BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions
Episodes
58. The Marketing Questions Successful Women Ask Themselves
24 Mar 2026
Contributed by Lukas
There’s a quote that says the quality of your life is determined by the quality of your questions. The same is true for your marketing. If your busi...
57. You’re Not Burned Out. You’re Outgrowing Your Role
10 Mar 2026
Contributed by Lukas
Have you ever wondered if you’re just tired… or if something deeper is shifting? In this episode, I explore a distinction that many successful bus...
56. The Real Cost of Good Enough Marketing
24 Feb 2026
Contributed by Lukas
What if your marketing isn’t broken… it’s just good enough? In this episode, I’m framing marketing the way a doctor might frame symptoms. Ther...
55. At What Point Should I Stop Doing My Own Marketing?
10 Feb 2026
Contributed by Lukas
There’s a question I hear quietly, usually with a little guilt attached to it: At what point should I stop doing my own marketing? In this episode, ...
54. Why Does Marketing Still Feel So Hard When My Business Is Already Successful?
27 Jan 2026
Contributed by Lukas
If your business is doing well but marketing has started to feel heavy, frustrating, or exhausting, this episode is for you. In today’s conversation...
53. The Unpopular Business Decisions I’m Making in 2026
13 Jan 2026
Contributed by Lukas
Last fall, I took a step back from creating content, not because I was quitting, but because I needed clarity. Marketing was starting to feel loud, ov...
52. Want More Leads? Try Collaboration… Not Another Reel
16 Dec 2025
Contributed by Lukas
Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webi...
51. 5 AI Prompts That Make Your Copy Instantly Better
20 Nov 2025
Contributed by Lukas
AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to m...
50. How to Create a Lead Magnet That Doesn’t Flop
18 Nov 2025
Contributed by Lukas
Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move a...
49. The Simplest Sales Tip You’re Probably Ignoring
13 Nov 2025
Contributed by Lukas
Most businesses don’t have a sales problem — they have a friction problem. In this episode, Ashley shares how to make it ridiculously easy for peo...
48. Stop Sending Boring Thank-Yous: 7 Ways to Wow Your Customers
11 Nov 2025
Contributed by Lukas
Most businesses say “thank you” to their customers — but very few make it memorable. In this episode, we’re talking about how to turn simple g...
47. Once Upon a Time: The Secret to Telling Stories That Connect
06 Nov 2025
Contributed by Lukas
Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life f...
46. Pep Talk: Girls Just Wanna Have Fun
04 Nov 2025
Contributed by Lukas
Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why...
45. What to Do on Black Friday When You Sell a Service, Not Stuff
30 Oct 2025
Contributed by Lukas
Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a ser...
44. Pep Talk: Pick One Thing
28 Oct 2025
Contributed by Lukas
If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum ...
43. Part 2: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners
23 Oct 2025
Contributed by Lukas
Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales p...
42. Pep Talk: When You Want to Quit
21 Oct 2025
Contributed by Lukas
In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. I...
41. Part 1: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners
16 Oct 2025
Contributed by Lukas
Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essen...
40. Pep Talk: Hope Takes Work
14 Oct 2025
Contributed by Lukas
Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope...
39. SEO vs Social Media: What Small Business Owners Need to Know in 2025 with Glenneth Reed
07 Oct 2025
Contributed by Lukas
Social media gets all the buzz, but does it really deliver leads? In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into...
38. Stop Wasting Time: How to Know Which Marketing Tasks Aren’t Worth It
04 Oct 2025
Contributed by Lukas
So many entrepreneurs are burned out by marketing that doesn’t move the needle. In this episode, we’re cutting the fluff and getting crystal clear...
37. 4 Brand Messaging Questions Every Small Business Must Answer
02 Oct 2025
Contributed by Lukas
Struggling to stand out online? It’s probably a messaging problem. In this episode, I share the 4 must-answer brand messaging questions every small ...
36. Relationship Marketing: The Strategy Small Businesses Need Now
30 Sep 2025
Contributed by Lukas
Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is...
35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results
23 Sep 2025
Contributed by Lukas
If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random...
34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry
16 Sep 2025
Contributed by Lukas
Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things? In this episode, I sit down with m...
33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong
09 Sep 2025
Contributed by Lukas
Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that ...
