How to Grow a CMO
Episodes
How to Grow a CMO: Live in London
09 Dec 2025
Contributed by Lukas
In this special live edition of How to Grow a CMO, host Ali Hussain (Chief Strategy Officer at tmp) sits down with four standout marketing leaders for...
Live in San Francisco
12 Nov 2025
Contributed by Lukas
In the first ever live edition of How to Grow a CMO, we bring together four heavyweight marketing leaders to unpack career journeys, the realities of ...
Jean Lawrence – CMO, Nokia Cloud & Network Services - Part 2
24 Sep 2025
Contributed by Lukas
In part two of our conversation with Jean Lawrence, CMO at Nokia Cloud & Network Services, we focus on her career journey and marketing philosophy...
Jean Lawrence – CMO, Nokia Cloud & Network Services - Part 1
17 Sep 2025
Contributed by Lukas
In Part 1 of our conversation with Jean Lawrence, CMO of Cloud & Network Services at Nokia, we explore the early forces that shaped her - growing ...
Dave Carrel – Global CMO, Thomson Reuters - Part 2
10 Sep 2025
Contributed by Lukas
In Part 2 of our conversation with Dave Carrel, Global CMO at Thomson Reuters, we explore what it takes to lead in a company at an inflection point. D...
David Carrel – Global CMO, Thomson Reuters - Part 1
03 Sep 2025
Contributed by Lukas
In Part 1 of our conversation with Dave Carrel, Global CMO at Thomson Reuters, we rewind to the early influences that shaped his leadership style—fr...
John Watton - CMO LettsGroup - Part 2
06 Aug 2025
Contributed by Lukas
In Part 2 of our conversation with John Watton, senior B2B marketing leader, we explore the evolving demands of the modern CMO. John shares why breaki...
Art, Science & Synths: John Watton on Curiosity, Culture and the Making of a Marketer | Part 1
30 Jul 2025
Contributed by Lukas
In Part 1 of our conversation with John Watton, senior B2B marketing leader and seasoned CMO, we trace his unconventional path from soldering circuit ...
Coherence, Trust & the New Commerce Playbook: Brendan McCarthy on Leading with Purpose | Part 2
23 Jul 2025
Contributed by Lukas
In Part 2 of our conversation with Brendan McCarthy, CMO at Criteo, we shift focus to the practical side of leadership—team dynamics, market positio...
Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO | Part 1
16 Jul 2025
Contributed by Lukas
In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship...
The Market Maker: Anna Griffin on Challenger Thinking, Bold Campaigns & Strategic Reframing | Part 2
09 Jul 2025
Contributed by Lukas
In Part 2 of our conversation with Anna Griffin, Chief Market Officer at Commvault, we dig into her fearless approach to B2B marketing—from launchin...
Roots and Risk: Anna Griffin on Creativity, Courage and the Power of One Idea | Part 1
02 Jul 2025
Contributed by Lukas
In Part 1 of our conversation with Anna Griffin, CMO at Commvault, we trace her journey from a family-run garden centre in rural North Carolina to mar...
Creative Grit: Sally Croft on Advocacy, Bold Moves & B2B That Matters | Part 2
25 Jun 2025
Contributed by Lukas
In Part 2 of our chat with Sally Croft, CMO Europe & LATAM at Ericsson, we explore her strategic mindset and bold approach to B2B marketing. Sally...
Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO | Part 1
18 Jun 2025
Contributed by Lukas
In Part 1 of our conversation with Sally Croft, CMO Europe & LATAM at Ericsson, we dive into her extraordinary personal journey—from growing up ...
Engineering Growth: Caroline Burger’s Blueprint for Modern Marketing I Part 2
11 Jun 2025
Contributed by Lukas
In Part 2 of our conversation with Caroline Burger, CMO at GlobalLogic, we explore her approach to marketing in a complex digital ecosystem. Caroline ...
From Direct Mail to C-Suite: Caroline Burger’s Journey in Marketing I Part 1
04 Jun 2025
Contributed by Lukas
In this episode, we dive into the vibrant story of Caroline Burger, CMO at GlobalLogic. Caroline shares her unique path in marketing, shaped by family...
Chris Koehler is done playing it safe | Part 2
28 May 2025
Contributed by Lukas
Alastair Hussain welcomes back Chris Koehler, CMO at Twilio, for the second half of their two-part conversation. In this episode, Chris and ...
