In the Loupe
Episodes
Styles and Accessories: Men's Fashion in 2022
22 Feb 2022
Contributed by Lukas
Harry Styles made headlines as the first man to grace the cover of Vogue magazine -- wearing a dress. Even before the controversial photoshoot, men&ap...
Clienteling in 2022 ft. Clientbook
15 Feb 2022
Contributed by Lukas
The future of clienteling looks a lot different than it has in the past, and expectations have changed. The difference between a customer and a client...
Power Ups: Elevate Your Business With These Simple Tricks
08 Feb 2022
Contributed by Lukas
In the era of the internet and content saturation, finding a unique way to stand out from the competition is key to landing sales and building a loyal...
The TSG Marketing Guide 2022
01 Feb 2022
Contributed by Lukas
Digital marketing is something that is difficult and hard to see success in without the knowledge of the market, but don’t worry because we’re her...
Realistic, or Far-fetched? Your E-Commerce Goals for the Year
25 Jan 2022
Contributed by Lukas
It's too easy to set yourself up for (perceived) failure with unrealistic goals, but what metrics can you use to set achievable goals when it com...
Shooting for the Moon, but Reaching the Stars: an Interview with Punchmark's Best Selling Jewelry Retailer ft Graziella Fine Jewellery
18 Jan 2022
Contributed by Lukas
Selling fine jewelry online is a bigger challenge than selling shoes or costume jewelry. The luxury goods market requires a different type of e-commer...
Back Inside the Loupe
11 Jan 2022
Contributed by Lukas
And we're back! Now in its third season, In the Loupe is here to answer all your e-commerce and retail jeweler questions. If you've ever won...
Wrapping Up 2021 - The Best Bits
21 Dec 2021
Contributed by Lukas
What a year it's been! We had so much fun making this podcast and sharing cool guests and helpful knowledge with you each week. This episode is a...
A Retailer's Guide to Pinterest ft. D. Geller & Son ft. Graziella Fine Jewellery
14 Dec 2021
Contributed by Lukas
Pinterest is seeing a huge surge in use for retail businesses, with tools that are on par or better than other social media platforms. It inhabits the...
Let's Talk With: Michael O'Connor, Director of Marketing at The Plumb Club
07 Dec 2021
Contributed by Lukas
Michael O'Connor has been there, done that, in the jewelry industry. He's worked as a designer, conceptualizing jewelry prior to the popular...
The Keys to Good Copy ft. Stephanie Momot
30 Nov 2021
Contributed by Lukas
Good copywriting doesn't stand out: it blends in. The copy on your website should act as a brand ambassador and point of connection with your cus...
What you should be doing THIS WEEK ahead of Black Friday
16 Nov 2021
Contributed by Lukas
The holidays are rapidly approaching (but you didn't really need us to tell you that). In the last-minute scramble to get ready for the flood of ...
Patience is Key
09 Nov 2021
Contributed by Lukas
If business growth and development was a one size fits all endeavor, then there wouldn't be any need for this podcast. Fortunately for us, the ro...
The Argument for a Strong Website
02 Nov 2021
Contributed by Lukas
A strong website is an absolute MUST for a luxury business in 2021. We find that we are having similar conversations all over the country as we talk f...
What we like: Websites and Social Accounts
26 Oct 2021
Contributed by Lukas
Marketing isn't always about making the sale. Gaining brand awareness, creating a community, and promoting meaningful interaction with your brand...
Increasingly Online: Prepping for Black Friday & Cyber Monday
19 Oct 2021
Contributed by Lukas
The fervor of Black Friday hasn't died away, but each year it has increasingly moved online as people shop from their phones in their pajamas, co...
Does It Work? Landing Pages
12 Oct 2021
Contributed by Lukas
Landing pages are the lighthouses to your store in an ocean of options. They bring in website traffic, tell customers a little bit about you and what ...
