Growth, Brands and More
Episodes
The Blurring Boundaries of Nicotine | Joel Rubenstein
27 Apr 2026
Contributed by Lukas
Nicotine Products are not a smoking cessation category anymore.The Blurring Boundaries of Nicotine. And that changes everything.Nicotine pouches show ...
FMCG Portfolio Decisions | Todd Kirk | Part 2
21 Apr 2026
Contributed by Lukas
In this podcast episode, host Filiberto interviews Rafal Walendzik about his 30+ year career across FMCG/CPG, food and beverages, and spirits, spannin...
FMCG Portfolio Decisions | Todd Kirk | Part 1
13 Apr 2026
Contributed by Lukas
In this podcast episode, host Filiberto interviews Rafal Walendzik about his 30+ year career across FMCG/CPG, food and beverages, and spirits, spannin...
Embracing Change and Risk | Rafal Walendzik
23 Mar 2026
Contributed by Lukas
In this podcast episode, host Filiberto interviews Rafal Walendzik about his 30+ year career across FMCG/CPG, food and beverages, and spirits, spannin...
The Beverage Reset
09 Mar 2026
Contributed by Lukas
Podcast host Filiberto discusses a structural “reset” in beverages, especially beer and spirits, as the aggressive pricing playbook used to offset...
Generational Shifts | Part 2 | Inga Dengel
23 Feb 2026
Contributed by Lukas
In this episode, host Filiberto chats with Inga Dangel about the evolving landscape of branding and marketing, especially for Generation Z. Inga, with...
Generational Shifts | Part 1 | Inga Dengel
09 Feb 2026
Contributed by Lukas
In this episode, host Filiberto chats with Inga Dangel about the evolving landscape of branding and marketing, especially for Generation Z. Inga, with...
Decoding Transformation for Sustainability | Part 2 | Leon Ramselaar
26 Jan 2026
Contributed by Lukas
In this episode, host Filiberto continues his insightful discussion with Leon Ramselaar, delving into business transformation and sustainability. They...
Transforming Businesses | Part 1 | Leon Ramselaar
12 Jan 2026
Contributed by Lukas
In this episode, host Filiberto discusses various aspects of business transformation with repeat guest Leon. The conversation focuses on the multi-sta...
Reimagining Brand Growth | Part 2 | Konstantinos Delialis
19 Dec 2025
Contributed by Lukas
This is the second part of my chat with Konstantinos Delialis. The discussion centres on international marketing, consumer trends, and brand strategie...
Inside the World of FMCG | Part 1 | Konstantinos Delialis
08 Dec 2025
Contributed by Lukas
In this episode, our esteemed guest is Kostantinos Delilalis, a seasoned general manager with extensive experience with international companies such a...
Cracking the Polish Retail Market | Dominik Wilk
24 Nov 2025
Contributed by Lukas
In this episode, Elisabetta Borghi is back as co-host with Filiberto. They discuss innovations with guest Alex Cerret, an entrepreneur developing luxu...
Reimagining Wearables: From Fashion to Function | Alex Cerret
10 Nov 2025
Contributed by Lukas
In this episode, Elisabetta Borghi is back as co-host with Filiberto. They discuss innovations with guest Alex Cerret, an entrepreneur developing luxu...
The rise of premium mixers | Alex Curiger
27 Oct 2025
Contributed by Lukas
In this episode, the podcast focuses on the premiumization of mixers. The guest, Alex Curiger, talks about his journey as an entrepreneur in the spiri...
Decoding Consumer Electronics | Leon Ramselaar
13 Oct 2025
Contributed by Lukas
In this episode, host Filiberto interviews his long-time friend and mentor, Leon Ramselaar, who has extensive experience in marketing, strategy, and c...
Unpacking the Beverage Revolution | John Kelly
29 Sep 2025
Contributed by Lukas
In this episode, host Filiberto speaks with John Kelly about the dynamic world of international marketing, with a particular focus on the food and bev...
Zebra-Striping Between Categories
15 Sep 2025
Contributed by Lukas
Cross Over Episode!Second part of my chat with Chris Maffeo on the Maffeo Drinks Podcast. We discuss the significant shifts in consumer behaviour and ...
