Inside the Creator Economy
Episodes
4 Social Media Trends We’ll See in 2023
28 Sep 2022
Contributed by Lukas
While the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things br...
The Influencer Marketing Tech Features You Need in 2023 ft. Babak Faramarzian
21 Sep 2022
Contributed by Lukas
Influencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is...
TikTok vs Instagram: What’s the Difference?
14 Sep 2022
Contributed by Lukas
With Instagram’s furious race to overtake TikTok as the video-first social platform, copy-catting many of the latter’s features to users’ occasi...
3 Reasons To Be Cautious With Discount Codes
07 Sep 2022
Contributed by Lukas
Since the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’...
What Even is Data-Driven Influencer Marketing?
31 Aug 2022
Contributed by Lukas
In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included! But we...
A Brief History of Micro-Influencers
24 Aug 2022
Contributed by Lukas
If you hear ‘influencer marketing’, your mind probably jumps to the big, celebrity creators. But times have changed and flying the flag for micro-...
5 Gen Z Myths Busted ft. Imagen Insights
17 Aug 2022
Contributed by Lukas
With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get ...
Summer Special with Vogue Business; The Fashion Industry Trends You Need to Know
29 Jun 2022
Contributed by Lukas
Whether you’re already clocked off for the summer, or you’re enjoying a sunny commute to the office - we’re glad to have you here and you’re i...
The Djerf Avenue Story: From Creator to Co-Founder
22 Jun 2022
Contributed by Lukas
In 2019, 19-year-old influencer Matilda Djerf launched the Scandinavian styled, non-seasonal, ready-to-wear fashion brand ‘Djerf Avenue’ togethe...
The State of Influencer Marketing 2022: The Consumer Edition
15 Jun 2022
Contributed by Lukas
Gen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up. Whether it’...