Top 15 Social Media Platforms to Capitalize On to Grow Your Business
05 Oct 2021
Contributed by Lukas
The social media space is ever changing, and can be confusing when viewed from a distance. Every business now-a-days has a Facebook and an Instagram, ...
Let's Talk With: INOX Men's Jewelry
28 Sep 2021
Contributed by Lukas
This week Mike interviews Sebastian Velasquez from INOX Men's Jewelry. INOX is best known as THE men's jewelry line, creating iconic bangles...
From JCK: The State of Online Fraud w/ ClearSale & Future Tech w/ The Smithee Group
21 Sep 2021
Contributed by Lukas
Punchmark and The Smithee Group recently traveled to Las Vegas for JCK, the largest jewelry show in North America. While there, we attended the inaugu...
Getting to Know Us: Inside Punchmark & The Smithee Group
14 Sep 2021
Contributed by Lukas
You've heard from Mike, Evelyn, Cody, Ross, Ben, and others; now it's finally time to get to know your favorite cast of In the Loupe on a de...
Join Us at JCK Las Vegas!
24 Aug 2021
Contributed by Lukas
Join us at JCK Las Vegas for 3 live recordings of In the Loupe! We will be live in the Podcast Zone at JCK at:Friday 11:15Saturday 1:00Sunday 3:00Brin...
The Data Behind E-Commerce
17 Aug 2021
Contributed by Lukas
The first form of "online" shopping was invented in 1979. The internet was invented in 1983. Amazon, one of the first big online retailers, ...
Trade Shows Revamped: an Interview with Kate Youngstrom from Reed Exhibitions
10 Aug 2021
Contributed by Lukas
Kate Youngstrom is the VP of brand and content marketing at Reed Exhibitions, which means she is the perfect guest to talk to about what's coming...
From Seed to Flower: Growing Your Business
03 Aug 2021
Contributed by Lukas
Growing your brand, your products, and your voice are all things that take time and many iterations. To take your ideas and turn them into reality can...
Best in Class
27 Jul 2021
Contributed by Lukas
A good online shopping experience should feel as smooth and without obstruction as swimming, and some websites definitely do this better than others. ...
Behind the Websites: We're Spilling All Our Secrets!
13 Jul 2021
Contributed by Lukas
If you've been listening to In the Loupe, you know both Punchmark and The Smithee Group willingly spill all our secrets when it comes to web pres...
Let's Talk With: Ring Buyers (Part 2)
06 Jul 2021
Contributed by Lukas
We got such good feedback from our last ring-buyers episode, we decided to do it again! Part one featured two men with clear views on what they wanted...
A Retailer's Guide to TikTok
29 Jun 2021
Contributed by Lukas
Tiktok is the newest mainstream social media app; it's trendy and has millions of users every day. The main user demographic is tech-savvy, young...
Using Data to Predict Sales Trends
22 Jun 2021
Contributed by Lukas
You may or may not have heard the phrase "data is the new oil," but it's true that data collection and analysis has made sweeps through...
Halfway There: Mid-Year Check-In
15 Jun 2021
Contributed by Lukas
Can you believe we're already halfway through the year? The first half of 2021 certainly was a whirlwind as businesses returned to a more normal ...
The Digital Salesperson: Dollars in your DMs: Part 2
08 Jun 2021
Contributed by Lukas
As more and more people turn to their smart phones for everyday activities like shopping and ordering coffee, building connections and a customer pipe...
The Digital Salesperson: Dollars in your DMs: Part 1
01 Jun 2021
Contributed by Lukas
What happens when someone makes a wishlist on your website? Signs up for your newsletter? Signs up for an account on your site with their email addres...
Stealing the Show
25 May 2021
Contributed by Lukas
Tradeshows have been canceled for over a year, but the wait is nearly over and the world is beginning to open back up. In this episode, we talk with C...
Does It Work?: Digital Marketing
18 May 2021
Contributed by Lukas
Targeted ads, stellar SEO, pay-per-click, and more: digital marketing is a booming industry because it's so effective. So what's the best st...
