Frictionless Growth Marketing

122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers

01 Aug 2024

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It is increasingly becoming more important for brands to consider the physical needs of consumers. Sixteen percent of the world’s population has some form of disability. This often doesn’t include people who have temporary or situational disabilities. Another growing sector of the population where accessibility considerations are growing in prominence is the aging population. Baby Boomers make up 21% of the population in the U.S., with the youngest of this generation beginning to enter their sixties. Recognizing the unmet need, Michael Graves Design, known as the most accessible design brand, has teamed up with furniture retailer to release the Michael Graves Design for Pottery Barn collection. In this episode, I sat down with Ben Wintner, CEO of Michael Graves Design to learn more about their approach to creating products that work for a broader group of consumers, as well as about the partnership with Pottery Barn. Get the Inclusion & Marketing Newsletter 👇🏾 Work With Me Inclusive Marketing Assessments Inclusive Marketing Consulting Michael Graves Design for Pottery Barn

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Frictionless Growth Marketing

122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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