Grow Your Video Business with Ryan Koral
Episodes
SSP 087: How To Craft Messaging That Attracts Your Ideal Clients w/ Mark Wallenwine
27 Aug 2018
Contributed by Lukas
Identifying your ideal customer sure is an overwhelming process. So is crafting a clear message that shows them that you understand and empathize with...
SSP Throwback: Your Film Business on Rocket Fuel w/ Mark Winters
20 Aug 2018
Contributed by Lukas
This week we're throwing it back to one of my favorite interviews I've done, featuring Mark Winters. Rocket Fuel, the book he co-authored with Gino Wi...
SSP 086: Why You Need To Make Time For Passion Projects & How They Pay Off w/ Lee Morton
13 Aug 2018
Contributed by Lukas
Being a filmmaker often means chasing the clients and the work while leaving your passion projects on the backburner. It's often easier, even "safer" ...
SSP 085: How To Balance Creativity And Business Success w/ Kristine & Calen Rhome of White In Revery
06 Aug 2018
Contributed by Lukas
Striking a balance between your creative side and developing your business is tough. How do you stay true to your artistic talents while also growing ...
SSP 084: Do You Have A Reliable, Repeatable Storytelling Process? w/ Clover Carroll
30 Jul 2018
Contributed by Lukas
Sometimes your clients just don't know what story they have to tell. They might know what their brand is, but not how to get their values and ideas ac...
SSP 083: Why You Need To Understand The Science Of Storytelling w/ Patrick Moreau
23 Jul 2018
Contributed by Lukas
One of the biggest mistakes filmmakers tend to make nowadays is forgetting the importance of storytelling. Storytelling has a rich human history and i...
SSP 082: The Truth About How To Build An Effective Brand w/ Ryan Koral
20 Jul 2018
Contributed by Lukas
When I first started out with my business, I thought that branding meant little more than having a cool label and a good looking website. Yeah... I wa...
SSP 081: How To Stand Out In The Crowded World Of Video Production w/ Danny Gonzales
09 Jul 2018
Contributed by Lukas
You know that feeling of hitting a brick wall with your business. Like you've tried everything to do more for your clients and stand out from the pack...
SSP 080: How Do You Offer Your Clients Extra Value? w/ Marley Baird
02 Jul 2018
Contributed by Lukas
Have you ever felt like there's more you could be doing for your clients than just delivery beautiful work? Going above and beyond and providing addit...
SSP 079: Want Celebrity Clients? Here's How To Think About Your Business w/ Chris & Toni Wheaton of Heart Stone Films
25 Jun 2018
Contributed by Lukas
When you hear the phrases "multi 6-figure film business", or "celebrity clients", do they sound like unattainable goals from your current vantage poin...
SSP 078: How (and Why) You Should Be Making Outrageous Promises w/ Sean Low
18 Jun 2018
Contributed by Lukas
Do you ever find yourself struggling to justify your pricing to clients who just don't seem to get it? As returning guest Sean Low shares, not only mi...
SSP 077: Does Your Business Have Any Real Value? How To Find Out w/ John Warrillow
11 Jun 2018
Contributed by Lukas
As a business owner, you will eventually come to a point where if you want to grow further, you need to stop selling your product and start selling yo...
SSP 076: Real Artists Don't Starve w/ Jeff Goins
04 Jun 2018
Contributed by Lukas
Do you struggle with being a starving artist? Or maybe you have trouble taking yourself seriously as a creator? Today's guest believes that the storie...
SSP 075: How To Boost Your Creativity, Efficiency & Sales With Processes w/ Doug Darling
28 May 2018
Contributed by Lukas
Are you a creative with a process, or do you worry that systems would detract from or even destroy your ability to be spontaneous and creative? Doug D...
SSP 074: How To Use Crowdfunding & Creative Financing Effectively w/ Brandon Adams
21 May 2018
Contributed by Lukas
Do you have any passion projects that you've been dreaming of creating for years, but never had the money to make happen? Most of us have projects we'...
SSP 073: Why You Need To Be Educating Your Clients On Strategy w/ Ben Amos
12 May 2018
Contributed by Lukas
Have you ever made an awesome video for a corporate client, only to later find that it did very little for their business? Ben Amos got tired of reali...
SSP 072: The Entrepreneurial Pep Talk You Need To Hear w/ Steph Crowder
07 May 2018
Contributed by Lukas
We may specialize in filmmaking, but we're still entrepreneurs, and we struggle with all the same things that every other entrepreneur struggles with,...