Does It Work?: Social Ads
11 May 2021
Contributed by Lukas
You've read the studies and seen the numbers; digital marketing seems to work. But how do you know it'll be worth the investment for you, an...
Like, Comment, Subscribe
04 May 2021
Contributed by Lukas
Boosting engagement and growing followers doesn't have a one-size-fits-all approach, which is why this episode is all about our favorite Instagra...
How To Make a Stellar Website
29 Apr 2021
Contributed by Lukas
The je-ne-sais-quoi factor of a good website is finally revealed. Join Katie and Summer as they discuss their favorite websites of all time and what g...
Reflections on the Jewelry Industry
22 Apr 2021
Contributed by Lukas
To those not in the industry, the world of jewelry is a foreign land where they may only go once or twice a year at most. After a few years behind the...
The Gen Z Consumer: Part 2
15 Apr 2021
Contributed by Lukas
TikTok, Billie Eilish, VSCO, and the return of the scrunchie - who is Gen Z? These young people have just started arriving into adulthood, and they&ap...
The Gen Z Consumer: Part 1
08 Apr 2021
Contributed by Lukas
Who is Gen Z, and what are they looking for in the jewelry industry? Gen Z is typically defined as anyone born after 1997, or thereabouts. This young ...
The Top 10: 2021 Trends
01 Apr 2021
Contributed by Lukas
We're not saying we can predict the future, but we've spotted 10 standout trends that we think we'll be seeing more of throughout the r...
The Anatomy of a Website
25 Mar 2021
Contributed by Lukas
Websites are becoming more complex every day; no longer static organisms, a dynamic, functional website is like a high-maintenance Pomeranian instead ...
Lets Talk With: Small Town Jewelers ft. Meigs Jewelry ft. Minor's North Jewelry
18 Mar 2021
Contributed by Lukas
The strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a sh...
We Need To Talk (Online)
11 Mar 2021
Contributed by Lukas
Social media marketing has become more important than eye contact and a firm handshake - but it's left us with so many questions. When to post? W...
Let's Talk With: Ring Buyers
04 Mar 2021
Contributed by Lukas
What's most important: a stellar in-store experience, the perfect ring, or an unparalleled online experience? We talk to recent ring buyers about...
Something Worth Sharing
25 Feb 2021
Contributed by Lukas
Re-post it, re-tweet it, re-blog it! When something catches your eye, you can instantly share it with your audience on social media. Sharing is caring...
404: Not Found
18 Feb 2021
Contributed by Lukas
Everything is going smoothly - and then an email pops up on your phone in the middle of the night from a disgruntled customer saying they can't c...
Leading the Pack
11 Feb 2021
Contributed by Lukas
Stepping up and becoming a leader requires fearlessness, integrity, and an entrepreneurial mindset. If you're already a successful business owner...
The Best 3 Changes to Keep in 2021
04 Feb 2021
Contributed by Lukas
2020 prompted a lot of changes in the way we sell and consume, from our coffees to our sneakers. Research predicts that many of the changes to a tradi...
What Makes a Site Shine?
28 Jan 2021
Contributed by Lukas
It's pretty easy to spot a good website design when you're on a site that feels and looks effortlessly clean and is easy to use, but it can ...
Digital Marketing in Your Pocket
21 Jan 2021
Contributed by Lukas
Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a...
Introducing Season 2
14 Jan 2021
Contributed by Lukas
Welcome back to Season 2 of In the Loupe, hosted by Punchmark and The Smithee Group. Guests, Katie and Cody, re-introduce the podcast (and mention why...
This Is In the Loupe
07 Jan 2021
Contributed by Lukas
In the Loupe is a weekly podcast that is dedicated to educating business owners on the latest tools and techniques that you need to be taking advantag...
The Best of the Rest - Season 1
10 Dec 2020
Contributed by Lukas
After each live show, the hosts would stay on a little longer after the episode ended and talk a little more casually about the episode's topic a...
