

Crafting Citywide Experiences with Michelle Moon from Visit San Antonio

11 Dec 2024

Contributed by Lukas

Planning events that leave a lasting impression is not only about logistics; it’s about creating experiences that connect, inspire, and celebrate a ...

Personalized Gifting Trends for 2025 with Tom Romine (Part 2)

04 Dec 2024

Contributed by Lukas

Corporate gifting is no longer just about giving—it’s about creating moments that matter. In this episode, Alyssa Peltier welcomes back Tom R...

REPLAY: How Corporate Gifts Can Strengthen Relationships with Tom Romine

20 Nov 2024

Contributed by Lukas

Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experi...

Minisode: Alyssa Peltier on Cutting Through Digital Noise with Event Marketing

13 Nov 2024

Contributed by Lukas

Ready to elevate your event marketing game?Alyssa Peltier’s got you. In this week’s episode, Alyssa takes the mic and answers listeners' burn...

Cvent x Splash: Raising the Bar for Event-Led Growth

06 Nov 2024

Contributed by Lukas

The future of event marketing just took a giant leap forward.With Cvent’s acquisition of Splash, the possibilities for event-led growth and data-dri...

Lessons from 6sense on Scaling User Conferences

30 Oct 2024

Contributed by Lukas

What’s the secret to creating memorable user conferences? Alyssa Peltier sits down with Bethany Murphy, Senior Director of Events at 6sense, to reve...

Career Stories: How Rachel Andrews Found Her Passion in Event Management

23 Oct 2024

Contributed by Lukas

Like many of us, at the beginning of Rachel Andrews’s career, she lived by the mantra “fake it till you make it.” She learned on the job an...

Career Stories: Felicia Asiedu on the Power of 'Yes' in Overcoming Fear

16 Oct 2024

Contributed by Lukas

Imposter syndrome + career growth = a challenging combo. Ever felt it?You're not alone. In our latest podcast episode of Great Events, we dive de...

The Gen Z Experience: Inclusive Leadership and Event Design

09 Oct 2024

Contributed by Lukas

The countdown to understanding Gen Z in the workplace has officially begun.And in terms of engaging this dynamic generation, the future is full of pot...

Career Stories: Alyssa Peltier on Blending Creativity, Curiosity and Customer Focus in Events

02 Oct 2024

Contributed by Lukas

Curious to hear how an event marketing pro built her career from the ground up?This week on #GreatEvents, the tables turn as host Alyssa Peltier takes...

Host Takeover: Balancing Execution, Data Prioritization and Innovation

25 Sep 2024

Contributed by Lukas

Wondering how data is reshaping event strategy and where this industry is headed?This week on #GreatEvents, hosts Alyssa Peltier, Rachel Andrews, and ...

How Corporate Gifts Can Strengthen Relationships with Tom Romine

18 Sep 2024

Contributed by Lukas

Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experi...

The Intersection of Video, AI, and Creative Innovation in Events with Steven Cotroneo and Mark Maguire

11 Sep 2024

Contributed by Lukas

The power of video content in event success is undeniable, yet crafting the perfect visual experience requires more than just creativity.In this episo...

Maximizing Event Experiences & Activations Through Strategic Event Builds with Matt Kalb

04 Sep 2024

Contributed by Lukas

The role of contractors in event success is often overlooked, yet their impact is immense.In this episode, Rachel Andrews sits down with Matt Kalb, VP...

Proven Techniques for Safer Events with Venus Piñeyro and Raf de Kimpe

28 Aug 2024

Contributed by Lukas

The importance of safety, diversity, and inclusion in events is undeniable. And in this episode, we’re discussing what creates safe and inclusi...

Learning From Your Digital Analytics Team with Jared Ruppert

21 Aug 2024

Contributed by Lukas

We’ve all been there: planning an event down to the smallest detail, confident that everything is on track, only to realize we’re missing a clear ...

Non-Alcoholic Options for an Inclusive Event Experience with Marcos Salazar

14 Aug 2024

Contributed by Lukas

We’ve all been there: planning the perfect event, ensuring every detail aligns seamlessly, yet somehow overlooking the simple yet impactful aspect o...

Cracking the Code on Smart Web Design with Dara Burg and Andres Perez

07 Aug 2024

Contributed by Lukas

Web design = user experience.And who doesn’t want a seamless user experience?Joining us this week are Andres Perez, Senior UX Web Designer at Cvent,...

Event KPIs: Real Tips for Real Results with Carisa Bartelt

31 Jul 2024

Contributed by Lukas

Data matters more than ever, and understanding the true potential of KPIs is crucial. This week, we welcome back Carisa Bartelt, Industry Marketi...

Planning with Intelligence: Your Checklist for Creating Events with AI

24 Jul 2024

Contributed by Lukas

How would your events improve if you could multiply your time and talent? Join us this week with Brooke Gracey, Marketing Director of Demand Gene...

