Growth Vertical

Low Budget Google Ads Strategy for B2B SaaS Startups

03 Dec 2025

Contributed by Lukas

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to ...

B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work

27 Oct 2025

Contributed by Lukas

A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through ...

How Google Ads Works in 2025 - For B2B SaaS Startups

02 Oct 2025

Contributed by Lukas

This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactic...

How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey

19 Aug 2025

Contributed by Lukas

We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target a...

Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

06 Aug 2025

Contributed by Lukas

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in ...

Getting Into Digital Marketing - Everyone is Doing it Wrong (Be Careful)

30 Jul 2025

Contributed by Lukas

This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things t...

How to Create a Custom Segment to Target Competitor Websites on Google Ads

20 May 2025

Contributed by Lukas

This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websit...

Practical Social Media ROI - Turning Social Activity Into Revenue - with Emeric Ernoult

25 Mar 2025

Contributed by Lukas

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without externa...

LinkedIn Ads Tutorial for Beginners - Campaign Setup for B2B SaaS Startups (2025)

13 Mar 2025

Contributed by Lukas

This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS ...

Future of CRM and Lead Nurturing in Marketing - with Jason Kramer

18 Feb 2025

Contributed by Lukas

We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custo...

Steal Competitor Traffic with Google Ads - For B2B SaaS Startups

14 Jan 2025

Contributed by Lukas

Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuabl...

PPC Search Ads for B2B - How Startups Can Get Results Early

23 Dec 2024

Contributed by Lukas

Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We wi...

How to Use Referrals Campaigns to Get More Customers

14 Nov 2024

Contributed by Lukas

In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever g...

How to Use Quora or Reddit Questions to Get Customers

07 Nov 2024

Contributed by Lukas

In this video we will discuss how you can leverage Quora and Reddit (the social media platforms) to generate awareness and leads for your startup, to ...

Social Listening Guide - Getting Customers in B2B

18 Oct 2024

Contributed by Lukas

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budge...

Guest Posting with Engaged Audiences for B2B

13 Sep 2024

Contributed by Lukas

We'll discuss how you can use social media to generate the right attention and demand for B2B startups. This tactic can be carefully executed to g...

How to Get Real Results from Advertising - Skip Wilson

25 Aug 2024

Contributed by Lukas

We’re joined by Skip Wilson, the founder of DRAFT Media Partners, who managed to transform his teenage passion for copywriting into a thriving caree...

Engaging on LinkedIn, Facebook or Twitter Groups to Get Customers

22 Jul 2024

Contributed by Lukas

I'll go through how to engage with your target prospects on social media, and how I have used particular platforms to generate leads and customers...

Getting Your Top 100 Dream Prospects to Become a Customer

20 Jun 2024

Contributed by Lukas

I'll go through how I would target my top 100 target dream companies, and how I would turn them into customers. This ABM strategy will be one of ...

Maximising Impact With Limited Resources in B2B Content Marketing - Matt Bell

04 Jun 2024

Contributed by Lukas

Today we are joined by Matt Bell who Co-founded MessageUp to assist B2B companies in improving their messaging and in delivering effective content wit...

Change Google Search Location | SEO in Different Countries - UPDATED 2024

13 May 2024

Contributed by Lukas

In this tutorial I will show you how to change your Google Search location to carry out SEO keyword research in different countries. Note that this is...

How to Launch Your Content Marketing Strategy with Powerful Webinars

15 Apr 2024

Contributed by Lukas

In this video we go through one of the best content marketing tactics out there - webinars. We will discuss the importance of webinars and why it sho...

Cracking the Code to World-Class But Cost-Effective Marketing for Startups with Aditya Varanasi

06 Mar 2024

Contributed by Lukas

We're joined by a special guest - Aditya Varanasi, Founder & CEO of Awarity, a digital marketing solution for up-and-coming companies. Adity...

How to Launch on Product Hunt with Zero Budget for Maximum Traction

28 Jan 2024

Contributed by Lukas

In this episode, we talk about how you can launch your SaaS product and startup on Product Hunt. Product Hunt is a platform for discovering new produ...

Do Not Run Influencer Marketing But Partner Marketing

13 Dec 2023

Contributed by Lukas

In this video we go through how you can leverage your network in order to get more clients and generate revenue sooner for your business. As a start ...

