Higher Ed Storytelling University
Episodes
#7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students
08 Dec 2022
Contributed by Lukas
In higher ed marketing it's easy to fall into the trap of catering to leadership's opinions rather than the opinions of the students. This happens whe...
#6 - How to create student testimonials that captivate and inspire action
08 Nov 2022
Contributed by Lukas
Testimonials can be some of your strongest, most influential marketing assets, providing the social proof that prospective students need in order to ...
#5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others
26 Sep 2022
Contributed by Lukas
The school that builds the best bridges wins the enrollment game. However, it's our natural tendency to build bad bridges because the messaging that c...
#4 - Storytelling And The Power of Vulnerability in Higher Ed Marketing
20 Jul 2022
Contributed by Lukas
Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions...
#3 - One Stupidly Simple Strategy to Immediately Increase the Perceived Value of Your College or University By 2700%
07 Jun 2022
Contributed by Lukas
Download “The Unignorable College Enrollment Video” - A simple storytelling template for creating emotional stories that boost enrollment. Cl...
#2 - A Fast and Easy Way to Find 10 Powerful Student/Alumni Testimonials in 1 Hour to Enroll More Students At Your College or University
07 Jun 2022
Contributed by Lukas
One of the biggest problems facing higher education marketers is the coming enrollment cliff. Video storytelling is a way to get ahead of that problem...
#1 - Rise Above the Noise: How to Differentiate Your College or University Through Video Storytelling and Enroll More Students
20 Apr 2022
Contributed by Lukas
In this audio episode we discuss how video storytelling is your best friend in an environment where differentiating your school isn’t an easy task.