Growthitect
Episodes
Retention Secrets Every Architecture Leader Should Know (with Caitlin Brady)
12 Nov 2025
Contributed by Lukas
#40: Today I’m joined by Caitlin Brady, architect and host of the Architectette podcast, to unpack a headache most firm owners share: you’ve got g...
Fixing Your Architecture Education (with Beth Lundell Garver)
05 Nov 2025
Contributed by Lukas
#39: In this episode, I sit down with Beth Lundell Garver, Dean of Practice at the Boston Architectural College (BAC), to dig into one of the most com...
Should You Spend on Marketing? (with Mark R. LePage)
22 Oct 2025
Contributed by Lukas
#38: In this episode, I sit down with Mark R. LePage, Founder of EntreArchitect, to tackle one of the most common questions architects ask: Should I s...
Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)
15 Oct 2025
Contributed by Lukas
#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying a...
How to Win Work Without a Big Portfolio (with Lance Cayko)
08 Oct 2025
Contributed by Lukas
#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Ins...
Marketing For Busy Architects (with Mark Zweig)
01 Oct 2025
Contributed by Lukas
#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How d...
How To Eliminate Bad Fit Clients (with Justin Smith)
24 Sep 2025
Contributed by Lukas
#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engi...
How To Attract Design-Driven Clients (with Evelyn Lee)
10 Sep 2025
Contributed by Lukas
#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Fou...
How To Raise Your Architecture Fees (with Robert Yuen)
03 Sep 2025
Contributed by Lukas
#32: Every architect wrestles with the same question:How do I raise my fees without losing clients?In this episode, I sit down with Robert Yuen, CEO &...
Secrets of Client-Winning Architecture Websites (with Nikita Morell)
27 Aug 2025
Contributed by Lukas
#31: Most architects struggle with the same big question:What should my website actually be doing for me?In this episode, I sit down with Nikita Morel...
Why Radical Transparency is Your Secret RFP Weapon (with Lisa Sauve of SYNECDOCHE)
06 Aug 2025
Contributed by Lukas
#30: Lisa Sauve, CEO and Principal of SYNECDOCHE, joins us to reveal how her Detroit-based architecture studio won a major cultural project in a new m...
1-Year-Old Architecture Studio Lands Major NYC Client (Alexander Buckeridge of Studio Bucky)
30 Jul 2025
Contributed by Lukas
#29: Alexander Buckridge returns to Growthitect just over a year into launching Studio Bucky, revealing how he landed his biggest project yet. We dive...
How To Land Massive Clients With a Small Team (Joseph Cole of Culture Architecture and Design)
23 Jul 2025
Contributed by Lukas
#28: Joseph Cole, CEO and founder at Culture Architecture and Design, joins us to share how building a strong studio culture can be the foundation for...
Can “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)
28 May 2025
Contributed by Lukas
#27: Cavin Costello, Principal at The Ranch Mine, joins the show to talk about the bold new strategy he and his wife are championing: designing and bu...
What Great Architects Do After Winning the Job (with Jenn Rittler of Moody Nolan)
21 May 2025
Contributed by Lukas
#26: Jenn Rittler, Associate Principal at Moody Nolan, provides a deep dive into one of the most overlooked parts of winning work: what happens after ...
How Perkins&Will Won A Groundbreaking Public School Project (with Laura Gwyn, Managing Director)
30 Apr 2025
Contributed by Lukas
#25: What does it take to win one of the most groundbreaking public school projects in the US? Laura Gwyn, Managing Director at Perkins&Will, join...
Renovating Mies van der Rohe’s Seagram Building with Marc Spector (How He Got the Job)
23 Apr 2025
Contributed by Lukas
#24: Marc Spector, founder of Spector Companies, unpacks landing one of the most iconic projects of his career: a commission inside the legendary Seag...
