Groundwork
Episodes
Episode 53 - The Case for Fewer, Deeper Tech Partnerships
27 May 2025
Contributed by Lukas
Ron Piovesan is back on Groundwork, this time to share why Okta is going deep with fewer partners instead of going wide. In this episode, Ron unpacks ...
Episode 52 - Roman Lobas of Fuelfinance
12 Dec 2024
Contributed by Lukas
In this episode, Roman Lobas, Head of Partnerships at Fuelfinance, joins Tai Rattigan to explore the dynamics of venture partnerships. Roman breaks do...
Episode 51 - Andrey Lipattsev of Google
29 Nov 2024
Contributed by Lukas
In this episode, Andrey Lipattsev, from Google's Chrome Privacy Partnerships team, shares his journey from trust and safety roles to leading product p...
Episode 50 - Jen Waltz of Kron Technologies
15 Nov 2024
Contributed by Lukas
In this episode, Jen Waltz, Founding VP of Global Alternate Channel Sales at Kron Technologies, shares her extensive experience in business developmen...
Episode 49 - Daisy Urfer of Algolia
14 Oct 2024
Contributed by Lukas
In this episode, Daisy shares her unconventional journey from a background in child development to becoming a leader in cloud partnerships. She offers...
Episode 48 - Rachel Fefer of Bloomreach
06 Sep 2024
Contributed by Lukas
In this episode, Rachel Fefer shares her extensive experience in partnerships and channel sales. She shares insights from her journey in notable compa...
Episode 47 - Jennifer Rhima of Apollo.io
23 Aug 2024
Contributed by Lukas
In this episode, Jennifer Rhima, Director of Partnerships at Apollo.io, discusses her journey in building successful partnerships across the globe. Fr...
Episode 46 - Kyle Schroeder of Movable Ink
12 Aug 2024
Contributed by Lukas
In this episode, Kyle shares his career journey in partnerships from an intern at ExactTarget to his current role. We covered the importance of struct...
Episode 45 - Eleanor Thompson of Branchworks
26 Jul 2024
Contributed by Lukas
In this episode, Tai Rattigan chats with Eleanor Thompson about her journey in partnerships, from starting at Blue Prism to founding Branchworks. They...
Episode 44 - Alexander Shyshko of Outbound Funnel
12 Jul 2024
Contributed by Lukas
In this episode, Alexander Shyshko takes us through his career journey, starting in direct sales and his transition to partnerships. Now the CRO at Ou...
Episode 43 - Jim Misuraca of RainFocus
27 Jun 2024
Contributed by Lukas
Tai Rattigan chats with Jim Misuraca, a channel sales and partnerships veteran, particularly in the martech, data, and ad tech spaces. Jim shares his ...
Episode 42 - Rachel Collie of Unanet
15 Jun 2024
Contributed by Lukas
In this episode, we chat with Rachel Collie, Director, Technology Partnerships and App Marketplace at Unanet, as she discusses her journey as a Partne...
Episode 41 - Hugh Durkin of appmarketplace.com
31 May 2024
Contributed by Lukas
In this episode, we chat with Hugh Durkin, Founder of appmarketplace.com. He shares his journey of building app marketplaces, from his time with top c...
Episode 40 - Clinton Senkow of Senkow Ventures
17 May 2024
Contributed by Lukas
In this episode, Clinton Senkow, Managing Director at Senkow Ventures, shares his experience in advising partnerships for companies in tech and other ...
Episode 39 - Gil Rogoff
04 May 2024
Contributed by Lukas
In this episode, Gil Rogoff, Head of Global Strategic Partnerships and Alliances, discusses the challenges and dynamics of working with media and digi...
Episode 38 - Greg Portnoy of Euler
22 Apr 2024
Contributed by Lukas
In this episode, Greg Portnoy, Co-Founder & CEO of EULER, joins Tai to discuss the importance of partnerships, the challenges Partnership Leaders ...
