In this revealing conversation, Charles sits down with Amanda Dopler, a successful health coach who built a seven-figure business entirely on her own. Amanda shares her journey from struggling with yo-yo dieting to creating a health coaching empire that generates six figures monthly, highlighting how authenticity and consistency drove her success in an oversaturated market. The interview dives into Amanda's unique approach to both business and weight loss, focusing on sustainable habits rather than quick fixes, and how she managed to build a thriving community despite starting with just her phone and basic tools. Charles and Amanda explore the realities of entrepreneurship, with Amanda candidly discussing the challenges of scaling a one-person operation and the importance of believing in yourself when others doubt your vision. Key Takeaways: * How authenticity and blunt honesty helped Amanda stand out in the crowded health coaching industry * Why focusing on client testimonials and real transformations was her most effective marketing strategy * The power of creating a supportive community that becomes the most valuable part of your offering * Why entrepreneurial success requires eliminating "Plan B" thinking and committing fully to your vision Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 02:54 - Disrupting the diet industry: How complete honesty about eating whatever you want while still losing weight created a breakthrough approach in a market filled with unnecessary restrictions and quick-fix promises. 07:16 - The long-term mindset: Why putting your head down and focusing on who you want to become rather than overnight success created the foundation for sustainable seven-figure growth. 12:15 - The engagement revelation: Building a $75,000 monthly business with just 5,000 followers by prioritizing deep audience connection over vanity metrics that rarely convert to actual revenue. 15:43 - The solo empire builder: The behind-the-scenes reality of managing every aspect of a million-dollar business alone – from social media and coaching to operations and customer service. 27:42 - The testimonial blueprint: How showcasing the complete transformation story with specific pain points and sustainable results converts dramatically better than oversimplified before-and-after narratives. 32:42 - The community advantage: When the unexpected value proposition became the supportive network of clients rather than one-on-one coaching, despite initial resistance to group formats. 40:16 - The entrepreneur's ultimatum: Why having absolutely "no plan B" and viewing corporate employment as completely unacceptable creates the determination required to overcome inevitable obstacles.
Chapter 1: Who is Amanda Dobler and what is her health coaching journey?
Yeah, so my name is Amanda Dobler. I started my own health coaching business that's bringing in six figures every single month. I went to Vanderbilt University and I struggled with my weight for a while. I was always a huge yo-yo dieter. I was breaking out a ton. I was always trying the next big thing. health trend and next big juice trend and whatever type of health fix to try to lose weight.
And so I struggled with my weight and my self-esteem and confidence for a very long time. Once I graduated college, I worked in the corporate world and I was still just mit Essen, mit Alkohol und ich fühlte mich einfach nicht am besten.
Also habe ich endlich gemerkt, hey, ich muss an die Rute kommen, was mein Problem ist und stoppe mit Essen, stoppe mit Alkohol und arbeite wirklich auf meine Habits und meine Verhältnisse und meine Trigger und wirklich mit meinem Mindset verbinden und über das kontrollieren. Und so habe ich 20 Pound verloren, ohne zu restriktieren, ohne in den Gym zu gehen.
Und seitdem habe ich das Methoden zu Tausenden von Frauen gelehrt und habe jetzt mein eigenes Gesundheitscoaching-Business. Und es war unglaublich.
So, I know we were talking before we started recording. You said ice cream all the time is always... That's not the right answer. No, that wasn't right. Ice cream always. Ice cream and chocolate. No. So, you've done something in an industry that's exceptionally hard. Not only are you, you know, the society as a whole push against females, but you're also in a saturated market.
How did you... What do you think was the thing that made you stand out versus everyone else?
So, one thing about me is I'm very blunt and I'm very honest and I think it comes from being... German and then also being in Aries, not to get into astrology, but I just say things as they are. And so I think that there are so many gimmicks out there. There's so much BS.
There's so much fluff in the diet industry and people are sold the idea that they have to buy a supplement, buy whatever quick fix to lose the weight, but that never helps keep the weight off. And so I just got very sick of All of the fluff out there. And so I speak very honestly and I say, hey, you can eat whatever you want.
If you want to eat pizza every single day for every single meal, you can still lose weight as long as you're in a calorie deficit. You'll probably feel like crap and look like crap because that food is not the best for you. But if you want to do that, you can do that. And so I think it's been very helpful for women to hear, hey, I don't have to give up pizza or carbs or fats.