SSP Throwback: Why You Need To Ditch The Shortcuts And Do The Work w/ Dane Sanders
23 Apr 2018
Contributed by Lukas
This week we're throwing it back to one of our all-time greatest hit episodes, and one that personally had the some of the greatest impact on me and m...
SSP 071: The Top 3 Ways To Re-Energize Your Business
18 Apr 2018
Contributed by Lukas
If you're anything like me, there are times where you get tired, worn out, and uninspired by the direction of your creative business. Yup, I've bee...
SSP 070: Is Competition Crushing Your Business? Here's What You Need To Do w/ PJ Accetturo
09 Apr 2018
Contributed by Lukas
Do you ever feel like the walls are closing in due to competition, and there's not enough work to go around? In this episode, PJ Accetturo discusses t...
SSP 069: Burnt Out & Uninspired? This Is How To Optimize Yourself w/ Zack Arnold
02 Apr 2018
Contributed by Lukas
Do you find yourself dreading doing something that you're supposed to love, something that you originally got into because of passion that's now faded...
SSP 068: Understand This Before Entering A Business Partnership + A Big Announcement! w/ Matt & Ryan
26 Mar 2018
Contributed by Lukas
If you've ever participated in a business partnership, you know that it takes a TON of work to make sure all partners are on the same page, mitigate c...
SSP 067: What You Need To Know To Stay Ahead Of The Shifting Video Industry w/ Jem Schofield
19 Mar 2018
Contributed by Lukas
Today we sit down with someone I've looked up to in the production world for a long time, Jem Schofield. Jem created TheC47, a full-service production...
SSP 066: How To Balance Your Creativity & Your Business w/ Mo Scarpelli
12 Mar 2018
Contributed by Lukas
Are you willing to be weird, risky, and brave enough to make films you produce come alive? Today's guest does all of those things plus a lot more when...
SSP 065: Are You Clear On The Core Values Of Your Business? Here's Why You Need To Be w/ Chad Brown
05 Mar 2018
Contributed by Lukas
Most of us think we know what marketing is, and are all too familiar with the not-so-great feelings many of us as creatives feel in the pits of our st...
SSP 064: How To Increase Your Influence & Impact w/ Mike Kim
26 Feb 2018
Contributed by Lukas
If you've been listening to Studio Sherpas for long, you know we believe that the greatest investment you can make is in the people you surround yours...
SSP 063: Your Work Won't Sell Itself, But This Is How You Can w/ Jason Wallis
19 Feb 2018
Contributed by Lukas
It's safe to say that as creatives, most of us absolutely we love what we do. But how much time to do we set aside to work on our businesses and not j...
SSP 062: How To Stop Overthinking Hiring & Grow Your Team w/ Matt & Ryan
12 Feb 2018
Contributed by Lukas
You know how your to-do list just seems to keep growing endlessly, to the point where you know you'll never get everything (or even anything) on it do...
SSP 061: Networking Your Way To The Clients Of Your Dreams w/ Caleb Wojcik of DIY Video Guy
05 Feb 2018
Contributed by Lukas
What are your tried and true ways to gain new clients? We're often so desperate for income that we grab at anything and everything without really aski...
SSP 060: How To Get The Clients You Want Through Relationship Building w/ Josh Gooden & Serena Jae
30 Jan 2018
Contributed by Lukas
How much do you focus on relationship building, not just with potential clients but with other vendors, filmmakers, and photographers? Do you use coll...
SSP 059: 5 Marketing Mistakes Creatives Make & How To Fix Them w/ Caleb Peavy
22 Jan 2018
Contributed by Lukas
What does your marketing strategy look like? So often as creatives we spend all of our time creating and never end up marketing those creations. Caleb...
SSP 058: How To Market Yourself As A Luxury Brand w/ Kevin Shahinian
15 Jan 2018
Contributed by Lukas
If you're a corporate or wedding filmmaker, are you setting yourself apart with your style? A lot of filmmakers, especially wedding filmmakers, feel ...
SSP 057: Why You Need To Be Choosing The Clients You Want To Work With w/ Hayley Akins
08 Jan 2018
Contributed by Lukas
How are you approaching growing your client base? Are you focusing only on what your needs are? Often when world searching for our ideal clients we te...
