I Have Notes — The Culture Marketing Podcast
Episodes
Marketing is Manifestation: a short pep talk | I HAVE NOTES
07 Mar 2026
Contributed by Lukas
This is for anyone who feels like they can’t break through. Marketing is the business version of manifesting. You’re putting out into the world a ...
Why your wedding is a HUGE marketing opportunity | I HAVE NOTES
06 Mar 2026
Contributed by Lukas
From Lauren Sanchez & Jeff Bezos, to the Sussexes, to Sofia Richie and most recently, TikToker Jazz, weddings are dominating our cultural consciou...
How to rebrand yourself and relaunch a business on a budget | I HAVE NOTES
09 Feb 2026
Contributed by Lukas
We're back for our next instalment of Q&As from the audience, let's get into it.About: #IHaveNotes is all about the intersection of cultur...
How To Make People Obsessed With Your Brand ft. REFY, Topicals & Stanley Cups | I HAVE NOTES
26 Aug 2025
Contributed by Lukas
Every Brand (capital B) is a fashion brand. A lot of the time people talk about turning their brand into a "cult" i.e. being part of somethi...
How to build a brand with KAI Collective founder, Fisayo Longe | I HAVE NOTES
06 Jul 2025
Contributed by Lukas
"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing t...
Imitation vs. Influence: How dupe culture builds brands | I HAVE NOTES
08 Jun 2025
Contributed by Lukas
"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In thi...
How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
01 Jun 2025
Contributed by Lukas
Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, ...
How to get more by doing less ft. by Rhode, Loewe, Teflar + the Oura Ring | I HAVE NOTES
26 May 2025
Contributed by Lukas
One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, T...
Mystery vs. "Making It" Online — For everyone who hates being perceived
11 May 2025
Contributed by Lukas
We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth i...
"Not all influencers are created equally" & the challenge with the TikTok algorithm | I HAVE NOTES
04 May 2025
Contributed by Lukas
This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural d...
“I’ve got followers, so where’s my money?" Part 1 | I HAVE NOTES
28 Apr 2025
Contributed by Lukas
Recently, creators on TikTok have been comparing posting on social media to "buying lottery tickets" — in the sense that you never know wh...
How to become an "IT girl" | I HAVE NOTES
03 Mar 2025
Contributed by Lukas
It's a polarising term: "IT GIRL" — who gets to be one?Has the internet age killed the "IT GIRL"?How do you become iconic in...
Why your content isn't hitting (yet) | I HAVE NOTES
03 Mar 2025
Contributed by Lukas
We live in a world where 'content is king', but it's never as easy as it sounds. Maybe you've tried doing a 'spend the day with me', or you've used al...
Do things that “don’t make sense” — Bratz, Cult Gaia, SSENSE & RHOSLC
16 Feb 2025
Contributed by Lukas
We get WAY too distracted trying to follow the crowd, do what our competitors are doing and 'being normal'. When the biggest, most interesting things ...
"How come Doechii just popped out of nowhere?" — Becoming Iconic | I HAVE NOTES
09 Feb 2025
Contributed by Lukas
This has been the sentiment for (some) of the mainstream audiences on TikTok and social media at large, especially off the back of last week’s GRAMM...
"Do I need to do a storytime?" — Putting yourself out there and the art of B-Roll | I HAVE NOTES
02 Feb 2025
Contributed by Lukas
"Should I put myself out there more?" "Do I need to share a storytime?" "Do I need to expose my whole life?" So many of...
LV Neverfulls, Never-Ending Budgets & the Art of Finesse | I HAVE NOTES
26 Jan 2025
Contributed by Lukas
When Louis Vuitton rolled out their influencer campaign for the new Neverfull a few months ago, I found the reactions extremely interesting. It proved...
"I don't have time to be snob" Jacquemus, Saks Potts + Contemporary Brands | I HAVE NOTES.
20 Jan 2025
Contributed by Lukas
What does it take to build a financially sustainable brand? Not being too demure. When Saks Potts announced they were closing after 10 years the fashi...
"I have no peak, I'm forever evolving" — Inspired by Lori Hirshleifer & Aime Leon Dore
13 Jan 2025
Contributed by Lukas
So many people are afraid of ageing. It always shocks me. And when it comes to seeing more mature women in campaigns? It rarely happens, and I'm not s...