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Chapter 2: How did Amanda disrupt the traditional diet industry?
So when you talk about rules, you know, how did you break the rules to create the six figures a month? Because that's, you know, everyone's going to be here and they're like, hey, what is proven? How did you do this? Can you walk everybody through kind of your model of what you do and how you do it in your provide service?
Yeah, so it took me, I mean, I've been coaching for six years now. And last year I hit 1.1 million all on my own and started doing six figure months. And so it's taken time to build out to that. So the first thing that I had to realize is, Aber dann, wenn Dinge hart werden oder wenn Dinge nicht die Ergebnisse produzieren, die sie wollen, quiten sie und starten etwas Neues.
Und sie sagen, oh, das wird das nächste beste Ding sein. And then that cycle repeats. And so for myself, I just got really... I put my head down and kept focused and knew that I was not going to have this huge overnight success with it. And I think just being realistic with the results that I wanted and the time frame with it allowed me to continue.
And I think just continuing to stick with it made me really successful with it. And the other thing is that I stuck to my core belief where... You don't have to diet. You don't have to restrict yourself. You don't have to buy something to lose weight. You just have to really work on your habits and behaviors. Like that's a long-term effect.
And so the way that I run my business is thinking about the long-term impact of how I structure it and the decisions I make. And it's the same way that I teach my fat loss philosophy, where it's the long-term effect of what you're doing right now.
So it seems like you've gone through and, you know, in your world you've chosen two habits, right? In my personal life I'm going to do this one habit and that's going to get me radical results. And then in business I'm going to do this one thing over and over again and it's going to get me results. In business, what was that shiny object?
What was that thing that you're like, I'm doing this, come hell or high water?
Yeah, it's been sticking to my core belief that you have to focus on And I know we're saying, what's the one habit that you need to focus on? But it's really focusing on your identity and who you want to become and what you have to do to produce those results. Rather than just saying, hey, I want to make $100,000 a month. Like, how do I get there?
Instead, I think about who I want to be, the type of company that I want to run and the type of clients that I want to work with.
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Chapter 3: What mindset helped Amanda achieve sustainable seven-figure growth?
Yeah, so the first platform that I was on was Instagram. And it was very interesting. It took me a while to grow on Instagram. And I'm still not huge on it, but I was able to create 50, 60, 75 thousand dollar months with just 5,000 followers.
And I think it's really interesting because, not to compare it to anyone else, but there are people out there who have millions of followers and they can make a dime. Whereas you have an audience that is super engaged and you have a thousand people. You can make so much money with it because as long as people can connect with you and engage with you and relate to you, that's most important.
Posting on Instagram, telling my story, knowing that what I went through, so many other women are currently going through or have gone through and being really honest about it because weight is a really tricky subject. It's a very vulnerable subject. No one wants to say, hey, I'm struggling with food. Hey, I'm I'm eating a container of peanut butter at one in the morning, right?
And I struggle with that. No one wants to admit that. And on Instagram, I just started posting honestly about what I went through, what I struggled with and made it more normalized for other people to say, hey, I'm dealing with this as well. Can you help me with it? And that's how my coaching started.
Ich glaube, das liegt daran, dass Eis-Cream auf der Rückseite steht. Es sagt, Näh-Näh. Näh-Näh. Näh-Näh. Näh-Näh. Näh-Näh. Näh-Näh. Näh-Näh. Näh-Näh. It connects people. What were the ones, because the people are going to sit there and they're going to listen to this, and they're like, okay, I get it, and I agree with you 100%.
I grew 130-something thousand followers in 39 days, and then we did a six-figure launch. And we did it, you know, there's two ways, so I'll just tell it for the audience. We did not use ads. We did not do any paid stuff. No, what we did was I connected to someone else who was an influencer and said, hey, this is what's going on. Ich bezahle dir, um deinem Publikum darüber zu erzählen.
Und dann haben wir es überrascht. Das ist der einzige Weg, wie wir es gemacht haben. Wir haben es nicht mit Fancy Dancy gemacht. Und es hat funktioniert. Aber weil wir Menschen gezeigt haben, als ich 42 Jahre alt war, würde ich da sitzen und sagen, hey, ich bin ein 42-jähriger Typ ohne Knochen. Schau mich 100.000 Follower an. Leute sind wie, warte, was? Weil sie sagen, wenn er es kann, kann ich es.
