Advice Line: Tapping AI as a Resource for Your Business
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Hello and welcome to the Advice Line on How I Built This Lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. And this week, we're bringing you a special mashup episode featuring three returning guests and three new callers. You'll hear advice in using AI to grow your business and new ways to break through a crowded social media landscape. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com and make sure to tell us how to reach you.
And also, don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at Guy Raz dot com. And we'll put all this info in the podcast description. All right, let's get to it. Our first guest is Randy Hetrick. He's the founder and the guy who actually invented TRX. Randy first came on How I Built This back in 2017, and he told this wild story about being a Navy SEAL on a remote assignment, rigging an old jujitsu belt to a door, and basically creating an entirely new way to work out wherever you are. It's an awesome episode.
What unique challenges do founders face in today's social media landscape?
We'll put a link to it in the show notes or just search TRX in our feed. And as you'll hear, Randy's also exactly the right person to talk about how to get a product in front of more people and actually get it noticed. All right, Randy, let's bring in our first caller to the advice line. Please tell us your name, where you're calling from, and just one line about your business, please. Thanks. Hi Guy and Randy. It's so great to be with you today. My name is Shireen and I co-founded Moji Masala with my husband, JD. We are a family owned and operated business based in Philly. We started Moji Masala to make it super easy for anyone to make authentic, delicious, homemade Indian food from scratch. It's a very intimidating process often and a little complicated, but with Moji Masala, you just take one of our 14 pre-measured spice packets.
You buy a few produce items. You use our recipe to make one specific Indian dish that serves three to five people. And they are my mom's heirloom recipes that I spent two years beta testing to actually create the final product. Nice. Wow. Congrats. Well, welcome, Shereen. Thanks for calling in. So basically, these are spice packets and you mix them with like oil or clarified butter or and add them to a meat or vegetable? Yeah, it's a simple process, but you're actually cooking the dish as if you opened up a recipe in a cookbook and they gave you this list of 15 spices and gave you the eight steps. So the hardest part of Indian food is actually aggregating the spices, having a recipe for the blends, and then just knowing what to do with it.
Our product packaging is very informative. It has like a shopping list on the back and a QR code that goes to the actual recipe and a cooking video. So there's no guesswork. There's no leftover spices. You're literally just using our product to create like kind of a magical dish and experience is so seamless that I think it's almost like alarming to people to actually have this experience. By the way, when did you start the business? So we really were ready to launch right in late 2019, right before COVID. And then coming out of COVID the last couple of years is really when we've pushed hard on our online, but also on retail expansion. And is this your full-time job? Is this what both of you guys, you and your husband are working on?
This is my full-time job. It's my husband's Half-time job, I would say, and my full-time job. Yeah, it's a second career for me. That's awesome. So you launch in 2019. Tell me a little bit, and are you mainly selling online and through Amazon and retailers?
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