INGenius Podcast
Activity Overview
Episode publication activity over the past year
Episodes
Maximizing Your CPA Firm Marketing
09 May 2024
Contributed by Lukas
All things CPA Firm Marketing! Marketers wear a lot of hats. You have to know SEO, email marketing, social, PR and more. With only so much time to pla...
Ingenuity Masters Series: Strategies to Use Now with Steve Silverman
17 Nov 2022
Contributed by Lukas
In this episode of our Ingenuity Masters Series, Dawn Wagenaar, principal of Ingenuity Marketing Group, chats with Steve Silverman, founder and photog...
Ingenuity Masters Series: Pete Machalek on Brand Promise, Confident Presence and First Impressions
17 Oct 2022
Contributed by Lukas
In this latest podcast of our Ingenuity Masters Series, Dawn Wagenaar (principal of Ingenuity Marketing Group) interviews Pete Machalek, a founding pr...
Ingenuity Masters Series: Kate Harry Shipham on Job Title Confusion and Standardization
27 Sep 2022
Contributed by Lukas
In this episode of Ingenuity's Master Series, Dawn Wagenaar interviews Kate Harry Shipham, of KHS people on the topic of job title confusion and ...
CPA Influencers Series: Meagan Hayes on Sustaining a Firm's Marketing During Fast Growth
14 Mar 2022
Contributed by Lukas
Meagan Hayes is the marketing director for Haskell & White, one of the largest independently owned accounting firms in Southern California with of...
CPA Influencers Series: Donna Erbs on Accounting Marketers Thinking Like Owners
18 Feb 2022
Contributed by Lukas
In this episode of One Question, Two Tips, Donna Erbs does a fantastic job providing inspiration for accounting marketers to think like owners and how...
CPA Influencers Series: Jennifer Hamberger on Brand Consistency and Brand Promise
10 Feb 2022
Contributed by Lukas
In this episode of our CPA Influencers Series, Dawn Wagenaar interviews Jennifer Hamberger of Freed Maxick on the topic of keeping their firm's...
CPA Influencers Series: David Bier on Promoting Smart Niche Leaders from Within
28 Jan 2022
Contributed by Lukas
In this CPA Influencer series, Dawn Wagenaar (Principal at ING) interviews David Bier, the COO of Anglin Reichmann Armstrong. David provides insightfu...
CPA Influencers Series: Caren Rodriguez on Communication and Strategy During an Acquisition/Merger
03 Dec 2021
Contributed by Lukas
In this CPA Influencer Episode, Dawn Wagenaar interviews Caren Rodriguez and they discuss communication and strategy needed within a company during ac...
CPA Influencers Series: Margie Craig on How to Manage the Message
07 Nov 2021
Contributed by Lukas
In this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the large...
CPA Influencers Series: Becca Johns on Staying Creative while Growing a Practice
24 Oct 2021
Contributed by Lukas
In this CPA Influencer podcast, Dawn Wagenaar interviews Becca Johns, Director of Practice Growth, of Rea & Associates, located in Dublin, OH. Be...
CPA Influencers Series: Nicola Fleming on Communicating a Partner's Death
06 Oct 2021
Contributed by Lukas
New CPA Influencers Series: One Question-Two Tips. In this episode, Ingenuity Marketing Group Principal Dawn Wagenaar interviews Nicola Fleming, Direc...
Ingenuity Masters Series: Katie Tolin, CPA Growth Guides
05 May 2021
Contributed by Lukas
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews Katie Tolin, Chief Operating Officer at CPA Grow...
Your Digital Business Development Toolkit: The Magic of Virtual Networking
31 Mar 2021
Contributed by Lukas
Virtual networking opportunities are more common than ever before. Christine Nelson, Lead Communications Consultant, and Brooke Visser, Digital Comm...
Feed the Leads - Take Out and Delivery: Marketing Made Simpler for Busy Professionals
02 Feb 2021
Contributed by Lukas
Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar disc...
Ingenuity Masters Series: John Krapek, ACEC-MN
04 Nov 2020
Contributed by Lukas
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at ...
Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals
13 Oct 2020
Contributed by Lukas
Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and ...
Your Digital Business Development Toolkit: The Myth of Digital Ads and What to Do About It
21 Aug 2020
Contributed by Lukas
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity M...
Your Digital Business Development Toolkit: The Tragedy of Content Without SEO
03 Aug 2020
Contributed by Lukas
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity M...
Ingenuity Masters Series: Art Kuesel, Kuesel Consulting, Inc.
27 Mar 2020
Contributed by Lukas
In this episode of the Ingenuity Masters Series, we are joined by Art Kuesel of Kuesel Consulting based in Wisconsin. Art was named among the Top 100 ...
Ingenuity Masters Series: Melissa Seburg, TKDA
09 Feb 2020
Contributed by Lukas
In this episode of the Ingenuity Masters Series, we are joined by Melissa Seburg, Senior Marketing Coordinator at TKDA, an employee-owned provider of ...
Ingenuity Masters Series: Virginia McCoy, HB Fuller
20 Jan 2020
Contributed by Lukas
In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the So...
Ingenuity Masters Series: Christina Camara, INSIDE Public Accounting
11 Dec 2019
Contributed by Lukas
In this episode of the Ingenuity Masters Series, we are joined by Christina Camara, master journalist and all-around accounting trends influencer at T...
Feed the Leads - Don't Forget Dessert: Nurture Relationships and Reap the Rewards
24 Sep 2019
Contributed by Lukas
Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Daw...
Feed the Leads - Eat the Rainbow: Graphic and Back-end Design
16 Sep 2019
Contributed by Lukas
In this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communica...
Feed the Leads - Your SEO Menu: Creating a Healthy Website
27 Aug 2019
Contributed by Lukas
In this episode, Natalie Klein and Christine Nelson discuss the search engine optimization (SEO) must-haves and how they pair with delicious content. ...
Feed the Leads - Appetizing Services: Referrals In-Person and on the Internet
19 Aug 2019
Contributed by Lukas
Referrals online are called social proof. Natalie Klein and Leah Spielman discuss the power of reviews, testimonials and other socializing that create...