GTM Made Simple
Activity Overview
Episode publication activity over the past year
Episodes
621. Conversational Marketingâs Human Advantage
02 Jun 2020
Contributed by Lukas
When you hear the words âconversational marketing,â what comes to mind? Do you embrace the idea of a chatbot to interact with visitors to your web...
620. How to Motivate Buyers in the Age of Infinite Media
01 Jun 2020
Contributed by Lukas
We live in an era of infinite media. We create 500x more data and there are 100x more mobile connections than 2007. Itâs a radically different envir...
619. Account-Based Marketing for Small Teams
01 Jun 2020
Contributed by Lukas
There's a myth out in the universe that small teams cannot excel at ABM. Well, Charles Kollo of MessageGears is here to break that myth. As Terminus' ...
618. How To Enable Your Internal Teams to do ABM
28 May 2020
Contributed by Lukas
One of the big challenges that I get asked about all the time is, how do I enable my internal teams to do ABM? Well, I recently stumbled upon a couple...
617. Consequences of Not Prioritizing the Customer (and How to Get Back on Track)
28 May 2020
Contributed by Lukas
Businesses go under for a lot of reasons. But thereâs one that stands out more than others: Churn. When you donât prioritize the customer, there a...
616. The Customer Abundance Formula-Customer Retention Done Right
26 May 2020
Contributed by Lukas
Wharton School of Business Professor Peter Fader schools us on the idea of customer centricity. The idea of getting to know them in order to predict t...
615. How CMOs Lead in Uncertain Times
25 May 2020
Contributed by Lukas
Think about the most famous leaders in history. Were any of them known for leading through easy times? Responding to crises is what defines a leader. ...
614. How to Schedule Your Day to Be Exceptional
22 May 2020
Contributed by Lukas
For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesnât support that, you still need some so...
613. How to Build a Strong ABM Program That Scales Successfully
22 May 2020
Contributed by Lukas
What if one day your newly appointed CEO announced to Wall Street that your company was going to become account based? Youâd probably set up some te...
612. Donât Be a Commodity. Be a Brand Worth Loving.
21 May 2020
Contributed by Lukas
With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of y...
611. Conversion Optimization: Itâs Science!
19 May 2020
Contributed by Lukas
Science and marketing come together, as Conversion Optimization âEvangelist,â Brian Massey joins our special guest host, Casey Cheshire to preach ...
610. LinkedIn Live: How to Build a Best-in-Class Work-from-Home Culture
18 May 2020
Contributed by Lukas
As the workplace apocalypse rages on under COVID-19, so many of us are adjusting to the nuances of working from home. But in between dogs barking on...
609. Throwback to Our First 100 Episodes!
18 May 2020
Contributed by Lukas
Today's episode is a throwback to when we were able to celebrate 100 episodes of the FlipMyFunnel Podcast. Now we're well over 600 episodes, and we're...
608. Deep Personalization, and the Next Generation of ABM
14 May 2020
Contributed by Lukas
Sometimes itâs good to take things up a notch. Perhaps your ABM program has some wings, or you have some ABM tech ⊠but you want to take things de...
607. How Do You Operationalize Word of Mouth Strategy?
14 May 2020
Contributed by Lukas
You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy. You may also have a crisis strategy, a sales strategy, a hiri...
606. No Bullsh*t Approach to Buyer Personas
13 May 2020
Contributed by Lukas
Our very special guest host Casey Chesire of The Hardcore Marketing Show takes over the Flip My Funnel Podcast today! Casey lives up to his reputati...
605. From LinkedIn Live: Leadership in Uncertain Times
11 May 2020
Contributed by Lukas
Sure, the COVID-19 crisis is unprecedented in modern times. But weâve had our fair share of crises. The dot-com bubble, 9/11, the Great Recession ...
604. Chasing Moments as an SDR
08 May 2020
Contributed by Lukas
Our days are made up of moments, but how many of us stop long enough to really see them?  We sat down with Uberflip Sales Development Rep Seyar Kar...
603. What Makes a Good ABM Company Great
07 May 2020
Contributed by Lukas
In this episode, I (Steve Watt) had the opportunity to interview two true leaders in the ABM space, Matt Senatore and Steve Casey. Matt is the Service...
602. Why Valuing People Over Transactions is Key to Success
07 May 2020
Contributed by Lukas
In 2008, Dale Dupree found himself heading back home to help out at the family business. He never would have guessed that selling copiers would lay th...
