In Clear Focus
Episodes
In Clear Focus: Inclusive Marketing with Jerry Daykin
14 Jun 2022
Contributed by Lukas
In Clear Focus: Our guest is Jerry Daykin, an internationally recognized expert in inclusive marketing. Reflecting on his personal experiences as a ga...
In Clear Focus: ENVISION 2022 - Andy Sheldon, Think Straighter
07 Jun 2022
Contributed by Lukas
In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podca...
In Clear Focus: Nick Wolny on the LGBTQ Economy
31 May 2022
Contributed by Lukas
The LGBTQ economy is changing advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a proli...
In Clear Focus: ENVISION 2022 - Ingrid Milman-Cordy, Nuun Hydration
24 May 2022
Contributed by Lukas
In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podca...
In Clear Focus: Influencing Shopper Decisions with Devora Rogers
17 May 2022
Contributed by Lukas
In Clear Focus: Our guest this week is Devora Rogers, the co-author of Influencing Shopper Decisions, this month's Bigeye Book Club selection. Devora ...
In Clear Focus: Applied Behavioral Economics (Encore)
10 May 2022
Contributed by Lukas
In Clear Focus: Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy,...
In Clear Focus: Kevin Perlmutter of Limbic Brand Evolution
03 May 2022
Contributed by Lukas
In Clear Focus: A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his br...
In Clear Focus: ENVISION 2022 - Syama Meagher, Scaling Retail
26 Apr 2022
Contributed by Lukas
In Clear Focus: In October, Bigeye published an exclusive report, Retail Disrupted, and recently released ENVISION 2022, a video exploring key finding...
In Clear Focus: Inspiring Green Consumer Choices (Encore)
19 Apr 2022
Contributed by Lukas
In Clear Focus: Friday, April 22 is Earth Day. While many profess a desire to help fight climate change by engaging in more sustainable behaviors, the...
In Clear Focus: Attention Metrics with Marc Guldimann
12 Apr 2022
Contributed by Lukas
IN CLEAR FOCUS: Our guest is Marc Guldimann, a digital media pioneer whose company Adelaide is on a mission to bring fairness and transparency to the ...
In Clear Focus: Paid Attention with Faris Yakob
05 Apr 2022
Contributed by Lukas
In Clear Focus: Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month's Bigeye Book Club sele...
In Clear Focus: The Metaconomy
29 Mar 2022
Contributed by Lukas
In Clear Focus: Since Facebook changed its corporate name to Meta, there's been an increased interest in the metaverse. Our guest this week is Matt Ga...
In Clear Focus: Just Like Family
22 Mar 2022
Contributed by Lukas
In Clear Focus: Our guest this week is Dr. Andrea Laurent-Simpson, the author of Just Like Family: How Companion Animals Joined The Household. Andrea ...
In Clear Focus: Using Semiotics in Retail
15 Mar 2022
Contributed by Lukas
In Clear Focus: Our guest this week is Dr. Rachel Lawes, the author of Using Semiotics In Retail, this month's Bigeye Book Club selection. Rachel disc...
In Clear Focus: Effective Sonic Logos with SoundOut
08 Mar 2022
Contributed by Lukas
In Clear Focus: David Courtier-Dutton, the CEO of SoundOut, joins us to discuss the art and science that lies behind some of the most effective sonic ...
In Clear Focus: Inclusive Marketing in 2022
01 Mar 2022
Contributed by Lukas
In Clear Focus: In 2020, Black Americans' buying power totaled $1.6 trillion or 9 percent of the nation's total - despite being 13 percent of the popu...
In Clear Focus: Brand Storytelling with Brand Films
22 Feb 2022
Contributed by Lukas
In Clear Focus: An innovative new film-making certification that's designed to equip storytellers with the skills they need to meet the growing demand...
In Clear Focus: Audio Branding
15 Feb 2022
Contributed by Lukas
In Clear Focus: Elevating brand storytelling with sound as we examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz ...
In Clear Focus: Brand Storytelling
08 Feb 2022
Contributed by Lukas
IN CLEAR FOCUS: Our guest this week is Miri Rodriguez, the author of Brand Storytelling, this month's Bigeye Book Club selection. Miri discusses how b...
Retail Disrupted: What Shoppers Want From Brands Today, Episode 4
01 Feb 2022
Contributed by Lukas
In Clear Focus: The fourth in a series of podcast episodes accompanying Bigeye's study, Retail Disrupted: What Shoppers Want From Brands Today. Based ...
In Clear Focus: Myths of Branding
25 Jan 2022
Contributed by Lukas
In Clear Focus: Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month's Bigeye Book Club selection. Simon discusses some of th...
In Clear Focus: The Creator Economy
18 Jan 2022
Contributed by Lukas
In Clear Focus: The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest N...
In Clear Focus: Conducting a Brand Audit
11 Jan 2022
Contributed by Lukas
In Clear Focus: Bigeye's senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the imp...
In Clear Focus: Season 9 Preview
04 Jan 2022
Contributed by Lukas
A preview of season 9 of IN CLEAR FOCUS including contributions from experts on strategy, sonic branding, and the creator economy. This season will al...