HRW Shift Podcast
Episodes
Episode 41: Digging into Disinformation
28 Nov 2025
Contributed by Lukas
What can we trust in the age of AI and bite-sized content? With the rapid rise of artificial intelligence and the dominance of short-form social medi...
Episode 40: Does Parenting Change our Brain?
28 Apr 2025
Contributed by Lukas
From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brain? In our latest HRW Shift podcast, Jerem...
Episode 39: Behavioural Science FAQs
14 Feb 2025
Contributed by Lukas
This month's podcast from HRW Shift revisits our 4th Annual Celebration of Behavioural Science webinar series, where we addressed your top behavioural...
Episode 38: Careers in Behavioural Science
04 Dec 2024
Contributed by Lukas
Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their journey into their careers, includ...
Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners
28 Oct 2024
Contributed by Lukas
Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to uncover unconscious biases and u...
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
27 Jun 2024
Contributed by Lukas
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy, Behavioural Scientist, and Kate and Sam, Behaviour...
Episode 35: Antibiotic Resistance Communications
23 Apr 2024
Contributed by Lukas
Episode 35: Antibiotic Resistance Communications by HRW Shift Behavioural Science Consultancy
Episode 34: Self Nudging
26 Mar 2024
Contributed by Lukas
Episode 34: Self Nudging by HRW Shift Behavioural Science Consultancy
Podcast 31, Part 3: Language And Suicide Ideation
01 Mar 2024
Contributed by Lukas
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s dissertation, focusing on sui...
Episode 33 - Agony Aunt
19 Feb 2024
Contributed by Lukas
As part of our 3rd Annual Celebration of Behavioral Science webinar series, HRW Shift, our team of award winning, in-house Behavioural scientists, dug...
Episode 32- Vaccine Hesitancy
29 Nov 2023
Contributed by Lukas
During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the reliability and trustworthiness ...
Episode 31, Part 2: Anti-fat Bias
28 Sep 2023
Contributed by Lukas
Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. However, implicit bias against ...
Episode 31, part 1: Linguistic Analysis: Instagram Captions and Mental Health
25 Jul 2023
Contributed by Lukas
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attitudes, leaving more and more pe...
Episode 30: Procrastination
13 Apr 2023
Contributed by Lukas
You know that moment when you think you might be releasing a podcast in March, but you postpone the recording once, twice...and a few more times, so i...
Episode 29: Common Biases encountered in Patient Research
25 Jan 2023
Contributed by Lukas
We are happy to present part two of our series exploring the common biases that HCPs and patients face! In our latest we explored some of the biases t...
Episode 28- Common biases encountered in HCP Research
14 Dec 2022
Contributed by Lukas
At HRW we do a lot of HCP research and as HCPs are affected by cognitive biases like all of us, we're put together this bite-sized podcast to explore ...
Episode 27- Reciprocity
22 Nov 2022
Contributed by Lukas
"You scratch my back, I scratch yours". Standard economics considers individuals selfish, but behavioural economics explains that reciprocity (returni...
Episode 26- Choice Overload
13 Oct 2022
Contributed by Lukas
Would you like strawberry or blackberry jam? What about the percentage of fruit in the jam? Sweetener, sugar? What brand? Join us as we talk about c...
Episode 25- Your behavioural science questions answered
19 Aug 2022
Contributed by Lukas
Which biases are under recognised in healthcare marketing or market research? Where do you stand on using facial coding, eye tracking and voice tonali...
Episode 24- Patient empowerment
22 Jul 2022
Contributed by Lukas
Patient empowerment is more complex than just ramping up patient education- physicians, carers and the community are all important! To find out more a...
Episode 23- How can we better serve our future selves?
15 Jun 2022
Contributed by Lukas
How much does your current self help your future self? Do you often take actions to safeguard your financial future or develop beneficial habits? The...
Episode 22 - Biases in sports
23 May 2022
Contributed by Lukas
Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a "hot hand" where they just seem...
Episode 21: Idioms and Behavioural Science
22 Apr 2022
Contributed by Lukas
"Let's circle back", "think outside the box" and "push the envelope on this one". "Doctor, I'm feeling rotten". Idioms inundate our daily lives, even...
