Home Care U
Activity Overview
Episode publication activity over the past year
Episodes
What We Learned About AI in Home Care in 2024 & What’s Coming Next
23 Dec 2024
Contributed by Lukas
In this episode, we dive into the AI breakthroughs that shaped home care in 2024 and explore what lies ahead for 2025. Dan, Spencer, and Victoria from...
5 Metrics to Keep a Closer Eye On in 2025 (Todd Austin)
16 Dec 2024
Contributed by Lukas
In this episode, Todd Austin, President and COO of Activated Insights, unpacks key takeaways from the 2024 Benchmarking Report and explores the evolvi...
What a Successful First 90 Days Looks Like for New Hires (Bryan White)
09 Dec 2024
Contributed by Lukas
How do you reduce turnover and set new hires up for success during their critical first 90 days? In this episode, Bryan White, Co-Founder of Pre-Inten...
Rethinking Caregiver Retention with Small Gestures That Create a Big Impact (Becky Reel)
25 Nov 2024
Contributed by Lukas
Without your caregivers, your agency doesn’t exist. So how do you keep them happy and engaged? Becky Reel, Founder of Reel Home Care Consulting is h...
Understanding the Recruitment Lifecycle and How to Reduce Drop-Off (Brittany Kase Pt. 2)
18 Nov 2024
Contributed by Lukas
An applicant lifecycle can have anywhere from 5-20 touchpoints. While speed is important, it’s not always the answer. Brittany Kase of Carework retu...
How to Write and Manage High-Performing Indeed Job Ads (Brittany Kase Pt. 1)
11 Nov 2024
Contributed by Lukas
Indeed remains the top recruiting channel for home care, but the landscape of job ads is changing. Brittany Kase, an Account Manager at Carework and a...
The Keys to Operational Success from a Leading Franchise (Pt. 2 Dustin Distefano)
29 Oct 2024
Contributed by Lukas
In part two with A Place at Home's co-founder, Dustin Distefano, we uncover the secrets to operational success in the home care From tactical str...
The Story of Building A Place at Home Franchise (Pt. 1 Jerod Evanich)
21 Oct 2024
Contributed by Lukas
In this episode, I sit down with the co-founder of A Place at Home to explore their journey from starting the business to building a national franchis...
Sales Strategies for 2025: Referral Marketing, Rate Setting, and Closing Tactics (Steve Weiss Pt. 2)
14 Oct 2024
Contributed by Lukas
2025 is around the corner and year end planning quickly becomes goal-setting for the new year. Steve returns to talk about establishing goals and expe...
Navigating Q4: Year-End Planning for Your Home Care Business (Steve Weiss Pt. 1)
07 Oct 2024
Contributed by Lukas
It's Q4 and everyone should be thinking about year-end planning. Steve Weiss, CEO of Home Care Evolution, and industry recognized thought leader ...
How the CMS Quadruple Aim Model Inspired a Home Care Business and Resulted in Millions (Guy Tommasi)
30 Sep 2024
Contributed by Lukas
Lifetime Care at Home was one of the first non-medical home care agencies in the country to incorporate the CMS Quadruple Aim Value Based Care pillars...
Lessons From a Multi-Million Dollar Home Care Marketer Turned Owner (Wayne Morgan)
23 Sep 2024
Contributed by Lukas
In a highly saturated market, the coffee and donut method doesn’t stand a chance. Wayne Morgan, Owner of Amada Central NJ is here to share how he so...
Why You Might Consider a Virtual Assistant for Your Next Office Hire (Regina Ascunsion)
16 Sep 2024
Contributed by Lukas
Virtual assistants are transforming some home care businesses, from recruitment to on-call support. Regina Asuncion, CEO of a leading virtual assistan...
$20M in 20 Years—How a Home Care Sales Team Manages Over 100 Active Referral Partners (John Neagle)
03 Sep 2024
Contributed by Lukas
John Neagle, Director of Sales at HomeWell Care Services of New Jersey is here to talk about how they built and manage a massive referral network. We&...
