IAB Europe podcasts
Episodes
Onsite + Offsite, One Brain
19 Nov 2025
Contributed by Lukas
In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Da...
Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue
14 Nov 2025
Contributed by Lukas
In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of...
Building an Off-Site Retail Media Strategy That Works
13 Nov 2025
Contributed by Lukas
Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason We...
Going Live: The Future of Streaming Ads
11 Nov 2025
Contributed by Lukas
In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role ...
How Data is the Difference between DOOH and In-Store Retail Media
10 Nov 2025
Contributed by Lukas
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerc...
How AI Is Reshaping Strategy, Measurement & Shopper Experience
03 Nov 2025
Contributed by Lukas
AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Mana...
How to Build an Omnichannel Retail Media Network from Scratch
31 Oct 2025
Contributed by Lukas
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswol...
Clean Rooms & Commerce Media: The Next Frontier in Measurement
29 Oct 2025
Contributed by Lukas
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liv...
Retail Media Roundtable - Where Entertainment Meets Retail Media
24 Oct 2025
Contributed by Lukas
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Euro...
Retail Media Roundtable - Celebrating Certification & How it Powers the Future of Retail Media
21 Oct 2025
Contributed by Lukas
In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer...
Retail Media Roundtable - How Brands Can Win with Data-Driven Campaigns
20 Oct 2025
Contributed by Lukas
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at ...
Curation in Digital Advertising: What You Need to Know
10 Jul 2025
Contributed by Lukas
As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a power...
The Return on Creativity: Unlocking Performance Through Empathy, Authenticity & Innovation
04 Jun 2025
Contributed by Lukas
In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe &...
Tackling the Carbon Cost of Digital Advertising
22 May 2025
Contributed by Lukas
 In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Im...
How Generative AI is Reshaping Digital Advertising
29 Apr 2025
Contributed by Lukas
In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, ...
Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy
09 Apr 2025
Contributed by Lukas
Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, o...
Retail Evolution: From Retail to Commerce Media
17 Feb 2025
Contributed by Lukas
In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with ...
The Retail Media Flywheel
10 Feb 2025
Contributed by Lukas
In our latest episode, Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden, Digital Trading, Insights, and Analytics Director ...
Behind the Scenes of a Retail Media Network
30 Jan 2025
Contributed by Lukas
 In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead S...
Retailer Strategies for Sponsored Product Ad Success
23 Jan 2025
Contributed by Lukas
In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Pro...
Special Edition - Behind the Scenes of Advertising Horizons
21 Jan 2025
Contributed by Lukas
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talaver...
Special Edition - Behind the Scenes of Advertising Horizons
21 Jan 2025
Contributed by Lukas
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talaver...
What to Expect in 2025
15 Jan 2025
Contributed by Lukas
Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges...
Forecasting the Future: Insights from Our Chief Economist
17 Dec 2024
Contributed by Lukas
In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Toget...
Advertising Media Spend in EMEA
27 Nov 2024
Contributed by Lukas
In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy ...
Retail Media Measurement Standards
13 Nov 2024
Contributed by Lukas
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need...
How to Revolutionise Retail Media Networks
12 Sep 2024
Contributed by Lukas
This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimita...
H1 2024 Retrospective
11 Sep 2024
Contributed by Lukas
In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Dig...
What is the Buy-Side Looking for From Retail Media?
03 Sep 2024
Contributed by Lukas
In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Co...
The Fast & The Curious: Insights into Europe’s Streaming Evolution
29 Aug 2024
Contributed by Lukas
In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streami...
The Future of Supply-Side Curation
08 Aug 2024
Contributed by Lukas
In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX.Together, they d...
Empowering Women in Tech & AI
01 Jul 2024
Contributed by Lukas
In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they ...
AI, Marketing Science and the Future of Programmatic
29 Jun 2024
Contributed by Lukas
Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as...
Strategic Innovations in Programmatic Advertising
27 Jun 2024
Contributed by Lukas
Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive ...
Policy Matters Podcast- Conversations for Change: EMFA
17 Jun 2024
Contributed by Lukas
In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measure...
