Inside Google Ads with Jyll Saskin Gales
Episodes
What are the limitations of Google Ads Grants? ft. Jason King
01 Aug 2024
Contributed by Lukas
If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!Google Ads Coach Jyll Saskin Gales is joined by Googl...
Is Manual CPC bidding in Google Ads a mistake?
25 Jul 2024
Contributed by Lukas
Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Epi...
What settings should I use for my Google Ads campaigns?
18 Jul 2024
Contributed by Lukas
Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know abou...
Can you layer audiences in Google Ads?
11 Jul 2024
Contributed by Lukas
Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target ...
How to run Google Ads with a low budget
04 Jul 2024
Contributed by Lukas
Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!This special edition episode of Ins...
How do I get started in Google Ads?
27 Jun 2024
Contributed by Lukas
Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your...
How often should you update your Google Ads?
20 Jun 2024
Contributed by Lukas
Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effecti...
Does Impression Share matter in Google Ads?
13 Jun 2024
Contributed by Lukas
Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you...
Do I need to run a Brand campaign in Google Ads?
06 Jun 2024
Contributed by Lukas
Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and w...
What is a good ROAS in Google Ads?
30 May 2024
Contributed by Lukas
Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales d...
Google Marketing Live 2024 Recap & Analysis
23 May 2024
Contributed by Lukas
Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, reveali...
Why are my Google Ads spending more than my budget?
16 May 2024
Contributed by Lukas
In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the...
Should you use Maximize Conversions bidding?
09 May 2024
Contributed by Lukas
Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.In this episode, ba...
Which keyword match type is best in Google Ads?
02 May 2024
Contributed by Lukas
Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!In this episode of Inside Google Ads, Jy...
How do I get a job after the Google Ads certifications?
25 Apr 2024
Contributed by Lukas
Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners ...
Special Episode: Rapid-fire Reddit
18 Apr 2024
Contributed by Lukas
In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from ...
Will better Ad Strength get me better results?
11 Apr 2024
Contributed by Lukas
In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimizatio...
Can you make my Google Ads perform better?
04 Apr 2024
Contributed by Lukas
Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questio...
How do you use custom segments in Google Ads?
28 Mar 2024
Contributed by Lukas
In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.Thi...
What is your CPC going to be?
21 Mar 2024
Contributed by Lukas
In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Z...
What should you do if your campaign is limited by budget?
14 Mar 2024
Contributed by Lukas
In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns.She addresses qu...
How can you stop getting spam leads from Google Ads?
07 Mar 2024
Contributed by Lukas
In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the in...
Should you run Performance Max campaigns?
29 Feb 2024
Contributed by Lukas
In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campa...
Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?
22 Feb 2024
Contributed by Lukas
It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing...
Why are your Google Ads showing outside your target location?
15 Feb 2024
Contributed by Lukas
Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended t...
Can you get super specific with your Google Ads targeting?
08 Feb 2024
Contributed by Lukas
In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes...
Which bid strategy should you choose in Google Ads?
01 Feb 2024
Contributed by Lukas
In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into ...