Howdy Partners
Activity Overview
Episode publication activity over the past year
Episodes
Episode 76: Collaborative Power: Driving Success with Internal and External Enablement with Marco De Paulis
27 Jun 2024
Contributed by Lukas
Marco joins Tom and Will to discuss the significance of cross-team collaboration and internal enablement in partnerships. They explore building great ...
Episode 75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo
13 Jun 2024
Contributed by Lukas
Will and Coriena talk about balancing relationship-building and operations to generate revenue. Coriena shares her experience in managing relationship...
Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless
30 May 2024
Contributed by Lukas
Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the c...
Episode 73: The Modern Interconnectedness of Brand, Employee Advocacy, and Ecosystems - Ed Ceballos
16 May 2024
Contributed by Lukas
Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social ...
Episode 72: Psychology of team-wide buy in - The Answer to Partner Program Success with Maurits Pieper
02 May 2024
Contributed by Lukas
Maurits Pieper shares his experience in building a successful partner program at Dixie. He discusses the importance of buy-in from different departmen...
Episode 71: Natasha Walstra on Increasing Luck Surface Area in Business
18 Apr 2024
Contributed by Lukas
Natasha Walstra discusses the connection between Nearbound and personal branding. She shares her experience starting her own business and helping lead...
Episode 70: Generating $5 Million Through Partnerships with Pedro Mattos
04 Apr 2024
Contributed by Lukas
Will and Tom interview Pedro Mattos from selfpublishing.com about the power of partnerships in solving business problems. Pedro shares his hot take on...
Episode 69: Why Fractional Partner Management? - with Pat Ferdig
21 Mar 2024
Contributed by Lukas
Tom and Will are joined by Pat Ferdig to discuss fractional partner management and its connection to nearbound execution. Pat shares his extensive par...
Episode 68: Automating Revenue Generating Partnerships with Rob Rebholz
07 Mar 2024
Contributed by Lukas
In this episode of the Howdy Partners Podcast, host Will engages with Rob Rebholz, the founder of Superglue, to explore leveraging automation to drive...
Episode 67: Sales Insights Unleashed with Jakub Hon
22 Feb 2024
Contributed by Lukas
SummaryIn this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound stra...
66 - Pipeline Paradigms - Unveiling Event Marketing Mastery with Justin Zimmerman, Will Taylor, and Tom Burgess
08 Feb 2024
Contributed by Lukas
SummaryIn this episode, Justin Zimmerman discusses the philosophy and outcomes of driving pipeline with partners through events. He emphasizes the imp...
65 - Partnership Mastery: Building Success with Video Strategies - Bethany Stachenfeld
24 Jan 2024
Contributed by Lukas
SummaryIn this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She hi...
64 - Unlocking Success in Channel Partnerships - Rob Sale
28 Dec 2023
Contributed by Lukas
Rob Sale joins the Howdy Partners podcast to discuss the importance of trust in partnerships and the shift towards value-oriented partnerships. He hi...
63 - Unveiling the Playbook for GTM Success - Matt Dornfeld
21 Dec 2023
Contributed by Lukas
Matt Dornfeld shares his insights on the step-by-step process for GTM (Go-To-Market) success. He emphasizes the importance of thorough preparation and...
62 - The Nearbound Playbook: Proven Strategies for Success - Will Taylor & Isaac Morehouse
14 Dec 2023
Contributed by Lukas
Isaac Morehouse and Will Taylor reflect on the year 2023 and the impact of partnerships in the world of nearbound marketing.Will highlights the import...
61 - The Bow Tie Effect: How Partnerships Can Drive Customer Advocacy - Will Taylor
30 Nov 2023
Contributed by Lukas
Will Taylor introduces the concept of the "bow tie effect.” It focuses on maximizing the value of partnerships throughout the entire buyer&apos...
60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright
16 Nov 2023
Contributed by Lukas
Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique chall...
59: The Secret to Building a Successful Partnership Strategy - Katie Landaal
02 Nov 2023
Contributed by Lukas
Katie Landaal of ZoomInfo joins Will Taylor and Tom Burgess to discuss the importance of partnerships as a main pillar of a business strategy. She em...
58: Navigating Big-Fish Small-Fish Partnerships - Juraj Pal
26 Oct 2023
Contributed by Lukas
Juraj Pal, a former employee of Slido and Cisco, shares his experience in navigating partnerships as a small fish in a big pod. He emphasizes the impo...
