Happy Subscribers
Episodes
How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins
28 Apr 2026
Contributed by Lukas
Episode Summary: You're getting Pinterest traffic. People are clicking, landing on your blog, and then bouncing — no email opt-in, no capture, just ...
Why I Stop Working at 3pm
21 Apr 2026
Contributed by Lukas
Episode Summary: Yeah, I hear it. Me wrapping up work most days by 3pm might sound a little braggy. Maybe it is. A little. But I'm telling you about w...
Using AI Intentionally with Andrew Wilder of NerdPress
14 Apr 2026
Contributed by Lukas
Episode Summary: If you've been running an online business for any amount of time, you know that every few years, something comes along that shifts ev...
Daily Emails and Doubled Traffic with Ned Adams of Dutch Oven Daddy
07 Apr 2026
Contributed by Lukas
How many emails should you be sending? It's a question I hear from content creators all the time, and the honest answer is: it depends. What I've noti...
Email List Best Practices: How to Welcome, Nurture, and Engage Your Subscribers with Food Blogger Pro
31 Mar 2026
Contributed by Lukas
Episode Summary: Today's episode is a little different — I'm sharing a guest appearance I made within the Food Blogger Pro membership, where Bjork O...
How to Stand Out Online, Even When Everyone Sounds the Same with Dorie Clark
24 Mar 2026
Contributed by Lukas
Episode Summary: It's never been easier to create content. And somehow… it's never been harder to stand out. In this episode, I'm joined by Dorie Cl...
Segmenting Your Email List is the New Gold Standard
17 Mar 2026
Contributed by Lukas
Episode Summary: Segmentation might sound really "techy," and while it is and there are technical elements, ultimately it's an opportunity for you to ...
From Burnout to Bold Goals (Without Losing Yourself) with Danielle McGeough, Ph.D.
10 Mar 2026
Contributed by Lukas
Episode Summary: What do you do when the world around your work feels out of your control? When the blogging landscape shifts… Algorithms change…...
Email Marketing Strategies to Grow Your List in the Age of AI
02 Mar 2026
Contributed by Lukas
Episode Summary: Curious how to grow your list, boost conversions with simple shifts, and use AI without losing your connection with your audience? T...
Inside the Duett Process: From Guessing at Email to a Confident Strategy
24 Feb 2026
Contributed by Lukas
Episode Summary: Most people don't come to me simply asking for "more emails." Clients often come to me because they don't know what's actually happe...
Affiliate Links, Pixels & Privacy Policies: What This Lawyer Wants Creators to Know
17 Feb 2026
Contributed by Lukas
Episode Summary: It's not every day that I get to rave about getting to listen to a lawyer talk about affiliate disclosures, accessibility compliance,...
Use the "Smart Freebie Formula" to Attract Paying Clients (Not Just More Subscribers) with Annie Franceschi
10 Feb 2026
Contributed by Lukas
Episode Summary: Freebies are supposed to help grow your business but too often, they just collect downloads… and dust. In this episode, I'm joined...
Reveal Your Remarkability (And Make Your Marketing Easier) with Rich Brooks
03 Feb 2026
Contributed by Lukas
Episode Summary: "If you can't explain why someone should choose you, your marketing has to work twice as hard." - Rich Brooks Most creators don't nee...
More Podcast Listeners from Pinterest & Email with Andi Smiley
27 Jan 2026
Contributed by Lukas
Episode Summary: When I launched my podcast, I used Instagram, LinkedIn, and relationships with my peers in the online space to get the word out. You ...
Turning Your Email Content into a Live Workshop with Jake Wysocki
20 Jan 2026
Contributed by Lukas
Episode Summary: Most creators are sitting on years of valuable content — blog posts, emails, social captions, podcast episodes — but rarely stop ...
300 Recipe Testers + 1 Cookbook Launch Later with Amy Reid of Baking with Granny
13 Jan 2026
Contributed by Lukas
Episode Summary: Amy Reid has cracked the reader-relationship code with her subscribers — and you better bet that I dug in when I got her on the Hap...
Trust, Timing, and Email Touchpoints with Mike Nelson of Really Good Emails
06 Jan 2026
Contributed by Lukas
Episode Summary: This is officially a must-listen interview on the podcast. Mike Nelson — co-founder of Really Good Emails — has nearly two deca...
Email and Wait Is Dead in 2026: Why Your Email Needs Strategy, Not Blind Hope
30 Dec 2025
Contributed by Lukas
Episode Summary: Email has spent years sitting on the backburner. A "just in case" channel. A safety net. A maybe I'll deal with this later strat...