SSP 056: How To Ensure Your Creative Business Is Constantly Evolving w/ Brett Culp
01 Jan 2018
Contributed by Lukas
Have you ever put any thought into where you're allocating your time as a business owner, and how that investment will help you continue to grow your ...
SSP 055: How To Set Goals That Will Grow Your Business In 2018 w/ Matt & Ryan
25 Dec 2017
Contributed by Lukas
When did you last set aside some time to think strategically about the direction of your business, assess what you've been doing well (or not) and set...
SSP 054: Behind The Scenes On The Making Of IMDBs Top Ranked Documentary
18 Dec 2017
Contributed by Lukas
Have you allowed fear held you back from pursuing your passion? As creatives we often find ways to talk ourselves out of diving into passion projects,...
SSP 053: Why You Need To Be Budgeting For Sound Design On Your Next Production w/ Dallas Taylor of Defacto Sound
11 Dec 2017
Contributed by Lukas
There are certain discoveries we all make in our filmmaking process that stand out as milestones, and mark a new level of quality in our films. There ...
SSP 052: What You Need To Know About Bringing A Passion Project To Life w/ Sophia Kruz
04 Dec 2017
Contributed by Lukas
For many of us as storytellers, we have ideas for passion project documentaries that we would love to get out into the world one day, but don't really...
SSP 051: Curating Your Portfolio To Attract The Work You Want w/ Cody Dulock of Film Supply
27 Nov 2017
Contributed by Lukas
Do you know how prospective clients view you and your work? Have you placed everything you have ever created on your Vimeo or website? You might be un...
SSP 050: The Most Important Takeaways On How To Run A Better Film Business w/ Matt & Ryan
20 Nov 2017
Contributed by Lukas
Well, we've made it to episode 50, and what a ride it's been thus far. When we started Studio Sherpas in 2015 and this podcast a year ago, we had no i...
SSP 049: What You Need To Know But Probably Don't About Drones w/ Scott Strimple
13 Nov 2017
Contributed by Lukas
It's no secret that drones are currently one of the most hyped tools we have in our arsenal as filmmakers, and it's no wonder why. In the past decade,...
SSP 048: Everything You Need To Know About Big Time Sports Filmmaking w/ Amy Johnson
06 Nov 2017
Contributed by Lukas
We all have those evil little fears that roll around in our heads and try to get us to give up, or worse, not even try in the first place. These greml...
SSP 047: How to Start and Scale a Profitable Wedding Film Business From Scratch w/ Matt Johnson
30 Oct 2017
Contributed by Lukas
Many of us started our careers focussing on the wedding film industry. And while many filmmakers eventually expand their businesses to include corpora...
SSP 046: How To Create Your Own Dream Job w/ Whitney Powell
24 Oct 2017
Contributed by Lukas
What do you do when the struggles get to be too much? How do you deal with the fears and frustrations of being an entrepreneur? We have all been there...
SSP 045: Mistakes We Made and How to Avoid Them w/ Matt & Ryan
16 Oct 2017
Contributed by Lukas
How often do you feel like you are overworked and underpaid? I'm sorry to say this, but you only have yourself to blame. Today on the podcast, Matt an...
SSP 044: From Pretending To Be Rambo to Big Commercial Film Clients w/ Gnarly Bay Productions
10 Oct 2017
Contributed by Lukas
We all want to be big business moguls like Mark Cuban or Steven Spielberg. We all want to scale our businesses to the upper echelons. But first we hav...
SSP 043: Your Film Business on Rocket Fuel w/ Mark Winters
02 Oct 2017
Contributed by Lukas
If you're like me, and most other creative business owners, you're really good at starting projects, but not always at finishing through on them. You ...
SSP 042: The Most Fun Legal Advice You'll Ever Get w/ Colleen Bezich
25 Sep 2017
Contributed by Lukas
What's the first thing you think of when I mention the word "lawyer"? It's ok, you can come out from under the bed. I know most of us creatives are ea...
SSP 041: How To Be More Effective When Working With Wedding Photographers w/ Sachin Khona
18 Sep 2017
Contributed by Lukas
Do you ever feel like if only you could convince your wedding clients to get rid of the photographer on the wedding day your job would be so much easi...
SSP 040: How Is Mental Fitness Affecting Your Creative Business? w/ Adrian Koehler
07 Sep 2017
Contributed by Lukas
I know as well as anyone that it's only too easy to focus on the tactical, hands on aspects of dealing with clients, chipping away at the never-ending...