Episode 20 - Gestures: A Useful Visual Language
21 Mar 2022
Contributed by Lukas
If you were to show the number 3 on your fingers how would you do it? In "Inglorious Basterds", Lt. Archie Hicox (Michael Fassbender) gives himself a...
Episode 19: Book recommendations
18 Feb 2022
Contributed by Lukas
Hi Everyone, Join us as we recommend some of the books we've read and enjoyed. The books revolve around psychology and sociology and we hope there is...
Episode 18: Is social media good or bad for us?
09 Dec 2021
Contributed by Lukas
In our second podcast on social media, we take a look on whether it is good or bad for us. Join Alexandra Petrache, behavioural science analyst, and R...
Episode 17: Why do we waste our free time?
26 Oct 2021
Contributed by Lukas
Our Shift team have set out to explore why do we spend our free time on seemingly mindless or unenriching activities instead of delving into what are ...
Episode 16: Resilience
25 Aug 2021
Contributed by Lukas
On episode 16 we ask the question, what is resilience? In an inspirational and moving podcast two members of the shift team, Rhiannon Phillips and Cai...
Episode 15: Agony Aunt: answering your business questions live
13 May 2021
Contributed by Lukas
This month on the HRW Shift podcast, four members of the Shift team act as behavioural science Agony Aunts to your business questions! What do patien...
Podcast 14: Reflecting on a year of COVID-19
26 Mar 2021
Contributed by Lukas
It's been over a year since COVID reached our shores in the US and the UK and prompted a massive upheaval of our habits in nearly all aspects of our l...
Podcast 13: The Cognitive Interview
23 Feb 2021
Contributed by Lukas
Have you ever lost your keys or forgotten a friend's birthday? Then you are familiar with just how fallible memory can be- we are very prone to forge...
Podcast 12: Recognising faces and voices
27 Nov 2020
Contributed by Lukas
Human faces and voices are amongst the most information rich things our brains can process, giving us clues about who is communicating with us, what t...
Podcast 11: In the know about Dementia
09 Oct 2020
Contributed by Lukas
As health research progresses, we are learning more and more about risk factors for disease and how to prevent the onset of diseases before symptoms. ...
Podcast 10: Talking about Talking
30 Jul 2020
Contributed by Lukas
We use words all day long, but what do the words we use reveal? In this podcast, (featuring HRW Behavioural Analyst and former discourse analyst at t...
Podcast 9: COVID-19 'New Normal'
08 Jun 2020
Contributed by Lukas
This edition of the HRW shift podcast explores the pros and cons of adapting to the COVID-19 'New Normal': an exploration of what it means to be 'norm...
Podcast 8: Technology and Behavioural Science Series - Designing tech with Adam Palanica
24 Nov 2019
Contributed by Lukas
Technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach pati...
Podcast 7: Technology and Behavioural Science Series - Engagement with Olga Perski
23 Oct 2019
Contributed by Lukas
Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to re...
Podcast 6: Technology and Behavioural Science Series - User Experience with Jon Lovatt-Young
11 Oct 2019
Contributed by Lukas
Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to re...
Podcast 5: Architects of choice
25 Jul 2019
Contributed by Lukas
The way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. The HRW ...
Podcast 4: You lose some you gain some
22 Mar 2019
Contributed by Lukas
You lose some, you gain some: using 'loss aversion' in consumer advertising and implications of where to use loss/gain framing of messages for healthc...
Podcast 3: Behavioural Economics vs Psychology
30 Oct 2018
Contributed by Lukas
Psychology vs Behavioural Economics: Comparing 2 ways of understanding humans, the benefits/ drawbacks, and applications for market research Podcast ...
Podcast 2: Representativeness
26 Jun 2018
Contributed by Lukas
What’s the problem with Linda: the systematic error ‘representativeness’ and how to ensure this doesn’t affect your research results Show not...
Podcast 1: Personality
02 Jan 2018
Contributed by Lukas
The deep OCEAN: diving in to the ‘Big 5’ and exploring how personality affects choices – applications for market research Show notes: Take the ...