Growth Marketing Talks: How Rishabh Bhandari went from near-bankruptcy to $75K MRR business with Content Marketing

19 Oct 2023

Contributed by Lukas

We're joined by a special guest - Rishabh Bhandari, Founder & CEO at Content Beta, a video-design-audio studio that has helped over 80 B2B sof...

The Fastest Way To 7-Figures: How To Jump-Start An Automated & Scalable Business To Make More Money w/ Phil Smith

29 Sep 2023

Contributed by Lukas

We are joined by Phil Smith - a serial entrepreneur for over 20 years who has sold over 3 companies and for 3 years in a row he’s made Inc 5000’s ...

How Damon Burton Beat A Billion Dollar Company On Google

16 Aug 2023

Contributed by Lukas

We were joined by a special guest - Damon Burton from SEO Nation - a 15-year SEO agency. Damon has been featured in publications including Entreprene...

Get Customers With Business & High-intent Review Directories

30 Jul 2023

Contributed by Lukas

In this video, we go through how you can organically get your first set of customers for free. Business and high-intent industry directories can prov...

How to Promote Actionable and Insightful Content to Get Customers

13 Jul 2023

Contributed by Lukas

In this video, we go over what content you should be promoting to get your first set of customers and why. Content marketing is one of the most effec...

How to Get Clients with B2B Outreach Email - How to Get Your First SaaS Customers For Free

17 Jun 2023

Contributed by Lukas

In this video, we go over why cold email and an outbound email outreach strategy is a lower hanging fruit when you want to get more clients for your s...

What Bottom of the Funnel Content to Create - How to Get Your First SaaS Customers

31 May 2023

Contributed by Lukas

We cover tip 4 from the top proven tactics to grow a startup with little to no budget video. Content marketing is a proven tactic to grow a business, ...

How to Use ChatGPT to Grow Your Traffic and Business FAST - with Rohan Chaubey

24 Apr 2023

Contributed by Lukas

ChatGPT - is it just another "trend" or can it be helpful? In this video, I sit down with Rohan Chaubey to discuss what ChatGPT really is, a...

How To Steal Competitor Traffic with Google Ads

10 Apr 2023

Contributed by Lukas

Here's a quick Google Ads hack to target your major competitors' traffic much sooner and on a lower budget. Remember to be strategic with the...

Change Google Search Location | SEO in Different Countries - UPDATED 2023

05 Apr 2023

Contributed by Lukas

UPDATED 2023 Tutorial on how to change your Google Search location to carry out SEO keyword research in different countries. If you’re a growth mar...

How to Grow Your Audience & Scale a Startup with Data-Driven Content with Tamara Thompson

16 Feb 2023

Contributed by Lukas

In this video, I sit down with Tamara Thompson to uncover the secret to rapidly growing your audience - where Tamara reveals it all. Tamara Thompson ...

Generating Demand by Telling Your Prospects the Top 10 Things They Need to Know

05 Feb 2023

Contributed by Lukas

B2B software startups find their sales teams almost spend too much time on demo calls which leads to prospects being unqualified or just going cold. I...

How To Use PPC Ads To Go After High Intent Keywords

21 Jan 2023

Contributed by Lukas

We discuss the second tactic in the recent 17 proven marketing tactics video: Using PPC Ads to Go After High-Intent Search Terms. This is more of a pa...

Creating Content That Focuses On Bottom-Of-The-Funnel - How To Get More Leads & Customers

06 Jan 2023

Contributed by Lukas

We discuss the first tactic in the recent 17 proven marketing tactics video: Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Le...

17 Proven Marketing Tactics to Grow Your Startup Without a Budget

22 Dec 2022

Contributed by Lukas

We cover the top proven marketing strategies and tactics to grow startups with little to no budget. Both bootstrapped and funded startups face limitin...

My Thought Process Behind Choosing a Digital Marketing MSc or an MBA Degree

05 Dec 2022

Contributed by Lukas

I share my thought process behind choosing between a Digital Marketing MSc or MBA degree. We will discuss why I chose to go with my digital marketing ...

How to Use AB Testing in Sales to Increase Productivity and Drive Growth with Joel Stevenson

17 Nov 2022

Contributed by Lukas

We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software.  A/B testing is crucial and everyone knows that ...

What B2B Startups Can Do Now to Double Sales Sooner and Fuel Growth - with Simon Severino from Strategy Sprints

20 Oct 2022

Contributed by Lukas

We're joined by Simon Severino from Strategy Sprints to talk about B2B Startups can do now to double sales sooner and fuel growth.  With the curr...

