Green Profit Academy Pros Podcast

116-From Grassroots to Greatness: Don Zerby’s 48-Year Journey in Lawn Care & Leadership

02 Jun 2025

Contributed by Lukas

Join Steve Bousquet as he visits Eastlake, Ohio, for his first on-site episode of the Green Profit Academy Pro Podcast with lawn care legend Don Zerby...

115-Unlocking Success in the Green Industry: Mindset Strategies for Surviving the “100 Days of Hell”

26 May 2025

Contributed by Lukas

This week, host Steve Bousquet dives deep into the pivotal role of mindset during the most challenging stretch in the green industry—the notorious “...

114-What Every Business Owner Needs to Know About Basis: How to Avoid Costly Tax Mistakes

19 May 2025

Contributed by Lukas

In this episode, Christeen Era is joined by CPA and tax strategist Mary Pierce for an insightful deep dive into the concept of "basis"—a c...

113-Building Long-Term Relationships in Business with Chris Snyder

12 May 2025

Contributed by Lukas

In this insightful episode, Steve Bousquet welcomes special guest Chris Snyder, an expert in customer relationship-building and marketing, to discuss ...

112-Proven Strategies to Unlock Your Business Growth

05 May 2025

Contributed by Lukas

In this episode, Christeen Era and Steve Bousquet dive into actionable strategies and insights to help you unlock your business's potential. They...

111-Cracks and Crevices: Fixing Business Gaps in Lawn Care & Landscaping | Strategies for 2025 Success

28 Apr 2025

Contributed by Lukas

In this episode, Steve Bousquet navigates through the concept of "cracks and crevices" within a business, using his own experiences from his...

110-Sustainable Lawn Care Strategies: Expert Insights with John Huber | Green Industry Success

21 Apr 2025

Contributed by Lukas

In this episode, Steve Bousquet is joined by long-time friend and industry pioneer, John Huber, to discuss four decades of navigating the ever-evolvin...

109-Top Books for Personal Growth and Business Success | Must-Reads for Entrepreneurs

14 Apr 2025

Contributed by Lukas

In this unique episode, Christeen Era and Steve Bousquet step away from traditional business discussions and dive into the power of books and learning...

108-How to Build a Winning Team: The Ultimate Onboarding Guide for Success

07 Apr 2025

Contributed by Lukas

-In this episode, Christeen Era and Steve Bousquet delve into the often-overlooked yet pivotal process of on-boarding. They unpack why on-boarding tru...

107-Mastering Hiring & Firing: Building the Team Your Business Deserves

31 Mar 2025

Contributed by Lukas

In this episode, Christeen Era and Steve Bousquet tackle one of the most critical challenges for any business owner – hiring the right team and know...

106-Lawn Care & Landscaping Success: Marketing, Hiring, and Pricing Tips for 2025

24 Mar 2025

Contributed by Lukas

In this episode, Christeen Era and Steve Bousquet provide actionable tips to ensure your business starts the 2025 season on the right foot. From effec...

105-Roar Review and Rant

17 Mar 2025

Contributed by Lukas

In this solo episode of the podcast, host Steve Bousquet dives into the themes of “Roar, Review, Rant, and Revere” while sharing insights from his...

104-Mastering Pricing Strategies: Boost Profit & Efficiency in Your Business!

10 Mar 2025

Contributed by Lukas

In this episode, Steve and Christeen dive deep into the critical topic of pricing strategy and how it can significantly impact the profitability and s...

103 - Interview With Bob Tunzi

03 Mar 2025

Contributed by Lukas

In this episode, Steve Bousquet is joined by long-time friend and peer, Bob Tunzi of Tunzi and Sons Landscaping, to discuss Bob’s over 30 years of e...

102 - When Your Pricing Strategy is Spot On, But Your Overhead Costs Are The Issue

24 Feb 2025

Contributed by Lukas

In this episode, Steve Bousquet and Christeen Era take a deep dive into an often-overlooked aspect of business success—managing overhead costs. They...