601. Measuring the Hard-to-Measure with Marketing Mix Modeling
05 May 2020
Contributed by Lukas
Sometimes in life, itâs the hard-to-measure things that make the biggest impact. Can you quantify your love for family and friends, your artistic se...
600. Melinda Sung on Going from Intern to VP
04 May 2020
Contributed by Lukas
These days, itâs no secret that most people hop around multiple jobs in their careers. Gone are the days of having any expectation to retire from t...
599. How Should You Budget for ABM?
02 May 2020
Contributed by Lukas
Sam Melnick, VP of Marketing for Marketing Performance Management firm Allocadia, provides a framework for thinking about the best way to allocate bud...
598. An Inside Look at Oracleâs Account-Based Strategy
01 May 2020
Contributed by Lukas
Ready for an account-based strategy treat? This week Steve Watt continues as a guest host on this takeover episode. He interviewed Kelvin Gee, Sr. Dir...
597. To Break Through, Be Willing to Break Your Routine
30 Apr 2020
Contributed by Lukas
Youâve heard the advice: Wake up at 5 am and get your routine right Take cold showers to spark up your creative brain Have a routine to gain ma...
597. ABM is About Trust More than Awareness
28 Apr 2020
Contributed by Lukas
So, youâre an ABM marketer of a little fish in a sea of big fish. A lot of people think that marketing a small to medium-sized B2B company in a mark...
596. Bob Burg on The Go-Giver Influencer
27 Apr 2020
Contributed by Lukas
Ah, influencers. They seem so modern, right? As though spawned by LinkedIn and Instagram â or at least no further back than Myspace. But influencers...
594. How Reply Marketing Can Help with Sales
24 Apr 2020
Contributed by Lukas
Email marketing is a huge component of a campaign and when we let replies just drop, we lose the potential of future customers. When we focus on reply...
593. How to Practice ABM Using the TEAM Framework
24 Apr 2020
Contributed by Lukas
We have a surprise for you: Instead of our host, Sangram, interviewing someone, he was actually interviewed for a webinar called the 4 Steps to ABM S...
592. Why Experimenting is the New Marketing
24 Apr 2020
Contributed by Lukas
Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning? This question has to do wit...
591. Readying Your Tech Stack for ABM Success
21 Apr 2020
Contributed by Lukas
Are you one of those people who just has to have the latest smartphone, even if the one you own is working just fine? Do you preorder it before you ...
590. What It Takes to Become a Vision-Driven Leader
20 Apr 2020
Contributed by Lukas
At what point in life did you realize you really needed to start writing things down? We all eventually need to keep track of things, otherwise, the...
589. How To Humanize B2B
17 Apr 2020
Contributed by Lukas
Vulnerability is not a weakness, as you may have been told. Vulnerability and self-awareness are actually keys to great leadership, especially in mark...
588. Insights From the State of ABM Survey
16 Apr 2020
Contributed by Lukas
A few years ago now, we joined with Heinz Marketing to release our annual State of ABM Survey Report. The report is based on a survey with 470 compa...
587. The Creative Curve
16 Apr 2020
Contributed by Lukas
According to my friend Allen Gannett, the CEO of TrackMaven, and one of the keynote speakers at the very first #FlipMyFunnel conference, anybody can b...
586. Where ABM and Demand-Gen Meet
14 Apr 2020
Contributed by Lukas
When you buy a new suit, do you throw out all your old suits? Unless theyâre all riddled with holes and covered in stains, why would you? They sti...
585. The 3 Things Millennials Want From Leaders
13 Apr 2020
Contributed by Lukas
Are you struggling to manage your millennial talent? Millennials are the largest section of the workforce now. Yet, somehow, a lot of leaders seem t...
584. The AMO You Need for Success on LinkedIn Ads
10 Apr 2020
Contributed by Lukas
LinkedIn ads are incredibly effective, but theyâre spendy, so itâs imperative that you get them right. How do you do that? AJ Wilcox has a strateg...
583. Sales 3.0: How to Survive and Thrive in the New Landscape
10 Apr 2020
Contributed by Lukas
Sales 3.0 has arrived and could be about to destroy your sales job. When account-based marketing and sales enablement platforms meet artificial intell...
582. Creating Video Content: 4 Reasons You've Probably Never Considered
08 Apr 2020
Contributed by Lukas
Most of the crazy community in #ABM believes passionately in the problems we solve and the value we deliver. We love what weâre doing, and weâre e...
