Frictionless Growth Marketing

96. How to do representation in marketing the right way

01 Feb 2024

Contributed by Lukas

Representation matters. We know this. But all representation isn't created equal. In this episode, I walk you through how to do representation in mark...

95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce

25 Jan 2024

Contributed by Lukas

Everyone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their workflow, it is impor...

94. Inclusive product design with Sabrina Meherally

18 Jan 2024

Contributed by Lukas

Inclusive marketing is about more than just communications. The foundation of delivering experiences that enables you to attract and retain more consu...

93. The Inclusive Marketing Spectrum with examples for each

11 Jan 2024

Contributed by Lukas

There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they don't really help you...

92. A blueprint for inclusive marketing success in 2024 and beyond

04 Jan 2024

Contributed by Lukas

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when applied will enable you to ac...

91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago

28 Dec 2023

Contributed by Lukas

There's lots of ways to reach out and find your ideal customer. A common way brands have always used is paid media. And as targeting improves, paid me...

90. Inclusive marketers react to new Ralph Lauren and Zara debacle

21 Dec 2023

Contributed by Lukas

A lot has happened in the news with regard to inclusive marketing, and there's lots to talk about here. Today, Mariam Shahab and I chat about the new ...

89. Embedding inclusion into business planning for sustainable growth

14 Dec 2023

Contributed by Lukas

Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process....

88. Managing the change of operating as an inclusive brand, with Nancy Harris

07 Dec 2023

Contributed by Lukas

Change has to be managed well for it to be implemented effectively. As you work to build an inclusive brand -- especially if you haven't fully operate...

87. How brands showed these consumers they belonged

30 Nov 2023

Contributed by Lukas

Life is about belonging. And because of that, business is about belonging. On this week's episode, you'll hear from real consumers --- who also happen...

86. How to make more people feel like they belong with Unni Turrettini

24 Nov 2023

Contributed by Lukas

For many, belonging often feels like an elusive term that makes it hard to know for sure how to apply. In this episode, I sat down with an expert on b...

85. Lessons in Belonging from Beyonce's Renaissance World Tour

16 Nov 2023

Contributed by Lukas

Life is about belonging. And because of that, business is about belonging. While belonging can often feel like an elusive term, the truth is that belo...

84. The truth about customer experience

09 Nov 2023

Contributed by Lukas

Stories of customer experience (or lack thereof) has been in the news a lot lately. No one wants to have a bad customer experience. No one. And that o...

83. You can't afford to not have this kind of talent on your team

02 Nov 2023

Contributed by Lukas

If you want to do a better job of serving the customers you currently have, as well as attracting and retaining more customers from underrepresented a...

82. Should you ask customers for their demographic information?

26 Oct 2023

Contributed by Lukas

This is a common question that more and more brands are pondering, about when brands should be requesting demographic data for their customers. There ...

81. Do this to increase customer acquisition for people from underrepresented and underserved communities

19 Oct 2023

Contributed by Lukas

Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserve...

80. Consumer reactions to real brand customer experiences

12 Oct 2023

Contributed by Lukas

Friction in a customer experience is bad. It kills conversions. It diminishes customer success. And it really lowers customer retention. But the reali...

79. How smart brands strategically partner with HBCUs

05 Oct 2023

Contributed by Lukas

HBCUs, or Historically Black Colleges and Universities are a big part of Black culture in the U.S. Often times when brands want to engage the Black co...

78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid

28 Sep 2023

Contributed by Lukas

How to be authentically inclusive is one of the most common questions I get from marketers and business leaders about inclusive marketing. The good ne...

77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)

21 Sep 2023

Contributed by Lukas

With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever are making inclusive marketing a prio...

76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang

14 Sep 2023

Contributed by Lukas

Inclusive marketing isn't quite yet the standard way of engaging in marketing. Although it will soon be. As you work with your agency, here's when to ...

