Higgle: The B2B Sales Club

Office Dynamics and Sales Strategy in London's Business World with Robert Leigh

03 Jun 2024

Contributed by Lukas

Robert Leigh is the innovative founder of DeVono, a leading firm that advises on office space in London. He's an industry leader with deep insights i...

Understanding Cultural Intelligence in Marketing with Dr. Anastasia Kārkliņa Gabriel

27 May 2024

Contributed by Lukas

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, a...

Forming Successful Client Partnerships in B2B Marketing with Claire Lambell

20 May 2024

Contributed by Lukas

Claire Lambell is the Managing Director at Southpaw, a strategic creative agency that works with challenger brands (that is, brands that have a minds...

Winning More by Pitching Less in Agency Sales with Nikki Gatenby

13 May 2024

Contributed by Lukas

Nikki Gatenby is an agency specialist non-exec director and cognitive behavioural coach - with a laser focus on helping founders to build their agenc...

How to Create Long-Term Business Credibility and Sustainability with Cain Ullah

06 May 2024

Contributed by Lukas

Cain Ullah is a career consultant and digital transformation expert, as well as the founder of Red Badger. He has a fantastic ability to foster long-...

The Art of Gravitas and Authentic Conversation with Catherine Allison

29 Apr 2024

Contributed by Lukas

Catherine Allison is the founder of Master the Art, an organization dedicated to enhancing communication skills. With a diverse background in creativ...

The Art of Sales Leadership and Team Empowerment with Simon Cooper

22 Apr 2024

Contributed by Lukas

A former FTSE100 Marketing Director, since selling his human insight and coaching business Chemistry in 2015, Simon Cooper has been leading, facilita...

The Five Pillars of B2B Marketing Success with Kristin Gower

15 Apr 2024

Contributed by Lukas

Kristin Gower is the Global President at EssenceMediacom, specializing in B2B marketing. With a background as a competitive horse rider and a rich in...

Unleashing AI's Potential in Modern Sales Techniques and Cold Emailing with Derek Rey

08 Apr 2024

Contributed by Lukas

Derek Rey is the CEO of Demand Inc and Lasso AI, boasting a history of generating over 100,000 meetings and driving a $7 billion client pipeline. Der...

Leveraging Team Dynamics for Business Success with Geoff Griffiths

01 Apr 2024

Contributed by Lukas

This week we're joined by Geoff Griffiths, the CEO of Builtvisible. His company is a specialist organic marketing agency. A former professional rugby...

Examining Body Language and Psychological Sales Tactics with Gavin Stone

25 Mar 2024

Contributed by Lukas

Gavin Stone is a body language expert with over two decades of experience in the intelligence community, which he now applies to sales strategies. As...

Harnessing Account Management for Agency Expansion Success with Jenny Plant

18 Mar 2024

Contributed by Lukas

Today we're welcoming Jenny Plant, an expert in training agency account managers, and a former agency account manager herself. With a rich history in...

How to Become a Buyer's Trusted Ally with Ted McKenna

11 Mar 2024

Contributed by Lukas

Ted McKenna is a co-founder of DCM Insights and a co-author of the book The JOLT Effect. With a background in research and sales effectiveness, he sp...

Examining the Challenger Sale Concept with Richard Boon

04 Mar 2024

Contributed by Lukas

Richard Boon is CEO at Webmart, an award-winning B Corp. Richard is a sustainable marketing leader with over 18 years of experience in working with g...

Innovative Strategies for Agency Growth and Client Acquisition with Miles Welch

26 Feb 2024

Contributed by Lukas

Miles Welch is a Partner with Milestone Advisory, a leading advisory firm specialising in growth, fundraising, and M&A for the marketing and related ...

Allen Adamson on Securing Deals with Storytelling, Preparation, and Agency-Client Synergy

19 Feb 2024

Contributed by Lukas

Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in ...

Crafting Top-Notch Business Proposals with Stephen Cribbett

12 Feb 2024

Contributed by Lukas

Stephen Cribbett, co-founder of Versiti, is a seasoned expert in business development and crafting winning business proposals. His background include...

The Competitive Edge in B2B Sales Through Relationship Building with Jonathan McCallum

05 Feb 2024

Contributed by Lukas

Jonathan McCallum joined George P. Johnson UK, over seven years ago as Vice President, Chief Strategy Officer and was promoted in 2021 to Managing Di...

Crafting Financial Success Through Creative Innovation with Emma de la Fosse

29 Jan 2024

Contributed by Lukas

Emma, the Chief Creative Officer at Edelman UK, joins us this week. With a diverse background that spans brand advertising, direct, and digital, Emma...

Leveraging Emotional Intelligence in Sales with Trenton Moss

22 Jan 2024

Contributed by Lukas

Experience the future of sales and marketing with our latest guest, Trenton Moss, founder of Team Sterka. With his finger on the pulse of technology'...

Navigating the Aging Population in Business with Avivah Wittenberg-Cox

15 Jan 2024

Contributed by Lukas

Avivah Wittenberg-Cox is CEO, writer, speaker, coach, consultant, change agent – depending on the call and the context. She is a global expert on 2...

Maximizing Sales Win Rates with Kevin Gibbons

08 Jan 2024

Contributed by Lukas

Today we're welcoming Kevin Gibbons, the founder of Re:signal, a strategy-driven SEO and content marketing agency in London. His company works with c...

How An Open Mindset Ensures Successful Negotiations with Kris Tait

01 Jan 2024

Contributed by Lukas

Kris Tait is the Managing Director, US at Croud. He's spent the last 12 years building his career in sales with the company, and has seen it grow fro...

Gareth Turner, Ex-Brand Marketing Director, on How to Win More Pitches

26 Dec 2023

Contributed by Lukas

Gareth Turner is the former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation's favourite cereal. He has ov...

Scaling a Successful Marketing Agency: Insights from Tim Ringel

18 Dec 2023

Contributed by Lukas

Tim Ringel is a seasoned entrepreneur who has a history of building successful marketing agencies. His path from a performance marketing agency to ru...

Why You Need to Understand What Motivates Your Customer with Anant Sharma

11 Dec 2023

Contributed by Lukas

Anant Sharma is the CEO and founder of design consultancy Matter of Form. Most of Matter of Form's work starts with brand, so the company usually wor...

The Masterminds & Creativity Behind Cazoo's Incredible Launch: Lucas Bergmans

04 Dec 2023

Contributed by Lukas

Lucas was most recently Group Marketing Director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy u...

Strategies for Successful Deal Structures with Andrew Jeffs

27 Nov 2023

Contributed by Lukas

On this episode we're joined by corporate finance advisor Andrew Jeffs. He helps founders effectively approach the process of negotiations and deals ...

Showing Authenticity in Negotiations with John Cornwell

20 Nov 2023

Contributed by Lukas

On this episode we're joined by John Cornwell, who is the Chief Commercial Officer at Ogilvy Worldwide. John has been with Ogilvy for a number of yea...

Moving Beyond Cost: A New Approach to Marketing ROI with David Meikle

13 Nov 2023

Contributed by Lukas

Today we're joined by David Meikle, an author, consultant, intermediary, and trainer. He operates within what he calls the "triangle of doom" in mark...

Client-Led Growth Marketing with Chris Jones of Space & Time

05 Nov 2023

Contributed by Lukas

Today we're joined by Chris Jones, the CEO of Space & Time, which is an independent agency focused on solution-agnostic and client-led growth marketi...

Trailer

25 Aug 2023

Contributed by Lukas