Impact Pricing

Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan

20 May 2024

Contributed by Lukas

Sundar Ramanathan is a Banking Product and Pricing Executive with experience in exceeding/meeting growth, capital, liquidity, and profitability object...

Blogcast: Show Me The Value!

17 May 2024

Contributed by Lukas

This is an Impact Pricing Blog published on March 28, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://...

Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand

13 May 2024

Contributed by Lukas

Vivek Anand leads a team of data scientists, statisticians and operations research professionals that apply Data Science and Operations Research techn...

Blogcast: A Value Perception Gap

10 May 2024

Contributed by Lukas

This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://...

The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth

06 May 2024

Contributed by Lukas

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a Sa...

Blogcast: Using Value to Break Down Silos

03 May 2024

Contributed by Lukas

This is an Impact Pricing Blog published on March 14, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://...

Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia

29 Apr 2024

Contributed by Lukas

Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom...

Blogcast: To Fee or Not To Fee? That is the Question

26 Apr 2024

Contributed by Lukas

This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://...

Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu

22 Apr 2024

Contributed by Lukas

Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing...

Blogcast: Your Inward Focus Causes Horrible Decisions

19 Apr 2024

Contributed by Lukas

This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

Price Justification Techniques: Building Confidence in Sales with Mike Bosworth

15 Apr 2024

Contributed by Lukas

Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shar...

Blogcast: Fear Stymies Your Growth

12 Apr 2024

Contributed by Lukas

This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard

08 Apr 2024

Contributed by Lukas

Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, co...

Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts

05 Apr 2024

Contributed by Lukas

This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

The Collaborative Approach to Value Selling with Steve Laborda

01 Apr 2024

Contributed by Lukas

Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improvi...

Blogcast: Proven Value

29 Mar 2024

Contributed by Lukas

This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

27 Mar 2024

Contributed by Lukas

This one is the 8 of Clubs from the Impact Pricing card deck.  Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? W...

Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter

25 Mar 2024

Contributed by Lukas

Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue.  In this episode, Geraldine reveals effective strategies for ...

Blogcast: To Discount or Not to Discount

22 Mar 2024

Contributed by Lukas

This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter

20 Mar 2024

Contributed by Lukas

This one is the 8 of Diamonds from the Impact Pricing card deck.  Customer perceptions always matter. And what's fascinating is every time we touch ...

Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc

18 Mar 2024

Contributed by Lukas

Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pr...

Blogcast: Who Should Own Pricing?

15 Mar 2024

Contributed by Lukas

This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: 8 of Hearts – Business Acumen

13 Mar 2024

Contributed by Lukas

This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really shou...

Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth

11 Mar 2024

Contributed by Lukas

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a Sa...

Blogcast: Listen to Your Market, then Think

08 Mar 2024

Contributed by Lukas

This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition

06 Mar 2024

Contributed by Lukas

This one is the 8 of Spades from the Impact Pricing card deck.  You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I...

Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha

04 Mar 2024

Contributed by Lukas

Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pric...

Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret

26 Feb 2024

Contributed by Lukas

Jean-Manuel Izaret leads BCG's Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their ...

Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value

23 Feb 2024

Contributed by Lukas

This one is the 9 of Clubs from the Impact Pricing card deck.  We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that i...

Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model

21 Feb 2024

Contributed by Lukas

This one is the 9 of Diamonds from the Impact Pricing card deck.  When we think about subscriptions, and I've talked to several companies who are tr...

Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta

19 Feb 2024

Contributed by Lukas

Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pr...

Blogcast: Brilliant Price Move by Amazon Prime

16 Feb 2024

Contributed by Lukas

This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three

14 Feb 2024

Contributed by Lukas

This one is the 9 of Hearts from the Impact Pricing card deck. I found it fascinating when I studied subscriptions coming from a more traditional or t...

Building a High-Performing Pricing Team That Drives Growth with Jon Jennings

12 Feb 2024

Contributed by Lukas

Jon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transpa...