75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more

07 Sep 2023

Contributed by Lukas

One of the benefits of including others are the diverse perspectives you get when looking at a situation. In this episode, I invited my inclusive mark...

74. How to authentically engage Muslim consumers with Mariam Shahab

31 Aug 2023

Contributed by Lukas

Twenty-five percent of the world’s population identifies as Muslim. However representation in media and marketing for people of Muslim faith is nowh...

73. How to bake inclusion into your brand guidelines

24 Aug 2023

Contributed by Lukas

Every brand needs to have brand guidelines. And those guidelines also need to incorporate your approach and style as it relates to inclusion. This epi...

72. Why brands should practice responsible marketing with Lola Bakare

17 Aug 2023

Contributed by Lukas

Responsible marketing, which is very closely related to inclusive marketing, is a term that I heard from the wonderful Lola Bakare. In this episode, w...

71. Rule #1 of inclusive marketing

10 Aug 2023

Contributed by Lukas

There's a foundational principle of inclusive marketing that a lot of brands overlook, and that a lot of consumers don't realize. In each of these ins...

70. Growth through Spanish translation: Best practices for reaching customers that speak different languages

03 Aug 2023

Contributed by Lukas

We are finishing up our growth series with this episode that is all about helping you and your brand communicate in a way that wins the hearts, minds,...

69. Growth with globalization: How smart brands of all sizes and budgets are doing it

27 Jul 2023

Contributed by Lukas

Globalization is a smart growth strategy. When you focus on serving people who have the problem your business solves who speak different languages and...

68. There's no growth without "we"

20 Jul 2023

Contributed by Lukas

How you think about the people you serve matters. In this episode, I cover how to define more specifically who you are including, and how you think ab...

67. Evite CMO shares how the brand expanded their customer base

13 Jul 2023

Contributed by Lukas

In this episode you’re going to hear about how Evite, a company that touches over 100 million people in the US each year — has embraced expanding ...

66. Common mistakes that prevent your brand's growth

06 Jul 2023

Contributed by Lukas

Inclusive marketing not only is a good thing to do, but when done right it helps brands grow on a number of fronts. Conversely, not engaging in inclus...

65. The truth about 'woke' brands and companies getting political

29 Jun 2023

Contributed by Lukas

There's been an uptick in the number of brands that are being called out for being both 'woke' and 'political'. But what does it even mean for a brand...

64. How to build an accessible website

22 Jun 2023

Contributed by Lukas

There's a growing number of cases where brands are being sued because their websites are not ADA compliant with regard to accessibility. The goal isn'...

63. How Google makes their brand accessible

15 Jun 2023

Contributed by Lukas

Disability impacts more of us than we think. And because of that – focusing on accessibility in your marketing will enable your brand to not only se...

62. How to build a diverse customer base with Gloria Chou

08 Jun 2023

Contributed by Lukas

In today’s episode, I sat down with Gloria Chou, of Gloria Chou PR. I was super intrigued when Gloria told me that the majority of her clientele - I...

61. How to deal with resistance to inclusion

01 Jun 2023

Contributed by Lukas

There is resistance to inclusion and inclusive marketing, and that resistance is causing some marketers to hesitate and rethink their approach. That’...

60. Designing inclusive experiences for neurodivergent consumers

25 May 2023

Contributed by Lukas

Data shows one in five people are neurodivergent. That means it is very likely that a number of your customers fall within that spectrum. As a result,...

59. How to create an accessible brand for people with disabilities with Erin Perkins

18 May 2023

Contributed by Lukas

Globally, 15 percent of the world's population has some form of disability. And as we think about building a business that includes more people, bakin...

58. How to build an LGBTQ+ inclusive brand with Hank Paul

11 May 2023

Contributed by Lukas

An LGBTQ+ inclusive brand is intentional about showing people from this community that they belong. That goes beyond just showing up during PRIDE mont...

