IDEA GENERATION
Episodes
How Ryan Clark Pivoted From Forcing Fumbles to Winning Emmys
27 May 2025
Contributed by Lukas
In 2012, an undersized football player with a chip on his shoulder from Marrero, Lousinia had an idea.In the middle of an NFL playing career that saw ...
Lena Waithe Breaks Down the Modern Hollywood Playbook
14 May 2025
Contributed by Lukas
In 1991 a 7-year-old girl on Chicago’s South Side had an idea.Inspired by the stories she heard from her grandmother and mother, Lena Waithe decided...
Jae Tips Had a Sneaker of the Year at ComplexCon—So Why’d He Storm Out in Protest?
29 Apr 2025
Contributed by Lukas
In 2020, a 30-year-old father of two in the Bronx had an idea. While struggling to establish a music career, John Jaequan Cotton, better known as Jae ...
How Killer Mike Risked $500k and Won a Grammy
25 Aug 2023
Contributed by Lukas
For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ On June 8, 2023, IDEA GE...
How Mike Amiri Built a Luxury Fashion House From a $30,000 Investment in Himself
14 Aug 2023
Contributed by Lukas
For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ On this week's episode ...
How Sacha Jenkins Went from Self-Publishing Zines as a Teen to an Acclaimed Filmmaker
04 Aug 2023
Contributed by Lukas
For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ On this week's epi...
Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top
28 Jul 2023
Contributed by Lukas
For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ On this week's epi...
How Rapsody Turned A Decade In the Underground + A Feature With Kendrick Into A Grammy Nomination
20 Jul 2023
Contributed by Lukas
For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/ On this week's epi...
Gabrielle Union on Building Multi-Million Dollar Brands, 50/50 Finances, Family, Activism + Advocacy
16 May 2023
Contributed by Lukas
On this week's episode of IDEA GENERATION, actor, entrepreneur and activist Gabrielle Union takes us on a journey from her early days as a struggl...
How Tay Keith Blew Up From Local Teen Beatmaker to Producing Global Hits for Drake and Travis Scott
06 Apr 2023
Contributed by Lukas
On this week's episode of IDEA GENERATION, producer Tay Keith takes us on a journey from his early days taking piano lessons, to meeting BlocBoy J...
How Nicole McLaughlin Used Instagram to Go From Design Intern to the Leader of Upcycle Fashion
31 Mar 2023
Contributed by Lukas
On this week's episode of IDEA GENERATION, designer Nicole McLaughlin takes us on a journey from her time as a graphic design intern, to becoming ...
Jason Bolden on Storytelling Through Fashion and Becoming The Biggest Stylist in Hollywood
23 Mar 2023
Contributed by Lukas
On this week's episode of IDEA GENERATION, celebrity stylist Jason Bolden takes us on a journey from his youth in St. Louis and Chicago, to becomi...
Just Blaze on Shaping Roc-A-Fella’s Sound, Writing Hit Records & Disrupting the Video Game Industry
16 Mar 2023
Contributed by Lukas
This episode is brought to you by Tres Generaciones Tequila. On this week's episode of IDEA GENERATION, Just Blaze takes us on a journey from hi...
Paul Rodriguez Jr. on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons
11 Mar 2023
Contributed by Lukas
On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in Califor...
Scooter Braun On Self-Work, Ariana, Bieber, BTS + HYBE, Selling For A Billion, + Putting Family 1st
03 Mar 2023
Contributed by Lukas
On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to ...
The-Dream on Collaborating with Rihanna, Beyoncé, and Becoming Music's Cheat Code | IDEA GENERATION
18 Nov 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Writer, musician, and collaborator Terius Gesteelde-Diamant, better know...
How Jessie Reyez Overcame Adversity and Willed Herself To The Top of Music | IDEA GENERATION
11 Nov 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Writer, artist, and trailblazer Jessie Reyez takes us on a journey from ...
How New York Nico Went From Music Video Director to NYC's Unofficial Talent Scout | IDEA GENERATION
28 Oct 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico take...
How Hebru Brantley Blew Up In Fine Art + Created the FLYBOY Universe | IDEA GENERATION
14 Oct 2022
Contributed by Lukas
Artist, storyteller, and entrepreneur Hebru Brantley takes us on a journey from his childhood in Chicago discovering fine art, to studying film in Atl...
How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION
07 Oct 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Rapper, entrepreneur, and innovator LaRussell takes us on a journey from...
Angela Yee on Building The Breakfast Club, Becoming An Entrepreneur, & Going Solo | IDEA GENERATION
30 Sep 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Host, connector, and entrepreneur Angela Yee takes us on a journey from her yo...
