GTM Crossroads Podcast
Episodes
From Hiring Scrappy Teams to Rethinking AI Pricing | GTM Crossroads #11
04 Jul 2025
Contributed by Lukas
In this episode of GTM Crossroads, the hosts explore how AI is reshaping business strategy, with a focus on HubSpot’s new Breeze AI. They break down...
Navigating CRM Choices: HubSpot vs Salesforce | GTM Crossroads #10
21 May 2025
Contributed by Lukas
In this episode, the hosts explore key aspects of building a tech startup, including choosing the right CRM, developing a product-led growth motion, a...
Navigating the Pricing Landscape in SaaS | GTM Crossroads #09
09 May 2025
Contributed by Lukas
In this episode of GTM Crossroads, Brendan, Harris, and guest host Rob dive into the evolving landscape of pricing strategy in SaaS and services. They...
The Human Side of Go-To-Market AI Can't Replace | GTM Crossroads #08
25 Apr 2025
Contributed by Lukas
In this episode, the hosts unpack key takeaways from MicroConf, debating why human relationships remain irreplaceable in go-to-market, even as AI tool...
The Power of Omni-Channel Outbound and Product Data | GTM Crossroads #07
05 Apr 2025
Contributed by Lukas
In this episode of GTM Crossroads, the hosts discuss their personal experiences with spring activities, transitioning into a reflection on their busin...
What the LinkedIn Crackdown Means for GTM Strategy | GTM Crossroads #06
28 Mar 2025
Contributed by Lukas
In this episode, the hosts discuss the recent ban of Apollo and Seamless from LinkedIn, exploring the implications for sales tools and prospecting str...
The Shift from Growth Hacking to Sustainable Strategies | GTM Crossroads #05
15 Mar 2025
Contributed by Lukas
In this episode of GTM Crossroads, hosts Rob Jones, Zach, and Harris discuss the evolving landscape of growth strategies, the importance of transparen...
Mastering Intent Data, Partnerships, and Inside-Out GTM Strategies | GTM Crossroads #04
11 Mar 2025
Contributed by Lukas
In this episode of GTM Crossroads, Brendan, Zach, and Harris dive into key go-to-market strategies, emphasizing the power of intent data, market signa...
The Truth About Intent Data and How to Use It Right | GTM Crossroads #03
28 Feb 2025
Contributed by Lukas
In this episode of GTM Crossroads, the hosts discuss various topics related to sales, marketing, and the evolving landscape of intent data. They explo...
Crafting Sales Emails with AI and Personalization | GTM Crossroads #02
21 Feb 2025
Contributed by Lukas
In this episode of GTM Crossroads, the hosts discuss the importance of effective email copy, market insights, and the evolution of personalization in ...
Optimizing Email Deliverability | GTM Crossroads #01
10 Feb 2025
Contributed by Lukas
In the first episode ofGTM Crossroads, Brendan Tolleson, Harris Kenny, and Zach Vidibor explore the shifting landscape of go-to-market strategies with...