Seven Things That Shaped My Life and Business in 2025
23 Dec 2025
Contributed by Lukas
Episode Summary: When it's the end of the year, it's that time to reflect back on your year and take stock of what the last 11+ months held… I love ...
From In-Person Powwows to an Engaged Email Community with Paul Gowder
16 Dec 2025
Contributed by Lukas
Episode Summary: My conversation with Paul Gowder, founder of PowWows.com, might be one of my favorite episodes yet on Happy Subscribers. Paul started...
Why LinkedIn Newsletters Deserve Your Attention with Katie Brinkley
09 Dec 2025
Contributed by Lukas
Episode Summary: "Going viral is not a business strategy." - Katie Brinkley In this week's episode, I'm joined by social media strategist Katie Brinkl...
Create Meaningful Content Using AI (Without Losing Your Soul) with Dan Cumberland
02 Dec 2025
Contributed by Lukas
Episode Summary: "AI can predict the next word in a sentence but it can't make meaning. That's our job." - Dan Cumberland This episode of Happy Subscr...
Why the 'Just Blog and Pray' Strategy Is Dead (And What's Working Instead) with Mike Zielonka
25 Nov 2025
Contributed by Lukas
Episode Summary: Is blogging dead? That might be a spicy question but it's exactly where Mike Zielonka and I started in this week's episode of Happy S...
FAFO Your Way to a Better Newsletter with Nikki McKnight
18 Nov 2025
Contributed by Lukas
Episode Summary: When you think about trying something new with your email marketing, does it stress you out? If it feels techy or outside your wheelh...
Why 'Set It and Forget It' Doesn't Work in Email Marketing
11 Nov 2025
Contributed by Lukas
Episode Summary: Ever been tempted to "set it and forget it" with your email marketing? Or thought "I'll let this run and go focus on other things?" ...
Building Trust and True Community with Faith Clarke
04 Nov 2025
Contributed by Lukas
Episode Summary: What is "community," really? We toss that word around a lot, but this conversation with Faith Clarke, organizational health & incl...
Leveraging Pinterest for Massive Site Traffic + List Growth with Nadalie Bardo
28 Oct 2025
Contributed by Lukas
Episode Summary: You don't need 100 blog posts to see big results on Pinterest and drive massive traffic to your site. I know this because Nadalie Bar...
Converting Your IG Followers to Email Subscribers with Ben Jabbawy of Grocers List
21 Oct 2025
Contributed by Lukas
Episode Summary: Hey, food bloggers: your Instagram traffic doesn't have to get stuck on Instagram. What if every comment on your Reel could send fol...
Why I Stopped Doing It All Myself — And What Happened Next
14 Oct 2025
Contributed by Lukas
Episode Summary: This doesn't usually show up in email marketing conversations… but might be the real reason your email strategy isn't moving forwar...
Successfully Track What Works with Your Email Marketing with Ally Anderson
07 Oct 2025
Contributed by Lukas
Episode Summary: In this episode, you get to meet my friend Ally Anderson of Akari Digital and she is a freaking WHIZ. I mean that with all of the air...
Part 1: Building a Brand That Resonates with Madison Wetherill
30 Sep 2025
Contributed by Lukas
Episode Summary: Today kicks off part one of a two-part series all about defining and creating your personal brand — not just on your website, but i...
From New Email List to Booked Out Coaching Program with Kayla Burton
23 Sep 2025
Contributed by Lukas
Episode Summary: The way this episode SURPRISED me… 😮 Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — jo...
Must-Have Q4 Email Strategies to Grow Your List + Boost Traffic
16 Sep 2025
Contributed by Lukas
Episode Summary: Q4 is like the Super Bowl for most content creators. Shopping deals, food, holiday decor, food, entertainment ideas, FOOD. Tis th...
Blogger Resilience and How to Keep Going with Colin Devroe of NerdPress
09 Sep 2025
Contributed by Lukas
Episode Summary: Being a publisher is HARD WORK. There are ways to make it easier, but the reality is: Your to-do list will never be done Your cont...
Designer to Decaf: Rethinking Email and Caffeine Culture with Matthew Smith
02 Sep 2025
Contributed by Lukas
Episode Summary: Two things need your attention right now: 1. Your relationship with caffeine... who, me? 2. The way you write and send emails Because...
Growing Your List? Why It's Time to Turn On Kit's Creator Network
26 Aug 2025
Contributed by Lukas
Episode Summary: This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required. And ...
Creating New Revenue Streams with Digital Products & Email Launches with Emily Baksa
19 Aug 2025
Contributed by Lukas
Episode Summary: With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it's more important than ever to b...