581. Exclusivity for All: How to Leverage ABM to Treat Everyone Like VIPs
07 Apr 2020
Contributed by Lukas
Have you ever been to one of those delis with the signed pictures of celebrities all over the wall? Maybe they had a sandwich named after the most pre...
580. How to Think Like Bezos and Grow Like Amazon
06 Apr 2020
Contributed by Lukas
How well do you know your customer experience? Have any of your friends, family, neighbors, enemies or old middle school teachers ever tried to buy ...
578. Engagement: Marketing 2.0
03 Apr 2020
Contributed by Lukas
These days answering a call from a number you donât recognize seems as outdated as driving without a seatbelt. It would be just as reckless to not...
577. 5 Ways You Know You Are A One Night Stand Marketer
01 Apr 2020
Contributed by Lukas
Marketers love trying to close the deal after the first meeting, and oftentimes, they're more focused on conversions than conversations. This is what ...
576. Evangelism: The Purest Form of Sales
31 Mar 2020
Contributed by Lukas
On today's episode, we sat down with Guy Kawasaki, one of the OG Chief Evangelists (and arguably the most notable). Guy was Chief Evangelist at Apple,...
575. How to Manage Your Energy Clock
30 Mar 2020
Contributed by Lukas
For most of my career, I didnât block out times on my calendar. I thought being the best servant leader I could be meant my time was my teamâs tim...
574. Why Self Reflection Is Important in Your Career
27 Mar 2020
Contributed by Lukas
Our #WomenInMartech community is constantly growing and evolving and we are honored to celebrate them every chance we get. The game changer for this...
573. How Do You Earn the Right to Do Business with Your Prospects?
26 Mar 2020
Contributed by Lukas
Think always of your prospectâs challenges, not your solution. If you want to see a company thatâs learned how to put their prospectsâ challenge...
572. How Leading With Your Weaknesses Can Fast-Track Your Sales Cycles
25 Mar 2020
Contributed by Lukas
Stop selling as if youâre a perfect 5.0. Products with a 4.2 - 4.5 out of 5 star review sell better than those with a perfect 5.0. Why? Because vuln...
571. The Keys to Becoming A Great Evangelist
24 Mar 2020
Contributed by Lukas
As you know, on Tuesdays we have been doing our Takeover series. For this series, Ethan Beute has been hosting awesome interviews, all focused on this...
570. Evolve Your Enterprise with Yanik Silver
23 Mar 2020
Contributed by Lukas
In the past few years, it seems like more companies have exploded onto the scene with great big missions. And older companies are making waves for the...
569. Design: a Helpful Tool for Sales and Marketing
20 Mar 2020
Contributed by Lukas
Design has a huge impact on sales and marketing. Brand logos help make a connection between the buyer and the brand by recognizing its design. Consi...
568. Creating Meaningful Marketing in the B2B World
19 Mar 2020
Contributed by Lukas
âItâs isnât always the biggest, baddest, or fastest mouse trap that gets the mice. Itâs the one with the stinkiest cheese.â This translates ...
567. 4 Keys to Successful Marketing-SDR Orchestration
18 Mar 2020
Contributed by Lukas
Account-based marketing is a pretty limiting (and even misleading) term. Â The truth is, marketing is only a portion if the story. The real goal is a...
566. When Do You Need a Chief Evangelist?
17 Mar 2020
Contributed by Lukas
Tech evangelists have been with us since the beginning of the Macintosh operating system. While the evangelist title is undeniably cool, when is it ...
565. The Next Big Thing in B2B is the Newsletter
16 Mar 2020
Contributed by Lukas
It always amazes me when old things make a comeback. Whether itâs the music you liked when you were a kid, questionable fashion choices (how many ...
564. Four Dimensions of Account Selection
13 Mar 2020
Contributed by Lukas
If you only had to sell to one account, what would that account look like? In a world where account based marketing is key, Matt Amundson, VP of sales...
563. How Phononic Used Terminus To Reap Huge ABM Success
12 Mar 2020
Contributed by Lukas
For todayâs episode of the Flip My Funnel podcast, we spoke with Daniel Englebretson, Director of Integrated Marketing at Phononic. In this show, Da...
562. What An NFL Pro Thinks About Leadership, Trust and Small Wins
12 Mar 2020
Contributed by Lukas
What if you didnât have to wait until you were âin chargeâ to lead those around you? Authority doesnât always equal leadership. Regardless of ...
561. Why Quoraâs High-Intent Audience Is Gold
10 Mar 2020
Contributed by Lukas
For todayâs episode of the Flip My Funnel podcast, we spoke with JD Prater, Quora Evangelist at Quora.  JD and I talked about why Quora needs t...