SSP 039: Tired Of Turning Down Work? This Is How To Build A Team To Support You w/ Jordan Bunch
02 Sep 2017
Contributed by Lukas
If you've been hanging around Sherpa land for a while, you know how passionate we are about building teams around ourselves so that we can live the li...
SSP 038: How To Beat The Creative Bias And Market Your Work Effectively w/ Joe Simon
26 Aug 2017
Contributed by Lukas
Have you ever heard the phrase "content is king"? It's a phrase that is sold to creatives the world over encouraging them to continue to put their bes...
SSP 037: This is How to Break Into the World of Commercial Advertising w/ Raj Dhillon
20 Aug 2017
Contributed by Lukas
Do you ever find yourself watching TV, and when a commercial for a big national or even international brand comes on, find yourself thinking, "I could...
SSP 036: How To Build A Freedom Business w/ Shannon Avery of Hoo Films
14 Aug 2017
Contributed by Lukas
Quick question for you. If you wanted to take 8 weeks to volunteer in South America with limited wifi, is your business set up in a way that you could...
SSP 035: How To Make Room For Education In Your Business w/ Jen Moon
05 Aug 2017
Contributed by Lukas
Ok, so first off I want to share that Matt and I were called out by one of our followers a couple of weeks ago about the lack of women we have on the ...
SSP 034: Why You Need To Ditch The Shortcuts And Do The Work w/ Dane Sanders
30 Jul 2017
Contributed by Lukas
Ok, so to be completely honest, I don't even know how to sum up my conversation with today's guest, Dane Sanders. I left our call completely jacked up...
SSP 033: Your Creative Business Questions Answered w/ Matt & Ryan
24 Jul 2017
Contributed by Lukas
We're going to try something a bit different on the podcast this week, but I think you're going to enjoy it. Since launching the Studio Sherpas podcas...
SSP 032: How To Network Your Way To Dream Clients w/ Caleb Lee of East West Productions
17 Jul 2017
Contributed by Lukas
We've talked before on the show about how to start landing high end weddings and corporate clients, but I don't know if anyone has ever laid out the s...
SSP 031: How To Build A Successful Creative Team w/ David Aguilar of Archaius Creative
10 Jul 2017
Contributed by Lukas
Have you ever thought about moving past the solopreneur, one person band, or maybe husband/wife duo business model and build up a team around you? Tho...
SSP 030: One Skill That Will Lead To More Success In Your Business and Life w/ Matt Thompson
03 Jul 2017
Contributed by Lukas
Let's face it: It can be hard being a self employed filmmaker. Not only do we have to worry about how to run our businesses better, find new leads, an...
SSP 029: Shoot Practical Videography w/ Dennis Abad
22 Jun 2017
Contributed by Lukas
We might not realize it, but a lot of us waste a huge amount of our client's time - and money - on set by being impractical in the way we approach our...
SSP 028: Does Your Business Allow You Freedom To Take Smart Risks? w/ Abraham Joffe
19 Jun 2017
Contributed by Lukas
So many of us work primarily as corporate or wedding filmmakers - and love what we do - but have dreams of doing more. Of pursuing passion projects an...
SSP 027: Why Most Passion Projects Fail And How To Change That w/ Patrick Moreau of Stillmotion
06 Jun 2017
Contributed by Lukas
Most of us didn't get into filmmaking in the first place to take on clients and run businesses. When we picked up a camera for the first time and were...
SSP 026: How To Overcome Client Objections With Strategic Storytelling w/ Bill Baker
05 Jun 2017
Contributed by Lukas
As filmmakers, most of us spend the majority of our time thinking about how we can best tell the stories of our clients. When it comes to our own busi...
SSP 025: Are You Licensing Your Film's Music Properly? w/ Jeremiah Benzion of Artlist.io
23 May 2017
Contributed by Lukas
A few years into my video career I got a big time scare. Not one, but two filmmaker friends of mine were sued by big record labels for using unlicense...
SSP 024: How To Streamline Your Revisions Process w/ Wipster
18 May 2017
Contributed by Lukas
Have you ever come across a tool that makes you business run so much more smoothly that you would gladly pay 5x the price for it and still feel like i...
SSP 023: Do You Have A Sales Process? Here's Why You Need One w/ Matt Davis & Ryan Koral
12 May 2017
Contributed by Lukas
If you're anything like me, when you first started your creative business, literally the last thing you wanted to be spending your time on was selling...