101 - Mastering Business Success: How Benchmarking Strategies Boost Profitability and Growth

17 Feb 2025

Contributed by Lukas

In this episode, Steve Bousquet and Christeen Era delve into the power of benchmarking as a tool to drive business success. They break down the concep...

100 - 100 Business Lessons for Lawn Care & Landscaping Success | Hiring, Delegation, & Profit First Tips

10 Feb 2025

Contributed by Lukas

In this milestone 100th episode, Steve Bousquet and Christeen Era reflect on the journey that brought them here, sharing their most valuable lessons a...

99 - Rick Wallace of Liquid Lawns

03 Feb 2025

Contributed by Lukas

In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thrivin...

98 - Top 5 Ways to Make More Money in 2025

27 Jan 2025

Contributed by Lukas

In this episode, Steve and Christeen discuss the top five ways small business owners can increase profitability in 2025. They dive into actionable str...

97 - Planning and Goal Setting for Business Success

20 Jan 2025

Contributed by Lukas

In this episode, host Christeen Era delves into the critical importance of planning and goal setting for achieving business success in today's fa...

96 - Interview with Jim Parker, The Lawn Boss: Maximizing the Sales Price of Your Business

13 Jan 2025

Contributed by Lukas

In this episode, Christeen Era delves into the intricacies of maximizing the sales price of your business, a pivotal concern for any entrepreneur cont...

95 - The Five Functions of Business

06 Jan 2025

Contributed by Lukas

Join Christeen Era and Steve Bousquet in this engaging episode as they explore one of Steve's favorite business topics: the Five Functions of Bus...

94 - Harnessing Potential: Building Dynamic Teams with Gallup Strengths

30 Dec 2024

Contributed by Lukas

Join Steve Bousquet and Christeen Era as they explore the transformative power of Gallup Strengths in both personal and professional settings. As we a...

93 - Retention Revolution: Crafting Cultures That Stick

23 Dec 2024

Contributed by Lukas

In this engaging episode, Christeen Era and Steve Bousquet explore the "Retention Revolution" and discuss how to craft organizational cultur...

92 - How a Lawn Application Company Maximizes Profit in 5 Steps

17 Dec 2024

Contributed by Lukas

Join Christeen Era and Steve Bousquet as they delve into the strategic steps that lawn application companies can take to maximize profitability. Drawi...

91 - Cultivating Success in the Botanical & Horticulture Business World with Leslie Halleck

09 Dec 2024

Contributed by Lukas

In this enlightening episode, we welcome Leslie F. Halleck, a distinguished Certified Professional Horticulturist with a notable 27-year career in the...

90 - Steps to Ensure Your Pricing, Markups, and Margins Are Profitable

02 Dec 2024

Contributed by Lukas

In this insightful episode, join hosts Christeen Era and Steve Bousquet as they delve into the critical topic of pricing strategies to ensure profitab...

89 - Back to Basics: Understanding the Profit First Methodology

25 Nov 2024

Contributed by Lukas

Christeen Era & Steve Bousquet delve into the powerful and life-changing "Profit First" methodology. Join us as we examine the core prin...

88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal Touch

18 Nov 2024

Contributed by Lukas

Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changin...

87 - Exploring Communication Methodologies Using Gallup Domains

12 Nov 2024

Contributed by Lukas

Dive into an engaging episode with hosts Christeen Era and Steve Bousquet as they unravel the art of effective communication by leveraging Gallup’s ...

86 - Navigating Employee Performance: When to Coach, Support, or Terminate

05 Nov 2024

Contributed by Lukas

Join hosts Christeen Era and Steve Bousquet in an engaging conversation as they unravel the art of navigating employee performance. Discover insightfu...

85 Mastering Marketing in the Trade and Home Services Industry with Ben Stimler

29 Oct 2024

Contributed by Lukas

In this episode, Steve Bousquet hosts Ben Stimler from One Thing Marketing, located in Louisville, Kentucky. The discussion revolves around strategic ...

84 Understanding and Utilizing Labor Burden

22 Oct 2024

Contributed by Lukas

In this insightful episode, Christeen Era and Steve Bousquet delve into the often-overlooked but crucial topic of labor burden in the green industry a...