How EMPIRE's Ghazi Married Tech with Culture & Reimagined the Music Industry | IDEA GENERATION
23 Sep 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Founder, engineer, and pioneer Ghazi Shami takes us on a journey from his yout...
How Melody Ehsani Pivoted From High Heels to Jewelry, Jordans + Big Success
16 Sep 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer, entrepreneur Melody Ehsani takes us on a journey from her early days...
Kenny Beats on Community Building, Creativity, and the Art of Collaboration | IDEA GENERATION
09 Sep 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Producer, musician, and connector Kenny Beats takes us on a journey from...
How Salehe Bembury Went from Payless to Versace to Birthing His Own Brand | IDEA GENERATION S2 E3
02 Sep 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer and creative Salehe Bembury takes us on a journey from his childhood ...
How Action Bronson Conquered Media By Being His Most Authentic Self | IDEA GENERATION S2 E2
26 Aug 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Rapper, chef, author, and all around creative mastermind Action Bronson takes ...
Dwyane Wade on Discipline, Curiosity, & Building an Empire On & Off The Court | IDEA GENERATION S2 E1
19 Aug 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea On the Season 2 premiere of IDEA GENERATION, NBA legend and entrepreneur Dwyan...
How Hit-Boy Blew Up Online, Fell Out With Kanye & Got A Second Life With Nas | IDEA GENERATION Ep.12
21 Apr 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://bit.ly/33l4KuV Hailing from Fontana, CA Chauncy "Hit-Boy" Hollis Jr. got started making...
Leah McSweeney on how she built Married To The Mob, and became a Real Housewife of NY | IDEA GENERATION Ep.11
15 Apr 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://bit.ly/36fDCP1 Leah McSweeney grew up in downtown, NYC straddling the overlapping worlds of streetw...
Steven Victor on managing Pusha T, mourning Pop Smoke and building VVW | IDEA GENERATION Ep.10
11 Apr 2022
Contributed by Lukas
Turn Your Ideas Into Reality With Shopify: https://bit.ly/3rMCiLF Brooklynite Steven Victor got his shot in the music industry straight out of college...
RHUDE's Rhuigi Villaseñor on How to Turn a T-Shirt Into A 18M Dollar Brand | IDEA GENERATION, Ep.9
31 Mar 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3oKx0yj After growing up as a global citizen, Rhuigi Villaseñor settled in Southern Calif...
Alchemist On How He Turned Beats Into A Business, And Cut Out The Music Industry | IDEA GENERATION Ep. 8
24 Mar 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3LxrngQ Alchemist got his start as the teenaged sidekick to Cypress Hill and the Soul Assa...
Freddie Gibbs Explains Why He's Happy He Got Dropped, Why SSS Is Going To Be His Biggest Album, And The Key to Good Marketing | IDEA GENERATION Ep.7
18 Mar 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3oOXIpM Freddie Gibbs got his first taste of rap success when he signed a deal with Inters...
Beth Birkett on Building UNION LA, launching Bephies Beauty Supplies, and Sexism In Streetwear | IDEA GENERATION Ep.6
11 Mar 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3LBymWf Beth Birkett cut her teeth in NYC's emergent scenes of streetwear and music, conne...
Street Art + Graffiti Pioneer FUTURA on How To Think About Identity + Brand, and The Power of Collaboration | IDEA GENERATION Ep. 5
03 Mar 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3sHsy4Q Street Art pioneer FUTURA started painting his name on walls as a coping mechanism...
Chef Mario Carbone on Opening CARBONE, and Building a Dining Empire | IDEA GENERATION Ep. 4
24 Feb 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3BiR3Jz Restaurateur Mario Carbone shows us his path from teenaged line chef on North...
Marsai Martin on creating 'Little' and building an empire in Hollywood | IDEA GENERATION EP.3
17 Feb 2022
Contributed by Lukas
Turn your ideas into a reality with Shopify: https://bit.ly/3LsP0Hv Actor and executive producer Marsai Martin walks us through her journey from being...
Dreamville's Ibrahim Hamad on managing J.Cole + taking the brand beyond music | IDEA GENERATION Ep.2
10 Feb 2022
Contributed by Lukas
Turn your ideas into reality with Shopify: https://bit.ly/3611HJj Manager and music executive Ibrahim Hamad takes us on his long journey from meeting ...
Rapper Russ on Building His Brand Independently + Navigating Controversy | IDEA GENERATION Ep. 1
03 Feb 2022
Contributed by Lukas
Turn your ideas into reality with Shopify: https://bit.ly/3og5Gbj Rapper, singer and producer Russ walks us through the creative impulses and strategi...
IDEA GENERATION Trailer
18 Jan 2022
Contributed by Lukas
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and ...