The Unspoken Reason Clients Say Yes to Architects (w/ Alex Gore of F9 Productions)
16 Apr 2025
Contributed by Lukas
#23: How do the best residential architecture firms win work? Alex Gore of F9 Productions has figured it out. In this episode, he breaks down the real...
How to Win Architecture RFPs Against Industry Giants as a Small Firm (with Andrew Lyon of Studio Lyon/Szot)
02 Apr 2025
Contributed by Lukas
#22: Partner and Founder at Studio Lyon/Szot reveals how his eight-person firm went head-to-head with global giants – and won. This is the ultimate...
How Sweet Sparkman Won an International Competition (with Lissette Callejas)
26 Mar 2025
Contributed by Lukas
#21: Lissette Callejas, Director of Marketing at Sweet Sparkman, reveals the strategies that propelled her firm to win in the Reimagining Pei Internat...
Million Dollar Pricing Strategies (with Alexander Buckeridge of Studio Bucky)
26 Dec 2024
Contributed by Lukas
#20: Alexander Buckeridge of Studio Bucky joins us again to share exciting updates on his firm's global success and discuss his pricing strategies for...
How To Build Awareness In Your Market (with Graham Irwin of Essential Habitat Architecture)
18 Dec 2024
Contributed by Lukas
#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining...
This Architect’s Formula for Firm Growth (with Rachael Smith of Lighthouse Studio)
11 Dec 2024
Contributed by Lukas
#18: Rachael Smith of Lighthouse Studio joins us to explore how to expand her business and optimize her project workflows. We delve into the nuances o...
Building A Business Development Playbook (with Lori Beppu and Glen Cordova of BMA Architects)
04 Dec 2024
Contributed by Lukas
#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new ...
Using AI To Market Your Architecture Firm (with Michael Maturo of DYAMI Architecture)
27 Nov 2024
Contributed by Lukas
#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From ha...
How To Use Events to Find Your Next Client (with Bradly Hirdes of Ordinary Architecture Practice)
20 Nov 2024
Contributed by Lukas
#15: Bradly Hirdes of Ordinary Architecture Practice joins host Tyler Suomala to discuss proactive business development and networking strategies for ...
How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)
13 Nov 2024
Contributed by Lukas
#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach an...
How To Prove The Value of Good Design (with Tyler Mikolajczak of Built Studio)
06 Nov 2024
Contributed by Lukas
#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and w...
Building An Architecture Marketing Strategy From Scratch (with Jason Altman of WLP Associates)
30 Oct 2024
Contributed by Lukas
#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode di...
How To Impress Clients with a Killer Onboarding Package (with Matt Forget of 5 Architecture)
23 Oct 2024
Contributed by Lukas
#011: Ever wondered how to create a lasting client experience in architecture? Matt Forget, co-owner of 5 Architecture in Florida, joins us to kick of...
Architecture and Alcohol with Alexander Buckeridge of Studio Bucky
21 Aug 2024
Contributed by Lukas
#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I...
How To Keep Winning Clients
14 Aug 2024
Contributed by Lukas
#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge....
How To Get Your First Architecture Client
07 Aug 2024
Contributed by Lukas
#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on...
How To Manage Sales Operations As A Small Architecture Firm
31 Jul 2024
Contributed by Lukas
#07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect tha...
How To Negotiate As An Architect
24 Jul 2024
Contributed by Lukas
#06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect tha...
LinkedIn Growth Hacks for Architects
17 Jul 2024
Contributed by Lukas
#05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buck...
How To Win Big Projects As A New Architecture Firm
10 Jul 2024
Contributed by Lukas
#04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buck...
Architecture Brand & Website Design Critique
03 Jul 2024
Contributed by Lukas
#03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buck...
Architecture Proposal Mistakes To Avoid
26 Jun 2024
Contributed by Lukas
#02: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buck...
When To Start An Architecture Firm
19 Jun 2024
Contributed by Lukas
#01: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I’m excited to introduce you to Alexander Buckeridge, ...