Episode 37 - Cory Snyder of Teamwork
08 Apr 2024
Contributed by Lukas
In this episode, Cory Snyder, Head of Partnerships at Teamwork.com, discusses his journey and experience building and managing successful company part...
Episode 36 - Ron Piovesan of Okta
22 Mar 2024
Contributed by Lukas
Ron Piovesan, Senior Director of Partnerships at Okta, discusses his journey in the tech industry and the importance of partnerships in building a suc...
Episode 35 - Forrest Underwood of Evergreen Industries
11 Mar 2024
Contributed by Lukas
In this episode, Forrest Underwood, Founder & CEO of Everwood Industries, gives us a glimpse of what a successful partnership looks like in the de...
Episode 34 - Jake Makler of IBM
25 Feb 2024
Contributed by Lukas
In this episode, we'll take a look at insights from Jake Makler, Partner, AI Practice Lead at IBM, and his experience running the partnerships tea...
Episode 33 - Joe Lamoureux of Merkle
10 Feb 2024
Contributed by Lukas
In this episode, we join Joe Lamoureux, Vice President, Strategic Alliances and NAM Google Alliance Lead at Merkle, as he talks about his experience m...
Episode 32 - Michal Kowalik of Yext
28 Jan 2024
Contributed by Lukas
In this episode, we dive into Michal Kowalik's journey at Yext as VP of Alliances. Michal shares insights on driving partnerships and alliances, f...
Episode 31 - Juhi Saha of Partner1
13 Jan 2024
Contributed by Lukas
In this episode, Juhi Saha, CEO at Partner1, joins Tai to dive deep into the Microsoft partner ecosystem and how you can stand out in this crowded mar...
Episode 30 - Brian Peters of Shopify
29 Dec 2023
Contributed by Lukas
In this episode, Brian Peters, Head of Platform Partnerships at Shopify, shows us the role of partnerships in the growth and success of companies in t...
Episode 29 - Joe Rice of Screencloud
18 Dec 2023
Contributed by Lukas
In this episode, we dive deep with Joe Rice, VP of Partnerships at Screencloud and former Head of Growth & Partnerships at Twitter’s Developer P...
Episode 28 - Emily Yuhas of Awtomic
03 Dec 2023
Contributed by Lukas
In this episode, Emily Yuhas, founder and CEO of Awtomic, joins Tai to discuss the process and benefits of building strong partnerships: - The journey...
Episode 27 - Whitney Williams Nicholes of Atlassian
24 Mar 2023
Contributed by Lukas
What is Partner Marketing responsible for? Whitney Williams Nicholes shares her ideas and some great advice on how to partner with Atlassian. She als...
Episode 26 - Teasara Thompson of Sigma Computing
17 Mar 2023
Contributed by Lukas
What does a successfull partnership with AWS looks like? Teasara Thompson shares what she learned while working at AWS and also building that partners...
Episode 25 - Sam Yarborough of PFL
10 Mar 2023
Contributed by Lukas
How do you expand your network within the Salesforce ecosystem? Sam Yarborough, SVP of Partnerships at PFL, shares what she learned after almost 3 yea...
Episode 24 - Dustin Clinard of Betterworks
02 Mar 2023
Contributed by Lukas
How do partnerships get noticed by the C-suite? Dustin Clinard, from Betterworks, shares his point of view and also talks to Tai Rattigan about: Pri...
Episode 23 - Katie Landaal of Zoominfo
24 Feb 2023
Contributed by Lukas
How can you build a strong partnership with a marketing agency? Katie Landaal from Zoominfo shares some amazing tips based on her experience working i...
Episode 22 - Kelsey Gernert Aina of Hubspot
16 Feb 2023
Contributed by Lukas
Is it possible to use Hubspot to run a Partner Program? Kelsey Gernert, from Hubspot, shares how she does it and also talks to Tai Rattigan about: - ...
Episode 21 - Foster Geng of Amplitude
09 Feb 2023
Contributed by Lukas
How do you set up your company for acquisition? Foster Geng, from Amplitude, shares his advice based on his days as a CFO. He also talks to Tai Rattig...
