How I Wrote This
Episodes
Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl
16 Apr 2026
Contributed by Lukas
A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away the...
Ep. 27 - No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler
11 Mar 2026
Contributed by Lukas
Brett speaks with Sylvia Hristakeva and Jura Liaukonyte (Lukoneetè), professors at the SC Johnson School of Business at Cornell and Leo Feler, Chief ...
Ep. 26 - AI, Authorship, and the Editorial Process
09 Feb 2026
Contributed by Lukas
Questions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor i...
Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
11 Jan 2026
Contributed by Lukas
A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of o...
Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader
14 Dec 2025
Contributed by Lukas
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buyin...
Ep. 23 - How Fatal School Shootings Impact Local Economies
16 Nov 2025
Contributed by Lukas
Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik w...
Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo
18 Oct 2025
Contributed by Lukas
For some, the strategies that save money require money they don't have. This episode explores the "poverty penalty" and how financial c...
Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang
20 Sep 2025
Contributed by Lukas
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bry...
Ep. 20 - How I Wrote This, Live in Chicago!
28 Aug 2025
Contributed by Lukas
How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with...
Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga
09 May 2025
Contributed by Lukas
Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the rece...
Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard
11 Apr 2025
Contributed by Lukas
We all likely know that there’s valuable data in our social media posts, but just how can this be used? In this episode, JMR Co-Editor Karen Winter...
Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson
10 Mar 2025
Contributed by Lukas
Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the op...
Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen
16 Feb 2025
Contributed by Lukas
Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode, JMR Co-Editor Karen Winterich chats with Sankar Sen ...
Ep. 15 Mini Part 2, How To Be A Good Reviewer
21 Jan 2025
Contributed by Lukas
In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.
Ep 15: Mini Part 1, The Lives of Co-Editors
12 Jan 2025
Contributed by Lukas
On this special mini episode of How I Wrote This, Karen and Brett take you behind the scenes to hear about what it's really like to be a co-editor for...
Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi
09 Dec 2024
Contributed by Lukas
Brett Gordon sits down with JP Dube and Günter Hitsch from the University of Chicago Booth School of Business, and Peter Rossi from the UCLA A...
Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
06 Nov 2024
Contributed by Lukas
Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contag...
Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar
09 Oct 2024
Contributed by Lukas
Brett talks to Ankit Sisodia, Alex Burnap and Vineet Kumar about their forthcoming JMR paper “Generative Interpretable Visual Design: Using Disentan...
Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo
13 Aug 2024
Contributed by Lukas
On the first episode of Season 2, Karen talks to authors Huachao Gao, He (Michael) Jia, and Bingxuan Guo about their paper “Resources Available for ...
Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett
28 May 2024
Contributed by Lukas
In the final episode of season 1, JMR Co-Editor Brett Gordon speaks with Yufeng Huang, Paul Ellickson, and Mitch Lovett about their paper Learning to ...
Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero
28 Apr 2024
Contributed by Lukas
JMR Co-editor Karen Winterich talks with Annika Abell, Carter Morgan, and Marisabel Romero about the impact of star ratings relative to numerica...
Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being
19 Mar 2024
Contributed by Lukas
In Episode 8, JMR Co-editor Karen Winterich talks with Joyce Liu and Anirban Mukhopadhyay from Bayes Business School, City, University of London...
Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao
27 Feb 2024
Contributed by Lukas
In Episode 7, JMR Co-editor Brett Gordon talks with Jessica Fong (University of Michigan), Tong Guo (Duke University), and Anita Rao (Georgeto...
Ep. 6 - From Friends to Co-Authors with Kaitlin Woolley and Peggy Liu
12 Jan 2024
Contributed by Lukas
In Episode 6, JMR Coeditor Karen Winterich talks with Kaitlin Woollley, Associate Professor of Marketing at the Cornell SC Johnson College of Busin...
Ep. 5 Harvard Business School's Eva Ascarza
13 Dec 2023
Contributed by Lukas
Brett talks to Eva Ascarza about her paper “Retention Futility: Targeting High Risk Customers Might be Ineffective,” published in JMR in 2018. Ev...
Ep. 0 - Trailer
13 Dec 2023
Contributed by Lukas
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough id...
Ep. 4 - How Vicarious Touch Made it from Hibernation to Publication
01 Nov 2023
Contributed by Lukas
In Episode 4, Karen talks with Andrea Webb Luangrath and Joann Peck about their 2022 paper “Observing Product Touch: The Vicarious Haptic Effect i...
Ep. 3 – Stephan Seiler, Anna Tuchman, and Song Yao discuss Soda Taxes
21 Sep 2023
Contributed by Lukas
Joining Brett this month are Stephan Seiler (Imperial College London), Anna Tuchman (Northwestern University), and Song Yao (Washington University in ...
Ep. 2 - Martin Mende and Maura Scott talk Service Robots
07 Aug 2023
Contributed by Lukas
In the second episode, join Karen Winterich’s interview with Maura Scott and Martin Mende as they talk about transporting a 600-pound robot through ...
Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews
07 Aug 2023
Contributed by Lukas
In the first episode, Brett speaks with Dina Mayzlin and Judy Chevalier to talk about their 2006 JMR paper, “The Effect of Word of Mouth on Sales: O...