Chris Koehler: the CMO who watched rockets from his rooftop | Chris Koehler, CMO, Twilio | Part 1
21 May 2025
Contributed by Lukas
This week on How to Grow a CMO, Alastair Hussain sits down with Chris Koehler, CMO at Twilio, for part one of a two-part conversation. Ch...
Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco
02 Oct 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco. Aruna transitioned from a suc...
The importance of curiosity and collaboration | Unnikrishnan KP | CMO, Palo Alto Networks
18 Sep 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Unnikrishnan KP, CMO at Palo Alto Networks. In a wide-ranging conversati...
Remembering the ‘why’ of marketing | Claire Hockin | CMO, Splunk
04 Sep 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Claire Hockin, CMO at Splunk. In a fascinating discussion, Claire reflec...
The importance of effective partner marketing | Kelly Hopping | CMO, Demandbase
14 Aug 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kelly Hopping, CMO at Demandbase. In a wide-ranging discussion, Kelly and ...
Creating an emotional connection in B2B marketing | Kevin Sellers | CMO, Ping Identity
31 Jul 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kevin Sellers, CMO at Ping Identity. Kevin and Ali discuss how CMOs can ge...
The importance of collaboration in marketing | Amy Heidersbach | CMO, DHI Group
18 Jul 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Amy Heidersbach, CMO at DHI Group. Amy and Ali discuss the evolution of ma...
The gradual journey to your North Star | Brett Hannath | CMO, Intel
03 Jul 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Brett Hannath, CMO of Intel. Brett and Ali discuss the complexities of ali...
Driving efficiency and effectiveness in marketing | Paula Darvell | CMO, formerly of Snow Software
20 Jun 2024
Contributed by Lukas
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Paula Darvell, ex-CMO of Snow Software. Paula and Ali discuss the evolutio...
The CMO as steward of the customer | Chris Kozup | Darktrace
05 Jun 2024
Contributed by Lukas
On episode four of this series of How to Grow a CMO, host Alastair Hussain is joined by CMO of Darktrace, Chris Kozup. In their conversation, Chr...
The importance of software | Kirsten Cox | ServiceNow
22 May 2024
Contributed by Lukas
On episode three of this series of How to Grow a CMO, host Alastair Hussain is joined by Vice President, EMEA Marketing at ServiceNow, Kirsten Cox. ...
Having the right conversations with customers | Gil Rosen | Amdocs
08 May 2024
Contributed by Lukas
On the second episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by CMO at Amdocs, Gil Rosen. Gil and Ali discuss G...
Coherence over consistency | Clara Lee | Neste
24 Apr 2024
Contributed by Lukas
On the first episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by Vice President of Global Brand at Neste, Clara Lee. ...
How to stand out from the AI 'blandscape' - with Salesforce, Thomson Reuters and Rascal Ventures
27 Mar 2024
Contributed by Lukas
This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI. Host: Alastair Hussain, SVP Strategy at The Marketing ...
Going public and the importance of diverse teams, with Steve Daheb
01 Nov 2023
Contributed by Lukas
On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. Steve’s career has focused on creating and lead...
The importance of prioritising resources, with Eric Glass
18 Oct 2023
Contributed by Lukas
On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. Eric’s career has combined both in-house and a...
The relationship between brand and demand, with Heather Dodgers-Rubash
04 Oct 2023
Contributed by Lukas
On this episode of How to Grow a CMO, host Ali Hussain is joined by Heather Dodgers-Rubash, SVP of Marketing at NetSPI. Heather’s journey into ...
The virtues of democratising information, with Evelina Amanatidou
06 Sep 2023
Contributed by Lukas
On this episode of How to Grow a CMO, host Ali Hussain is joined by Evelina Amanatidou, Global Head of Marketing Communications at Temenos.  ...
Finding opportunity in frugality, with Sandy Mallik
23 Aug 2023
Contributed by Lukas
On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC. Sandy has a passio...
The art of doing more, with less, with Margaret Franco
09 Aug 2023
Contributed by Lukas
On this episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of Kinaxis, Margaret Franco. Margaret has a wealth of marketing and p...
How curiosity makes you a better marketer, with Lisa Campbell
26 Jul 2023
Contributed by Lukas
On this new episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of OneTrust, Lisa Campbell. Lisa has 25 years of experience in t...
How to redefine the role of marketing, with Norman Guadagno
12 Jul 2023
Contributed by Lukas
On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno.Norman is considered o...
Unveiling truths and dispelling marketing myths | Brian Goldfarb | Tenable
18 Jan 2023
Contributed by Lukas
Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsof...
Brand building in a world-class marketing organisation | Lauren Vaccarello | Salesloft
03 Jan 2023
Contributed by Lukas
Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Vall...