How Can Curation Drive Efficiency for the Programmatic Value Chain? with OneTag
13 Jun 2024
Contributed by Lukas
Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to expl...
What is the Programmatic Opportunity for Audio with Triton Digital
29 May 2024
Contributed by Lukas
Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager a...
Future Forward: The Agency Role in 2024
15 May 2024
Contributed by Lukas
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe&apo...
Navigating the Post-Third Party Cookie Era: Insights from Microsoft Ads
14 May 2024
Contributed by Lukas
Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, ...
Policy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo
09 May 2024
Contributed by Lukas
In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret...
Navigating Social Audience Measurement in Europe
07 May 2024
Contributed by Lukas
Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring soc...
Policy Matters Podcast: Navigating Challenges & Shaping the Future of Digital Advertising
12 Mar 2024
Contributed by Lukas
In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she div...
Decoding Digital Advertising’s Carbon Footprint
05 Mar 2024
Contributed by Lukas
To kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director a...
The Driver Behind Retail Media?
11 Dec 2023
Contributed by Lukas
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the p...
Retail Media: The Marketing Mix, Opportunities and Challenges.
07 Nov 2023
Contributed by Lukas
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of M...
Cultivating Workplace Well-being: Company Culture with Coinis
28 Sep 2023
Contributed by Lukas
In this episode, Lauren Wakefield, Marketing & Communications Director at IAB Europe, discusses company culture with Jelena Markovich, CHRO at Coi...
Sustainable Digital Advertising: The IMPACT+ Journey
18 Sep 2023
Contributed by Lukas
In this episode, join Lauren Wakefield, Marketing & Communications Director at IAB Europe, as she sits down with Vincent Villaret, the CEO of IMPA...
What's Happening at DMEXCO 2023: The Power of AI in Digital Marketing & Beyond
08 Aug 2023
Contributed by Lukas
Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO ...
Retail Media: Activating the Full Funnel
18 Jul 2023
Contributed by Lukas
In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Ret...
Digital Dawn Podcast - Unveiling the Power of Attention: Insights from Teads
12 Jul 2023
Contributed by Lukas
In this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads....
Unlocking the Power of Advanced TV
22 Jun 2023
Contributed by Lukas
In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft. Â Broadcasting live from our pres...
A Deep Dive into Supply Chain Transparency
11 May 2023
Contributed by Lukas
In this episode IAB Europe's Chief Economist, Daniel Knapp dives into supply chain transparency with Michael Simpkins Director Marketplace Develo...
All Things Corporate Responsibility in the Digital Advertising Supply Chain
02 Mar 2023
Contributed by Lukas
In this episode IAB Europe's Marketing & Communications Director, Lauren Wakefield, speaks with Emma Newman, CRO at PubMatic on the topic of ...
Brand Safety and Suitability: Striking the Right Balance
24 Feb 2023
Contributed by Lukas
In the latest episode of our Digital Dawn podcast, our CMO Helen Mussard speaks all things brand safety and suitability with Wayne Tassie, Group Direc...
Advertising in Economic Uncertainty - The Role of AVOD
09 Feb 2023
Contributed by Lukas
In our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe, speaks with James Collins, SVP Media at Rakuten Advertisin...
The Growing World of Retail Media
17 Nov 2022
Contributed by Lukas
 In this episode, IAB Europe's Chief Economist, Daniel Knapp, speaks with Michelle Urwin, VP of Marketing at Skai, about the growing world of re...
Creative Optimisation in Digital Advertising
27 Oct 2022
Contributed by Lukas
In this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partners...
Black Representation in Marketing
27 Sep 2022
Contributed by Lukas
 We’re thrilled to be back for season 3! To kick things off Lauren Wakefield, Marketing & Industry Programmes Director at IAB Europe caught up...
Future Visions & European Expansion
01 Jun 2022
Contributed by Lukas
In this episode, Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe is joined by Volker Helm, Head of EMEA at Amobee. They unp...