83 Embracing the Fall Season for Lawn Care and Landscape Business Owners

15 Oct 2024

Contributed by Lukas

In this episode, Steve Bousquet and Christeen Era discuss the importance of strategic planning for lawn care and landscape businesses during the fall ...

82 - Understanding Triangulation: Navigating Interpersonal Dynamics in the Workplace

07 Oct 2024

Contributed by Lukas

In this insightful episode, hosts Steve Bousquet and Christeen Era delve into the concept of triangulation and its impact on interpersonal dynamics wi...

81 - Turning Core Values into Boundaries in Small Business

30 Sep 2024

Contributed by Lukas

In this engaging episode, Steve Bousquet and Christeen Era delve into the transformative power of turning core values into boundaries within small bus...

80 - Clifton Gallup Strengths Themes and New Reports

23 Sep 2024

Contributed by Lukas

In this engaging podcast episode, Steve and Christeen dive into the significance of understanding and leveraging Gallup's Clifton Strengths. Stev...

79 - Mastering Tough Conversations and Accountability in Your Small Business

16 Sep 2024

Contributed by Lukas

In this insightful episode, Steve and Christeen return to the recording studio after a brief hiatus, inspired by their recent leadership training they...

78 - Leading from Your Strengths: The Value in Teams

09 Sep 2024

Contributed by Lukas

Join Steve and Christeen for an engaging and insightful discussion on leveraging Clifton Strengths to enhance team dynamics and business efficiency. I...

77 - Tackling the 'Know-It-All' in the Business World

02 Sep 2024

Contributed by Lukas

In this lively episode, Steve Bousquet and Christeen Era explore the intriguing world of "know-it-alls" in the business landscape. Inspired ...

76 - Accelerate & Elevate: Strategic Planning Opportunities for Business Growth

26 Aug 2024

Contributed by Lukas

In this episode, Steve Bousquet and Christeen Era dive into the core elements of strategic business planning, sharing insights from their extensive ex...

75 - Mastering Growth with the Scalable Growth Business Model - Part 2

19 Aug 2024

Contributed by Lukas

In part two of their discussion on scalable growth, Steve Bousquet and Christeen Era dive deep into the strategies that can transform your business. F...

74 - Mastering Growth with the Scalable Growth Business Model - Part 1

13 Aug 2024

Contributed by Lukas

In this episode of our business-focused podcast, hosts Steve Bousquet and Christeen Era dive deep into the intricacies of mastering growth using the S...

73 - Embracing Change in Business Vision and Goals

05 Aug 2024

Contributed by Lukas

Steve Bousquet and Christeen Era dive headfirst into the exhilarating world of change management. They unravel the mysteries behind why business owner...

72 - Taking Time Out of the Business to Work on the Business

29 Jul 2024

Contributed by Lukas

In this insightful episode, Steve Bousquet and Christeen Era delve into the crucial distinction between working on your business and working in your b...

71 - Understanding the Costs of Owner-Driven Mentality in Small Business

22 Jul 2024

Contributed by Lukas

In this enlightening episode of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into the often overlooked but crit...

70 - Mastering Commercial Landscaping: Systems and Success with Steve Bousquet

15 Jul 2024

Contributed by Lukas

Steve dives into essential topics for companies entering the commercial landscaping market, addressing questions submitted by Rae Lynn Whitfield from ...

69 When to Hire an Internal vs. External Bookkeeper: Finding the Right Fit for Your Business

08 Jul 2024

Contributed by Lukas

In this episode, Christeen Era, founder of Core Growth Strategies and co-founder of Greenprofit Academy, dives deep into the vital discussion of inter...

68 Cash In on Your Business with Linda Stapf

01 Jul 2024

Contributed by Lukas

In this enlightening episode of our Free Webinar series from Green Profit Academy, hosts Christeen Era and Steven Bousquet welcome Linda Stapf, a seas...

67 Sales Qualification and Pre-Qualification Process with Jack Jostes

24 Jun 2024

Contributed by Lukas

In Episode 67 of the Green Profit Academy Pros podcast, host Christeen Era is joined by returning guest Jack Jostes, CEO of Ramblin' Jackson and ...