Insights from the Barclays Consumer Staples Conference
09 Sep 2025
Contributed by Lukas
Thank you to everyone who tuned into my live video! Join me for my next live video in the app. Get full access to Growth, Brands and More at www.filib...
Shrinking for Growth In Beverages
01 Sep 2025
Contributed by Lukas
Cross Over Episode!First part of my chat with Chris Maffeo on the Maffeo Drinks Podcast. The focus is on trends and strategies in the spirits and beve...
Shopper Marketing Technology | Vedran Jelaca
18 Aug 2025
Contributed by Lukas
In this episode, the host speaks with Vedran Jelaca, co-founder of Shopnosis, a company that specialises in AI-powered shopper research. Shopnosis use...
The Science Behind Better Brews | Maciej Grajewski
11 Aug 2025
Contributed by Lukas
In this episode, host Filiberto interviews Maciej Grajewski, founder of SG Papertornics, a liquid diagnostic company for craft beverages. Grajewski di...
Shrink to Grow
28 Jul 2025
Contributed by Lukas
Reflecting on the Evolution of Fast Moving Consumer Goods: Focus, Clarity, and Strategy In this episode, we dive into the evolving landscape of the fa...
Beyond Death's Door: Brian Ellison's Adventures
14 Jul 2025
Contributed by Lukas
In this episode, host Filiberto interviews Alberto Duran Sampedro, a long-time friend and colleague from their MBA days. Alberto shares his extensive ...
Heritage and Luxury Jewellery | Alberto Duran
30 Jun 2025
Contributed by Lukas
In this episode, host Filiberto interviews Alberto Duran Sampedro, a long-time friend and colleague from their MBA days. Alberto shares his extensive ...
From Cultural Heritage to Cosmetics | Mariam Abdillahi
16 Jun 2025
Contributed by Lukas
In this episode, host Filiberto, alongside co-host Elisabetta Borghi, chats with entrepreneur Mariam Abdillahi, founder of Black Flamingo Beauty. Mari...
Circularity as a Flywheel for Innovation | Franco Dipietro
09 Jun 2025
Contributed by Lukas
In this episode, co-hosts Elisabetta Borghi and Filiberto Amati explore the intersections of international marketing, consumer trends, and brand strat...
Beyond Gummies: Innovating Supplement Delivery | Part II | Maahan Mirnezami
02 Jun 2025
Contributed by Lukas
Filiberto and Elisabetta Borghi co-host this episode. The interview with Maahan Mirnezami explores the trends and innovations in the neutraceutical ma...
Blurrification at the heart of Nutraceuticals | Part I | Maahan Mirnezami
26 May 2025
Contributed by Lukas
Filiberto and Elisabetta Borghi co-host this episode. Special guest Maahan Mirnezami discusses the competitive nutraceutical market. He shares his bac...
Exploring Foresight and Strategy | Dennis Dreager and Marco Bevolo
19 May 2025
Contributed by Lukas
This episode of 'Growth, Brands and More' features host Filiberto discussing the role of AI in foresight and strategic marketing with guests Marco Bev...
Brand Power and Global Strategy | Teresa Carmo
12 May 2025
Contributed by Lukas
In this episode, host Filiberto interviews Teresa Carmo, a seasoned marketing professional with a diverse international background. Teresa shares insi...
Shopper Intelligence | Roger Jackson
05 May 2025
Contributed by Lukas
In this episode, host Filiberto interviews Roger Jackson, an experienced professional in brand management and founder of Shopper Intelligence. The dis...
Building Brands in India | Vani Dandia
28 Apr 2025
Contributed by Lukas
In this episode, host Filiberto welcomes Vani Gupta Dandia, an experienced marketing professional with a rich background in international brands and s...
The Future of Retail | Part 2 | Elisabetta Borghi
14 Apr 2025
Contributed by Lukas
In this episode, Filiberto is joined by Elisabetta Borghi, a retail and fashion expert with extensive experience with international brands. The podcas...
The Future of Retail | Part 1 | Elisabetta Borghi
07 Apr 2025
Contributed by Lukas
In this episode, Filiberto is joined by Elisabetta Borghi, a retail and fashion expert with extensive experience with international brands. The podcas...
Optimizing the Marketing Mix | Margaret So
31 Mar 2025
Contributed by Lukas
In this episode, host Filiberto Amati interviews Margaret So, an experienced marketing consultant from Canada who transitioned from working with top c...