Celebrating Women in Digital Advertising
08 Mar 2022
Contributed by Lukas
In this special episode, in celebration of International Women’s Day, our CEO, Townsend Feehan, speaks to Antonia Faulkner, Head of Marketing Analyt...
A Podcast about Podcast Advertising
25 Feb 2022
Contributed by Lukas
In this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Manage...
All things Mergers & Acquisitions in Digital Advertising
10 Feb 2022
Contributed by Lukas
 In this episode, IAB Europe’s Chief Economist, Daniel Knapp, speaks to Ilhan Zengin, CEO of ShowHeroes Group, on mergers and acquisitions in digit...
Digital Advertising Trends: What to Expect for 2022
28 Jan 2022
Contributed by Lukas
To kick things off for 2022, IAB Europe’s Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Pro...
What's Next For Cross-Screen Measurement?
09 Dec 2021
Contributed by Lukas
In our latest episode, we ask 'what's next for cross-screen measurement', as IAB Europe’s Marketing and Industry Programmes Manager, ...
2021 Holiday Season Insights
10 Nov 2021
Contributed by Lukas
 In our latest episode, IAB Europe’s CMO, Helen Mussard talks to Alex Elmeir, Managing Director, International at Outbrain as they take a deep dive...
Advanced TV Uncovered
04 Nov 2021
Contributed by Lukas
We are back with the second season of our Digital Dawn Podcast!In the first episode of the new season, IAB Europe's Marketing & Industry Prog...
Brand Safety and Brand Suitability in Digital Advertising
01 Oct 2021
Contributed by Lukas
We're back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to d...
Tackling Disinformation
23 Sep 2021
Contributed by Lukas
We're back with a Trust and Transparency season special! Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and...
The Future of Video Advertising
22 Jul 2021
Contributed by Lukas
In our final episode of season one, IAB Europe’s Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. Th...
Women in Programmatic
15 Jul 2021
Contributed by Lukas
In this episode, IAB Europe’s Chief Marketing Officer, Helen Mussard talks to Emily Roberts, Programmatic Trading Manager, EMEA, at BBC Global News ...
Exploring Creator Marketing
04 Jun 2021
Contributed by Lukas
In this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions tea...
A Deep Dive Into Identity & Its Future
22 Apr 2021
Contributed by Lukas
In our latest episode, IAB Europe's Programmatic Advisor, and Partnerships Director at SeenThis, Andrew Hayward-Wright catches up with Tom Kersha...
The Wonderful World of Retail Media
15 Apr 2021
Contributed by Lukas
In this episode, our Chief Economist Daniel Knapp talks all things Retail Media with Yara Daher, Regional Managing Director, Retail & Partnerships...
Marketing with Purpose Part 2
08 Apr 2021
Contributed by Lukas
In part 2 of this week's episode, IAB Europe's Chief Marketing Officer, Helen Mussard talks to Ravleen Beeston, Regional Vice President of S...
Marketing with Purpose Part 1
08 Apr 2021
Contributed by Lukas
In this week’s episode, our Chief Marketing Officer, Helen Mussard, caught up with Ravleen Beeston, Regional Vice President of Sales at Microsoft Ad...
The Evolution of the TCF
18 Mar 2021
Contributed by Lukas
In this week's episode, our Privacy & Compliance Manager, Ninon Vagner, is joined by Elena Tutureanu, Senior Compliance Counsel, Global Data ...
The Challenges of Transparency & More.
25 Feb 2021
Contributed by Lukas
In our latest episode, our Chief Economist, Daniel Knapp is joined by Viktor Zawadzki, General Manager for EMEA & APAC at MediaMath. They dive int...
Women in Leadership and Advertising
09 Feb 2021
Contributed by Lukas
In our second episode, IAB Europe’s CEO, Townsend Feehan talks to Facebook’s VP of EMEA, Nicola Mendelsohn about all things women in leadership an...
All things Digital Advertising for 2021
28 Jan 2021
Contributed by Lukas
In our first ever episode, we hand the mic over to our Chief Economist, Daniel Knapp, who is joined by Andrew Hayward-Wright, Partnerships Director at...