Season Wrap Up with Ben Smithee and Ross Cockerham
03 Dec 2020
Contributed by Lukas
That's a wrap! Season 1 of the 'In the Loupe' podcast is coming to a close and we're looking back on some of the top moments from ...
How to Arm Your Web Presence ft. AJS
19 Nov 2020
Contributed by Lukas
Your website is the most important aspect of your web presence, serving as the centralized point for communication and shopping. Coordinating your bus...
Is Facebook Listening to Me??
12 Nov 2020
Contributed by Lukas
I said the word Keurig and now Facebook is showing me ads like crazy!' Does Facebook listen to your conversations to deliver better ad experience...
How to Build An Effective Google Ad Campaign
29 Oct 2020
Contributed by Lukas
Now that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like...
SEO: The Strategy to Drive More People to Your Website
15 Oct 2020
Contributed by Lukas
You've revamped your website experience, but you need to make sure people discover it. Now we're talking SEO, or Search Engine Optimization....
What to Focus on to Drive Online Conversions
01 Oct 2020
Contributed by Lukas
We've said it before and we'll say it again: Your website is the most crucial tool when it comes to winning in the digital environment. So, ...
How to Get Your Social Media Numbers to Reach New Heights!
17 Sep 2020
Contributed by Lukas
You've become a pro at developing and posting great content on social. Now what? The key to driving social growth is inbound and outbound engagem...
How to Elevate Your Social Strategy for Success
03 Sep 2020
Contributed by Lukas
'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaki...
"What Should I Post on My Social Media??"
20 Aug 2020
Contributed by Lukas
I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it ...
How to Mirror Your In-Store Experience to Your Website
07 Aug 2020
Contributed by Lukas
We all know how important the in-store experience is to your brand. But how does that translate online? Your website is considered 'homebase&apos...
The 411 on Digital Marketing
24 Jul 2020
Contributed by Lukas
What are the fundamentals of digital marketing and why is it relevant to your brand? In this episode, Katie Kinlaw (Digital Marketing Manager - Punchm...
Introducing: In the Loupe
25 Jun 2020
Contributed by Lukas
Welcome to the 'In the Loupe' podcast, featuring Punchmark and The Smithee Group! We're kicking off the series with a message from Ross...
The Jeweler's Survival Kit: Creating Momentum
22 May 2020
Contributed by Lukas
In our final episode, Ross Cockerham, Co-Founder & CEO, and Michael Burpoe, Lead UI/UX Designer, discuss the Survival Kit’s original goal, and w...
The Jeweler's Survival Kit: Cash Up Your Inventory
11 May 2020
Contributed by Lukas
This episode talks about the key to unlocking your cash flow while reopening your retail store. We hear from Dick Abbott, owner of The Edge (Abbott Je...
The Jeweler's Survival Kit: Staying Afloat & Planning to Reopen
24 Apr 2020
Contributed by Lukas
This week’s episode is about creative sales strategies to move some of your products while the stay-at-home order remains in effect, and ways to mai...
The Jeweler's Survival Kit: Memberships & Organizations
17 Apr 2020
Contributed by Lukas
This episode dives into the ideas surrounding jewelry membership organizations, and how being a member of a group or an association can be helpful dur...
The Jeweler's Survival Kit: Digital Presence & Customer Outreach
03 Apr 2020
Contributed by Lukas
This week's episode includes specific examples of how two retailers are promoting their online presence by harnessing social media, reaching out ...
The Jeweler's Survival Kit: Employment and Store Safety
27 Mar 2020
Contributed by Lukas
This week's episode is about navigating through all the employment issues that a jewelry store might face during this crisis, and how to stay saf...
The Jeweler's Survival Kit: State of the Union
19 Mar 2020
Contributed by Lukas
This week's episode is a state of the union about the general impact of the Coronavirus and the effects of COVID-19 on businesses, consumers, and...