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How I Invest with David Weisburd

E320: Why Institutional Capital Avoids the Best Returns

09 Mar 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What inspired Jeff Collins to pursue uncorrelated private assets?

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So you ran parts of Morgan Stanley's private business before you launched Cloverlay, which today is $2 billion in assets. What made you think that there was a gap in the market? I was at Morgan Stanley Investment Management for 14 years, 13 years before setting up Cloverlay. And we invested in all strategies, all geographies in private markets.

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The overarching theme was to go where the money isn't. to go where the dispersion of returns is greatest. Because that's where selection of partners and selection of strategy can lead to outsized returns, which is a very different profile than most traditional definitions of private equity where Returns are fairly banded.

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Like you'll have some absurd outliers, certainly in the venture world, but in other strategies, fairly banded and fairly tight dispersion of returns. Whereas when you wander into the esoteric asset wilderness, dispersion of returns is enormous. We took that mantra, applied it to our uncorrelated assets strategy while at Morgan Stanley and had great success.

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And so that led me to leave a firm and set up Cloverlight. I don't think I've ever met a manager that doesn't want to invest where the money isn't going. How do you go about building an organization that takes advantage of the supply demand dynamics in the capital markets? Prep for this conversation. I pulled our weekly pipeline from last Monday.

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The deal we expect to close next has been on our pipeline for 291 days. There aren't many categories within private markets where you have all the time in the world to do your work. and get an opportunity surrounded. And if you decide to pass, there is no transaction. That's the world that we live in.

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And I know that sounds like nonsense to very experienced private equity investors who say everything is competed, everything is agented. Well, I'll tell you, there aren't any investment bankers solely focused on wireless spectrum. There aren't any investment bankers solely focused on defaulted reverse mortgages. These are one-off opportunities that live in the corners of the world.

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And you have to have a team with an experience base and a sourcing network to be able to find diligence and manage a disparate collection of really, really unique assets. And that's the team we built. We have 18 people sitting outside of Philadelphia. That's where the old Morgan Stanley business, I think they have $50 billion now. That's where the Morgan Stanley business is based in.

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So when I left, we walked diagonally across the street and that's where Cloverley is currently located. What I'm trying to understand is how do these one-off opportunities find you and how do you make Cloverlay a pool of capital that tracks these kinds of opportunities?

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So the team that we've assembled on the investment side starts at the top where the three partners responsible for all of the transactions that we do, primarily myself and Kendra Corbett. We have been investing in these spaces for decades. 27 years and 20 years on her part. Beneath the two of us, the rest of the team, the newest joiner was three years ago. Everyone else, average tenure is eight.

Chapter 2: How does Cloverlay identify unique investment opportunities?

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That ends up in inbound deal flow that you would not expect. Hey, we had a call nine months ago and you explained what Cloverley does and some of the other things you're doing away from my space. I have a friend who's doing something that you might care about. That is a very regular occurrence in what we do. Now, some of it's low grade or, but we want to see all of it. And we try to be helpful.

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And that doesn't take very long. So we are built and overstaffed, arguably, to be responsive, to be outward facing and to get the name out there. Fortunately, because we've been doing it for a long time, I think our names and increasingly the firm is a known audience for the niche and the strange.

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And we know everyone out there knows we will take that meeting and we will tell you what we like about it and what our biggest questions are very, very quickly. It's a different information flow. It's a different back and forth with the operator or the potential seller to say, we're going to be as transparent as we possibly can because we know there's nobody else around the hoop here.

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What are some best practices for people that are dealing with sourcing networks that are trying to continue the relationship despite constantly saying no? Whatever the word might be, the opposite of transactional. Be relationship oriented. because some relationships will end up in mutually beneficial transactions that everyone's very happy about.

Chapter 3: What strategies does Cloverlay use to build a strong sourcing network?

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And by the way, we know someone who might be more interested than we are and have a different view of the world. Can I make two introductions for you? And it's not a throwaway. It's helpful to the potential operator. It's also helpful to our friends because they reciprocate. We're very, very collaborative within the investor world.

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It's not a zero-sum game because we're not running into each other. We can team up and galvanize a situation that otherwise we wouldn't be able to do by ourselves. And that happens on a regular basis. And I think it only happens when you have that kind of open, honest dialogue with all participants inside each segment or each strategy.