The Blurrification of the Beauty Industry | Vincenzo Carrara
24 Mar 2025
Contributed by Lukas
In this discussion, Vincenzo Carrara, a beauty industry veteran with experience in various roles, shares his expertise on the significant changes and ...
Navigating Change in the Spirits Industry | Enrico Mulas
17 Mar 2025
Contributed by Lukas
In this interview, Enrico Mulas, a former colleague from Campari, shares his diverse professional journey, which spans trade marketing at Shell, consu...
Launching a Beauty Brand in the US | Neil Petrocelli
10 Mar 2025
Contributed by Lukas
In this episode, guest Neil Petrocelli brings 30 years of experience in beauty and fragrances in the US to help us understand how the industry has tra...
The No-Waste Marketing Initiative
03 Mar 2025
Contributed by Lukas
The episode focuses on 'No Waste Marketing,' which aims to deliver sustainable growth by optimizing marketing and commercial spending. Filiberto discu...
The Future of Wine | Pietro Mattioni
24 Feb 2025
Contributed by Lukas
In this conversation, Pietro Mattioni, CEO of Zonin 1821 and former Campari executive, shares insights about his career in the beverages industry. He ...
Social Listening: From Monitoring to Innovation | Marek Tobota
17 Feb 2025
Contributed by Lukas
In this podcast episode, host Filiberto welcomes Marek Tobota, a social listening expert from Poland, to discuss the intricacies and value of social l...
Insights into the Polish Food Culture | Mateusz Glowacki
10 Feb 2025
Contributed by Lukas
In this podcast episode, Filiberto welcomes his Dutch friend Adhy Singagerda, an expert in developing global beverage and food brands. Adhy shares his...
The First Steps in International Expansion | Adhy Singagerda
03 Feb 2025
Contributed by Lukas
In this podcast episode, Filiberto welcomes his Dutch friend Adhy Singagerda, an expert in developing global beverage and food brands. Adhy shares his...
Brand Evolution: The Mad Man Point of View | Miquel Mas
27 Jan 2025
Contributed by Lukas
In this episode, our esteemed guest is Miquel Mas, an advertising veteran with over 30 years of experience. He discusses his career transition from CE...
The Pink Albatross Journey | Luke Saldhana
20 Jan 2025
Contributed by Lukas
Filiberto interviews Prashant Luke Saldanha, the co-founder of Pink Albatross, about his journey from a 12-year career at Citibank to creating a vegan...
From Consumer Trends to Value Spaces | Laura De Groot Trivulzio | Part II
13 Jan 2025
Contributed by Lukas
In this part of the chat with Laura, the discussion focuses on the intricacies of international marketing, consumer trends, and brand strategies, main...
Unpacking Retail Trends | Laura De Groot Trivulzio | Part I
06 Jan 2025
Contributed by Lukas
Filiberto hosts Laura de Groot Trivulzio, the Marketing Director of Jack Links for Europe and the Middle East. She discusses her extensive background ...
The British Way | Victoria Scally
20 Dec 2024
Contributed by Lukas
Filiberto Amati explores international marketing, consumer trends, and brand strategies. He is joined by Victoria Scally, an experienced brand builder...
A Scented Revolution | Camila Tomas
16 Dec 2024
Contributed by Lukas
This interview features Camila Tomas Verdaguer, an expert in the fragrance industry with a career spanning P&G, Puig, and L'Oréal. She discusses her ...
European Modern Trade | Duncan Hoy
09 Dec 2024
Contributed by Lukas
Filiberto Amati interviews Duncan Hoy, a seasoned retail professional with extensive experience in the supermarket industry. They discuss Hoy's career...
The AI Frontier in Consumer Research | Lisa Phelan | Part II
02 Dec 2024
Contributed by Lukas
Lisa Phelan and Filiberto Amati chatted about the innovative application of AI in consumer research, focusing on tools like PersonifAI and synthetic r...
Understanding the 'Why': The Power of Deep Insights | Lisa Phelan | Part I
25 Nov 2024
Contributed by Lukas
In this episode of the Growth Brands and More podcast, host Filiberto Amati welcomes Lisa Phelan, a former colleague and expert in market research and...