57. Neurodiversity at work: How to create a culture where everyone thrives

04 May 2023

Contributed by Lukas

Twenty percent of the world’s population is neurodivergent. That’s 1 in 5 people – who are diagnosed with dyslexia, dyspraxia, ADHD, and autism....

56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble

27 Apr 2023

Contributed by Lukas

Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented and under...

55. Incorporating inclusion into conversion rate optimization with Talia Wolf

20 Apr 2023

Contributed by Lukas

Engaging in conversion rate optimization is a smart way to ensure you're marketing works harder for you. But is there a way to do this with inclusion ...

54. Creating inclusive influencer marketing campaigns with Tinashe Chaponda

13 Apr 2023

Contributed by Lukas

These days more brands are leaning into influencer marketing campaigns. The good news is that inclusion is starting to become a bigger part of the con...

53. The inclusive marketing framework big brands are using with Jerry Daykin

06 Apr 2023

Contributed by Lukas

There's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working with brands of ...

52. Diversity and inclusion data: How to capture and use It to achieve your business goals

30 Mar 2023

Contributed by Lukas

Are you capturing and using your own diversity and inclusion data to help you reach your business goals? Many companies do not, and its one of the rea...

51. How to create inclusive content that makes more people feel seen with Natasha Pierre

23 Mar 2023

Contributed by Lukas

Publishing inclusive content is a smart way to make more of the people you serve feel like they belong with you. But far too many brands produce conte...

50. How to get better consumer insights for underserved communities with Renita Bryant

16 Mar 2023

Contributed by Lukas

Capturing consumer insights are an important part of any brand that wants to serve customers well. It's an important lever in developing a deep degree...

49. How smart brands are closing the gender pay gap

09 Mar 2023

Contributed by Lukas

Unfortunately, in 2023 gender pay gaps exist. And worst yet, gender pay gaps exist even more so when you look at the data for women from underrepresen...

48. How to create an inclusive workplace culture with Leanne and Al Elliott

02 Mar 2023

Contributed by Lukas

To build an inclusive brand you have to have an inclusive culture. It’s really hard to authentically attract and retain customers from underrepresen...

47. How to increase customer success for people who are not in the majority, with Natalia Sanyal

23 Feb 2023

Contributed by Lukas

Customer success doesn't happen at the same rate for everyone. The customers you serve with differences, including those who are BIPOC, often have ext...

46. Inclusion wins at SuperBowl LVII

16 Feb 2023

Contributed by Lukas

Over the past few years more brands have started to lean harder into more inclusive campaigns. As we look at SuperBowl campaigns for 2021 and 2022, in...

45. Factors that influence your customers' success you need to be aware of

09 Feb 2023

Contributed by Lukas

We all want the people we serve to be successful. However, there are other customer success factors that influence the outcomes of both your team and ...

44. [Listen to Them] Black consumers share what they want brands to do to earn their trust

02 Feb 2023

Contributed by Lukas

Just because a brand decides to engage in inclusive marketing, doesn't mean the consumers they want to attract will automatically respond favorably. T...

43. [Listen to Them] All representation isn’t created equal. Black consumers share what works for them and what doesn’t

02 Feb 2023

Contributed by Lukas

Representation matters. But not all representation is created equal. As more brands are starting to produce more representative imagery, consumers fro...

42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves

02 Feb 2023

Contributed by Lukas

Brands have a lot of power. Whether you are intentional about how you use it or not, your products, visuals, communications, and the experiences you d...

41. [Listen to Them] Working with people different from you will soon be the norm. Black talent share what you need to know to make it work

02 Feb 2023

Contributed by Lukas

Soon enough, we'll all work with people who are different from us in some way. And while engaging with people who are different comes naturally for so...

40. [Listen to Them] This is what a high-performing diverse team looks like, according to Black talent

02 Feb 2023

Contributed by Lukas

There's plenty of research that shows diverse teams out-perform their non-diverse peers. Not only do they outperform them financially, but they also a...