66 - Joel Wihebrink - Difference between Coaching and Leadership

17 Jun 2024

Contributed by Lukas

Host Steve Bousquet welcomes his long-time friend Joel Webrink, owner of Webrink Landscape Management, to discuss the nuances between leadership, mana...

65 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 2

10 Jun 2024

Contributed by Lukas

Steve welcomes Matt Smith, Co-Founder of Steel Green Manufacturing, for a compelling discussion about the evolution of the green industry and the inno...

64 - Building a Green Future: Matt Smith’s Journey with Steel Green Manufacturing, Part 1

03 Jun 2024

Contributed by Lukas

Steve welcomes Matt Smith, Co-Founder of Steel Green Manufacturing, for a compelling discussion about the evolution of the green industry and the inno...

63 - Unveiling the Business Sweet Spot and Ideal Customer Part 2

27 May 2024

Contributed by Lukas

Episode 63 of the Green Profit Academy pros podcast embarks on a deeper exploration into the environmentally sustainable business practices through th...

EP 62 - Unveiling the Business Sweet Spot and Ideal Customer Part 1

20 May 2024

Contributed by Lukas

In Episode 62 of the Green Profit Academy pros podcast, hosts Christeen Era and Steve Bousquet offer listeners an invaluable guide to finding their bu...

EP 61 - Lack of Focus with Good Intentions in Small Businesses

13 May 2024

Contributed by Lukas

In Episode 61, "Lack of Focus with Good Intentions in Small Businesses", hosts Steve Bousquet and Christeen Era delve into the importance of...

60 - From Green Grass to Greener Futures: A Journey Through the Blades of Lawncare

06 May 2024

Contributed by Lukas

In this captivating episode of the Green Profit Academy Pros podcast, host Steve Bousquet welcomes a special guest, his son, Max Bousquet. The episode...

59 - The Top Financial Challenges Facing Business Owners and How to Overcome Them

29 Apr 2024

Contributed by Lukas

In Episode 59 of the Green Profit Academy Pros podcast, hosts Christeen Era and Steve Bousquet delve into the critical financial challenges that busin...

58 - 5 Steps to Ensure Profitability in Your Lawn Care and Landscape Business

22 Apr 2024

Contributed by Lukas

In the insightful Episode, Christeen Era and Steve Bousquet offer lawn care and landscape business owners strategies aimed at bolstering profitability...

57 Scaling Success - The Journey of 800% Growth with David Potts

15 Apr 2024

Contributed by Lukas

In this episode of the Green Profit Academy Pros Podcast, host Christeen Era engages in a profound conversation with David Potts, the dynamic owner of...

56 Fundamentals of the Monthly Financial Workflow for Small Businesses

08 Apr 2024

Contributed by Lukas

In this enlightening episode titled "Fundamentals of the Monthly Financial Workflow for Small Businesses", Green Profit Academy Pros Podcast...

55 The Power of Leading From Your Strengths

01 Apr 2024

Contributed by Lukas

In today's enlightening episode, we dive deeply into the transformative effects of CliftonStrengths® in reshaping workplace environments and cul...

54 - Interview with Erich Kolb Business Ownership and Irrigation

25 Mar 2024

Contributed by Lukas

In this enlightening episode of Green Profit Academy's Pros Podcast, host Steve Bousquet welcomes Erich Kolb, a seasoned veteran of the green ind...

5 Essential Steps to Increasing Your Trade Business's Value

18 Mar 2024

Contributed by Lukas

In this enlightening episode of the Green Profit Academy Pros Podcast, we delve deep into the crucial topic of "The 5 Essential Steps to Increasi...

Cash Flow Management for Small Businesses in the Trade Industry

11 Mar 2024

Contributed by Lukas

In this pivotal episode of the Green Profit Academy Pros Podcast, we delve into the critical topic of cash flow management—a lifeline for the surviv...

Jaime Turney on Maximizing a Meeting with Your Accountant

04 Mar 2024

Contributed by Lukas

In episode 51 of Green Profit Academy Pro, you're invited to join host Christeen Era and accounting expert Jaime Turney as they delve into the lu...