The US Specialty Food Market: view from Abroad | Stefano Marangon | Part II
18 Nov 2024
Contributed by Lukas
In this episode, Filiberto Amati and Stefano Marangon chat about the specialty food and beverage market in the U.S., focusing on consumer trends towar...
Navigating the Three-Tier System | Stefano Marangon | Part 1
11 Nov 2024
Contributed by Lukas
The episode covers a comprehensive discussion on navigating and succeeding in the US market for small and medium-sized alcohol and beverage producers....
Navigating the Swiss Retail Landscape | Oliver Kümin
04 Nov 2024
Contributed by Lukas
Filiberto Amati and guest Oliver Kümin explore the dynamics of the Swiss retail and food sectors. The discussions feature the dominance of Coop and M...
Innovation is about taking risks. I am taking one.
28 Oct 2024
Contributed by Lukas
Quick experiment instead of your usual podcast, which comes back with the typical programming next week.The takeaways from the last episodes (S02E14-S...
The Conscientious Brand | Giuseppe Cavallo | Part II
21 Oct 2024
Contributed by Lukas
In this episode of 'Growth, Brands and More,' host Filiberto Amati discusses with Giuseppe Cavallo the importance of conscientious branding and the ev...
Decoding the Marketing of Happiness | Giuseppe Cavallo | Part I
14 Oct 2024
Contributed by Lukas
In this episode, Filiberto chats with Giuseppe Cavallo, a former corporate communications expert who has become a consultant and professor. The discus...
Greenwashing and the Future of Sustainable Marketing | Stephanie Jordan-Balmforth | Part II
07 Oct 2024
Contributed by Lukas
The second part of my chat with Stephanie Jordan-Balmforth: Sustainability-focused Business Developer, Strategist and Trade Advocacy Specialist with o...
Planet Positive | Stephanie Jordan-Balmforth | Part I
30 Sep 2024
Contributed by Lukas
In this episode, I speak with Stephanie Jordan-Balmforth: Sustainability-focused Business Developer, Strategist and Trade Advocacy Specialist with ove...
Brands: What Really Matters | Ed Burghard | Part II
23 Sep 2024
Contributed by Lukas
The second part of my conversation with Edward Burghard: Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s mo...
Branding: The P&G Way | Ed Burghard | Part I
16 Sep 2024
Contributed by Lukas
In this episode, I speak with P&G veteran Edward Burghard: Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s ...
Ahead of the Curve | Marco Bevolo
09 Sep 2024
Contributed by Lukas
In this episode, I chat with my good friend Marco Bevolo:Futurist for change. Exploring the fuzzy front of innovation to extract and structure new val...
The Journey of Frant Wildflower | D. Zylewicz-Nosowska and W. Nosowski - Part II
02 Sep 2024
Contributed by Lukas
In this episode, I chat with the founders of Frant, Dorota Zylewicz-Nosowska and Wojtek Nosowski:We started Frant with the idea of creating unique Pol...
Building Authenticity: Inside the Story of Frant | Dorota Zylewicz-Nosowska and Wojtek Nosowski - Part I
26 Aug 2024
Contributed by Lukas
In this episode, I chat with the founders of Frant, Dorota Zylewicz-Nosowska and Wojtek Nosowski:We started Frant with the idea of creating unique Pol...
Building Communities | Ralph Talmont
19 Aug 2024
Contributed by Lukas
In this episode, I chat with Ralph Talmont:Connecting culture, communication and technology to deliver value as producer, consultant, founder or advis...
Design Agencies as Partners | Marco Loschiavo Pellicano - Part II
12 Aug 2024
Contributed by Lukas
This is the second part of my chat with Marco Loschiavo Pellicano, founder of EMME London and a design veteran. From Marco’s LinkedIn profile:Over t...
Design in Consumer Goods | Marco Loschiavo Pellicano - Part I
05 Aug 2024
Contributed by Lukas
This episode's guest is Marco Loschiavo Pellicano, founder of EMME London and a design veteran. From Marco’s LinkedIn profile:Over twenty years of i...
Brand Strategy Unpacked: the Good Strategy Conundrum
29 Jul 2024
Contributed by Lukas
This episode deviates from the usual interview format, focusing on my takeaways from the previous episodes. Key takeaways include the dual nature of s...
From Categories and Products to Brands | Domenico Ribetti - Part II
22 Jul 2024
Contributed by Lukas
This is the second part of the chat with Domenico Ribetti. In this episode, we discussed the transformation from category and product-centric realitie...