SSP 022: Summer Camps to Fortune 500: Taking Your Company To The Big Time w/ Brad Walker
05 May 2017
Contributed by Lukas
When most of us think about making a career shooting films, we're only able to come up with a few routes to success. Sure there are the wedding and co...
SSP 021: How To Stay Fresh In An Fast Changing Industry w/ Jason Magbanua
30 Apr 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com Let's face it, none of us are getting any younger. And one of the challenges that our ever increa...
SSP 020: How To Attract High-End & Celebrity Clients w/ Sasha Souza
21 Apr 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com When a lot of us start out in the wedding industry, whether it be as filmmakers, photographers, o...
SSP 019: How To Succeed In A Small Market w/ Sarah and Rick Pendergraft of PenWeddings
17 Apr 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com It's a challenge that wedding filmmakers and creative business owners the world over face and str...
SSP 018: The Business Of Being Creative w/ Sean Low
08 Apr 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com I'm sorry to be the one to tell you this, but you're probably going about pricing your film servi...
SSP 017: How To Be Intentional About Your Film Career Choices w/ Evan Bourcier
01 Apr 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com You might notice while listening to this episode that today's guest, Evan Bourcier uses a certain...
SSP 016: Weddings, Corporate Films, and Education w/ Sherpa Co-Founders Matt Davis & Ryan Koral
26 Mar 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com A little over a year ago we (Matt and Ryan) launched this crazy idea we had, called Studio Sherpa...
SSP 015: Why Most Wedding Films Suck, And What To Do About It w/ Patrick Moreau of Muse Storytelling
20 Mar 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com "It takes more than pointing your camera at a human to really capture character in your video. Wh...
SSP 014: Passive Income For Video Producers w/ Pat McGowan of BlackBox
12 Mar 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com Unless you've been living under a rock for the past… well, ever... You've probably realized tha...
SSP 013: Growing Your Video Business While Maintaining A Creative Culture w/ 31 Films
03 Mar 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com Ok, confession time. There was a time in my filmmaking and creative business journey where I almo...
SSP 012: Redefining Success In Your Filmmaking Process w/ Rob Hardy
26 Feb 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com If you're like me, at some point in your life you've probably aspired to making it big and breaki...
SSP 011: Finding Inspiration In Difficult Times w/ Ron Dawson
22 Feb 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com "You get to a point where there's always going to be something that could hold you back, and you ...
SSP 010: The Future Of File Delivery w/ Michael Guastamacchio of MediaZilla
15 Feb 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com Ok, I hate to be the one to bring back these horrible memories, but do you remember how painful i...
SSP 009: Double Your Freelancing w/ Brennan Dunn
09 Feb 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com Are you one of those classic creatives who loves what they do, and is really great at it, but str...
SSP 008: An In Depth Look At The Next Gen ShootQ w/ CEO Adam Fried
01 Feb 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com You know what one of my favorite emails that I get every single week is? It's the email telling m...
SSP 007: Take Action & Care For Your People w/ Ben Hartley
27 Jan 2017
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com "A lot of really smart people don't get around to doing nothin'. They like to think about it, the...
SSP 006: How Using Templates And Stock Content Can Grow Your Business Fast w/ Motion Array
22 Nov 2016
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com I know, I know, I've been there. As creators it often feels like cheating to use templates or hav...
SSP 005: Setting Up Systems So You Can Focus On What You Love w/ John Goolsby
29 Sep 2016
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com "The ultimate goal is to be old and in love." That's what our guest today, John Goolsby says he a...
SSP 004: The Dangers Of Being A Jack Of All Trades w/ Jon Connor
14 Sep 2016
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com As busy entrepreneurs trying to grow our businesses and sometimes even just scrape by, it can be ...
SSP 003: How A Gear Nut Became A Minimalist w/ Kraig Adams
07 Sep 2016
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com As filmmakers, gear is an essential part of what we do, and while there's no denying that fact, i...
SSP 002: Charge More, Shoot Less, and Travel w/ Ray Roman
31 Aug 2016
Contributed by Lukas
Find the original post at: podcast.studiosherpas.com Have you ever dreamed of booking destination wedding after destination wedding? Maybe you struggl...
SSP 001: How To Be A Better Storyteller & Why It Matters w/ Patrick Moreau of Muse Storytelling
01 Aug 2016
Contributed by Lukas
Are you a storyteller? Whether or not you identify as one, if you want to be a successful filmmaker you need to know how to have a full and balanced s...