How B2B Startups Should Use Branding to Differentiate Themselves and Accelerate Growth With Ed Lynes

14 Oct 2022

Contributed by Lukas

We talk about storytelling and branding with Ed Lynes from Woden to understand how startups can use branding to differentiate and accelerate growth. I...

How to Start Creating Content and Test Multiple Platforms

20 Sep 2022

Contributed by Lukas

How do you start creating content for your b2b startup? At the very beginning of your startup journey, creating content or even thinking about laying ...

Using Case Studies to Fuel Growth - B2B Marketing for Startups

06 Sep 2022

Contributed by Lukas

Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B s...

How to Find The Right Ad Platform For Your B2B Startup

15 Aug 2022

Contributed by Lukas

How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go th...

What is Lead Generation in B2B Marketing?

02 Aug 2022

Contributed by Lukas

What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean i...

Demand Generation vs Lead Generation - Where do Startups Begin?

10 Jul 2022

Contributed by Lukas

Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider...

How to Get Started with Growth Marketing at a Startup Creating a Growth Framework

31 May 2022

Contributed by Lukas

How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your busine...

How Command Your Brand Grew their Revenue by 71% in a Down Economy & How to Apply the Same Principle

11 May 2022

Contributed by Lukas

This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Befo...

Mark LaChance's 4 Successful Exits: How To Build Highly Profitable Startups

28 Apr 2022

Contributed by Lukas

We sat down with Mark LaChance to understand how we can build highly profitable companies from the ground up. This was a super insightful and raw conv...

Writing a Marketing Resume for Freshers Increase your Chances of Getting Hired

09 Apr 2022

Contributed by Lukas

Increase your chances of getting hired in digital marketing by building a resume the right way.  We discuss how marketing freshers or marketing g...

Growth Hacking Explained in Nearly 5 Mins - What is Growth Hacking

24 Mar 2022

Contributed by Lukas

Growth hacking is a term that has been thrown around the marketing industry and the tech startup space for a while now, especially across startups in ...

Growth Marketing Explained in 5 Mins - What is Growth Marketing?

10 Mar 2022

Contributed by Lukas

Growth marketing is a term that has been thrown around the marketing industry and startup space for a while now. It’s only becoming more popular, bu...

Secrets to Creating Successful Startups and Growing Fast Whilst Loving It with Trevor Blake

24 Feb 2022

Contributed by Lukas

Creating and growing a startup successfully can be an enjoyable and rewarding journey, albeit seen as very intense and stressful. Today we’re going ...

How to Get a Marketing Internship with NO EXPERIENCE with FREE Email Template

03 Feb 2022

Contributed by Lukas

Getting a marketing internship with no experience can be difficult. I’ll be showing you the exact email template I used to secure a digital marketin...

Creating SEO Roadmaps to Guide Strategic & Measurable ROI Driven Results with David Finberg

29 Dec 2021

Contributed by Lukas

Having a plan is a must when strategising, planning and executing with SEO, and growing an early-stage startup or business that has already invested s...

Get Ahead of Competitors with Keyword Research for SEO - SEMRush Keyword Gap Tool

18 Nov 2021

Contributed by Lukas

You may have a list of keywords for your business or from your client you're helping grow. You may have a list of your competitors' keywords you'd lik...

Analyse Competitor Backlinks for Impactful Relevant Traffic - SEMRush Backlink Analytics Tool

04 Nov 2021

Contributed by Lukas

A good SEO strategy for startups can make or break their growth. Understanding where your competitor gets the most links and traffic is critical. &nbs...

Get more Traffic! Competitor Keyword Research for SEO - SEMRush Traffic Analytics Tool

21 Oct 2021

Contributed by Lukas

Strengthen your SEO strategy by understanding where your competitor gets most of their traffic from. Is their traffic namely branded or non-branded? E...

Organic Competitor Keyword Research SEO - SEMRush Organic Research Tool

14 Oct 2021

Contributed by Lukas

One of the best SEO strategies you can use is to analyse competitors and understand where they get most of their traffic from. This will help you gath...

Keyword Research for SEO - Expand on Core Keywords

07 Oct 2021

Contributed by Lukas

SEO is one of the first marketing channels you want to be looking at to start driving traffic to your website. You should be carrying out keyword rese...

Why Generating Leads Alone Won't Matter - Lead Generation

08 Sep 2021

Contributed by Lukas

Lead generation alone does not matter in marketing and sales, if it did then maybe startups and other businesses may be happy - but not if they don’...