Also war das wirklich so gefährlich? Und dann haben wir einen 6-Figur-Launch gemacht und ich habe es weggegeben. Aber dann bin ich weggegangen. So that authenticity works. So if you're playing at home and you're like, hey, how did she do it? How did, how did Charles do it? Just be authentic and give it away. What were the posts and the engagements that you saw?
And I'm curious because I had a very specific experience with Instagram. People were like, hey, you need to post at a certain time and your captions and you need to use these emojis and all that. What was your experience with that?
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Chapter 4: How did Amanda build a six-figure monthly business with a small social media following?
You became that lighthouse amongst the fog is through authenticity. Walk me through the back end. Walk me through and say, hey, hey, I had this huge team or I did this and these are the programs I'm using and I have, you know, all of this. You've built an empire, right? You've done, most businesses never do that. You've done this from your phone. You've done it from your house.
You know, you've had the ability to do that. Walk me through your backend and how big your team is and all of that.
Yeah, team of one right here. So I finally realized that I need some help. So I have been a jack of all trades. I've learned everything through taking part. Vielen Dank.
how i teach how to lose weight it's a skill everything in life is a skill that can be taught and can be learned and so if i don't know how to teach it i need to know how to i need to learn it and so really just starting with one step um and continuing on is really helpful i get very overwhelmed very easily and so being able to break it down to bite-sized pieces has been very helpful um but it's just been it's just been me i'm the social media manager i'm the coach i'm the
Ich bin die CEO, ich bin der CFO, ich bin jeder. Und es ist ein großer Lernkurs gewesen, aber ich bin sehr dankbar dafür, dass ich durchgegangen bin. Aber es ist wirklich hart. Und jetzt denke ich, hey, ich brauche wahrscheinlich etwas Hilfe mit dem, weil wenn du post 200k Monate machst, brauchst du Hilfe. Es ist nicht nachhaltig.
100%. So you used to do it on your own. And then you said, okay, now I need help. It's not sustainable. Walk me through. What was that change in your, you know, what did you start processing differently? How did your life start showing up differently? Because most people think, Hey, I need a team of a thousand people. And then they're going to hear your story. I'm like, I can do it by myself.
It's like, sure. If you don't want to sleep anymore, if you don't want to, you know, just, if you want things to fall apart. Absolutely. Was war dieser Prozess für dich? Weil das, was du erschaffen hast, die meisten kleinen Unternehmen nie machen. Die meisten kleinen Unternehmen überstehen nie 7-Figuren. Sie brechen nie das. Es ist eine Wand, in die sie reisen.
Und die meisten Menschen, die das gemacht haben, verstehen, dass sie nie 8-Figuren erreichen werden, ohne dass sie ein Team aussorgen. Das ist also die nächste Evolution. But where you are, what was the moment when you were sitting down and things started changing? You were like, okay, I need some help. I need to figure things out differently.
What was that change and how did you learn and give yourself permission to let go? Because a lot of entrepreneurs struggle with that. We're like, okay, yeah, I've built this. I think I'm the only person who can do it. I'm the special snowflake here. But I'm like, no, I can't do this anymore. What was that for you?
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Chapter 5: What role does authenticity play in Amanda’s marketing and client engagement?
So when you were going through that process and what were the things that you could sit down with that version of you and say, hey, these are the tools you need. Go make love to YouTube as much as you possibly can. That's going to become your best friend.
What are some of the other tools and some of the stuff that you're like, hey, this really changed the ballgame for me and this really connected and changed how I do things?
I think the most important thing, well, to back up, I first got very overwhelmed and I think a lot of people get overwhelmed thinking that they need the best website and the best, like, yes, you do need a really good program, but they think that they have to be, they think that they have to have the perfect product and site and all of that, when the reality is, I think it's most important to focus on getting your clients and that client experience and
hustling with that and just getting experience with it rather than getting worried about, you know, kind of the structure of everything else. So I think just getting that experience at first with what you are trying to build and getting kind of people to test it out is the most important thing. And then everything else can kind of not naturally fall into place because it's a lot of work.