39. [Listen to Them] Common micro-aggressions your Black talent encounter in the workplace

02 Feb 2023

Contributed by Lukas

Micro-aggressions are like little pinches, slaps, and punches people from marginalized communities all too often at work. Sometimes the people deliver...

38. [Listen to Them] Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like

02 Feb 2023

Contributed by Lukas

As a Black woman, I've grown accustomed to being the only one in the room on many occasions. But it's not just my experience. Ask any woman, person ...

37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'

02 Feb 2023

Contributed by Lukas

This year, I wanted to take the opportunity to do a Black History Month campaign that both elevated voices and shined a light on experiences people wi...

36. [BONUS] Listen before hitting "go" on your Black History Month campaign

30 Jan 2023

Contributed by Lukas

We're days away from Black History Month 2023 in the U.S. and Canada. It is a wonderful thing that more brands are celebrating the achievements and co...

35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023

26 Jan 2023

Contributed by Lukas

More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to take notice. And while it is a good thing that ...

34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast

23 Jan 2023

Contributed by Lukas

In this episode – Sarah-Chen Spellings and I and cover a lot of topics ranging from what makes marketing truly inclusive, how to focus your efforts ...

33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss

19 Jan 2023

Contributed by Lukas

Life is about belonging. And because of that business is about belonging. That's why the businesses that take the time to serve consumers from underre...

32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday

16 Jan 2023

Contributed by Lukas

As we arrive at 40 years of celebrating Martin Luther King, Jr.’s life and work as an official holiday, many will revisit some of Dr. King’s most ...

31. How to actually build a diverse and representative team

12 Jan 2023

Contributed by Lukas

As more leaders focus on building diverse teams, they often resort to a common practice of focusing on the percentage of diverse candidates you interv...

30. Best practices for incorporating inclusive stock photography into your brand's visual imagery

05 Jan 2023

Contributed by Lukas

Visual imagery, and making it more representative is the on-ramp for many brands into inclusive marketing. And while in recent years, a broader range ...

29. What inclusive brand type are you?

29 Dec 2022

Contributed by Lukas

Every inclusive brand doesn't have to look and sound the same. They don't have to speak on the same issues, serve the same customers, or show up in th...

28. The mindset you need to build an inclusive brand

22 Dec 2022

Contributed by Lukas

Building an inclusive brand is a lot like tending a garden. For both, having the right mindset is essential to enable you to not only weather any chal...

27. Planning your inclusive brand calendar

15 Dec 2022

Contributed by Lukas

When it comes to cultural events and celebrations, particularly those honoring underrepresented and underserved communities, your brand’s participat...

26. Making your performance marketing campaigns more inclusive with Karen Amundson

08 Dec 2022

Contributed by Lukas

Key points covered in this episode: The role of inclusion in performance marketing Where many performance marketing campaigns fall short with regard...

25. Listen before featuring diverse talent in your next video, photo, and or content shoot

01 Dec 2022

Contributed by Lukas

Representation matters. It isn’t enough to just have representation of the talent in front of the camera. It is just as important to have representa...

24. Engage more diverse consumers authentically with this essential practice

24 Nov 2022

Contributed by Lukas

A big barrier to effectively engaging with diverse consumers and communities is the way we think. In many instances, we default to our own frame of re...

23. How consumers want you to celebrate heritage months with Arturo Gutierrez

17 Nov 2022

Contributed by Lukas

Some brands do really well when it comes to celebrating communities during their heritage months, like Black History Month, Women’s History Month, P...

22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)

10 Nov 2022

Contributed by Lukas

"Hire a diverse team" is often the advice and cry people tout when brands struggle with being inclusive with their marketing. So common practice, is t...

21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it

03 Nov 2022

Contributed by Lukas

Cultural appropriation happens more often than in should. And inappropriate use of a culture not your own happens even more often. Both of these pract...

