Inside Fashion Marketing by Zalando Marketing Services
Episodes
From Inspiration to “I do”: How Pinterest turns trends into real-world events
30 Apr 2026
Contributed by Lukas
Pinterest turns wedding inspiration into real-world impact - blending cultural insight, creativity, and commerce.
How Karl Lagerfeld x Paris Hilton achieved a 123% sales uplift
12 Mar 2026
Contributed by Lukas
What happens when a heritage brand meets a cultural phenomenon?
The 2026 retail media playbook
26 Feb 2026
Contributed by Lukas
Retail Media is everywhere. But the basics? Often blurred. In this season opener, Heike Lari breaks retail media down to its core. What it is, who it...
Kiri Masters on what’s next in retail media: US vs. Europe & the 2026 edge
18 Dec 2025
Contributed by Lukas
Tune in to our last episode of the 2025 season to hear Kiri Masters - retail media industry expert, columnist, and podcast host of "The Retail Media B...
Crocs on turning entertainment into engagement at every touchpoint
04 Dec 2025
Contributed by Lukas
Crocs and ZMS turn inspiration into impact - fusing cultural pulse, bold storytelling, and live moments at our Brand Experience Hub. Dive in with Yann...
Unlocking next-gen growth with AI-powered retail media and Google
23 Oct 2025
Contributed by Lukas
Join us for a landmark episode as ZMS welcomes its first ever media partner on the show, Dr. Jannika Bock, Managing Director Retail at Google Germany!...
ZMS turns 10: A decade of retail media innovation
24 Jul 2025
Contributed by Lukas
Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host o...
Live at OMR: L'Oréal, PVH, and Salomon building the love brands of tomorrow
29 May 2025
Contributed by Lukas
Recorded live at our OMR Masterclass 2025 "Retail media reloaded: Shaping the love brands of tomorrow", this episode unveils the powerhouse panel with...
What do I wear? Vans has the answer
17 Apr 2025
Contributed by Lukas
Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heik...
Welcoming the Women in Retail Media Collective
27 Mar 2025
Contributed by Lukas
Watch our first ever video podcast episode which was recorded live. We had the pleasure of hosting Emma Helsloot, Co-founder of the Women in Retail Me...
The new era of Inside Fashion Marketing - building the love brands of tomorrow
26 Mar 2025
Contributed by Lukas
Kicking off a new podcast season with a lot of exciting firsts! Meet our new podcast host, Heike Lari, Director Partner Marketing & Consultancy at Zal...
Ramping up customer engagement with PVH
19 Dec 2024
Contributed by Lukas
We dive into Tommy Hilfiger’s recent “My Team” campaign, with Jasmin Bolouri, Director of Marketing for Europe West at PVH, joining Andreas for ...
#42 Customer-centric marketing with Brooks
17 Oct 2024
Contributed by Lukas
We've updated our product offering to bring you marketing services and tools that are even more customer-centric. Wondering what that means for brands...
#41 - Summer of sports: Connecting with customers!
30 May 2024
Contributed by Lukas
Today's episode is all about the Summer of sports! With the football Euros and the Olympics just around the corner, Andreas chats with Joey Bernier, H...
#40 2024 outlook - be ahead of the game, on and off site Zalando
15 Feb 2024
Contributed by Lukas
Let's kick off season 4 of "Inside Fashion Marketing" with episode #40 and our guest, Mark Rutten, who's Head of Sports & Premium Partner Management a...
#39 - 2023 highlights and what 2024 has in store for us
22 Dec 2023
Contributed by Lukas
In this final episode of the year, Andreas catches up with Heike Lari, Director Partner Consultancy & Propositions at ZMS, to have a look back on some...
#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden
23 Nov 2023
Contributed by Lukas
Today Andreas unpacks Steve Madden's influencer event secrets together with their very own Lisanne Stolk, Trade Marketeer at the shoes and accessories...
#37 Developing cultural credibility with a new generation of values-driven shoppers
14 Sep 2023
Contributed by Lukas
Today on the podcast, Andreas is delving into the captivating realm of values-driven branding strategies with Elena Cobo Arranz, Senior Consultant at...
#36.2 Strong partnerships: the secret to Levi’s® 150 year success
10 Aug 2023
Contributed by Lukas
Tune in to part 2 of this two-part episode with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co.®, and hear all about what Levi’...
#36.1 Strong partnerships: the secret to Levi’s 150 year success
27 Jul 2023
Contributed by Lukas
Today Andreas talks with Christian Weiss, Marketing Director North Europe, Levi Strauss & Co. about how Levi’s has maintained its position as a deni...
#35 Putting partners in the driver's seat with self-service
29 Jun 2023
Contributed by Lukas
Today Andreas talks with Sema Saglik, Head of Performance and Self Service Solutions here at ZMS about our self service tooling for partners. We’ll ...
#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
27 Apr 2023
Contributed by Lukas
Today Andreas talks to Pascal Parise, Vice President Europe Franchise & Global Wholesale at Aldo Group and Cindy Leclerc, Senior Marketing Manager, Wh...
#33 How Esprit gained 24% new customers with its Sweet Escape campaign
16 Mar 2023
Contributed by Lukas
In the episode with Esprit, Andreas talks to Nisrine El Ayadi, Strategic Key Account Manager, and Lisa Benninghoff, Teamlead e-Commerce Marketplaces ...
#32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver
16 Feb 2023
Contributed by Lukas
In this second part of our two-part episode with Christine Wolburg, Head of Sales & Marketing at BVG, and Benjamin Isenheim, Brand Director at QS by s...