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I'm wondering whether upstream of your relationship driven process is very specific shot selection on who you want to build relationships with. Oftentimes I have people go on a podcast and they'll say, I respond to every LinkedIn. I jump on every meeting. Obviously that's not possible.

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And obviously that's, you know, maybe it's people diluting themselves, but I think upstream of, I want to build a relationship with these key people is I need to be very particular in who those key people are. I would agree 100%. And there is certainly an element in the network building that is reactive. We're introduced to someone or someone approaches us.

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But there's also a very important proactive element where we have identified someone that we don't yet know. And we triangulate to try to get to that person and fold them into the network. And so as I said earlier, we do want to see everything that's ostensibly on mandate. We try to be decisive on a reasonable timeline so that we treat people the right way. But we also are exploring.

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We have desk-driven theses that we're working on as an investment team. Everyone has two or three side projects at any point in time where it's 100% proactive work saying, this is an asset or a category that should be actionable for our kind of capital, but we don't hear about it. Why is that? Let me create a network in...

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you know, the precatorios market in Brazil, which are basically claims due to already adjudicated and awarded to small businesses or medium-sized businesses that are placed in the following year's federal budget. The pay rate is 100%. It's factoring a Brazilian government receivable. Sounds kind of spicy until you look at the repayment rate. So it's, you know, who is around this opportunity?

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It evolved very quickly. And by staying around it, we found a piece of that market that we still found very interesting, while the easiest point of entry attracted a lot of capital from New York. And they came down and it was $200 million from the New York hedge fund to buy the easiest, cleanest, best things.

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We always like to look at the lower end of the market and say, well, there are a lot of really interesting $5 million claims. What if we did that 70 times? That could be pretty interesting. And New York is not looking at that opportunity.

Chapter 4: How does Cloverlay maintain relationships despite frequent rejections?

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They're not a lot of non-strategic owners of intellectual property on the content side. So we own 100% of the Care Bears intellectual property. Everyone that looks like the Care Bears is owned by a major toy company or studio. But the Care Bears is owned by us. That's interesting. So it's not an enormous world.

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I mean, there are 11 people to call and you've covered the entire children's brand category for the last 45 years. So some are easily digestible and you can very quickly speak with everyone. The special mission aircraft is one where it's a series of segments of single purpose aircraft like mid-air refueling tankers. There are not very many mid-air refueling tankers on planet Earth.

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So it doesn't take long to get up to speed and know everyone that owns or operates a mid-air refueling tanker. There are others, other spaces. Music publishing rights, that's a segment that we love the asset, but we also realize that it's attracted so much capital that we will never get there again on a return basis.

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But that's a large global industry where we're not known as one of the 10 best buyers, but we think we know the most interesting second and third Derivative operators who might find some interesting things in different genres that are absent from the monster portfolios or something that is.

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And this is something that we've we've executed on music catalog adjacent, creating royalty streams out of other revenue sources that touch an artist other than their catalog. Right now it's episodic payments, but constructed properly, that can look like a series of very interesting growing royalties.

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You can't usually grow a royalty, but those are the kinds of things we look for in the corners, right? Where no one else is paying attention. So you're approaching $2 billion and just had your 11th anniversary. How did you grow from fund one, from this spin out from Oregon Stanley into this multi-billion dollar fund and franchise? Hard work, great team, and great partners. That's what it is.

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The returns need to be what the returns need to be versus what we held out when it was just a PowerPoint slide and Jeff running around. But building the team before the capital shows up matters a lot. So we are and remain arguably overstaffed. We've had amazing partners throughout our journey, whether it's public plans in the US. We've only raised capital in the US to date.

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Public plans in the US, corporate pension funds, hospital systems. Interestingly, the founders of some of the largest private equity firms in the world who are longtime friends from, you know, first job out of college or used to do deals with them at Morgan Stanley when they had a Roman numeral one and now they have 70 billion under management.

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The individual partners, family offices are a decent percentage of our capital raise each time we've organized the flagship fund. So I think for all of those investor profiles, referrals are amazing.

Chapter 5: What role do institutional investors play in Cloverlay's strategy?