Blogcast: Pricing Platforms and Solutions

09 Feb 2024

Contributed by Lukas

This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:/...

Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation

07 Feb 2024

Contributed by Lukas

This one is the 9 of Spades from the Impact Pricing card deck.  There are two major rules in pricing that are hugely valuable to your organization. ...

Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa

05 Feb 2024

Contributed by Lukas

Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sale...

Blogcast: Three Types of B2B Value

02 Feb 2024

Contributed by Lukas

This is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?

31 Jan 2024

Contributed by Lukas

This one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want to ask them is, "how much wo...

Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth

29 Jan 2024

Contributed by Lukas

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a Sa...

Blogcast: Why Your Salespeople Don't Sell Value

26 Jan 2024

Contributed by Lukas

This is an Impact Pricing Blog published on December 21, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most

24 Jan 2024

Contributed by Lukas

This one is the 10 of Diamonds from the Impact Pricing card deck.  Different buyers value our products differently, hence, what that should mean to ...

The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove

22 Jan 2024

Contributed by Lukas

Todd Snelgrove is the Senior Director; Value Advisory at SAP. He is a value advisor who helps companies get paid for the value they create. In this ep...

Blogcast: Growth Comes from Value

19 Jan 2024

Contributed by Lukas

This is an Impact Pricing Blog published on December 14, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value

17 Jan 2024

Contributed by Lukas

This one is the 10 of Hearts from the Impact Pricing card deck. Besides the alliteration of that meme, the two concepts are crucial. Pricing is possib...

Confidently Increase Prices and Double Your Business with SaaS Pricing with Maciej Wilczynski

15 Jan 2024

Contributed by Lukas

Maciej Wilczyński is a pricing expert and Partner at Valueships, a consultancy boutique specializing in software, cloud, subscription, and digital bu...

Blogcast: Don't Do What Sirius XM Did

12 Jan 2024

Contributed by Lukas

This is an Impact Pricing Blog published on December 7, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process

10 Jan 2024

Contributed by Lukas

This one is the 10 of Spades from the Impact Pricing card deck. When we think about what a buyer's decision process is, think about the two decisions ...

Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee

08 Jan 2024

Contributed by Lukas

Jeet Mukherjee is the Chief Strategy Officer at Holden Advisors. He is responsible for designing and executing the strategic vision for the company. H...

Blogcast: The Art of Pricing

05 Jan 2024

Contributed by Lukas

This is an Impact Pricing Blog published on November 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Blogcast: Do You Need a New Pricing Metric?

03 Jan 2024

Contributed by Lukas

This is an Impact Pricing Blog published on November 23, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk

01 Jan 2024

Contributed by Lukas

Gleb Romanyuk is a Principal Economist at Wayfair. He leverages his Ph.D. in Economics and his extensive experience in the tech industry to develop cu...

Blogcast: What Comes After Product-Market Fit

29 Dec 2023

Contributed by Lukas

This is an Impact Pricing Blog published on November 16, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

Pricing Table Topics: Jack of Clubs – Don't Lower Prices

27 Dec 2023

Contributed by Lukas

This one is the Jack of Clubs from the Impact Pricing card deck.  There's almost never a good reason to lower prices. We've seen that a 1% price inc...

A Christmas Pricing Story

25 Dec 2023

Contributed by Lukas

There is something about pricing that really gets me excited. Maybe it was my humble beginnings. I'm sure I grew up with more than many people. But fr...

Blogcast: Software Shrinkflation

22 Dec 2023

Contributed by Lukas

This is an Impact Pricing Blog published on November 9, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: Jack of Diamonds – You're Not Charging Enough

20 Dec 2023

Contributed by Lukas

This one is the Jack of Diamonds from the Impact Pricing card deck. It's true. If you're winning them all, you're not charging enough. First, you have...

Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth

18 Dec 2023

Contributed by Lukas

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a Sa...