#32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver
02 Feb 2023
Contributed by Lukas
In the first episode of season 3, Andreas talks to Christine Wolburg, Head of Sales & Marketing at BVG, and Benjamin Isenheim, Brand Director at QS by...
#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore
08 Dec 2022
Contributed by Lukas
This week Andreas is speaking with Josephine Baaden, Reebok’s Account Manager at ZMS about Reebok’s sell-out success and the impact ZMS can have o...
#30 Ellesse’s Fresh Perspective on all things Gen Z!
10 Nov 2022
Contributed by Lukas
This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The ca...
#29 How adidas Golf expanded its customer base to Gen Z
13 Oct 2022
Contributed by Lukas
This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with...
#28 Cyber Week Insights Special
29 Sep 2022
Contributed by Lukas
This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your br...
#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
15 Sep 2022
Contributed by Lukas
Welcome back to part two of our two-part episode with Crocs. This week Andreas speaks with Davide Spinelli, eTail Digital Marketing Manager EMEA, and ...
#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
01 Sep 2022
Contributed by Lukas
In part one of our two-part episode with Crocs, Andreas is chatting with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Ke...
#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
18 Aug 2022
Contributed by Lukas
This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co, about Levi’s approach to branding and it...
#25 - Behind the scenes at ZMS: Meet our Tech team!
04 Aug 2022
Contributed by Lukas
This week, Andreas is chatting with two members of our Tech team in order to give you a more personal understanding of who we are and how we work. Giv...
#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
21 Jul 2022
Contributed by Lukas
The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some ti...
#23 How Rituals educates and delights customers around its sustainable assortment
07 Jul 2022
Contributed by Lukas
Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! Tha...
#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover
23 Jun 2022
Contributed by Lukas
With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Hen...
#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign
09 Jun 2022
Contributed by Lukas
This week on the podcast, we’ve invited GAP to speak to us about their incredible 2021 Pride campaign. For Pride 2021, GAP released a series of shor...
#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
26 May 2022
Contributed by Lukas
In this second part of our Partner Program focused episode, Nacho goes a little deeper using case studies to illustrate how you can win on Zalando, re...
#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
12 May 2022
Contributed by Lukas
This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner...
#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!
28 Apr 2022
Contributed by Lukas
This week, Andreas is chatting with two of our Partner Consultants, who manage sales and consult partners, in order to give you a more personal unders...
#18 - How Mammut increased followers by 123% with their engaging approach to sustainability
14 Apr 2022
Contributed by Lukas
This week Andreas is talking with Pia-Maria Laux, Digital Key Account Manager at Mammut, and Adrian Huber, Head of Corporate Social Responsibility at ...
#17 - Beauty brand 3INA: Skyrocketing performance, steered by data
31 Mar 2022
Contributed by Lukas
This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty brand optimizes customer engagemen...
#16 - Win with Zalando: How to leverage key commercial moments
17 Mar 2022
Contributed by Lukas
This week Andreas is talking with Anna Stewart Kenkel, Team Lead Commercial Development at ZMS, about how partners can increase visibility and perform...
#15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey
03 Mar 2022
Contributed by Lukas
With International Women’s Day just around the corner, Andreas sits down with female-owned oral healthcare brand vVARDIS to talk about their incredi...
#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
17 Feb 2022
Contributed by Lukas
Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike b...
#14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
03 Feb 2022
Contributed by Lukas
It’s a new year and a new season of Inside Fashion Marketing. Kicking things off in part 1 of this two-part episode are Josephine Walters, Brand Dir...
#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?
09 Dec 2021
Contributed by Lukas
We’ve got a festive episode in store for you this week, where we’ll be looking back at all we learned during 2021, and looking at our crystal ball...
#12 Athleta: Expanding to new markets
25 Nov 2021
Contributed by Lukas
Get to know creative ways of reaching new customers in Europe.
#11 Estée Lauder: Marketing for the Holidays
11 Nov 2021
Contributed by Lukas
Learn how to create brand awareness before key commercial moments, Cyber Week and the holidays.
#10 Dermalogica: Launching a product with influencer marketing
28 Oct 2021
Contributed by Lukas
Listen in to hear Dermalogica’s tips on influencer marketing and find out all about seeding campaigns!
#9 Karl Kani: Creating hype around collections with flawless branding
14 Oct 2021
Contributed by Lukas
When it comes to building brand heat, few can do it like Karl Kani can. Listen now and learn why.
#8 Deep Dive: The Ultimate Guide to Cyber Week
30 Sep 2021
Contributed by Lukas
With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking ...
#7 Consumer Insights - What to do with data
16 Sep 2021
Contributed by Lukas
Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strate...
#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success
02 Sep 2021
Contributed by Lukas
Listen to actionable recommendations on Direct-to-Consumer retail.
#5 TOMS: Fostering brand awareness around corporate social responsibility
19 Aug 2021
Contributed by Lukas
Learn about TOMS’ authentic approaches to corporate and social responsibility
#4 The Ultimate Guide to Influencer Marketing
05 Aug 2021
Contributed by Lukas
If you’re wondering where to start with influencer marketing, listen now to actionable recommendations and insider know-how.
#3 SNOCKS: Connecting to customers as a small brand on a big platform
22 Jul 2021
Contributed by Lukas
How SNOCKS leveraged advertising and marketing to grow the brand to 25 million euros in sales in just 5 years!
#2 How brands are re-thinking customer connection online
08 Jul 2021
Contributed by Lukas
Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fash...
#1 The North Face: Crafting campaigns around sustainability
24 Jun 2021
Contributed by Lukas
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collectio...
Inside Fashion Marketing by Zalando Marketing Services - Trailer
17 Jun 2021
Contributed by Lukas
Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of...