Create Conversions and Grow Your List without Paid Ads with Tracy Beavers
13 Aug 2025
Contributed by Lukas
Episode Summary: If you've ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing ...
From Food Blog to Funnel Machine: How Adam Sobel Drives Revenue with Email
05 Aug 2025
Contributed by Lukas
Episode Summary: Most food bloggers try to monetize with ads and affiliates. Adam built a system that pays him before the traffic even shows up. ...
Where to Focus Your Marketing (Especially When You're Busy) with Tayler Cusick Hollman
29 Jul 2025
Contributed by Lukas
Episode Summary: Feeling like marketing your business means doing all the things, all the time? In this episode, I'm joined by friend and client Tay...
Growing Your List Isn't Enough (You Have to Keep Them Too) with Elli Runkles
22 Jul 2025
Contributed by Lukas
Episode Summary: In this episode, I'm joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about wh...
How Christine Uses Email to Build a Personal Brand That Consistently Connects
15 Jul 2025
Contributed by Lukas
Episode Summary: In this episode, I'm chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of...
Experiment, Tweak, Repeat: Growing a Blog, Book, and Email List with Sophie Sadler
08 Jul 2025
Contributed by Lukas
Episode Summary: What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriv...
Kit or Substack? How to Pick the Right Email Marketing Platform with Becky Mollenkamp
01 Jul 2025
Contributed by Lukas
Episode Summary: "What do you actually want your email list to do for you and how do you want to show up for them?" - Becky Mollenkamp Let's be real...
Why Email Always Feels Hard and What Makes It Finally Feel Easy
24 Jun 2025
Contributed by Lukas
Episode Summary: If you've been sitting on a list of subscribers for a while but feel like your email strategy is still a bit… chaotic? Or non-exist...
The 7 Sales Emails That Speak to Every Buyer on Your List with Allison Hardy
17 Jun 2025
Contributed by Lukas
Episode Summary: "If you're only writing the kind of emails you'd want to read, you're leaving money on the table." - Allison Hardy Writing sales ema...
How to Use Email Data (Without Obsessing Over It) with Creator Coach Bree Pair
10 Jun 2025
Contributed by Lukas
Episode Summary: In this episode of Happy Subscribers, I'm joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — t...
Making Money as a Travel Blogger with Laura Peters
03 Jun 2025
Contributed by Lukas
Episode Summary: Travel blogging isn't dead — and neither is blogging in general. It's still a more-than-viable way to make money online while doing...
Answering Food Bloggers' Top Email Questions with Allea & Bjork Ostrom of Food Blogger Pro
27 May 2025
Contributed by Lukas
Episode Summary: If you've ever felt stuck wondering what to send your list… how to promote your products without sounding pushy… or whether email...
Using Email to Create Conversations with Tara Bench of Tara Teaspoon
20 May 2025
Contributed by Lukas
Episode Summary: What does it look like to treat your blog like a magazine and your emails like a conversation? In this episode of Happy Subscribers, ...
How Pinch of Yum Creates a Product People Actually Want with Jenna Arend
13 May 2025
Contributed by Lukas
Episode Summary: If you're a food blogger exploring all the ways you could earn more money — ads, affiliates, sponsorships, digital products, maybe ...
Building Trust While Promoting Products You Love with Brittany Mullins
06 May 2025
Contributed by Lukas
Episode Summary: In this episode, I'm chatting with Duett client Brittany Mullins, the cookbook author, recipe developer, and health coach behind Eati...
The Power of a Thoughtful Newsletter with Executive Coach Alisa Cohn
29 Apr 2025
Contributed by Lukas
Episode Summary: From panic to confident sending — this week's guest has come a long way in her email journey, and I'm so excited for you to tune ...
Create Email Assets for Less Busywork and More Growth with Shawn Blanc
23 Apr 2025
Contributed by Lukas
Episode Summary: "Margin isn't a luxury — it's a choice. If you don't create breathing room in your business, it'll suck the life out of you." On t...
Selling Your High-Ticket Offer with a Handraiser Email with John Meese
15 Apr 2025
Contributed by Lukas
Episode Summary: Have you ever wished you could just ditch social media but still have a thriving business? (I just deleted my own IG app from my phon...
Email Funnel Strategies for YouTubers with Tae Kim
08 Apr 2025
Contributed by Lukas
Episode Summary: YouTube is getting more views than NETFLIX. And if you're a YouTube creator, you may not even know (yet!) that having an email marke...
What's a Good Click Rate? Measuring Email Success in 2025
01 Apr 2025
Contributed by Lukas
Episode Summary: What's a good email open rate? What about click rates? Are your stats actually bad — or are you just comparing yourself to the wron...