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Results will vary. Not all bills or subscriptions are eligible. Savings not guaranteed. Paid memberships with a connected payment account required. See Experian.com for details. During this one, you probably now have exposure to the assets we acquired in Fund 1. because that was a long time ago. So the thesis is not always being ahead of the curve, investing before others show up.

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Sometimes it is. And strategies and assets will graduate from our mandate. And our LPs should do that on their own. It's a very different world now, and you can take care of it. So in many ways, you're competing against hedge funds and these uncorrelated returns in the public markets, but you're on the private side. Not usually.

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There are illiquid side pockets that will lead some hedge funds to occasionally dabble in the spaces that we care about. We will always or have always selected a different entry point, different partner. We've never been side by side with them, but they'll occasionally show up. But the illiquidity of what we invest in, the average life of a dollar that we invest

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ends up being between four and five years on average. That could be sort of a long time for a hedge fund. So I would say, no, we don't compete with hedge funds. We occasionally see them coming in as tourists and always as financial buyers. They don't know operators. They just found someone doing something interesting. They typically don't understand the entirety of the opportunity set.

Chapter 6: How does Cloverlay differentiate itself in the competitive investment landscape?

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Secondly, Cloverlay's role as a completion portfolio... providing access to a number of assets that they do not currently own and they're not staffed or maybe experienced or physically located in a place where they are able to digest these assets and understand them. So therefore, they don't have any exposure. Our largest investor, I sit in on their weekly team workflow call.

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So we are opining on the things that are being done away from us, getting back to the network, because I ran US buyouts for a long time at Morgan Stanley. Kind of know everyone. So when they're looking at a US buyout strategy away from us, say, be sure to speak with these people. And if you need an introduction, let me know.

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Or on the venture side, we know lots of venture operators, even though it's completely off mandate for us. So we partner with them and have a regular dialogue with them, are sensitive to their constraints around what is investable. compared with our house view of what is investable.

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So for example, one of the large opportunities that is squarely on mandate is longevity assets, also known as life settlements. Uncorrelated, interesting market, historically very, very broad dispersion of returns among actors. All of that rhymes with what we want. Purchasing below intrinsic replacement value, that checks another box.

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We took the decision at the onset of Cloverley that that is a gray area that we just will choose not to participate in. There are the regular exclusions that you would run into with any public plan. But we also talked to them. One of our corporate pension plans, we talked to them and said, this is leading up to fund two, I believe.

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We said, so this cannabis industry is growing and their assets upon which that entire industry is built that are owned by your uncle. There could be some opportunities, but they lie within the cannabis ecosystem. Is that off mandate for you?

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Because we want to treat you the right way as opposed to letting them know that they now have something that they either hate or can't do because it wasn't addressed in the LPA. And the response was interesting. The response was, under no circumstances can you invest in the cannabis ecosystem, period, because we, fill in the blank, might decide to purchase the entire cannabis ecosystem.

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So they wanted to avoid conflicts as opposed to a moral stance. And we listened to them. And because we have a regular dialogue with our investors, our investors will tell us what they think is interesting. And sometimes that's something we had heard a little about, but hadn't really chased down. So it's a really healthy back and forth.

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And having great partners is critical to our growth as a firm. Because when our largest public plan says to his other public plan buddies, you should definitely meet with Cloverly. It's one of my cornerstone relationships that carries a lot of weight. And I'm not sure there are a lot of recommendations flying around and other strategies.

Chapter 7: What is the significance of team dynamics in Cloverlay's success?

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And then you double click more and you see that it's not necessarily, you're not being compensated for risk. You're being compensated for shot selection. Shot selection in terms of, I mean, in all honesty, who the operator is, because, you know, as I said, I'm not writing Care Bears movies and I'm also not, you know, at the courthouse steps in the middle of a government auction of ERC claims.

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Our operator needs to be the one that is head and shoulders above peers if there are peers. And so it's selection of your operator plus selection of the segment that leads to tailwinds in a segment that will lift all boats. That's really nice. And sometimes it happens in our world, but typically... Most of the investments in the space are pretty boring.

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And our hope is that our combination of operator and asset profile ends up leading to unusual results within an otherwise boring, ignored segment. I've noticed that institutional investors in their mind when they hear boring, many of them equate that to structural alpha and get excited by boring.