Zach Spicer's Transformational Journey as a Lawncare & Landscape Business Owner

26 Feb 2024

Contributed by Lukas

Dive into an enlightening episode of Green Profit Academy Pro's Podcast where our esteemed host Steve Bousquet explores the vibrant journey of Za...

How Working with a Tax Strategist Can Put Money Back in Your Bank Account with Mary Pierce

19 Feb 2024

Contributed by Lukas

In this episode of the Green Profit Academy Pros Podcast, we navigate the complex realm of tax strategy with our esteemed guest, Mary Pierce, owner of...

Profit First Advanced Strategies

12 Feb 2024

Contributed by Lukas

Welcome to another enlightening episode of the Green Profit Academy Pros Podcast! Today, we're diving deep into the realm of 'Profit First A...

Profit First Basics

05 Feb 2024

Contributed by Lukas

Dive into the roots of profitability with the Green Profit Academy Pros Podcast! In this enlightening episode, we're revisiting the foundational ...

Getting Ready to Launch Your Season

29 Jan 2024

Contributed by Lukas

Welcome to the latest episode of Green Profit Academy Pro's Podcast with hosts Steve Bousquet and Christeen Era! In this engaging installment, St...

Interview with Matt Thibaeu, Owner of Savant Marketing

22 Jan 2024

Contributed by Lukas

Episode 45 of the Green Profit Academy Pros Podcast features an intriguing conversation with Steve Bousquet and Matt Thibeau, the visionary behind Sav...

Renting vs Buying Equipment with Danny Young

15 Jan 2024

Contributed by Lukas

In Episode 44 of the Green Profit Academy Pros Podcast, host Steve Bousquet invites Danny Young for a in-depth discussion on the pros and cons of rent...

All In with Mike Michalowicz

08 Jan 2024

Contributed by Lukas

Episode 43 of the Green Profit Academy Pros Podcast, hosted by industry experts Christeen Era and Steve Bousquet, features a dynamic conversation with...

The Numbers You Need to Track and Why

01 Jan 2024

Contributed by Lukas

This episode dives deep into the world of business metrics and how to get accurate results, offering insights covered in chapter 11 of Christeen'...

The Revenue Tiers in Lawn and Landscape Businesses

25 Dec 2023

Contributed by Lukas

In today's episode, industry experts Christeen Era and Steve Bousquet unpack the revenue tiers in lawn and landscape businesses.  In Christeen&a...

Done in 5 Years - What's Possible?

18 Dec 2023

Contributed by Lukas

Welcome to the 40th episode of Green Profit Academy's Pro's Podcast! On this episode, we're thrilled to have Linda Stapf, the founder o...

Stepping Into a New Year - Know What You Want From It

11 Dec 2023

Contributed by Lukas

Get ready to conquer the new year with Green Profit Academy's Pros Podcast episode, "Stepping Into a New Year - Know What You Want From It&q...

Interview with Steve White Owner of Second Nature

04 Dec 2023

Contributed by Lukas

In the latest episode of the esteemed Green Profit Academy Pros Podcast, host Steve Bousquet has an enlightening conversation with Steve White, the ac...

Developing and Growing Your Leadership Team PT. 2

27 Nov 2023

Contributed by Lukas

Welcome to part two of Green Profit Academy's Pros Podcast "Developing and Growing Your Leadership Team PT. 2" In episode 37, where our...

Developing and Growing Your Leadership Team PT. 1

20 Nov 2023

Contributed by Lukas

Welcome to another insightful episode of Green Profit Academy's Pros Podcast. In episode 36, our esteemed hosts Christeen Era and Steve Bousquet ...

Identifying The Need For Change

13 Nov 2023

Contributed by Lukas

Welcome to Episode 35 of the Green Profit Academy Pros Podcast! Organizations need to identify the need for change, plan, and execute those changes to...

What Matters When Working with a Business Coach

06 Nov 2023

Contributed by Lukas

In Episode 34 of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into business coaching. They highlight how a good...