Blogcast: System 1 and System 2 Value

15 Dec 2023

Contributed by Lukas

This is an Impact Pricing Blog published on November 2, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: Jack of Hearts – Improvement in Pricing Produces Increase in Profit

13 Dec 2023

Contributed by Lukas

This one is the Jack of Hearts from the Impact Pricing card deck.  If you have the ability to raise your prices and you can still sell the same or j...

Optimize Your Pricing Strategies with Cutting-Edge Cloud Technology with Finn Hansen

11 Dec 2023

Contributed by Lukas

Finn Helmo Hansen is the CEO and Co-founder of Price Beam and Stratinis, helping businesses use pricing and revenue growth to win. In this episode, Fi...

Blogcast: The 5 How's

08 Dec 2023

Contributed by Lukas

This is an Impact Pricing Blog published on October 26, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs

06 Dec 2023

Contributed by Lukas

This one is the Jack of Spades from the Impact Pricing card deck. Many companies use cost-plus pricing and that's understandable because it's easy. It...

Bridging the Gender Pay Gap for Women with Julie Scanlon

04 Dec 2023

Contributed by Lukas

Julie Scanlon is a D&I Leader 2023 (D&I Leaders: dileaders.com). She enables organizations to enhance diversity and inclusion by providing consultancy...

Blogcast: We Have Room for Negotiation

01 Dec 2023

Contributed by Lukas

This is an Impact Pricing Blog published on October 19, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect

29 Nov 2023

Contributed by Lukas

This one is the Queen of Clubs from the Impact Pricing card deck. Value-based pricing is truly a goal or an attitude, but it's never finished because ...

Pricing Strategies for Your Travel Business with Neil Fitzgerald

27 Nov 2023

Contributed by Lukas

Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, h...

Blogcast: Lessons from Amazon's Nessie

24 Nov 2023

Contributed by Lukas

This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing

22 Nov 2023

Contributed by Lukas

This one is the Queen of Diamonds from the Impact Pricing card deck.  We often talk about how we want products that are different from our competito...

Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil

20 Nov 2023

Contributed by Lukas

Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strate...

Blogcast: Rules of Thumb for Price Increases

17 Nov 2023

Contributed by Lukas

This is an Impact Pricing Blog published on October 5, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:...

Pricing Table Topics: Queen of Hearts – Value-based Pricing

15 Nov 2023

Contributed by Lukas

This one is the Queen of Hearts from the Impact Pricing card deck.  Value-based pricing has many different meanings. Different people use it differe...

Quantifying Value: The Key to Selling with Confidence with John Mansour

13 Nov 2023

Contributed by Lukas

John Mansour founded Product Management University to unlock one's full growth potential by making quantifiable customer outcomes the starting point f...

Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price

10 Nov 2023

Contributed by Lukas

This one is the Queen of Spades from the Impact Pricing card deck. We really should be competing on value, not on price. We often think we're in a pri...

Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing

08 Nov 2023

Contributed by Lukas

This one is the King of Clubs from the Impact Pricing card deck.  Sadly, too many companies still use cost-plus pricing. We take the cost of manufact...

Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla

06 Nov 2023

Contributed by Lukas

Nikhil Kalla is a Global Pricing Manager at Ingersoll Rand who collaborates closely with regional pricing and global cross functional teams to drive p...

Blogcast: Why Your NRR Isn't Better

03 Nov 2023

Contributed by Lukas

This is an Impact Pricing Blog published on September 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value

01 Nov 2023

Contributed by Lukas

This one is the King of Diamonds from the Impact Pricing card deck.  We know that customers trade money for value. They're buying value, but what kin...

Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger

30 Oct 2023

Contributed by Lukas

As a consultant, author, advisor, and speaker, Scott K. Edinger creates positive change for clients and is recognized as an expert in the intersection...