$20M in 20 Years—Strategies from a Successful Home Care Franchise Owner (Lou Romano)
26 Aug 2024
Contributed by Lukas
Lou Romano, Owner of HomeWell Care Services of New Jersey is here to talk about his two decades of growth, challenges, and success. We dive into the c...
How to Manage Margins, Cashflow, and KPIs for VIP Private Pay Clients (Justin Currie Pt. 2)
19 Aug 2024
Contributed by Lukas
Home care operations and cashflow vary pretty widely depending on your payer mix. Justin Currie returns to talk about healthy margins and cashflow man...
A Framework for Landing High Value VIP Private Pay Clients (Justin Currie Pt. 1)
12 Aug 2024
Contributed by Lukas
Looking to attract more high dollar VIP private pay clients? Justin Currie, Founder of WellSprings Home Care and Founder of Masters of Home Care is he...
The Most Dangerous Threat to Home Care Owners: Burnout (Jessica Nobles Pt. 2)
05 Aug 2024
Contributed by Lukas
You may be asking yourself, how much stress in home care is normal vs. unhealthy? Some days are harder than others, some weeks seem to drag on, and so...
How to Structure Service Hours to Increase Margins (Jessica Nobles Pt. 1)
29 Jul 2024
Contributed by Lukas
Home care scheduling often gets compared to jigsaw puzzles or a chess match or sometimes pure chaos. Juggling shifts, managing evolving clients needs,...
Expert Session Continued: Analyzing Your Home Care Financial Performance (Dana Charumbira Pt. 2)
22 Jul 2024
Contributed by Lukas
There are a 100 ways to slice and dice business revenue. Dana Charumbira is back to give insight on analyzing revenue, how to calculate and monitor ma...
Expert Session on Home Care Billing, Invoicing, and Managing Accounts Receivable (Dana Charumbira Pt. 1)
16 Jul 2024
Contributed by Lukas
Establishing the proper payment terms and invoicing frequency impacts all downstream revenue and cashflow. However, many agencies are doing it wrong. ...
The Careswitch Story—And How We're Building the Future of Home Care (Ilya Vakhutinsky)
08 Jul 2024
Contributed by Lukas
Home Care U is brought to you by Careswitch. Co-Founder and CEO of Careswitch, Ilya Vakhutinsky is here to share his founder story, why we went all in...
Four Proven Strategies to Breakaway from Your Home Care Competition (Aaron Marcum Pt. 2)
01 Jul 2024
Contributed by Lukas
Home care competition is heating up nationwide because we all know… the demand is skyrocketing. Aaron Marcum returns to talk about four proven strat...
How to 10x Your Growth Mindset as a Home Care Owner (Aaron Marcum Pt. 1)
24 Jun 2024
Contributed by Lukas
He operated an agency for 7 years, it sold and became publicly traded. He founded Home Care Pulse, it resulted in a 10x exit. He recently guided an in...
How to Refresh Your Home Care Brand to Drive New Business (Adam Corcoran Pt. 2)
17 Jun 2024
Contributed by Lukas
Is your home care brand getting lost amongst your competition? Is your branding material attracting new clients and caregivers? These are the types of...
The Benefits of LTC Clients and How to Scale LTC Revenue (Adam Corcoran Pt. 1)
10 Jun 2024
Contributed by Lukas
Many home care businesses only have a small portion of revenue from Long Term Care Insurance. Adam Corcoran, former Director of Business Development a...
How Leadership was the Key to Grow the Business to 1 Million Hours of Care Annually (Emily Isbell Pt. 2)
03 Jun 2024
Contributed by Lukas
The successes and failures of all home care operations tie back to leadership. Emily Isbell returns to break down her approach to roles, responsibilit...
The Story from Caregiver to Leading 7 Offices Across 3 States (Emily Isbell Pt. 1)
27 May 2024
Contributed by Lukas
She started as a caregiver in college. Then quickly realized you could make a living in home care. So, she changed her degree and asked the owner how ...
How the Top 5% of Home Care Providers Communicate and Implement KPIs (Stephen Tweed Pt. 2)
21 May 2024
Contributed by Lukas
KPIs are more than numbers on a spreadsheet; they're accountability metrics embedded in your company culture. In this episode with returning gues...
5 Macro Home Care Trends and How They Impact Providers (Stephen Tweed Pt 1.)
13 May 2024
Contributed by Lukas
He's been called the "godfather of home care" but you may know him as Stephen Tweed, Founder and CEO of Leading Home Care. Join us as w...
Cypress Home Care Earns $400K Grant to Expand Care for Medicaid Clients (Bob Roth & James Cohen Pt. 2)
06 May 2024
Contributed by Lukas
Cypress Home Care has received the Arizona Healthcare Cost Containment System (AHCCCS) American Rescue Plan (ARP) program award, in partnership with N...
Aging in America and Its Impact on the Home Care Industry (Bob Roth Pt. 1)
29 Apr 2024
Contributed by Lukas
The world is changing at an accelerated pace, technology is playing a significant role in this change, but it is the demographic shift that is going t...
How to Create a Specialty Program—And Why You Need One (Laura Shaw-deBruin Pt. 2)
22 Apr 2024
Contributed by Lukas
The needs of our aging population are complex, personal, and often go beyond the standard ADLs. Norwood Seniors Network runs several specialty program...
How Norwood Life Society Pioneered Aging Care in Chicago (Laura Shaw-deBruin Pt. 1)
15 Apr 2024
Contributed by Lukas
Not too many senior care companies can say they’ve been around for 120 years. Laura Shaw-deBruin, Executive Director of Norwood Seniors Network will...
What Performance Metrics Should a Home Care Agency Be Tracking in 2024 and Why (Jensen Jones)
08 Apr 2024
Contributed by Lukas
How do you know if you're using the right KPIs? Jensen Jones, CEO of the Home Care CEO Forum, regularly gathers with home care owners in the top ...
Little Decisions That Had the Most Outsized Impact on His Business (Kunu Kaushal Pt. 2)
01 Apr 2024
Contributed by Lukas
Kunu Kaushal returns to break down a handful of seemingly small decisions that he’s made, that have actually had a huge impact on his business—be ...
Some Big Mistakes He Made—And What He’d Do Differently (Kunu Kaushal Pt. 1)
25 Mar 2024
Contributed by Lukas
Ever wanted to hear a few vulnerable mistakes made by a wildly successful leader in home care? Well, here’s your chance. Kunu Kaushal, Founder and C...
The Change Healthcare Data Breach and What it Means for Home Care Providers (Joseph Dworcan)
19 Mar 2024
Contributed by Lukas
The healthcare sector just got hit with a cyberattack that could be the most significant in its history. Joseph Dworcan, VP of Product Strategy at Par...
What To Do—8 Things the Most Successful Franchisees Are Doing (Matt Ericksen Pt. 2)
11 Mar 2024
Contributed by Lukas
Top performers are intentional about how they think about and run their business. Matt Ericksen is back to share a specific list of tactics that he’...
What Not to Do—Lessons Learned from Underperforming Franchisees (Matt Ericksen Pt. 1)
05 Mar 2024
Contributed by Lukas
Sometimes it’s better to learn from the mistakes and failures of others. Another owners’ misstep could be an avoided pitfall for you. Matt Erickse...
A Deep-Dive Into Territory Analysis & Optimization (Julio Briones Pt. 2)
27 Feb 2024
Contributed by Lukas
You're almost certainly not taking full advantage of the local opportunities for referral marketing and recruitment within a few miles of your of...
How to Create a 12-Month Strategic Plan For Your Home Care Agency (Julio Briones Pt. 1)
17 Feb 2024
Contributed by Lukas
A pitfall of the entrepreneurial mindset is the tendency to just do stuff and see if your business grows as a result. What could possibly go wrong? We...
The Ins And Outs of Growing a Home Care Agency Through Acquisitions (John Bennett Pt. 2)
11 Feb 2024
Contributed by Lukas
Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What ca...
How A High School Football Coach Landed His Home Care Agency On the Inc 5000 Fastest-Growing Companies List (John Bennett Pt. 1)
04 Feb 2024
Contributed by Lukas
Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What ca...
What You Need to Know If You've Ever Considered Selling Your Agency (Doni Perl)
29 Jan 2024
Contributed by Lukas
Whether it's on the horizon or a vague future hope in the moments when you have time to step back and take a breath, you probably intend to sell ...
So You've Been Acquired By A Private Equity Firm. Now What? (Catherine Vergara Pt. 2)
21 Jan 2024
Contributed by Lukas
Over the last several years, private equity firms have started buying up home care agencies across the country. How does this impact the people in an ...
What Is Care Management And How Does It Affect Home Care Services? (Catherine Vergara Pt. 1)
14 Jan 2024
Contributed by Lukas
More and more agencies are focusing on care management as a referral source or adding care management as one of their service lines. How does it work,...
The Processes and Culture It Takes to Grow 300% Year-Over-Year (Becky Reel Pt. 2)
26 Dec 2023
Contributed by Lukas
Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly...
The Story of the #1 Rated Home Care Agency in North America (Becky Reel Pt. 1)
17 Dec 2023
Contributed by Lukas
Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly...
Why You Should Care About Cheer Home Care's Caregiver Tier System (Gabrielle Pumpian and Brooke Martindale)
10 Dec 2023
Contributed by Lukas
Why are some of Cheer Home Care's caregivers required to have bachelors degrees? Where is Cheer finding these caregivers? And how does the system...
How to Build Referral Relationships When Donuts And Cold Calls Aren't Cutting It Anymore (Gabrielle Pumpian)
03 Dec 2023
Contributed by Lukas
Referral sources are the foundation of most large agencies' revenue. But as any experienced marketer will tell you, establishing these relationsh...
How to Find, Train, and Develop Great Administrators (Krystal Wilkinson)
18 Nov 2023
Contributed by Lukas
Having run a successful agency for ten years and serving as the president of Arizona's chapter of the Home Care Association of America, Krystal W...
Common Threads Between the Most Successful Home Care Leaders (Miriam Allred)
12 Nov 2023
Contributed by Lukas
Miriam Allred has spent five years interviewing hundreds of home care's top leaders. In 60 minutes, here's what she's learned from them...
How to Become A Community Pillar So That Referral Sources Come to You (Lance A. Slatton)
06 Nov 2023
Contributed by Lukas
Rated the top local business in the state of Michigan, Enriched Life Home Care enjoys every agency's dream: their referral partners come to them....
Retention Strategies to Keep Caregivers For the Long-Haul (Kristin Beckholt & Stephanie Coursey Pt. 2)
29 Oct 2023
Contributed by Lukas
Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it, and now helps other agencies do the same. Part of her sec...
How to Retain More Caregivers From Application to Day 90 (Kristin Beckholt & Stephanie Coursey Pt. 1)
22 Oct 2023
Contributed by Lukas
Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it rapidly, and now helps other agencies do the same. Part of...
How to Sharpen Your Recruitment Marketing With the 7 Caregiver Personas (Maggie Keen Pt. 2)
14 Oct 2023
Contributed by Lukas
In part 2 of our series with MissionCare Collective, we’re here to talk about their Workforce Study, the seven caregiver personas it highlights, and...
The Hidden Challenges of Running a Home Care Agency (Maggie Keen Pt. 1)
09 Oct 2023
Contributed by Lukas
New data from MissionCare Collective paints a detailed picture of the parts of home care people that are tough to talk about—everything from racist ...
How to Build An Agency That Can Grow Without You (Andrea Cohen)
02 Oct 2023
Contributed by Lukas
Whether you plan to eventually sell, want to exit daily operations, or just want to get a good night's sleep now and then, you'll need to bu...
A Detailed Look At Building Your Marketing Budget (corecubed pt. 2)
25 Sep 2023
Contributed by Lukas
How much should you pay a marketer? How much should you put into community advertising? How about online leads? Google ads? With all these decisions, ...
What Marketing Should You Handle In-House And What Should You Outsource? (corecubed pt. 1)
17 Sep 2023
Contributed by Lukas
"Marketing" is a broad term in home care that includes everything from community networking to web design to Google Ads. Every agency owner ...
How To Decide Which Social Media Platforms To Use (Nick Bonitatibus Pt. 2)
10 Sep 2023
Contributed by Lukas
Social media can be a core element of your marketing and recruitment success, or it can be a discouraging time suck that yields little or nothing to s...
How to Make Hard-Hitting Video Marketing Content On A Tight Budget (Nick Bonitatibus Pt. 1)
04 Sep 2023
Contributed by Lukas
The episode for people who have repeatedly been told they need to be using video to market their home care agency, but don't know where to start....
Operational Strategies to Beat Growth Plateaus (Jesse Walters)
27 Aug 2023
Contributed by Lukas
Jesse Walters sees scaling home care agencies as a repeatable, predictable process if you understand the science behind it. Join us as we mine his kno...
How to Make Organizational Culture Your Competitive Advantage (Aaron Stapleton)
22 Aug 2023
Contributed by Lukas
Culture is like a garden—something is going to grow whether you like it or not. It's your choice whether what grows is weeds or flowers. Listen...
How to Convert More Online Leads to Clients (A Place For Mom Pt. 2)
13 Aug 2023
Contributed by Lukas
Online lead sites can be expensive, and it's no use getting leads if you aren't converting them. Since these leads are typically sold to mul...
How to Maximize the Number of Online Leads You're Getting (A Place For Mom Pt. 1)
07 Aug 2023
Contributed by Lukas
Very few home care agencies succeed without at least some amount of online marketing in their mix. We're bringing on the experts from A Place For...
Demystifying the Deep Dark World of Third-Party Billing (Greg Bean Pt. 2)
31 Jul 2023
Contributed by Lukas
Third-party billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agenc...
The Positive-Psychology-Based Caregiver Onboarding Program Made By An Agency-Owner-Turned-Coach
24 Jul 2023
Contributed by Lukas
Enjoying the show? Send me a text and let me know!Learn more about Careswitch at: careswitch.comConnect with the host on LinkedIn: Miriam Allred This...
A Former Insider's Breakdown of the 2023 HCP Benchmark Report
17 Jul 2023
Contributed by Lukas
The HCP Benchmark Report, formerly the Home Care Benchmarking Study, is a 200-page report on operational benchmarks and trends for home care agencies....
2023 Pay Trends: How to Set the Right Compensation For Yourself & Your Employees
02 Jul 2023
Contributed by Lukas
How much should you be paying, how much should you be taking in compensation as the owner, and how should you go about setting pay scales? In this spe...
How Robots Are Going to Change Your Job—And Why They Need To
02 Jul 2023
Contributed by Lukas
A topic so important it merits a very nontraditional episode. We're bringing on Romi Gubes, CEO of Sensi.ai, to talk about why she feels so stron...
The Art and Science of Scheduling (Brett Ringold Pt. 2)
26 Jun 2023
Contributed by Lukas
Part two of our deepest of deep dives into scheduling with the scheduling master himself, Brett Ringold of A Long Term Companion.Enjoying the show? Se...
All The Scheduling Optimization Strategies No One Ever Told You (Brett Ringold Pt. 1)
19 Jun 2023
Contributed by Lukas
If scheduling is like a Rubik's Cube, Brett Ringold is like that guy you knew in college who could solve it behind his back. Learn his secrets to...
Everything You've Ever Wanted to Know About VA BIlling (Greg Bean Pt. 1)
05 Jun 2023
Contributed by Lukas
VA billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We&a...
How An Agency in Oklahoma Hit 100% Growth Two Years In A Row (Tim Smith Pt. 2)
14 May 2023
Contributed by Lukas
After several years of near-stagnant growth, three things happened that helped Tim Smith double his agency's revenue multiple years in a row. We ...
How to Keep Control Of Your Money (Tim Smith Pt. 1)
09 May 2023
Contributed by Lukas
How do you look for signals that your expenses are getting out of line? How can you put processes in place to avoid this? And just where'd all th...