57: Managing Chaos in Partnership Programs - Negar Nikaeein
19 Oct 2023
Contributed by Lukas
Time management is critical when it comes to managing multiple partnerships.In this episode of the Howdy Partners podcast, Negar Nikaeein joins Will T...
56: Unleashing Partner Tech- Greg Portnoy
12 Oct 2023
Contributed by Lukas
It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode. Greg says partner pros need to stop complaining and start a...
55: Taking an Entrepreneurial Approach to Partnerships - Dorian Kominek
05 Oct 2023
Contributed by Lukas
How do you optimize your partner program to achieve new heights in Q4 and beyond? Dorian Kominek joins the show to share insights from her research a...
54: Using AI to Drive Partnerships - Jessica Baker
28 Sep 2023
Contributed by Lukas
Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so.Jessica says that AI can help hyper...
53: Getting Executive Buy-in On Partnerships - Josh Baumrind
21 Sep 2023
Contributed by Lukas
Building a strong partnership program starts by getting buy-in from the C-suite. Today on the Howdy Partners podcast, Josh Baumrind joins Will Taylor ...
52: Building a Program with no Budget or Tools with Matt Dornfeld
07 Sep 2023
Contributed by Lukas
Matt Dornfeld, Senior Director and Head of Global Partnerships at Feedonomics, joins Will Taylor on the Howdy Partners podcast to talk about the impor...
Episode 51: Unique Relationship Building Tactics for Strategic Partnerships | Chad Oda
31 Aug 2023
Contributed by Lukas
Chad Oda is a conversational AI and workflow automation consultant. Previously, he was the CEO & Head of Consulting at Chat Mode. He joins the sho...
Episode 50: Nearbound Motions for Strategic Tech Partners | Scott Hanrahan
24 Aug 2023
Contributed by Lukas
Scott Hanrahan, VP of Global Partnerships at Rivery, joins the show to discuss strategic partnerships. Scott shares what he learned during his time at...
Episode 49: Placing Customers Front and Center Through a Partnerships Lens | Sunir Shah
17 Aug 2023
Contributed by Lukas
Sunir Shah, CEO of AppBind, shares his perspective on how partnerships work should be organized within companies. Sunir is a proponent of Nearbound an...
Episode 48: First 8 Months as a Channel Account Manager: The Debrief
10 Aug 2023
Contributed by Lukas
In this episode, Tom and Will unpack Tom’s past 8 months as a channel account manager for SaaS Labs. Tom shares what he’s learned through various ...
Episode 47: Processes Around Intro, Influence, and Intel
03 Aug 2023
Contributed by Lukas
Tom and Will discuss how to enable revenue through partners. They break down why partner managers should care about Nearbound and how to secure intern...
Episode 46: Driving Revenue Together | Tom Slocum
27 Jul 2023
Contributed by Lukas
Tom Slocum, Founder and CEO of The SD Lab, joins the show to discuss how sellers can move to a proactive mindset and take advantage of partner plays t...
Episode 45: Building Blocks of Your Partnerships Career | Alicia Gan
20 Jul 2023
Contributed by Lukas
Alicia Gan, Partnerships Manager at AfterSell, shares tips for building a strong partnerships career. She unpacks the agency partner program she’s b...
Episode 44: Setting Up Your Affiliate Program for Success | Paddy McGill
13 Jul 2023
Contributed by Lukas
Paddy McGill, Founder of PartnerPixel, discusses how to build a successful affiliate marketing program. He shares tactical tips regarding how to decid...
Episode 43: Approaching Strategic Partnerships | Alyshah Walji
06 Jul 2023
Contributed by Lukas
Alyshah Walji, Director of Partnerships at Vividly discusses how he navigates strategic partnerships. Alyshah, Will, and Tom compare and contrast stra...
Episode 42: Success or Sales? Making Your First Partner Hire
29 Jun 2023
Contributed by Lukas
Will and Ben discuss whether it’s better to hire someone with sales experience or with customer success experience as your first ever partner hire. ...
Episode 41: Key Tips for Leveraging Influencers
22 Jun 2023
Contributed by Lukas
Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound mo...
Episode 40: Strengthening The Foundation | KaraLynn Lewis
15 Jun 2023
Contributed by Lukas
Partnerships Expert KaraLynn Lewis discusses securing internal buy-in and building out a partnerships program. She shares about how to build structure...
Episode 39: Incentivization: Business and Employee Needs
08 Jun 2023
Contributed by Lukas
Will and Tom discuss incentivization structures. They weigh different paths, discussing how to meet the monetary needs of the business and the monetar...