Turning a Two-Day Event into Eight Months of Content with Mark Huber

17 Jul 2024

Contributed by Lukas

Ever wondered how to turn a two-day event into eight months of engaging, evergreen content? With the events season in full swing, it's a perfect ...

REPLAY: How To Repurpose Your Event Content Like a Pro

10 Jul 2024

Contributed by Lukas

Content doesn't have to go to waste. Rather, its shelf life and value can increase over time.In this episode replay of Great Events, join host Fe...

The Secret to Successful Partnerships with Andrew Perrott and Anita Howard

26 Jun 2024

Contributed by Lukas

We all know that great events don’t just happen overnight. They require collaboration, creativity, and, most importantly, strong partnerships.I...

Inside Cvent CONNECT: Top Tips & Challenges for Hosting Event Industry Conferences

19 Jun 2024

Contributed by Lukas

Planning an event, particularly on the scale of a citywide conference like Cvent CONNECT, involves many complex and often overlapping tasks. Some...

Exploring Meeting & Event Industry Trends from Cvent's PULSE Survey

12 Jun 2024

Contributed by Lukas

Have you ever wondered how to cut costs without compromising the wow factor in events? That’s where leveraging local resources can be a game-changer...

Quick Hits for Excelling at Trade Shows You Attend

05 Jun 2024

Contributed by Lukas

Are you getting the most out of trade shows?We talk a lot about the events that we, as planners, host ourselves. But with the right preparation and to...

Revolutionizing Event Design and Inclusivity with Google's Megan Henshall

29 May 2024

Contributed by Lukas

Is it true that the louder, brighter, and flashier the event, the greater it will be?In this episode of Great Events, host Alyssa Peltier is joined by...

Mastering Event Planning in Higher Education for a Holistic Student Experience

22 May 2024

Contributed by Lukas

Ever wondered how your most memorable student events were made?Well, in this episode of Great Events, host Rachel Andrews and Stacey Sheppard are join...

Widening the Welcome: Stephen Cutchins on Elevating Event Accessibility

15 May 2024

Contributed by Lukas

Are your events and content truly accessible for all who’d like to participate?In honor of tomorrow’s Global Accessibility Awareness Day, we’re ...

From Orientation to Alumni Events: Event Strategies Across The Student Lifecycle

08 May 2024

Contributed by Lukas

You may think university events are just a small, normal piece of a university's student life and marketing plan. But what if we told you that it...

Pro Tips for Winning Over Your Sales Team

01 May 2024

Contributed by Lukas

What does a successful event really boil down to? Effective planning and preparation. Join Paulina Giusti and Robin Clark, Senior Manager of Trad...

Stepping Up Sustainability: Tactics for a Greener Event Landscape

24 Apr 2024

Contributed by Lukas

Have you made a habit of prioritizing sustainability? In the events industry, it’s much-discussed, but action is key. As Great Events host Alys...

How To Repurpose Your Event Content Like a Pro

17 Apr 2024

Contributed by Lukas

Content doesn't have to go to waste. Rather, its shelf life and value can increase over time.In this episode of Great Events, join host Felicia A...

Why Group Travel is so Much More Than Just Advocacy

10 Apr 2024

Contributed by Lukas

Why does Group Travel matter so much? In a world full of Zoom and digital dial-ins, what makes in-person connection so essential? Well, i...

Growing and Scaling Your Sales Kickoff Strategy with Morningstar

03 Apr 2024

Contributed by Lukas

What are you doing to improve the effectiveness of your SKO event planning?In this episode of Great Events, join host Alyssa Peltier as she dives into...

From Event Professional to CMO: PCMA’s Traci DePuy’s Career Journey

27 Mar 2024

Contributed by Lukas

It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience.This is a philosophy that @Traci DePuy, ...

How Allyship is Elevating Women in the Events Industry with Cat Kevern

20 Mar 2024

Contributed by Lukas

A rising tide lifts all boats. That’s the perspective Cat Kevern, Director of Electric Cat Productions and Chair of NOWIE (The Network of Women...

How Event Professionals are Making Waves Early on in Their Careers

13 Mar 2024

Contributed by Lukas

Building personal connections in the workplace is the best way to boost collaboration and productivity.Especially for those in mid-management looking ...

Championing Women and Building Confidence Through Experience: A Great Events & Dare to Interrupt Podcast Mashup

06 Mar 2024

Contributed by Lukas

Ever feel like an imposter? You’re not alone. Imposter syndrome can affect anyone anytime, especially women in leadership roles. In this e...

How Events Influence our Culture & Community

28 Feb 2024

Contributed by Lukas

Celebrating Black culture in events goes beyond remembering historical struggles–It’s about shining light on successes, uplifting talents, and emb...

How Event Tech and Human Connection are the Building Blocks of Great Engagement

21 Feb 2024

Contributed by Lukas

Engagement is about connection. And building connections is key to creating positive and memorable experiences for your audience.In this episode,...

