How to Market Your DTC Brand
Activity Overview
Episode publication activity over the past year
Episodes
How to Test Your Creative for Paid Media with Alexa Kilroy
23 Mar 2022
Contributed by Lukas
Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day. In this episode we will discuss: How to build your strategy for m...
Building a Shoe Empire with Sean McGinnis
09 Feb 2022
Contributed by Lukas
At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of ...
How to Build a Brand Focused Website with Shaun Brandt
02 Feb 2022
Contributed by Lukas
Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the bu...
The Formula to Great UGC Content with Sheridan Holland
26 Jan 2022
Contributed by Lukas
Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands. In this episode, we discuss: - What are the most common misconcep...
How to Find Your Brand Voice with Natalie Sportelli
19 Jan 2022
Contributed by Lukas
Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands. In this episode, we disc...
How to Build Your Influencer Program with Brad Hoos
12 Jan 2022
Contributed by Lukas
Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC ap...
Mastering Influence Marketing & SEO with Amanda Natividad
15 Dec 2021
Contributed by Lukas
Today’s guest is Amanda Natividad, Marketing Architect at Sparktoro. In this episode, we discuss: The difference between influence marketing and i...
How to Create Effective UGC Ads with Kristen Jones
01 Dec 2021
Contributed by Lukas
Today’s guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit. In this episode, we discuss: S...
How to Win at Conversational Commerce with Stephanie Griffith
03 Nov 2021
Contributed by Lukas
SMS marketing is the breakout channel of 2021, but there is a lot of unknowns on how to navigate this channel. Most brands don’t even have an SMS ch...
Life Beyond DTC with Jason Starr
27 Oct 2021
Contributed by Lukas
Today’s guest is Jason Starr, Founder and Managing Director of CompanyFirst. CompanyFirst invests in and focuses on the exciting market of innovativ...
How to Succeed in Retail through Story with Erin Fasano
20 Oct 2021
Contributed by Lukas
Today’s guest is Erin Fasano, The Co-Founder of Starryside Company, VP of Strategy and Innovation at CORE FOODS, as well as Managing Editor of Start...
Building Kuju Coffee with Jeff Wiguna
13 Oct 2021
Contributed by Lukas
Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneere...
Shipping as a Marketing Tool with Casey Armstrong
06 Oct 2021
Contributed by Lukas
Today’s guest is Casey Armstrong, Chief Marketing Officer of ShipBob. ShipBob is an eCommerce Fulfillment Service for DTC Businesses and Casey works...
Understanding iOS 15 with Val Geisler
23 Sep 2021
Contributed by Lukas
iOS 15 is here and it has completely changed how brands work with marketing and consumers. We are ushering in a new era of data privacy, where the con...
How to Market Your DTC Brand Trailer
30 Jun 2021
Contributed by Lukas
Welcome to How to Market Your DTC Brand, I am your host Matthew Gattozzi! If you noticed, we did a little rebranding. Our company name went from Gatto...
How to Become a Leader of Your Audience with Chris McAlister
16 Nov 2020
Contributed by Lukas
Chris McAlister has built a program to help leaders unblock the best of who you are while helping you focus, perform, and relate at the highest capaci...
Why You Need More Than Consistency to Succeed with Kevin Chemidlin
09 Nov 2020
Contributed by Lukas
Kevin Chemidlin went to Temple University in Philadelphia for Computer Science. Kevin was working as a software engineer when he started PhillyWho in ...
How to Build a Genuine Community Around You with Alex Hillman
02 Nov 2020
Contributed by Lukas
Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a...
How to Build a Dedicated Community with Rand Fishkin
26 Oct 2020
Contributed by Lukas
Rand Fishkin dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. ...
How to get Other People to Amplify Your Personal Brand with Jeremy Ross Miller
19 Oct 2020
Contributed by Lukas
Jeremy Ross Miller is a 21-year old marketer, writer, and speaker who has worked on some impressive projects. He launched his own social media agency ...
Creating the Next Silicon Valley in Tampa Bay with Lakshmi Shenoy
12 Oct 2020
Contributed by Lukas
On paper, Lakshmi’s resume will blow you away. With an undergrad from UChicago and an MBA from Havard Business School, she has worked with major com...