Blurring Category Boundaries | Domenico Ribetti - Part I
15 Jul 2024
Contributed by Lukas
In this episode, I talk with Domenico Ribetti, currently BU Head at Almarai, who previously worked at Coca-Cola, Nestlé, and P&G. With Domenico, we h...
The Innovation Toolbox | Ruud Bakker -Part II
08 Jul 2024
Contributed by Lukas
This is the second part of my talk with Ruud Bakker, an innovation beverage consultant with previous experience in Heineken, Red Bull, and Diageo.In t...
Decoding the Secret of Brand Innovation | Ruud Bakker - Part I
01 Jul 2024
Contributed by Lukas
This is the first part of my interview with Ruud Bakker, an all-around beverage expert. He started his career at Heineken in the Netherlands before mo...
Global Brands, Local Insights | Paul Markovits
24 Jun 2024
Contributed by Lukas
In this episode, I talk to Paul Markovits, whom I met in the late 90s and early 2000s at P&G in Brussels. He went on to have a terrific career at P&G ...
Mind the "Execution" Gap | Roberto Roccatti | Part II
17 Jun 2024
Contributed by Lukas
The second part of my chat with Roberto Roccatti, former CEO of Galvanina, Tomarchio, Lurisia, and Royal Unibrew Italy, and previously with Allied Dom...
Brand Strategy: The Sales POV | Roberto Roccatti - Part I
10 Jun 2024
Contributed by Lukas
This is the first episode of my chat with Roberto Roccatti, former CEO of Galvanina, Tomarchio, Lurisia, and Royal Unibrew Italy and previously of All...
The "Drink Builders" | Chris Maffeo - Part II
03 Jun 2024
Contributed by Lukas
The second part of my interview with Chris Maffeo of the Maffeo Drinks PodcastThis is Chris’ LinkedIn summary:My love for the industry comes from af...
Making Strategy Happen | Chris Maffeo - Part I
27 May 2024
Contributed by Lukas
Our Guest: Chris Maffeo of the Maffeo Drinks PodcastThis is Chris’ LinkedIn summary:My love for the industry comes from afar, coming from a family o...
The Almighty Marketing Toolbox | Clarice Pinto - Part II
20 May 2024
Contributed by Lukas
Our Guest: Clarice Pinto, former Campari, Stock Spirits, LVMH, ING.In this episode00:01 Intro03:26 Consumption Occasions, Rituals06:02 Building Ritual...
From Brand Strategy to Execution | Clarice Pinto - Part I
13 May 2024
Contributed by Lukas
Our Guest: Clarice PintoThis is Clarice’s Linkedin Summary:With over 25 years of international experience across the FMCG, luxury, and spirits indus...
Future of Design and Design Thinking #006
26 Nov 2023
Contributed by Lukas
Marco Bevolo and Filiberto Amati interview Bisi Williams, Co-Founder and Chief Insights Officer, Massive Change Network, Chicago Get full access to Gr...
Future of Design and Design Thinking #005
19 Nov 2023
Contributed by Lukas
Marco Bevolo and Filiberto Amati interview on their upcoming book "Nexus" (MIT Press): Julio Mario Ottino, Guggenheim Fellow, and Co-Director, Northwe...
Future of Design and Design Thinking #004
12 Nov 2023
Contributed by Lukas
Marco Bevolo and Filiberto Amati chat with Satyendra Pakhalé, Principal Designer, Design Director and Founder Satyendra Pakhalé Associates, author o...
Future of Design and Design Thinking #003
05 Nov 2023
Contributed by Lukas
Marco Bevolo and Filiberto Amati chat with Stefano Marzano, former CEO Philips Design and CDO Electrolux Get full access to Growth, Brands and More at...
Future of Design and Design Thinking #002
29 Oct 2023
Contributed by Lukas
Guest: Pernilla Johansson, Co-founder Centre for Organisational Creativity; former Chief Design Officer, Electrolux Group Get full access to Growth, B...
Future of Design and Design Thinking #001
22 Oct 2023
Contributed by Lukas
Hosts Marco Bevolo and Filiberto Amati chat with Eric Quint, Former chief brand and design officer 3M Company, and co-author of the book “Design Lea...