Hitmakers, Season 2
Episodes
Resale as the stock market for brands
25 Mar 2026
Contributed by Lukas
A product’s life doesn’t end at the point of sale.In fashion, it may be just getting started.There’s a strong connection between people who buy ...
What happened to luxury?
11 Mar 2026
Contributed by Lukas
Oscar Wilde said a cynic knows the price of everything and the value of nothing.He might as well have been talking about luxury today.Because somethin...
The umami experience
25 Feb 2026
Contributed by Lukas
There are four basic tastes — sweet, salty, sour, bitter.There’s actually a fifth one. It’s called umami. It’s the flavor that lingers. The on...
Popular culture is contradiction in terms
11 Feb 2026
Contributed by Lukas
Dame Vivienne Westwood once said, “Popular culture is a contradiction in terms. If it’s popular, it’s not culture.”In the 1980s, we had Air Jo...
What is next for merch?
28 Jan 2026
Contributed by Lukas
Is Millionaire Speedy a luxury bag or merch? What about the Balenciaga Maxi Pack?The term “merch” originally referred to items made for music fans...
What makes a brand iconic
14 Jan 2026
Contributed by Lukas
Iconic brands are built on products people obsess over.Think Levi’s 501s. Ray-Ban sunglasses. Nike Air Force 1. The Big Mac.Each of these products i...
Weird on purpose
31 Dec 2025
Contributed by Lukas
How many people actually saw It Was Just an Accident, this year’s winner at the Cannes Film Festival?And how many people even heard of it?That gap t...
Everybody is talking about world-building, nobody is doing it
17 Dec 2025
Contributed by Lukas
Everyone knows what the Magic Kingdom is. And yet almost no brand in history has been able to replicate anything like it.Because world-building sounds...
Trend Makers vs. Taste Makers
10 Dec 2025
Contributed by Lukas
Why does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy?And how can Hermès go 42 years withou...
Episode 3
26 Nov 2025
Contributed by Lukas
Why do brands collaborate with each other?What differentiates a good collaboration from a bad one?Have we reached collaboration fatigue?And, what is n...
Live with Ana Andjelic
07 Nov 2025
Contributed by Lukas
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
Hitmakers Season 2
05 Nov 2025
Contributed by Lukas
Why are AI brands opening cafés?Why does MiuMiu have a book club?Why does A24, a movie studio, have a membership club, a publishing arm, and now its ...
Live with Ana Andjelic
31 Oct 2025
Contributed by Lukas
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
Hitmakers, Season 2
22 Oct 2025
Contributed by Lukas
In the first episode of the Season 2 of Hitmakers, my co-host Lee Maschmeyer, co-founder of a transformation consultancy Collins, and I look at moment...
Live with Ana Andjelic
16 Oct 2025
Contributed by Lukas
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe