House of Content
Episodes
Networking for Content: IRL As a Cheat Code
23 Apr 2026
Contributed by Lukas
Christine didn’t set out to host an event. What started as a small idea, bringing a handful of corporate creators into one room, quickly turned into...
The Creator Spin on Branded Entertainment
16 Apr 2026
Contributed by Lukas
Branded entertainment is having a major comeback, but it doesn’t look like the old playbook. In this episode of House of Content, Christine and Jann...
Expertise Is the New Influence
09 Apr 2026
Contributed by Lukas
If you scroll your feed right now, you’ll notice something shifting. It’s not just influencers anymore. It’s lawyers breaking down contracts, de...
Social Media Ate TV: Clip Culture and the Future of Entertainment
02 Apr 2026
Contributed by Lukas
In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack how social media has become the new TV — not just where we talk...
The Delulu Economy & Scam Social Era
26 Mar 2026
Contributed by Lukas
In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack the rise of what they call the “Delulu Economy” — a digital...
90s Revival, CBK, and Nostalgia in Internet Culture
19 Mar 2026
Contributed by Lukas
The internet has crowned a new It Girl who hasn’t been alive for nearly 30 years. Carolyn Bessette-Kennedy is back at the center of culture, not thr...
House Guest: Christina Pearo & The Rise of B2B Social
12 Mar 2026
Contributed by Lukas
"I didn't set out to make B2B cool." Christina Pearo, Social & Community Manager at Slate joins House of Content as our first guest ...
Roles of the Future: Did the #FYP Rewrite the Org Chart?
05 Mar 2026
Contributed by Lukas
Your FYP is not just entertainment. It is a live beta test of the future of work. Lately it feels less like GRWM and more like “day in the life of a...
Betterment Burnout: Data as Social Currency
26 Feb 2026
Contributed by Lukas
Are we running ourselves like startups?We’re tracking sleep, optimizing mindset, managing money, and using AI like a second brain. Life is starting ...
The Ageless Era: Unpacking Youth and Age on Social
19 Feb 2026
Contributed by Lukas
What if aging isn’t a decline, but a marker of expertise?In this episode, we unpack the pressures, distortions, and unexpected freedoms that come wi...
Are Relationships Cringe? Decoding Love on Social
12 Feb 2026
Contributed by Lukas
In this episode of House of Content, we delve into the evolving discourse surrounding relationships in the age of social media, sparked by movements l...
Season Premiere: The Anti Prediction Episode
05 Feb 2026
Contributed by Lukas
We are back! In the season premiere of House of Content, we get into what’s actually happening beneath the surface of the creator economy and why th...
From DMs to IRL: The New Friendship Blueprint
12 Jun 2025
Contributed by Lukas
When your DMs become your lifeline and group chats feel like a dream, how do you actually make friends as an adult? In this episode of House of Conten...
Creators and Brands In Crisis Mode
04 Jun 2025
Contributed by Lukas
Crisis mode: activated.From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen...
Gen Z's Nouveau Modesty Vs. Extreme Reveal
29 May 2025
Contributed by Lukas
Two aesthetics. One algorithm. Gen Z is living through a cultural split screen—where prairie-core modesty and borderline NSFW outfits are trending s...
Pretty Privilege on the Internet
22 May 2025
Contributed by Lukas
Let's get candid about the unspoken rules of beauty in professional spaces—from dialing down your looks for women interviewers to using your aes...
Niche Is the New Viral: Why Hyper-Specific Content Wins
15 May 2025
Contributed by Lukas
Is everyone suddenly obsessed with extremely specific corners of the internet?This week, we’re talking horseshoe TikTok, miniature cooking, and the ...
Revelations and Manifestations
08 May 2025
Contributed by Lukas
Is magical thinking having a moment in marketing (and our own lives)?This week, we’re diving into the psychology, trends, and aesthetics behind mani...
No-Buys and Rental Renaissance
01 May 2025
Contributed by Lukas
Is not buying into consumerism the new luxury flex?This week, we examine how creators and consumers are pushing back against overconsumption, embracin...
Does Motherhood Need a Rebrand?
24 Apr 2025
Contributed by Lukas
Is motherhood being redefined or just unraveling? From egg freezing to step-parenting to the glamorization of tradwives, the paths to and through moth...
Supersized Marketing Meets Pocket-Sized Products
17 Apr 2025
Contributed by Lukas
Is marketing getting larger while the products themselves keep getting… smaller?From Jacquemus’ giant handbags to Rhode’s oversized lip gloss in...
Is LinkedIn the Next Frontier for Creators?
10 Apr 2025
Contributed by Lukas
Is LinkedIn starting to look a lot like the next big creator playground?In this debut episode, we’re diving into the rise of the LinkedInfluencer, h...
Good Girl Syndrome, Conflict & Workplace Trauma
05 Dec 2024
Contributed by Lukas
Saving the Best for Last: This week, we’re holding a career therapy session to close out Season 4, drawing from our first decade working in advertis...
Astrologytok w/ Monica Engelbrecht
21 Nov 2024
Contributed by Lukas
Is our career success written in the stars? Can we grow professionally by looking at our birth charts? This week, we're bringing on Monica Enge...
Feeding the Feed: The Case for Food in Brand Marketing
14 Nov 2024
Contributed by Lukas
Is it just as or is food having a major moment in marketing?This week, we’re discuss the latest trend in advertising: integrating food into campaign...
Buying Sheryl Sandberg a Drink & Other Networking Stories
31 Oct 2024
Contributed by Lukas
The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead pr...
Social Scaries - A Halloween Special
24 Oct 2024
Contributed by Lukas
In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and m...
Worst Career Advice on Social Media
17 Oct 2024
Contributed by Lukas
Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, th...
#CorporateGirl Wellness Battles: NY vs. L.A.
10 Oct 2024
Contributed by Lukas
From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines,...
Lifestyle Creep Vs. Underconsumption Core
03 Oct 2024
Contributed by Lukas
Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends o...
Personal Brands & LinkedInfluencers
26 Sep 2024
Contributed by Lukas
What do you want to be known for? More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re buildin...
Office Sirens & #CorpCore
21 Sep 2024
Contributed by Lukas
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by...
Why Your Brand Social Is Failing, Pt. 2
12 Sep 2024
Contributed by Lukas
Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend sta...
Why Your Brand Social Is Failing, Pt. 1
05 Sep 2024
Contributed by Lukas
We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's d...
Ad Career Confessionals
23 May 2024
Contributed by Lukas
It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and ...
Launching Rare Brides & Weddingtok
16 May 2024
Contributed by Lukas
What happens when a passion for wedding content on social turns into a bridal brand?This week, our very own co-host Janni shares the story behind Rare...
TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green
09 May 2024
Contributed by Lukas
We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ...
How Gender Norms Are Shaped by Social Media
26 Apr 2024
Contributed by Lukas
Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and rol...
Nowstalgia, Throwbacks, and Internet Girl Summer
25 Apr 2024
Contributed by Lukas
Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on soc...
Social Media & Creative Leadership Lessons
18 Apr 2024
Contributed by Lukas
If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of e...
Brand and Creator Partnerships
11 Apr 2024
Contributed by Lukas
Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to b...
Marketing to the DIY Generation
04 Apr 2024
Contributed by Lukas
With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Bran...
Moneytok Pt. 2: Financial Trends on Social
28 Mar 2024
Contributed by Lukas
Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industrie...
The Girlification of Content and Marketing
21 Mar 2024
Contributed by Lukas
Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core a...
Is Body Positivity on a Diet?
14 Mar 2024
Contributed by Lukas
It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social t...
WTF Is Happening on Social in 2024?
07 Mar 2024
Contributed by Lukas
TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to to...
What Nobody Tells You About Moving Abroad
29 Feb 2024
Contributed by Lukas
How do you actually move abroad? What are the things you absolutely should know and prepare for but nobody tells you? In this inaugural episode of sea...
The Creator Economy in 2024
14 Dec 2023
Contributed by Lukas
What will happen in the realm of social media and creators in 2024? We might not be able to see into the future but we do have strong opinions on the...
Wildest Work Travel Stories
30 Nov 2023
Contributed by Lukas
What was Janni doing on the roof of a Singaporean building with a bunch of children? What did Christine do after losing thousands of fanny packs at a ...
Creator Economy Roundup: The Met Gala, Alex Cooper & Semaglutides Diet Culture
16 Nov 2023
Contributed by Lukas
We're back for an express recap to discuss stories that have been making headlines in the creator economy lately, and what we think they mean f...
Catchup: Q4 Is Q4ing
09 Nov 2023
Contributed by Lukas
From emotional support pumpkins to Q4 advertising madness, and best and worst purchases, this catchup with the co-hosts unpacks what's been happe...
Creator Brands
02 Nov 2023
Contributed by Lukas
Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on conte...
Moneytok and Finfluencers
26 Oct 2023
Contributed by Lukas
We love talking money, especially when it comes to dissecting social platforms like TikTok prompting the rise of Finfluencers. From saving money to in...
Optimizing Life, Work, and Wellness
19 Oct 2023
Contributed by Lukas
What do content creators and brand marketers have in common? Both are constantly looking for ways to optimize their routines, content, and processes ...
The Business of Ageism
05 Oct 2023
Contributed by Lukas
Cindy Gallop said it best, just #SayYourAge. Sometimes, it's not so simple when your industry (in this case, advertising) celebrates youth at eve...
A Chaotic Catchup Feat. Bisons, Lawsuits, and Fall Intentions
28 Sep 2023
Contributed by Lukas
In a peek behind the curtains, we get together for a more informal (cue: chaotic) chat about how the start of Fall has been for us in Los Angeles and ...
Carrie Berk and My Real-Life Rom-Com
21 Sep 2023
Contributed by Lukas
In the first ever House Guest edition of the show, we bring on the ingenue and multi-hyphenate Carrie Berk to discuss her solo debut, My Real-Life Rom...
Barbie Lessons in Scaling Marketing
14 Sep 2023
Contributed by Lukas
Everyone and their CMO is chasing virality on social media. It seems we still collectively reside in the early 2010s mindset of “If the content’s ...
Back to Social
07 Sep 2023
Contributed by Lukas
Summer’s breezed by. The hosts of the show have been busy traveling for work and leisure (hello Hawaii, Cannes Lions, Finland, and South of France)....
Talk of the House: Dupe Culture
01 Jun 2023
Contributed by Lukas
Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok. In t...
Talk of the House: The Creator Economy in 2023
25 May 2023
Contributed by Lukas
Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is large...
Talk of the House: Careers in Social
18 May 2023
Contributed by Lukas
Emma Chamberlain went from a YouTuber to a Met Gala Host. TikTokers like Remi Bader are launching their own clothing lines. It’s no secret that so...
Talk of the House: TikTok Made Me Buy It
11 May 2023
Contributed by Lukas
TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to s...
Talk of the House: Vlogging Makes a Comeback
04 May 2023
Contributed by Lukas
What’s behind our collective obsession with vlogs and Day in the Life videos? Are we all just nosy to a fault? Or, is it a counter-trend that's...
Talk of the House: Going Viral
26 Apr 2023
Contributed by Lukas
Is going viral an art you can master or just the luck of the draw? Is it true that TikTok has a heating button to decide who goes viral and doesn’t?...
Talk of the House: The Anatomy of an Aesthetic
20 Apr 2023
Contributed by Lukas
Mermaid Core, Vanilla Girl Aesthetic, Coastal Cowgirl, the list goes on. In this episode, we break down the anatomy of a social media aesthetic and ho...
Talk of the House: Deinfluencing
13 Apr 2023
Contributed by Lukas
Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what n...
What Is House of Content?
05 Apr 2023
Contributed by Lukas
What makes a viral trend go viral? How can brands and creators stay current in the fast-moving world of social media? This is House of Content, a week...