The Pros And Cons of Becoming A Franchisee (Michelle Cone Pt. 2)
02 May 2023
Contributed by Lukas
Every home care owner asks themselves whether to go independent or become part of a franchise. The answer depends. Michelle Cone, SVP of HomeWell and ...
How to Grow Your Home Care Agency Using What You Have Today (Michelle Cone Pt. 1)
25 Apr 2023
Contributed by Lukas
Michelle Cone, SVP of HomeWell says you can turn one client into $1M in revenue over time. Here's how.Enjoying the show? Send me a text and let m...
All Your Insurance Questions Answered (Gavin Studner Pt. 2)
16 Apr 2023
Contributed by Lukas
Come learn how to protect your agency, cut down on insurance cost, and ask every insurance question you've ever wanted to ask to a guy who's...
All Your Questions About Workers Comp Answered (Gavin Studner Pt. 1)
11 Apr 2023
Contributed by Lukas
It's your second-largest expense. Learn everything you need to keep it as low as possible.Enjoying the show? Send me a text and let me know!Learn...
The Best Caregiver Hiring Process We've Ever Heard Of (Jeff Wiberg Pt. 2)
28 Mar 2023
Contributed by Lukas
As CEO of a rapidly-growing home care agency and president of the Home Care Association of America board, Jeff Wiberg has a unique combination of on-t...
How To Hire When Hiring Is Tough (Jeff Wiberg Pt. 1)
21 Mar 2023
Contributed by Lukas
In summer 2021, the CEO of Family Resource Home Care called an emergency meeting to address their rapidly dwindling hiring pool. The strategies they c...
How to Beat Your Competition on Indeed (Rachel Gartner Pt. 2)
14 Mar 2023
Contributed by Lukas
In Recruitment 101, we covered Rachel's approach to creating a holistic recruitment strategy. In Recruitment 102, we dive into the most-used recr...
How To Build A Recruitment Strategy (Rachel Gartner Pt. 1)
07 Mar 2023
Contributed by Lukas
Rachel Gartner started off as a recruiter for a home care agency. Her methods were so successful that within two years, she was running her own compan...
What The First Three Visits With A New Referral Source Should Look Like (Debbie Miller Pt. 2)
27 Feb 2023
Contributed by Lukas
Debbie Miller has written a book, figuratively and probably literally, on how home care agencies should go about building referral partnerships. In th...
Planning and Building Referral Pipelines (Debbie Miller Pt. 1)
21 Feb 2023
Contributed by Lukas
Debbie Miller built two multi-million dollar companies on the back of rock-solid referral marketing. Here's how she did it.Enjoying the show? Sen...
How to Run a Profitable Home Care Agency (Mark Johnson Pt. 2)
13 Feb 2023
Contributed by Lukas
Take a not-strictly-tax-related-deep-dive with us as Mark Johnson, who's worked with dozens of home care agencies to help them not only minimize ...
What Your Home Care Agency Should Be Doing to Minimize Its Tax Burden (Mark Johnson Pt. 1)
06 Feb 2023
Contributed by Lukas
Every year, too many home care agency owners—especially new owners—are slammed by taxes and legislation they had no idea about it. Come learn how ...
Financial Horror Stories And How Not To Become One (Jennifer Ramos Pt. 2)
30 Jan 2023
Contributed by Lukas
A home care agency can have good caregivers, great staff, plenty of clients, and still fail if they don't manage their financials correctly. Come...
The Financial Basics of Running a Home Care Agency (Jennifer Ramos Pt. 1)
23 Jan 2023
Contributed by Lukas
Jennifer Ramos managed and sold three different home care agencies before turning her attention to helping other people do the same. Come ready to lea...
The 3 Critical Decisions Most New Agencies Get Wrong (Julio Briones Pt. 2)
16 Jan 2023
Contributed by Lukas
Julio Briones is the guy home care agencies call in to fix things when all else fails. According to Julio, there are three critical decisions up front...
The 6 Most Dangerous Pitfalls For New Agencies (Julio Briones Pt. 1)
09 Jan 2023
Contributed by Lukas
Starting a home care agency is never for the faint of heart, but it doesn't need to be as difficult as it sometimes is. Here are six things most ...