Episode 38: The 80/20 Rule - Balancing Revenue & Influence
01 Jun 2023
Contributed by Lukas
Will and Tom discuss how to apply the 80/20 to your day to day work in partnerships. Will argues against its usefulness as a framework for thinking ab...
Episode 37: Conference Strategy | Jason Ashman
25 May 2023
Contributed by Lukas
Jason Ashman, Senior Director of Strategic Alliances & Partnerships at SaaS Labs, shares his conference strategy as a partner leader. The group di...
Episode 36: Nearbound | Jason Yarborough
18 May 2023
Contributed by Lukas
Jason Yarborough, Head of Partner Accounts at Reveal, joins Will and Tom to discuss nearbound - what it is and how you can use it to accelerate partne...
Episode 35: Productive Partner Recruitment | Bart van Zantvoort
11 May 2023
Contributed by Lukas
Bart van Zantvoort, Business Development Manager at Channext, joins the show today to talk productive partner recruitment. Channext helps you run and ...
Episode 34: Realistic Priority Setting | Chris Lavoie
04 May 2023
Contributed by Lukas
Chris Lavoie, Director of Strategic Partnerships at Arrive, joins the show to discuss his outlook on partnerships strategy. “A lot of partner leader...
Episode 33: How to Get the Most Out of Partnership Communities
27 Apr 2023
Contributed by Lukas
Do you already have a favorite partner community that serves as your go-to resource? Do you have a few that you use for different things? Or are you n...
Episode 32: Measure What Matters: How To Create Alignment Internally | Ola Ogungbemile
20 Apr 2023
Contributed by Lukas
Ola Ogungbemile, Customer Success Manager at PartnerStack, joins us to discuss internal buy-in, customer enablement, and how and why to get involved i...
Episode 31: The Salesforce Ecosystem - Tech vs. Service Partner Perspectives | Michael Jed Lantis
13 Apr 2023
Contributed by Lukas
Michael Jed Lantis, Sr. Alliances Manager at Delegate, shares the things tech partners think service partners care about are not always actually that ...
Episode 30: Can ChatGPT replace us partnership folks?
06 Apr 2023
Contributed by Lukas
In today’s episode, we discuss how you can use AI tools to improve your efficiency as a partner professional. AI can be used by partner professional...
Episode 29: Developing Examples to Foster Internal Buy-In | Maurits Pieper
30 Mar 2023
Contributed by Lukas
Maurits Pieper joins the show to discuss the partner program he’s built out over the past two years at Dixa. As head of partnerships, Maurits has un...
Episode 28: Positioning With Your Partners is More Important Than Working On Your Co-Sell Pitch | Katie Bentz
23 Mar 2023
Contributed by Lukas
Today we’re joined by Katie Bentz, Channel Partner Manager at Aircall. Katie discusses the importance of working on positioning tactics with your pa...
Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together
16 Mar 2023
Contributed by Lukas
On today’s episode, Will and Tom discuss how to go about working with your marketing team. How should you approach them? What questions should you a...
Episode 26: What to Look for in Partnership Talent | Morgan Hines
09 Mar 2023
Contributed by Lukas
Hiring for partner roles can be tricky. A successful partnership professional interacts with many departments and needs a culmination of different sof...
Episode 25: What is the 'Saas Buying River'?
02 Mar 2023
Contributed by Lukas
Franz Schrepf leads strategic partnerships for SteamYard, Hopin, and Session. He's an expert at hacking into the customer buying journey (aka &a...
Episode 24: How to Make Partner Enablement Actually Engaging with Brianna Chapman
23 Feb 2023
Contributed by Lukas
Howdy, partners! Brianna Chapman joins us today to unpack all the ways partner enablement can be made to be actually FUN for sellers. How do you get ...
Episode 23: Managing Stress and Staying Productive
16 Feb 2023
Contributed by Lukas
Howdy partners! If you’re anything like us, the last few months have been a little anxiety-inducing. Even if you’re confident in your job stabili...
Episode 22: Developing Your Ideal Partner Profile with Matt Doong
09 Feb 2023
Contributed by Lukas
On this week's episode, Matt Doong, Director of Business Development at Electric, joins the pod to discuss ideal partner profiles. Developing an...
Episode 21: The One Man Army w/ James Urie - How to Start a Partnership Program Lean
02 Feb 2023
Contributed by Lukas
A lot of partner programs start out with just one person. Instead of recreating the wheel, innovate on it. That’s exactly what James did and you ca...
