Why They Resonate

Mark Schaefer: How to create urgency in an audience through your stories

24 Jul 2025

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What ideas haunt you? What can't you stop thinking about, you care about it that much? As public voices and experts, we all have those ideas that chase us around and color how we see everything. The thing is, our audience might not "get it" the way we do, nor care. So we have to work overtime to show them why they would. This in turn creates a sense of urgency in the audience: to care, share, subscribe, buy, or take action of some kind.That kind of urgency is the role of the story we’ll hear today for my friend, Mark Schaefer. It's a story from his keynotes and his new book, AUDACIOUS: How Humans Win in an AI Marketing WorldMark is a globally-touring keynote speaker and the author of more than 10 books on marketing, technology, and business growth. He’s worked with clients like Adidas, Johnson & Johnson, and Dell, and has appeared on CNN and in The Wall Street Journal and The New York Times. In addition to his speaking and services, Mark is also faculty member of the graduate program at Rutgers University, and hosts the popular podcast The Marketing Companion—where I appear as co-host every few months!Today we talk about how to tell stories that show others something important you already see, so they care. Plus, signs you’ve rehearsed your speech enough to nail it and communication tripwires which can cause the audience to object to your ideas (and how to avoid them).This is a fun one, with my friend, Mark Schaefer.Find and follow Mark at businessesgrow.com and on LinkedIn. Get a copy of AUDACIOUS at businessesgrow.com/audacious***ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You’ve done lots of things. Now it’s time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Why They Resonate

Mark Schaefer: How to create urgency in an audience through your stories

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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