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love boring and sometimes we have conversations with people that love boring and we give them lots of boring examples we've got uh the largest coin collection in the world we didn't invest in it but you've also never seen it before so what does it mean is it like fine wine is it like vintage cars or is it something different?

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We also looked at what was at the time the largest vintage car collection in the world being sold as a portfolio. We didn't get there on that either, but we did work on it. How does this market behave and how do you double your money when you might be paying $250,000 for some beautiful old cars? We couldn't get there. We've never gotten there on fine art, but these are things we spend time on.

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Structural alpha appears in some of our segments. We like to think that the alpha generated is really through asset type selection because you can't paint an entire asset category with one brush. They're very, very different. When you buy wireless spectrum and one zip code, it's very, very different than different zip code, you know, Auburn, Alabama versus Chicago.

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Yes, they're both 600 megahertz wireless spectrum, but they behave in very different ways over time. And the interest level of strategics for either usage or purchase varies over time between those two. And so we try to make those distinctions and get the right assets in the right hands to reposition them. Not just, oh, we bought this incredibly well and we'll clip coupons.

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This is repositioning and creating something a portfolio of scale that large buyers now care about, but would never go through the trouble to assemble themselves. And that's shown up in industrial outdoor storage, which is becoming more and more popular and Sort of real estate land. So real estate adjacent. This is extremely sexy.

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These are the hourglass shaped 10 acre parking lots with gravel on the ground and surrounded by a chain link fence where the proverbial Verizon truck has to park every night forever and ever and ever because you're right beside the highways and the bridges and the tunnels. This is a segment of industrial real estate that had zero institutional capital in it six years ago.

Chapter 8: What advice does Jeff Collins have for aspiring investors in private equity?

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That takes a lot of time. We are in the fundraising business. And so every so often we are speaking with potential new investors. And then there's the regular way outbound portion of my week architected where I am making calls to friends of all kinds, maybe prior reference calls, maybe operators in a space, whatever the case may be, keeping the network fresh with an outbound call with no agenda.

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What are you looking for? Can I be helpful? Here's what we're looking at. Sharing our pipeline. You know anybody in these spaces? Oh, you're serious about this segment. We might be interested. And this is what we might bring to the table in terms of network and diligence and how we might get there. And you start to brainstorm and you start to receive inbounds.

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And so that's an important part of the week. So I think it's overall time management comes down to trade-offs. It comes down to having invested in a team large enough to accomplish all of the tasks across all functional areas. And we try our best, but we still seem to work pretty hard.

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And that's the reason it's fun is you work very hard and then you end up talking about the largest coin collection in the world and, you know, the voluntary carbon credit market and, you know, the residual royalties tied to physical printed books and It's fun. I mean, there's something new sitting on my desk literally every day. We're not going to invest in it at all, but it's always interesting.

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And we have to turn over a lot of rocks and find how to remain differentiated. It would be a shame to work as hard as we do and be the 80th fund in that strategy. So we appreciate being a bit unique, even though it's a blessing and a curse for sure. If you could go back to 1996, you had just graduated Princeton, you were starting investment banking.

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What would be one piece of advice you'd give a younger version of yourself that would have either helped accelerate your career or helped you avoid constant mistakes? That is an excellent question. And I spend a fair amount of time, or I should say, I have a lot of energy around

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having conversations with younger people that are either in our industry, private equity broadly, or looking to enter it, and they're usually younger. And your question, the answer to your question is, it rhymes with two of the things that I tell them. The first is actively look for mentors, but it's never going to be one person that you'd like to clone and become.

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You have to look at all the mentors around you and pull the best things out of each one. So when I was at Robertson Stevens and Company, my boss was the greatest relationship person I've ever been around. And watching how he maintains relationships without lying to people, without doing the whole like, hey, I see in my notes without saying that, but How's your son's soccer team doing?

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He didn't do that. He was just a genuine, really, really smart guy that people gravitated to. You would not want him to touch an Excel file. I had other mentors that were just ninjas on the analytics side. How did they become that? They weren't born that way. So trying to take little pieces is the first answer. The second is pay attention to your peer network, your lateral network.

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