How to Invest Your Marketing Budget for Maximum ROI with Tony Ricketts from Lawnline

30 Oct 2023

Contributed by Lukas

Let's explore how to Invest your marketing budget for maximum ROI with special guest, Toney Ricketts of Lawnline Marketing. Tony Ricketts is the ...

How to Brand Your Sales Process with Jack Jostes – Ramblin Jackson

23 Oct 2023

Contributed by Lukas

Tune into today's episode with host Christeen Era and welcome our special guests Jack Jostes, for a deep dive into branding a sales process.Jack ...

Fix This Next - What is Most Important to Focus on and Why

16 Oct 2023

Contributed by Lukas

Get ready to unlock the secrets of business success in episode 31 of the Green Profit Academy Podcast, titled "Fix This Next - What is most impor...

What is the Right Mindset to Move My Business Forward?

09 Oct 2023

Contributed by Lukas

🎧 Dive into the transformative world of mindset with Episode 30 of the Green Profit Academy Prod Podcast: "What is the Right Mindset to Move M...

What is the Pumpkin Plan with Donna Leyens

02 Oct 2023

Contributed by Lukas

Welcome to episode 29 of the Green Profit Academy Podcast with Steve Bousquet as your host. Joining us in today's episode is the president and co...

Being Prepared for Your Seasonal Shift

25 Sep 2023

Contributed by Lukas

Welcome back to the Green Profit Academy Pros Podcast! Your hosts Christeen Era & Steve Bousquet provide insight and tools on getting prepared for...

Speak Like a Leader with John Bates – Executive Speaking

18 Sep 2023

Contributed by Lukas

In this episode of the Green Profit Academy Pros Podcast, hosts Christeen Era & Steve Bousquet welcomes special guest John Bates, a TED and TEDx s...

Controlling your Gross Profit Margin

11 Sep 2023

Contributed by Lukas

In this episode, Christeen and Steve break down the fundamental concept of gross profit margin – what it is and why it matters. They delve into its ...

Why Having a Strategic Plan Can Change the Game of Business

04 Sep 2023

Contributed by Lukas

In episode 26 of "Why having a Strategic Plan can change the game of business", hosts Christeen Era and Steve Bousquet dive into the world o...

The Importance of One-On-Ones

28 Aug 2023

Contributed by Lukas

Get ready to unlock the secrets of effective leadership and team success in episode 24 of the Green Profit Academy Podcast. In this episode we dive in...

Team Engagement Hierarchy

21 Aug 2023

Contributed by Lukas

Learn how to tap into the power of team engagement to propel your business to new heights. Get ready for an episode that will revolutionize the way yo...

The Top Changes in the Industry Over the Last 40 Years

14 Aug 2023

Contributed by Lukas

Get ready for an eye-opening journey through the evolution of the industry in episode 22 , "The Top Changes in the Industry Over the Last 40 Year...

How to Start Building a Leadership Team

07 Aug 2023

Contributed by Lukas

In this episode of Green Profit Academy Podcast, join our hosts Christeen Era and Steve Bousquet as they dive into the importance of a strong leadersh...

Interview with Sid Sexton: The Journey of Owning a Lawncare & Landscaping Business

31 Jul 2023

Contributed by Lukas

We have a special guest speaker joining us, Sid Sexton, founder of Sexton Lawn & Landscape. Sid is a down-to-earth, honest businessman with a love...

The Power of Great Interviews in Today's Teams with Ryan Englin

24 Jul 2023

Contributed by Lukas

In this episode of the Green Profit Academy Pros Podcast, host Christeen Era welcomes special guest Ryan Englin, founder and CEO of Core Matters, for ...

Knowing the Life of Your Equipment: Repair or Replace

18 Jul 2023

Contributed by Lukas

Join our expert hosts Christeen Era and Steve Bousquet in Episode 18 of the Green Profit Academy Pros Podcast, as they dive into a comprehensive discu...

Leveraging a Learner Mindset with the Choice Map

10 Jul 2023

Contributed by Lukas

In this episode, join hosts Steve Bousquet & Christeen Era as they delve into the power of the Choice Map and how it can revolutionize your approa...