How to use Nostalgia to Build Brands with Brianne Fleming
05 Oct 2020
Contributed by Lukas
There is always a new show or music artist that will bring people together. Culture unites us as humans, even if it is a reality tv show on Netflix. I...
How Counterweight Creative is Building Businesses through Podcasts with Jeremy Enns
28 Sep 2020
Contributed by Lukas
Jeremy Enns is the founder of Counterweight Creative which is a podcasting creation studio for people in the health and wellness space. The shows they...
How Peerfit Pivoted from B2C to B2B with Maria Juan
21 Sep 2020
Contributed by Lukas
A few years into Maria Juan’s time with Peerfit, they had to pivot their whole brand from Direct to Consumer to Business to Business. Through this r...
How Sober Nation was Built through Writing with Tim Stoddart
14 Sep 2020
Contributed by Lukas
Tim Stoddart founded Sober Nation, the world’s leading online recovery community by writing about his own recovery. He has gone on to help healthcar...
How to Create a Prospect Brand with Ned Arick
07 Sep 2020
Contributed by Lukas
Ned Arick, wants to redefine personal brand to prospect brand. What’s the point of having a lot of people around you if they don’t convert to pros...
The Power of Building Websites with David Riggs
31 Aug 2020
Contributed by Lukas
David Riggs is the founder of Pneuma Media and is a master architect of websites for businesses. He has built a great clientele by building an audienc...
How Open House Austin Made Real Estate Investing Accessible to Anyone through Education
24 Aug 2020
Contributed by Lukas
Steph Douglass and Kristina Modares, who started Open House Austin, are on a mission to help educate first-time homebuyers and get people their first ...
How Jason Vana Builds Identities for Brands
17 Aug 2020
Contributed by Lukas
Jason is a brand strategist out of Monmouth, Illinois with an audience that outnumbers the population of his small town of 9,000 people. Jason is pavi...
How Chelsea Bancroft Turned a Class Project into an International Travel Blog
10 Aug 2020
Contributed by Lukas
Do you ever sit at work and think, “what if I just quit and traveled the world?” Usually, we let the thought pass away after a few minutes. Not fo...
How Shayda Torabi Became the Texas Cannabis Queen
03 Aug 2020
Contributed by Lukas
Shayda Torabi is the Texas Cannabis Queen, which is not an easy title to carry in one of the most conservative states in the US. Shayda is the co-foun...
How Shelby Sorrel Went from Corporate America to Instagram Blogger
27 Jul 2020
Contributed by Lukas
Shelby Sorrel is an Instagram Blogger based in Austin, TX and has some of the best Instagram stories on the platform. Her vibrant photos of food, rest...
How Gustavo Padron Found Healing and a Career through Yoga
20 Jul 2020
Contributed by Lukas
Gustavo Padron is one of the top yoga instructors in Austin which is a hard place to get when Austin is a hub for health and fitness. Gustavo has coll...
How Shruthi Parker Built a Brand around Travel, Family, and Faith
13 Jul 2020
Contributed by Lukas
Shruthi Parker is a wife, mother, Christian, travel, and lifestyle blogger based here in Austin, TX. Shruthi lives up to her name @thehonestshruth, as...
How to be Paid to be Me with Hayden Humphrey
06 Jul 2020
Contributed by Lukas
Hayden is a success coach based in Chicago who helps burned-out professionals quit corporate and get paid to be themselves. He also hosts his own podc...
How Sydney Torabi went from Fitness Blogger to Under Armour Athlete
29 Jun 2020
Contributed by Lukas
Sydney Torabi is a leader in the Austin Fitness and Wellness Community. Through hustle and a lot of diligent training, Sydney has proven that anyone c...
How to Thrive as a Freelancer with Jay Clouse
22 Jun 2020
Contributed by Lukas
Jay Clouse is a leader in the creative world by helping freelancers thrive as business owners. Through grit and determination, Jay is an excellent exa...
How to Build an Audience Show Trailer
22 Apr 2020
Contributed by Lukas
Welcome to How to Build an Audience. We interview the top creatives, marketers, and communicators to help you become an expert at building an audience...