Using Events to Grow Your List and Build Community with Deanna Seymour
25 Mar 2025
Contributed by Lukas
Episode Summary: Leveraging networking for list growth? Heck yes! I got to chat with Deanna Seymour, the founder of The Playhouse — a creative, comm...
Increase Email Conversions Using Personalization with Brennan Dunn
18 Mar 2025
Contributed by Lukas
Episode Summary: What if you could make your emails feel like they were written just for each of your subscribers? That's exactly what today's guest, ...
The #1 Way to Compete with AI and Set Yourself Apart Online
11 Mar 2025
Contributed by Lukas
Episode Summary: AI is changing the online content landscape, and as creators, we're now competing not just with each other, but with AI-generated con...
Avoid Marketing Burnout with Andréa Jones
04 Mar 2025
Contributed by Lukas
Episode Summary: The worst you can do for your energy and mental health is to do lots of marketing you do NOT want to do. It irks you to no end beca...
Email Marketing for New Bloggers with Amy Reinecke and Jennifer Draper
25 Feb 2025
Contributed by Lukas
Episode Summary: Starting a blog can feel like diving into the deep end of the pool (there's so much happening!)— but with the right guidance, it do...
Why You Need Email in an Ever-Changing Social Media Landscape with Amelia Hruby
20 Feb 2025
Contributed by Lukas
Episode Summary: If you've ever thought, "I know I should be doing more with email, but where do I even start?"—this episode is for you! I'm steppi...
Selling in Every Email with Dama Jue
11 Feb 2025
Contributed by Lukas
Episode Summary: If all you do after listening to this episode is write ONE sentence that sells something you're proud to promote, we've done our job....
Creating Predictable Income from Email for Fitness Professionals with Andrew Wallis
04 Feb 2025
Contributed by Lukas
Episode Summary: Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turne...
Selling Digital Products to a Blogger Audience with Christina & Corinne of The Smart Influencer
27 Jan 2025
Contributed by Lukas
Episode Summary: Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They're both published aut...
Grow your Email List Using Social Media
21 Jan 2025
Contributed by Lukas
Episode Summary: In this episode, I'm answering listener questions all about EMAIL LIST GROWTH STRATEGIES — specifically my top 3 ways to attract mo...
Making Legal Contracts Fun with Jaime Bell
14 Jan 2025
Contributed by Lukas
Episode Summary: "Legal is not sexxxy." — Jaime Bell Honestly though, writing and sending emails about contracts would be TOUGH. Like, how do you ...
What to Expect for Email in 2025 (My predictions!)
07 Jan 2025
Contributed by Lukas
What will email look like in 2025? Here are my predictions! I don't want to spill all the tea here, so you'll have to listen in for all the details. 😏...
3 Must-Haves to Build and Improve Your Email Marketing in 2025
18 Dec 2024
Contributed by Lukas
Episode Summary: In this episode, we'll dive into the 3 must-haves to build and improve your email marketing in 2025. As much as we need the basics to...
B2B Email Strategies that Strengthen Client Relationships with Mo Bunnell
10 Dec 2024
Contributed by Lukas
Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow —...
Leverage These Two High-Impact Assets as a Service Provider: Websites & Email with Jess Freeman
03 Dec 2024
Contributed by Lukas
Jess has been an online creator — starting with a side hustle and eventually serving clients while generously educating fellow creators — since 20...
Automate Your Content Systems with Colie James
26 Nov 2024
Contributed by Lukas
It is my delight to bring to you this conversation with my friend Colie James. Colie is a systems nerd much like myself, and not only do we dive into ...
Using AI with Authenticity with Kinsey Soderberg
19 Nov 2024
Contributed by Lukas
If you're afraid to embrace AI — or, like my guest Kinsey, have once felt like you're a grumpy old man shaking his fist at the inevitable changes of...
5 Reasons Why You Can't Ignore Email Marketing
09 Nov 2024
Contributed by Lukas
Episode Summary: Email is the MOST reliable and direct way of reaching a mass audience — even if Google or Instagram shift their algorithms — and ...
Start Here to Create Happy [Email] Subscribers
04 Nov 2024
Contributed by Lukas
Whether your audience is happy impacts how they interact with your content — if they want it or not, if they buy, or if they trust your recommendati...
Trailer: Welcome to Happy Subscribers!
03 Nov 2024
Contributed by Lukas
Welcome to Happy Subscribers! In this trailer, get a sneak peek into how we're empowering bloggers and content creators to build powerful, connection-...