Uniting teams around a single purpose | Dipti Kachru | Broadridge
13 Dec 2022
Contributed by Lukas
Dipti Kachru is CMO at Broadridge. Dipti’s marketing career has specialised in financial services, including wealth management, banking and as...
Learning the craft of B2B marketing | Mandy Dhaliwal | Nutanix
06 Dec 2022
Contributed by Lukas
Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform.Mandy has 25 years of experience driving growth and in...
Marketing with speed and agility | Peter Alexander | Check Point Software
22 Nov 2022
Contributed by Lukas
Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally.&...
Embracing marketing’s constraints | John Watton | VMware
15 Nov 2022
Contributed by Lukas
John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microso...
Reimagining a global brand | Milesh Gogad | Indegene
09 Nov 2022
Contributed by Lukas
Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them...
Investing in emerging talent | Gabriela Henault | AlphaSights
01 Nov 2022
Contributed by Lukas
Gabriela Henault is a first-time CMO at AlphaSights, the global leader in knowledge on-demand. Gabriela is currently responsible for building up the g...
Intel’s vision for the future of technology | Carolyn Henry | Intel Corporation
25 Oct 2022
Contributed by Lukas
Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation She is responsible for Intel’s exci...
Building unforgettable brands | Rachel Fairley | HPE
18 Oct 2022
Contributed by Lukas
Rachel Fairley is the Global Vice President of Brand Marketing at Hewlett Packard Enterprise (HPE).Rachel is leading the repositioning of the HPE bran...
Building world-class marketing teams | Jill Murray | Arcadis
11 Oct 2022
Contributed by Lukas
Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value ...
Resilience and Proactive action | Iris Meijer | Verizon Business
05 Oct 2022
Contributed by Lukas
Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands.Including Vodafone, where she was CMO ...
The Rule of Thirds | Brian S. Rowley | Panasonic Connect
13 Sep 2022
Contributed by Lukas
Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller.Brian lead...
The evolution of the role of a CMO | Meenu Bagla | Cyient
26 Jul 2022
Contributed by Lukas
Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions...
Lessons from the first season of How to Grow a CMO | David van Schaick | The Marketing Practice
05 Jul 2022
Contributed by Lukas
David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, Ser...
How to show up as the CMO you want to be | Leslie Henthorne | Twilio
21 Jun 2022
Contributed by Lukas
Leslie Henthorne is the SVP of corporate marketing at Twilio. She has helped scale a world-class marketing team which has helped take the business fro...
Building the modern B2B growth engine | Catriona Walkerden | Logicalis
14 Jun 2022
Contributed by Lukas
Catriona Walkerden is the Vice President of Global Marketing at Logicalis, a leading digital transformation enabler and Cloud Managed Services Pr...
The principles of B2B leadership and personal growth | Becca Toth | Hyland
08 Jun 2022
Contributed by Lukas
Becca Toth is VP of Marketing at Hyland. She has had a rich career in enterprise software. Her skill set includes building high-performing teams, Glob...
Building the new standard in B2B tech | Ciricia Proulx | Ericsson
24 May 2022
Contributed by Lukas
Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to ...
Building a Better Growth Engine | Carol Howley | Canonical
11 May 2022
Contributed by Lukas
Carol Howley is the Global Marketing Director at Canonical. She has had a 15-year career in the digital and technology space for established busi...
Confidence, Creativity and Leadership | Emma Roffey | Cisco
19 Apr 2022
Contributed by Lukas
Emma Roffey is the VP of Marketing for EMEA at Cisco. She started her career in IT Publishing, she left publishing in 2000, having won IT Publish...
The reality of building PE technology brands | David Turner | IRIS
12 Apr 2022
Contributed by Lukas
David Turner is the CMO and Growth Champion at IRIS Software Group. He is an experienced data-led marketer with experience in Cloud and SaaS soft...
The myth of linear career progression | Allyson Klein | Micron
05 Apr 2022
Contributed by Lukas
Allyson Klein is the Vice President of Global Communications at Micron. She has led global marketing and communications for Fortune 500 brands includi...
Passion, Motivation and Balance | Melinda Chan | Thomson Reuters
22 Mar 2022
Contributed by Lukas
Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands. Melinda has hel...
Exploring the CMO within | Nigel Williams | Kingpin
22 Mar 2022
Contributed by Lukas
Nigel Williams is the Chief Strategy Officer at Kingpin Communications, a leading B2B technology agency. Before moving agency side Nigel served ...