But when I first started my business, I was coaching Klienten gratis. Ich habe meine Apartment-Bildung geemailt, weil du einen Portal posten kannst. Und ich habe gesagt, hey, ich habe mich gerade zu einem Nahrungscoach gekonnt. Du kannst mich hiren und ich werde dich für drei Monate coachen. Und all I want is just your testimonial. And all I want is that. You don't have to pay me anything.
Und so grinding and just getting that experience at first. And I definitely would not recommend doing anything for free for three months. Maybe it's like a one-time session because that's a long time and people want to make money. But just getting that experience because it helps boost your confidence knowing that you can do this and just putting yourself out there.
It also gets you to understand what the market wants. We talk about this all the time. If I'm going to build a dating website for people in their 20s, it's going to use very different terminology than if I'm going to build a dating website for people in their 30s. You're spontaneous and fun and exciting versus family orientated. It's a different narrative completely.
So being able to work with those people, which I have worked, I know this is surprising since my last name is Schwartz and you're a German, but I've worked a ton for free because I don't know what the market wants. I don't know what's going to respond with. I don't know how they're going to react to it.
So when you were talking about building a course and a customer experience and a client experience, I'd love for you to kind of share more about that because so many of us focus on, hey, I want to make this much money. And because we're so focused on us and this is before we get too spiritual and going on.
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Chapter 6: How does Amanda manage her solo health coaching empire and what tools does she use?
People just want to be heard. People want to be heard. I only work with women. I don't work with men because I do like, not that men are emotional, you're fabulous, but I just enjoy work. I enjoy working with women because I know that things are, you know, you want to be heard, you want to be validated, but at the same time, my clients also want to just be told Die Wahrheit und was zu tun.
Aber mit der Klienten-Erfahrung und wie ich alles damit geformt habe. Das erste, was ich vergessen habe zu sagen, ist, als ich gratis coachte, hatte ich auch noch meinen eigenen Job. Also ist es so, als hätte ich meinen Job verabschiedet und dann nichts und war wirklich gestresst. Also denke ich, wenn jemand ein Geschäft starten will, ist es hilfreich, es auf der Seite zu arbeiten.
Habe dich mehr mit dem Weg. Aber anyway, zurück zu meiner Klienten-Erfahrung. Ich only did one-on-one coaching. And I did a lot of time together. They had full access, you know, text access all the time. We had 60-minute, hour-long calls every week or twice a week. It was a lot of me that I gave to them and they gave me a lot of themselves as well.
And what I realized is that things get repetitive and you need time to put action to place with it. And that helped me then create more of a format with with what people need, because everyone has a different lifestyle and preference, but the foundation of how to lose weight and how to stay consistent, all of that is pretty, you know, it can work for most people.
And then from there turning that into a group coaching program and now kind of taking myself out of it to run without me.
So you said something there that a lot of people have problems with, which is consistency. Having that discipline and consistency is important. I think, you know, Mike Tyson said it really well. It's, you know, discipline is doing the thing you hate as if you love it. Just endlessly and relentlessly. Today you got up, you do the workout.
Today you get up, you do the ice bath, you put the time in, you just, it is what it is. That's something that doesn't exist for a lot of people. They want to outsource it and they don't want to have the willpower. We understand that willpower is finite. How do you build that consistency? Be it in your business when you're not making the money. And I agree with you 100%.
Do your job, mind your business is the narrative. Just don't quit. Unless you've got six months in the bank, don't do it. And I think that's still bare minimum. How do you build consistency both in your personal life for health and fitness, but also in your professional life? How did you find a way to do that?
Ja, ich würde sagen, dass für mein persönliches Leben, insbesondere mit Gesundheit und Fitness, mit dem, wie man konsistent ist, es ist mehr darum, dein Umfeld für Erfolg zu setzen und jede Tension, die involviert ist, zu reduzieren. Ich lebe in einem Apartment und es gibt ein Gym in meinem Gebäude. It takes very little effort for me to go to the gym.
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Chapter 7: When and why did Amanda decide to scale by hiring help?
Ja, mit meinen Kunden oder für mein Geschäft.