Episode 20 - Tessa Jones of Buy with Prime
03 Feb 2023
Contributed by Lukas
How do you deal with the challenges of scaling an enablement program? Tessa Jones, from Amazon's Buy with Prime, shares her approach and also talks to...
Episode 19 - Christine Li of G2
27 Jan 2023
Contributed by Lukas
How do you approach partner planning to make sure that it drives value? Christine Li, VP of Growth and Enablement at G2, shares her secret formula and...
Episode 18 - David Johnson of Forma.ai
20 Jan 2023
Contributed by Lukas
What makes Salesforce one of the best partner programs in the world? David Johnson, VP of BD at Form.ai, shares his experience as one of their partner...
Episode 17 - Brett Orlanski of Bango
12 Jan 2023
Contributed by Lukas
How do you pitch business opportunities or partnerships that seem impossible? Brett Orlanksi of Bango shares his experience working with celebrities l...
Episode 16 - Shawn Li of Flip
05 Jan 2023
Contributed by Lukas
What does it take to crush an Amazon and T-Mobile channel partnership? Shawn Li shares his formula for success from that experience. He also talks to ...
Episode 15 - Colin Puckett of Appfire
29 Dec 2022
Contributed by Lukas
Want to know how Amazon built their B2B marketplace? Colin Puckett, from Appfire, shares how it all started and talks to Tai Rattigan about: - The ch...
Episode 14 - Chris Murray of Lead Forensics
22 Dec 2022
Contributed by Lukas
What key learnings for Partnerships success can you bring from an Account Management background? Chris Murray of Lead Forensics shares his experience ...
Episode 13 - Allison Baker of C2FO
16 Dec 2022
Contributed by Lukas
How do you introduce partnerships to traditional executives and companies? Allison Baker of C2FO shares her experience working at American Express and...
Episode 12 - Vikram Ghosh and Matias Madou of Secure Code Warrior
09 Dec 2022
Contributed by Lukas
In this episode, Vikram Ghosh, SVP, and Matias Madou, Co-founder and CTO of Secure Code Warrior, talk about what you can achieve when partnerships are...
Episode 11 - Maryam Lahiji of Orca Security
02 Dec 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Maryam Lahiji of Orca Security talks with Tai Rattigan about: - Her experience at Dropbox. - N...
Episode 10 - Al Harnisch of Radar
24 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Al Harnisch of Radar talks with Tai Rattigan about on how to manage the friction when working ...
Episode 7 - Kelly Sarabyn of HubSpot
23 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Kelly Sarabyn of HubSpot talks with Tai Rattigan on how the product manager owns the market pl...
Episode 9 - Tom Williams of Edge Alliance Consulting
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Tom Williams of Edge Alliance Consulting talks with Tai Rattigan on: - How did Salesforce bec...
Episode 8 - Justin Forth of Cloud Partner Strategy
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Justin Forth of Cloud Partner Strategy, talks with Tai Rattigan about: - How he got sta...
Episode 6 - Eddie Patzsch of PartnerPortal.io
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Eddie Patzsch of PartnerPortal talks with Tai Rattigan about: 1. What are some things partners...
Episode 5 - Tom Hewitt of Ceros
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Tom Hewitt of Ceros talks with Tai Rattigan about what partner manager did so well with Pinter...
Episode 4 - Mike Vaccaro of Tray.io
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Mike Vaccaro of Tray.io talks with Tai Rattigan about how to build and maintain the trust with...
Episode 3 - Mary Vue of Syncari
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Mary Vue of Syncari talks with Tai Rattigan about how partners should create and receive value...
Episode 2 - Tim Tsao of Stripe
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Tim Tsao of Stripe talks with Tai Rattigan about building and launching the new partner progra...
Episode 1 - Dan Stephen of Amplitude
21 Nov 2022
Contributed by Lukas
In this episode of Groundwork from Partnership Leaders, Dan Stephen of Amplitude talks with Tai Rattigan about his journey from working in finance in ...