What Content to Create First - Content Marketing Strategy and SEO

01 Sep 2021

Contributed by Lukas

How do you decide what content to create first? You’re setting up a content marketing and SEO strategy, but how do you know when to create Top of th...

Growth Hacking Startups without Ads - with Amazon Best Selling Author Rohan Chaubey

13 Aug 2021

Contributed by Lukas

Growth Hacking startups without ads is a key topic among growing startups. With an endless number of experiments run by growth marketers I felt it wou...

How to do a Marketing Audit | Simple Example Process Explained

16 Jun 2021

Contributed by Lukas

Learn how to do a marketing audit with the simplest process. At the start of any marketing initiative, it's important to carry out a marketing audit f...

Easy Sneaky Step to Save Money on LinkedIn Ads

01 Jun 2021

Contributed by Lukas

LinkedIn Ads is notoriously known to be one of the most expensive lead generation platforms. The reason for this is the high number of B2B decision-ma...

4-Hour Work Week Review | Is It Actually Good for Growth?

09 May 2021

Contributed by Lukas

4-Hour Work Week - Tim Ferriss book review. Is it actually good for growth? I had to share my thoughts on this book with the growth community here on ...

Change Google Search Location | SEO in Different Countries

08 Apr 2021

Contributed by Lukas

This tutorial episode is going to be most valuable if you follow along with it on my YouTube channel here. I'll show you how to change your Google Sea...

Online Digital Marketing Courses | Best Courses to Get Started Free

26 Mar 2021

Contributed by Lukas

Finding the best digital marketing courses to learn from can be overwhelming. There are a ton of free digital marketing courses out there, but selecti...

How to Get a Digital Marketing Internship | My Journey & Tips

19 Feb 2021

Contributed by Lukas

You want to get the best experience in digital marketing, but how do you get the best internship to do that?  If you’re a new marketing graduat...

What Does a Marketer Do - A Day In The Life

27 Jan 2021

Contributed by Lukas

What does a marketer do? If you’re thinking of a marketing or digital marketing career then this podcast episode well help you understand what a typ...

Why I Quit My IT Job for Digital Marketing

14 Jan 2021

Contributed by Lukas

I quit my IT job to get into Digital Marketing. Find out why and how I quit and managed to successfully make the shift to a Digital Marketing career. ...

Is a Digital Marketing Degree Worth It - Honest Opinion to Get Into Digital Marketing

23 Dec 2020

Contributed by Lukas

Considering a career in Digital Marketing? Torn between studying Digital Marketing at University/College and wondering if a Digital Marketing degree i...

How To Get Into Digital Marketing Tips and My Digital Marketing Career Journey

09 Dec 2020

Contributed by Lukas

Thinking of how to get into digital marketing? Does a Digital Marketing Career intrigue or excite you? Digital marketing has become more and more popu...

What is Digital Marketing - Digital Marketing in Less Than 5 Minutes - Why It's Important

02 Dec 2020

Contributed by Lukas

What is digital marketing? People tend to get confused about what digital marketing is and overcomplicate when it’s pretty simple. Today I'll tell y...

Email Marketing for Beginners - Is It Dead and 7 Tips To Start Email Marketing

10 Nov 2020

Contributed by Lukas

What's email marketing for beginners like in 2020? Well, email marketing beginners - is it dead? Find out why email marketing is not dead and how you ...

How to Use LinkedIn For Beginners 2020 - How To Use LinkedIn For Business (Free Template + 5 Tips)

23 Oct 2020

Contributed by Lukas

In this episode I talk about how to use LinkedIn, and I provide 5 tips to help you get started in improving your chances of success in adding LinkedIn...

Why use LinkedIn - Why LinkedIn is Important to Market Your Business, Generate leads and Get Clients

23 Sep 2020

Contributed by Lukas

In this podcast episode, I discuss why you should use LinkedIn, and why is LinkedIn important to market your business, generate leads or get clients i...

Which Social Media Platform is Best For You? (Listen to this first before you pick!)

02 Sep 2020

Contributed by Lukas

In this podcast episode, I'll tell you the one thing you need to know to understand and choose which social media platform is best for you to use for ...

Why Reflection is an Important Skill, Especially in Marketing? Ways I Reflect That You Can Use

03 Aug 2020

Contributed by Lukas

This episode discusses the benefits of practicing the skill of reflection and how you can improve your use of it in business, your career and everyday...