560. Kalpitâs Remarkable Journey from Programmer to CEO
09 Mar 2020
Contributed by Lukas
Everyone gets their start somewhere, but very few end up making it to the CEO level. Â Even fewer climb that far up the ladder at the very company th...
559. How AI Is Changing ABM
06 Mar 2020
Contributed by Lukas
AI is more than just predictive marketing or marketing automation because it helps you see patterns that would otherwise be invisible. ----- Join Sang...
558. How to Never Lose a Customer EVER Again
05 Mar 2020
Contributed by Lukas
Newer isnât always better. Take your flashy new car which is like 90% computer at this point. Itâs great... Until it breaks down and you need to...
557. How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard
04 Mar 2020
Contributed by Lukas
What if the most exciting part of your day was being marketed to? Itâs not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyF...
556. How to Do Tech Evangelism The Right Way
04 Mar 2020
Contributed by Lukas
Does your company need an evangelist? The title is bandied about quite a lot but who is doing it right? We spoke with Dave Isbitski Chief Evangelist f...
555. How to Write a Book with Allen Gannett
02 Mar 2020
Contributed by Lukas
Admit it: Thereâs a book youâve always wanted to write bouncing around your head somewhere. Itâs revolutionary; it'll change the world! But you ...
554. How to Schedule Your Day to Be Exceptional
02 Mar 2020
Contributed by Lukas
For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesnât support that, you still need some so...
553. How to Measure ABM Success w/ Masha Finkelstein
27 Feb 2020
Contributed by Lukas
Have you struggled to measure ABM success with your sales and marketing teams? Have you struggled to understand the concept of ABM? Both of those are ...
552. Want to Be a Better Communicator? Try These 3 Things.
27 Feb 2020
Contributed by Lukas
Change is in inevitable. And so is communication. On today's throwback episode, we're talking about Lane Jones and Andy Stanley's book, Communicating ...
551. How to Make a Difference at Work and In Your Career
26 Feb 2020
Contributed by Lukas
When you work in marketing, whether it is ABM or traditional marketing, you sometimes can get caught up in the latest tools. but for Heidi Melin, the ...
550. Why Great Leaders Serve Others First with Patrick Lencioni
24 Feb 2020
Contributed by Lukas
What does being a leader really mean? Is it the title? Is it the responsibilities? Is it the number of people youâre in charge of? Determining you...
549. Why Moving On Could Be Good for your Career
21 Feb 2020
Contributed by Lukas
Are you growing in your career? If not, youâre putting yourself at risk. In this throwback episode, we talked with Autumn Coleman from Oracle, abou...
548. How This Terminus User is Adopting ABM to Drive Growth
20 Feb 2020
Contributed by Lukas
Jeremy Middleton is the Senior Director of Digital Marketing at Pramata. This episode of #FlipMyFunnel comes from a recent Terminus Customer of the M...
547. 4 Controversial B2B Marketing Trends You Need to Start
19 Feb 2020
Contributed by Lukas
We have some âcontrarianâ advice for all B2B Marketers, and it comes straight from LinkedIn: First piece of advice: The only advantage you can gai...
546. How a Leader Brings About Change and Gets Everyone on Board
18 Feb 2020
Contributed by Lukas
A lack of consistency in the marketing community seems to be the only consistency. Change is constantly being thrust upon us and yet weâre still sur...
545. The Last Career Guide You'll Ever Need
17 Feb 2020
Contributed by Lukas
What if the best career advice you could get came from a comic book? If you havenât read Daniel Pinkâs The Adventures of Johnny Bunko: The Last...
544. How to Scale Content Marketing for an ABM Strategy
14 Feb 2020
Contributed by Lukas
Not all accounts are created equal. If you really want to scale content marketing, you have to start treating your accounts differently. In this episo...
543. Methods, Models, and Metrics of Account-Based Revenue
13 Feb 2020
Contributed by Lukas
Trish Bertuzzi with Bridge Group, Inc. discusses why account types matters and techniques to make the most out of your account-based marketing strateg...
542. Is Seth Godin's 5-Step Marketing Framework Right for You?
12 Feb 2020
Contributed by Lukas
If there is one person synonymous with marketing excellence, it is Seth Godin.  Godin has written 18 bestselling books including Permission Market...
541. Creating a Frictionless Customer Experience
11 Feb 2020
Contributed by Lukas
What do coaching soccer and being a CMO have in common? Well, actually, a lot. Gene Foca is currently the CMO of Getty Images. Before that he was the ...