Welcoming 2024 with The 12 Hottest Event Trends

13 Dec 2023

Contributed by Lukas

The countdown to 2024 has officially begun. And in terms of trends in the events industry, the future is looking bright. Things like staffing level...

Discover the Fastest Growing City of Events with Marc Anderson

06 Dec 2023

Contributed by Lukas

“No matter who you love, what the color of your skin is, what your religion is, or where you are from in the world, you're welcome here in San Anton...

Personal Branding: Transforming Event Participants into Community Advocates

29 Nov 2023

Contributed by Lukas

HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, K...

How We’re Overcoming the Challenges in the Meetings and Events Industry

21 Nov 2023

Contributed by Lukas

Let’s face it… the meetings and events industry is changing daily and can get busy. And through the busyness, hurdles arise. In this episode, host...

Crafting Compelling Social Media Content for Events (with Clark Campbell)

15 Nov 2023

Contributed by Lukas

Engagement. A word that’s thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, y...

ABM & Events: Driving ROI and Maximizing Event Success

08 Nov 2023

Contributed by Lukas

ABM has become a buzzy word in the marketing world. But what exactly does it mean? In this episode, EJ Oelling (https://www.linkedin.com/in/ej-oellin...

Uncorking the Secrets of Wine Tasting Events with Anthony Giglio

01 Nov 2023

Contributed by Lukas

Ever think we’d do a live wine tasting on the podcast? Neither did we. Grab your choice of wine, and let’s get the party started. In this episod...

Rethinking Your Martech Strategy and Avoiding the Frankenstack Trap

25 Oct 2023

Contributed by Lukas

With over 11,000 Martech solutions available in 2023, filtering through the noise and implementing the right technologies becomes crucial. In this epi...

Event ROI: Brad Gillespie’s Strategies for Impact, Challenges & Persuasive Narratives

18 Oct 2023

Contributed by Lukas

Understanding and demonstrating ROI holds greater significance than ever in light of the industry's resource constraints and staffing concerns. One ke...

Keynote Sourcing: Unlocking the Secrets to a Successful Speaker

11 Oct 2023

Contributed by Lukas

A great keynote can be a strong tool to ensure attendees leave your event with a memorable experience. You want your speaker to be someone your audien...

How AV Can Make or Break Your Next Event (with Brandt Krueger)

04 Oct 2023

Contributed by Lukas

After adapting to virtual events during the pandemic, many planning teams are searching for ways to improve their AV components. But to make improveme...

Unpacking Our Best Practices for How to Pack For Your Events

28 Sep 2023

Contributed by Lukas

Planning an event is a tall task in itself, and making sure everything is packed and ready to go only adds to the stress. So how can you make the pack...

Bridging Generational Gaps in Your Career

13 Sep 2023

Contributed by Lukas

When striving towards a more inclusive workplace, there’s a lot of focus put on diversity, equity, and inclusion. But one part of the conversation t...

The Gift of Giving: How Swag Can Create an Impact on Your Attendees

06 Sep 2023

Contributed by Lukas

Your audience is the most important part of your event. At the end of the day, you can spend all the time in the world planning the perfect event, but...

The Power Behind Women in Leadership

30 Aug 2023

Contributed by Lukas

As time continues, we’re seeing the number of powerful women in leadership roles continue to rise. It’s important to take the time to reflect on h...

Into the World of Nonprofit Events: A Conversation with UNICEF

23 Aug 2023

Contributed by Lukas

While events can be used as a great marketing tool, they can also be used to do a lot of good as well. Every year, there are a large number of charity...

Get Connected: Live From Cvent CONNECT

16 Aug 2023

Contributed by Lukas

Cvent CONNECT is our annual industry conference that brings event professionals together for the opportunity to network, learn from, and inspire each ...

Using Data to Take Events to the Next Level (With Mike Dietrich)

09 Aug 2023

Contributed by Lukas

As event planners, we’re always striving to make our next event better than the last. This growth mindset constantly causes the landscape of the ind...

How Gen Z Can Provide a Fresh Take on the Events Scene

02 Aug 2023

Contributed by Lukas

With each generation, a wave of new perspectives and ideas are ushered into the meetings and events industry. In order to keep our events fresh, it’...

Throwback: How to Reframe and Set Goals with Betsy Pake

26 Jul 2023

Contributed by Lukas

Betsy Pake (https://www.linkedin.com/in/bpake/), former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, an...

Introverts at Events: How to Create an Experience That Includes Everyone

19 Jul 2023

Contributed by Lukas

Events are known to be a social experience. And while this may not be a problem for extroverted individuals, it’s important to take a step back to e...

Sponsorships in Events: The Power of Collaboration

12 Jul 2023

Contributed by Lukas

Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, ...

Building Your Events on Diversity, Equity, and Inclusion (with Nathan Chin)

05 Jul 2023

Contributed by Lukas

Diversity, equity, and inclusion form the foundation for fostering a sense of belonging and acceptance for all individuals. Therefore, it’s importan...