20. Why more brands are embracing advocacy

24 May 2022

Contributed by Lukas

All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement t...

19. The critical link between equity and customer success with Deborah Pickett

17 May 2022

Contributed by Lukas

Today we’re going to explore the critical link between equity and customer success with a very special guest! My sister Deborah Pickett, a middle sc...

18. Planning a marketing mix that works for more of your customers with Bianca Blake

03 May 2022

Contributed by Lukas

Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening dis...

17. What anti-racism looks like in business with Dr. Nicole Charles

26 Apr 2022

Contributed by Lukas

What does it mean to be antiracist? Today we’re going to cover what antiracism is, what it looks like in business, and how you can work to embody an...

16. Navigating the complex world of identity

19 Apr 2022

Contributed by Lukas

Business is about belonging, and identity is a critical aspect of belonging. As you work to build an inclusive brand, it’s essential to think carefu...

15. Getting Started with Inclusive Language for Your Brand with Nailah King

12 Apr 2022

Contributed by Lukas

Words matter! They have the power to uplift and include, as well as tear down and exclude. In your quest to make your audience feel like they belong w...

14. Are you taking more than you give?

06 Apr 2022

Contributed by Lukas

Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction. True inclusive market...

13. How representative is your brand, really? A conversation with Gradient

29 Mar 2022

Contributed by Lukas

We know that inclusive marketing is the future of marketing. As we move towards this future, more and more cutting-edge tools are becoming available t...

12. We are not the same, so don’t treat us the same

22 Mar 2022

Contributed by Lukas

Equality is essential in certain aspects of society. But in some situations, unapologetically treating people differently will help you win the attent...

11. The end of the majority and what it means for you with Julye Williams

15 Mar 2022

Contributed by Lukas

The Census Bureau projects that by 2043, the US will become a minority-majority. What does this major shift in the makeup of our population mean for y...

10. How and why to create inclusive buyer personas

08 Mar 2022

Contributed by Lukas

The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creat...

9. Why differences are profitable with Gelaine Santiago

01 Mar 2022

Contributed by Lukas

Who decides what is mainstream? In today’s episode, I talk to Gelaine Santiago about how she rewrote her script and lead her companies by focusing o...

8. The role of culture and values to build an inclusive brand

22 Feb 2022

Contributed by Lukas

An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and mo...

7. What happens to people most brands exclude

15 Feb 2022

Contributed by Lukas

Brands have power. Your consumer wants to see a reflection of themselves in your marketing. They want to be treated equally, not discriminated against...

6. How to build an employer brand that attracts and retains a representative team with Desiree Booker

08 Feb 2022

Contributed by Lukas

In this week's episode, I interview Desiree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed t...

5. Strategies to build a brand that serves a broader group of customers with Tevia Celli

01 Feb 2022

Contributed by Lukas

Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the...

4. My origin story: How & why I became an inclusive marketing strategist

25 Jan 2022

Contributed by Lukas

As you can probably tell in the title of today's episode- I'm sharing a bit more about me and how I became an Inclusive Marketing Strategist.  I shar...

3. Yesterday's customers are not today's customers. Here's why

18 Jan 2022

Contributed by Lukas

The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting. In this episode, I go over ho...

2. Is diversity a distraction to business? With Antoine Andrews

18 Jan 2022

Contributed by Lukas

In this episode, I interview Antoine Andrews, who has been in the diversity field for almost 20 years and is currently the Chief Diversity and Social ...

1. Why it's not enough to just add seats to your table (and what to do instead)

18 Jan 2022

Contributed by Lukas

Welcome to the first episode of the Inclusion and Marketing Podcast! In this episode, I cover what inclusivity really is. It’s 2022, and it’s time...

Inclusion & Marketing podcast trailer

06 Jan 2022

Contributed by Lukas

Welcome to the Inclusion & Marketing Podcast! Here is a snippet of the first few minutes of the very first episode, titled When It's Not Enough To Jus...