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How I Invest with David Weisburd

E164: How I Built a Billion Dollar Company by Failing Fast w/Howard Lerman

Fri, 16 May 2025

Description

Howard Lerman has founded six companies and taken one public—he's a relentless builder with an obsession for speed, innovation, and execution. Currently the Founder and CEO of Roam, Howard is reimagining what the modern workplace looks like by building the “Office of the Future,” where AI agents work alongside humans to accelerate output. In this episode, Howard joined me in How I Invest Podcast to share the frameworks and mental models behind how he leads teams, scales product-market fit, recruits S-tier engineers, and instills an almost maniacal level of urgency and creativity across the organization. We talk about what it means to enter "founder mode," why professional managers may soon be obsolete, and how cultural memes shape everything from product design to company mission. If you’re building, investing in, or simply curious about the future of work and AI-native companies—this episode is a must-listen.

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What does it mean to be a 'cockroach' in startups?

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And by the way, when I talk to younger people that have joined our company that are just graduating college and they school me on a demo and crush it where I couldn't have done it, I'm sort of looking at these people like, holy crap, I have nothing to learn, nothing to teach you. They get everything to learn from you. You know things I don't know. Ego is an independent dimension to talent.

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And part of being a leader is knowing how to kind of put the right people together and let people cool off and heat up. But I have no issue whatsoever dealing with someone who has a huge ego when their talent is also huge.

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You mentioned these nightly 9 p.m. founder updates and the sense of urgency, is that something that you could instill in a person or organization? Or is that something that you have to hire for as an intrinsic trait of a top performer?

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We look for people at Rome who are obsessed, who are able to get obsessed, who have a crazy streak and who want to be on a journey and And that when they wake up in the morning, the first thing they think about is the journey they are on. And then the last thing they think about that night is the journey they're on. That is the level of obsession. It's tough to teach that.

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So you have to kind of look for that. You can certainly nurture it. But if they don't have that right out of the gate, that crazy streak, it's tougher to find the right people. So we look for people who have a crazy streak. And I think the right word is obsession.

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And that obsession, that crazy streak, that's mostly an individual trait or is that they love the mission so much they go into obsessive? It can be either.

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I think you can have just crazy ability in general. The thing that tends to bring it out of people more than the mission itself is the people they're surrounded by. And if you're born with obsessive crazy, if you're born with the ability to get obsessive about something, And I think most people are, by the way, depending on what it is.

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If you're born with the ability to get obsessive about something, it doesn't mean that you will get obsessive at work. It has to be the correct conditions for it to come out of you. So we try to find the people who are obsessive and then create the circumstances by which they will become obsessed. The dirty trick here is that it's really not about the content of the company so much as the people.

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And the people around you are the ones that you never want to let down. And when you get on a journey and you feel like you're at war together, that is the kind of mentality that brings folks together in a super awesome way.

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