32b. "We Love That Cracker Barrel Country Store" Song
03 Sep 2025
Contributed by Lukas
Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶 Enjoy this musical take I wrote about their restaurant an...
32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
02 Sep 2025
Contributed by Lukas
What happens when a beloved brand ditches its heritage overnight? In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CE...
31. A Marketing Audit: The Starting Point for Growing Your Creative Business
26 Aug 2025
Contributed by Lukas
Feeling swamped by marketing and still not getting buyers? In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare)...
30. Business Finances for Creatives: What You Need to Know with Erika Millard
19 Aug 2025
Contributed by Lukas
If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that. Erika Millard is a "not your ...
29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand
12 Aug 2025
Contributed by Lukas
Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money. In this episode, I’m s...
28. 5 Easy Steps to Become an Industry Expert
05 Aug 2025
Contributed by Lukas
Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman? In this episode,...
27. Proven Tips for Collecting Powerful Testimonials
29 Jul 2025
Contributed by Lukas
If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you. I'm sharing wh...
26. How I Quit My Corporate Job and Launched BeWeird Marketing
22 Jul 2025
Contributed by Lukas
In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kent...
25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing
15 Jul 2025
Contributed by Lukas
In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-ple...
24. Make Your Brand Pop Across Every Channel
08 Jul 2025
Contributed by Lukas
If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you. We're digging in...
23. From Blah to Bold: Find Your Brand Personality in 20 Minutes
01 Jul 2025
Contributed by Lukas
In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less. If...
22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging
24 Jun 2025
Contributed by Lukas
Is your messaging starting to sound a little… robotic? You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and...
21. How to Design a Customer Experience That Makes People Rave About You
17 Jun 2025
Contributed by Lukas
What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-wor...
20. 10 Real-Life Examples of WOW Customer Service
10 Jun 2025
Contributed by Lukas
If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you. I’m breaking down real st...
19. Why Customer Experience Is the Best Marketing Strategy in 2025
03 Jun 2025
Contributed by Lukas
It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—...
18. Business Mindset: Lessons from the Fourth Wing
27 May 2025
Contributed by Lukas
In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fo...
17. Smart Ways to Cut Marketing Costs and Still Grow Your Business
20 May 2025
Contributed by Lukas
If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you. In today’s show, we’re...
16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times
13 May 2025
Contributed by Lukas
With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly...
15. 10 Red Flags to Look for When Hiring a Marketing Strategist
06 May 2025
Contributed by Lukas
On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter ap...
14. 10 Marketing Strategy Myths That Are Holding Your Business Back
29 Apr 2025
Contributed by Lukas
If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common...
13. How can I stand out from my competitors without lowering my prices?
22 Apr 2025
Contributed by Lukas
In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not ...
12. Should AI be your copywriter?
15 Apr 2025
Contributed by Lukas
AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something ir...
11. Stop Talking About Yourself! The Power of Customer-Centered Messaging
08 Apr 2025
Contributed by Lukas
On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more c...
10. 6 Things You Need to Know About Your Target Market
01 Apr 2025
Contributed by Lukas
On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and ...
09. Stop Blending In: Creative Ways to Find Your Unique Selling Proposition
25 Mar 2025
Contributed by Lukas
On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving yo...
08. Ethical or Shady? How to Spot the Gray Areas in Marketing
18 Mar 2025
Contributed by Lukas
On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and w...
07. Content Creation Hacks to Save Time & Stay Consistent
11 Mar 2025
Contributed by Lukas
On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making t...
06. 5 Reasons Siloed Marketing is Bad for Your Business
04 Mar 2025
Contributed by Lukas
Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why di...
05. Making the Most of Your Marketing Budget
25 Feb 2025
Contributed by Lukas
On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the impor...
04. Marketing Must-Dos for Every Service Business
18 Feb 2025
Contributed by Lukas
The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business own...
03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing
11 Feb 2025
Contributed by Lukas
On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your val...
02. 7 Low-Cost Marketing Ideas for Service Businesses
04 Feb 2025
Contributed by Lukas
On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to h...
01. Creating a Simple, Customer-Driven Marketing Plan
04 Feb 2025
Contributed by Lukas
On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effec...
Welcome to Higher Purpose Marketing Strategy
02 Dec 2024
Contributed by Lukas
If you're a values-driven business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns wi...