Episode 20: Partner Certifications
26 Jan 2023
Contributed by Lukas
Certifications can carry a lot of weight, but they can also take time and plenty of strategic planning to develop. From what certifications you should...
Episode 19: Approaching Agency Partnerships with Kyle Kramer
19 Jan 2023
Contributed by Lukas
Solutions, channel, agency...so many terms to describe working with digital agencies. These partnerships can produce, but how you activate and unlock ...
Episode 18: Hiring in Partnerships
12 Jan 2023
Contributed by Lukas
A quick, but great chat on hiring. We pose some great questions on hiring internally vs. externally and specific roles that lead to success in partner...
Episode 17: Living in the Ecosystem
05 Jan 2023
Contributed by Lukas
You're going to hear ecosystem a lot in 2023. As strategic partnership professionals continue to drive buzz around living in the ecosystem, what ...
Episode 16: Soft Skills
22 Dec 2022
Contributed by Lukas
Partner professionals are jack of all trades. Their skill sets are some of the most broad, because they need to be. But soft skills are another story....
Episode 15: Your Partner Team Tech Stack
15 Dec 2022
Contributed by Lukas
Technology is everywhere; heck, you may even be on a partner team that SELLS TECHNOLOGY!! But as you may know the tech world, you may not know what te...
Episode 14: Partnership Politics
08 Dec 2022
Contributed by Lukas
If you're expecting a free and easy ride to success, then stop assuming. Strategic partnerships is now and always about proving your worth, value...
Episode 13: Co-Success
01 Dec 2022
Contributed by Lukas
The team digs into building those "win-win" partnerships through co-success. Ideally, this will help you understand how to define what co-su...
Episode 12: Making Partnerships = Sales with Aleksi Mattlar
17 Nov 2022
Contributed by Lukas
We chat with Aleksi Mattlar from Vena Solutions about his journey from sales to partnerships. We discuss the challenges associated with his role trans...
Episode 11: Revenue Generating Activities
10 Nov 2022
Contributed by Lukas
Let's talk $$$...A broad strokes view on building your partner programs has been our focus, but now let's dive into the actual levers that m...
Episode 10: PLX - When BTB Changes Forever
03 Nov 2022
Contributed by Lukas
This episode primes everyone for the PLX Summit which explores how every department needs to take on a partnerships mindset - and the results they&apo...
Episode 9: Tiering your Partnership Programs
27 Oct 2022
Contributed by Lukas
So you've got your programs launched and they are performing. What do you do when you recognize all partnerships are not built the same? From buy...
Episode 8: Partner Activation & Enablement
20 Oct 2022
Contributed by Lukas
This week, the gentlemen talk about setting your partnerships up to achieve success through early activation and proper enablement. The first days, we...
Episode 7: Activate Sales and Partners Together through Enablement with Jessie Shipman
13 Oct 2022
Contributed by Lukas
Enablement is like dreaming of the untouched land before you get there: it takes many shapes, sizes, and formats in our minds. Lucky for us, Jessie Sh...
Episode 6: The Ultimate Outreach Strategy with Justin Zimmerman
06 Oct 2022
Contributed by Lukas
The gentlemen picked up our first guest! Justin Zimmerman from PartnerPlaybooks.com, joins to shed light on how you should approach and build your par...
Episode 5: Partner Qualification
29 Sep 2022
Contributed by Lukas
Partner qualification is something that gets overlooked a lot. You're in acquisition mode - the more partners the better, right? Nope! We dive in...
Episode 4: Partner Recruitment
22 Sep 2022
Contributed by Lukas
Partner recruitment is like picking up friends as you head west. You need to have solid outreach, a trust based approach, and a steady plan to recruit...
Episode 3: Ideal Partner Profile (IPP)
15 Sep 2022
Contributed by Lukas
You've heard of ICP, but for partner professionals the name of the game is IPP. We discuss its importance, tactics to build your profile out, and...
Episode 2: Why You Need (Or Don't Need) a Partnerships Program
08 Sep 2022
Contributed by Lukas
In Episode 2, we get right to the penultimate question -- should you, or should you not have a Strategic Partnerships Program? Ben digs into 6 critica...
Welcome to Howdy Partners
01 Sep 2022
Contributed by Lukas
This podcast covers the world of Strategic Alliances & Partnerships in tech. Join Will Taylor, Ben Wright, and Tom Burgess on the trail to green p...