In Search Of...
Episodes
Paid Media Myths, Outsider POV & the Automotive Blind Spot (w/ Emma Davis)
01 May 2026
Contributed by Lukas
What happens when an industry spends millions on paid advertising… but still measures success by the cheapest possible lead? In automotive, cost per...
The Data Lie, Process Discipline & Experience Advantage (w/ Dan Moore)
17 Apr 2026
Contributed by Lukas
What happens when your dealership keeps increasing marketing spend to drive more traffic… only to realize the real problem isn't traffic at all? Ma...
Adrenaline Marketing, Data Discipline & the SEO Backbone (w/ Jim Dodd)
13 Mar 2026
Contributed by Lukas
What happens when your dealership keeps increasing marketing spend to drive more traffic… only to realize the real problem isn't traffic at all? Ma...
Digital Storefronts, Conversion Drag & the Clutter Tax (w/ Lance Boehmer)
30 Jan 2026
Contributed by Lukas
What happens when your dealership is spending $20K–$100K/month driving traffic… only to send shoppers into a digital storefront that's cluttered, ...
Market Volatility, Adaptive Leadership & Playing the Long Game (w/ Andrew Ruck)
09 Jan 2026
Contributed by Lukas
What happens when "being nimble" stops meaning clever marketing tweaks—and starts meaning leadership, discipline, and brutal honesty about what's ac...
AI Noise, Market Headwinds & Fact-Checking Vendors (w/ Brooke Furniss)
19 Dec 2025
Contributed by Lukas
What happens when the "AI revolution" meets the unglamorous reality of dealership operations, OEM programs, and messy data? In this new episode of In...
INSIGHTS | MRC 2025 Recap - November 2025
24 Nov 2025
Contributed by Lukas
In this episode of 'In Search of...Insights', Dan Barker and Wikimotive Co-Founder Zach Billings break down their biggest takeaways from MRC 2025 —...
INSIGHTS | AI in Context - November 2025
14 Nov 2025
Contributed by Lukas
Can Atlas Really Change the Car-Buying Journey? In this episode of In Search of Insights, Dan Barker and Wikimotive Co-Founder Zach Billings unpack th...
Data Leaks, Dealer Fatigue & the Education Void (w/ Brian Pasch)
07 Nov 2025
Contributed by Lukas
What happens when the automotive industry's biggest blind spots finally get called out? In this new episode of In Search Of, Dan Barker and Wikimoti...
PMax Reality, AI Objectivity & GA4 Triggers (w/ George Nenni)
17 Oct 2025
Contributed by Lukas
What happens when you cut through the hype and look at what's actually driving dealership performance? In this new episode of In Search Of, Dan Bar...
INSIGHTS | AI in Context - October 2025
03 Oct 2025
Contributed by Lukas
Can AI really handle your dealership's SEO? In this first episode of In Search of Insights — a new spinoff of the In Search Of podcast — Wik...
Local Legacy, Proven Performance & the Human Factor (w/ Patrick Downes)
08 Sep 2025
Contributed by Lukas
In this episode of In Search Of…, Dan Barker is joined by Zach Billings (Co-Founder, Wikimotive) and Patrick Downes of Ruge's Automotive Gro...
Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)
12 May 2025
Contributed by Lukas
In this premiere episode of In Search Of…, Dan Barker (CEO, Wikimotive) and Zach Billings (Co-founder, Wikimotive) sit down with Tara Rego (Director...