Für dich auf der Rückseite, wie man das reduziert. Weil die meisten Leute denken, okay, sie kriegt es, sie ist authentisch und sie hat Gewicht verloren, ja, süß, whatever. Aber sie wollen wissen, okay, wie hast du das reduziert? Wie the heck hast du das reduziert? Weil es viele Fitnessleute gibt. Jahre ago hatte ich einen Kunden, der ein Beachbody-Coach war, das ist nicht ein Job für Beachbody.
And we quadrupled her stuff like that. And she lost it like that because when we stopped working, she stopped doing the habits. She stopped doing what we did. There's something you've done on a high level to get to where you are, to have, you know, to be where you are and to hit a million to two million dollars a year is phenomenal. It's phenomenal. People are going, okay, all this stuff is cute.
How the hell did you do that? So can you walk me through what are the dial, the things that move the dial and change the ballgame on those? Yeah, one thing
What worked for me when I started out is something that still absolutely works for me now, which is sharing client testimonials. And so even when I was first starting out and I got my first client, even though it was a free client, they weren't paying me at all.
It's sharing that testimonial and walking through the story of how that happened and how if that person can do it, then someone else can do it. And so even if you just have one person that you've helped, it's continuing to... um darüber zu sprechen und es zu lassen, dass es möglich ist.
Also, wiederum, wie auf Instagram zu posten und meine Geschichte zu teilen, ihre Geschichte zu teilen, meine Methode damit zu teilen. Und das hat Traction gewonnen. Und ich denke, die Dinge, die ich damals gemacht habe, ich habe auch einfach viel studiert. Ich habe viel gelernt. Ich habe geschaut, was andere Coachs tun, was andere Leute tun.
Not to copy them, but to get ideas of what is in the market and how to structure a program. Just taking the time to learn. And that's something that I still do today. But also just putting things into action as well, not just taking in all the information and being like, oh, I'm so scared. I don't want to do it. I'm not going to be perfect with it yet. But it's learning and then just trying.
And if that fails, you try again, try again and just not giving up.
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Chapter 8: How does Amanda create a customized client experience and why is it important?
Wenn du diese Interaktion hast, was ist es so, wenn ein Klient mit dir arbeitet? Was geht es dir durch? Was ist diese Erfahrung? Wie viel kannst du geben, ohne die magischen Beine zu geben? Was ist die Art, wie sie es tun?
Ja, ich meine, und wahrlich gesagt, die Sache mit Gewichtsschmerzen, mit Schmerzschmerzen, Any coach out there, they didn't come up with this magic or this secret of how to lose weight. It literally is the same for every person, being in a calorie deficit. But the way that I teach it, I think, is just more informative because there's no rules with it.
So when a client signs on with me, I set them up with their Ja, genau. $80 on a shirt that you really like on Monday, maybe, but then you'll only have $20 left for the rest of the week. You might go in debt with it, right? Is it really worth it? And that's how I view calories.
You have a set amount of calories to be in a deficit with and you're in full control of it, but it's probably best to make smart decisions with it and say, hey, let me go have three pizzas on a Monday and then you're going on vacation and whatever. So it's thinking about your week in a whole.
And so rather than giving my clients a set meal plan or a strict meal plan, I don't believe in that because if you follow a meal plan, what happens when you go on vacation and your meal plan isn't there? You have to learn how to make your plate, structure your plate wherever you are.
So I like them to keep a little food log and then after their first week, I go in and I do a food audit and I call little revamps. So hey, maybe we, instead of the 2% yogurt, we switch it to 0% and you can get more volume from it. And so I like to show the why, the why of why we make these changes rather than, hey, do this. Because we're all adults and I think it's very important. It's our body.
Treat it the best that you can. So shedding light on that. And I have them focus on Their steps, their water and then being in a calorie deficit. And one thing with my coaching is I'm very vulnerable with my clients. I'm very honest with them. I think the only way to really grow is to be honest with yourself.
And many people are nervous to shed light on the fact that they're still struggling with binge eating or whatever. And so I, my clients have text access to me in a group. And so they can ask questions whenever. So if someone is about to They have a binge, right? They write in and they say, I need help with this. And then, you know, I'm one step away being able to kind of coach them through that.
And so it's a 16-week program. And we have weekly coaching calls. They have a community of hundreds of women involved that they can ask questions to. And truly, the community is the best part of my program. It's funny because most people, when they think group coaching, they're like, no, I just want the full coach's attention. I don't care about anyone else. I want to focus on me.
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