Blogcast: Learning from iPhone Pricing

27 Oct 2023

Contributed by Lukas

This is an Impact Pricing Blog published on September 21, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered

25 Oct 2023

Contributed by Lukas

This one is the King of Hearts from the Impact Pricing card deck.  We often think about, what is value? And we think of value-based pricing, it's wha...

Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth

23 Oct 2023

Contributed by Lukas

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a Sa...

Blogcast: Four Ways to Grow a Customer

20 Oct 2023

Contributed by Lukas

This is an Impact Pricing Blog published on September 14, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: http...

Pricing Table Topics: King of Spades – There's No Such Thing As a Commodity

18 Oct 2023

Contributed by Lukas

This one is the King of Spades from the Impact Pricing card deck.  Of course there's no such thing as a commodity. Well, many salespeople, many busin...

AI Pricing Capabilities for Your Business with Brooks Hamilton

16 Oct 2023

Contributed by Lukas

Brooks Hamilton is a principal at Hamilton AI Strategy Advisors, specializing in strategy consulting, product management, program management, cross-fu...

Blogcast: Two Ways to Grow Revenue

13 Oct 2023

Contributed by Lukas

This is an Impact Pricing Blog published on September 7, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

Blogcast: The First Principle of Pricing

11 Oct 2023

Contributed by Lukas

This is an Impact Pricing Blog published on September 1, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https...

The Strategic Role of Pricing in Business Operations with Karan Sood

09 Oct 2023

Contributed by Lukas

Karan Sood had the privilege of overseeing revenue management for over $6 billion in revenue across a diverse range of industries during the past deca...

Blogcast: Defining Value-based Pricing

06 Oct 2023

Contributed by Lukas

This is an Impact Pricing Blog published on August 25, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:/...

Pricing Table Topics: Ace of Clubs – Nobody Cares About Your Product

04 Oct 2023

Contributed by Lukas

This one is the Ace of Clubs from the Impact Pricing card deck.  Nobody cares about your product. Let's use an example. Let's pretend that you're in ...

Setting and Optimizing Pricing for Your Veterinary Business with Robert Ribciuc

02 Oct 2023

Contributed by Lukas

Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pr...

Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Attitude

29 Sep 2023

Contributed by Lukas

This one is the Ace of Diamonds from the Impact Pricing card deck.  Value-based pricing truly is a never ending journey. Think about what it means. I...

Pricing Table Topics: Ace of Hearts – Adopt Value-based Pricing

27 Sep 2023

Contributed by Lukas

This one is the Ace of Hearts from the Impact Pricing card deck.  It is true, the single most profitable pricing decision any company can make is to ...

#CLASSIC Trash the Timesheet: Exploring Opportunities in Subscription Businesses with Ronald J. Baker

25 Sep 2023

Contributed by Lukas

Ronald J. Baker is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost ...

Pricing Table Topics: Ace of Spades – Pricing Captures Value

22 Sep 2023

Contributed by Lukas

This one is the Ace of Spades from the Impact Pricing card deck.  First, companies really do exist to create value for customers.  Think about what ...

Blogcast: Pros and Cons of Price Variance

20 Sep 2023

Contributed by Lukas

This is an Impact Pricing Blog published on August 17, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:/...

Customer-Centric Selling to Close More Deals with Carole Mahoney

18 Sep 2023

Contributed by Lukas

With a decade of experience as an author, speaker, coach, and trainer, Carole Mahoney helps entrepreneurs, founders, and salespeople grow their busine...

Blogcast: Defining Value

15 Sep 2023

Contributed by Lukas

This is an Impact Pricing Blog published on August 10, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https:/...

Blogcast: Which Business Do You Want?

13 Sep 2023

Contributed by Lukas

This is an Impact Pricing Blog published on August 3, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://...

Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani

11 Sep 2023

Contributed by Lukas

David Falzani is a CEO at Polaris Associates and a Professor at Nottingham University. In this episode, David discusses the strategy for driving highe...