540. The 3 Secrets to Unlock your Entrepreneurial Mindset
10 Feb 2020
Contributed by Lukas
It seems like entrepreneurs are a special breed of people. Where do they get their energy? Their time-management skills? Their focus? Is it the free...
539. Consequences of Not Prioritizing the Customer and How to Get Back on Track
07 Feb 2020
Contributed by Lukas
Businesses go under for a lot of reasons. When you donât prioritize the customer, there are consequences. And theyâre not pretty. In a blog post ...
538. Never Stop Loving Your Customers, Even When They Leave
06 Feb 2020
Contributed by Lukas
When a customer churns, this is a tremendous opportunity for you to: Get feedback on your companyâs good, bad and ugly Assess what the lost custome...
537. Building an ABM Playbook
06 Feb 2020
Contributed by Lukas
Account based marketing is an extremely popular way of doing business - and for good reason. This method of honing in on specific personas and providi...
536. A Silicon Valley CMO Shares Her 6 Secrets of Success
04 Feb 2020
Contributed by Lukas
Being a successful chief marketing officer requires several characteristics and skills: Surround yourself with mentors/advisors Do your on boarding h...
535. How to Be an Effective CMO
03 Feb 2020
Contributed by Lukas
How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO. Of course, thereâs a little more to it than that. But you get the picture. ...
534. Customer Experience is Everyone's Responsibility
31 Jan 2020
Contributed by Lukas
Sue Duris, Director of Marketing and Customer Experience at M4 Communications, wrote about three things C-suite Execs must do in order to NOT be lying...
533. How to Become an Account-Based Marketing Rock Star
31 Jan 2020
Contributed by Lukas
Q: How do you know when youâre an ABM ROCK STAR? A: When the lawyers are afraid to stop you because youâre making the company too much money. This...
532. Are You a Manager or a Leader? 5 Areas to Examine
29 Jan 2020
Contributed by Lukas
There's no right or wrong answer! Leadership needs no title. However, to be effective, you do need to know where you are on the spectrum. These five ...
531. 4 Ways to Set Yourself Up for a Productive Work Week
28 Jan 2020
Contributed by Lukas
Often, itâs not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact. B...
530. Becoming an Effective Storyteller w/ Bob Goff
27 Jan 2020
Contributed by Lukas
You know a good storyteller when you hear one. Theyâre usually engaging, relatable, and very likable. Some storytellers, like my last guest on FMF, ...
528. How to Double Your Win Rate with ABM
23 Jan 2020
Contributed by Lukas
What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double...
527. Customer Success vs. Customer Happiness
23 Jan 2020
Contributed by Lukas
On today's throwback episode of the FlipMyFunnel Podcast, Lincoln Murphy discusses the difference between customer success and customer happiness. ---...
526. Engage. Nurture. Close: How Our Director of Partnerships Closes Insane Deals With Content Collaboration
21 Jan 2020
Contributed by Lukas
Deals donât come easily. The days of cold-calling and spray-and-pray emails are quickly fading. Whatâs a salesperson to do in todayâs climate ...
525. How to Find a True Product-Market Fit
20 Jan 2020
Contributed by Lukas
The fastest email experience ever made â who wouldnât want that? Well, actually, when Superhuman was first finding its footing, there werenât to...
524. Direct Mail is Alive and Kicking with Account-Based Marketing
17 Jan 2020
Contributed by Lukas
How could something as low-tech as direct mail possibly be effective in the digital age? Sudhir Kumar, Marketing Director at BPI ROK, wrote a great ar...
523. 3 Things B2B Marketers Can Learn From The B2C Sphere
16 Jan 2020
Contributed by Lukas
In this throwback episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C...
522. Netflix Culture Code: Giving Employees Context In Their Role
15 Jan 2020
Contributed by Lukas
If you really want to look at a great culture deck, check out Netflix. Netflixâs culture code can be summarized by this quote: "If you want to build...
521. 3 Specific Ways to Make Your Organization More Productive
14 Jan 2020
Contributed by Lukas
For summer reading what sounds better? Inching along on 16 unfinished books? Or reading 3 great ones cover to cover? Obviously the second. So why are ...
520. 4 Detailed Recipes for a Successful ABM Program
13 Jan 2020
Contributed by Lukas
Thereâs not much better than grandmaâs homemade apple pie. The problem is she never writes it down! Mixing up that scrumptious pie is nearly impos...