Inside Insights
Episodes
How to build brand elasticity to reshape perception
27 Apr 2026
Contributed by Lukas
Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic me...
How consumer insights are reshaping perceptions & driving innovation in frozen foods
13 Apr 2026
Contributed by Lukas
Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, b...
How HelloFresh scales DTC with consumer insights
30 Mar 2026
Contributed by Lukas
Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFr...
The Science Behind Measurable Marketing Impact
16 Mar 2026
Contributed by Lukas
Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive a...
It’s Not the Data, It’s the People
02 Mar 2026
Contributed by Lukas
Most insights teams still operate like order-takers, not strategic partners.Sinead Jefferies, SVP of Professional Services at Zappi and former Chair o...
Think Global, Feel Local: How Insight Powers Cultural Relevance
16 Feb 2026
Contributed by Lukas
Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leade...
Super Bowl advertising that actually works
02 Feb 2026
Contributed by Lukas
Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guido...
Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
19 Jan 2026
Contributed by Lukas
Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa...
How behavioral science helps brands overcome fragmented insights
12 Jan 2026
Contributed by Lukas
Marketing teams waste millions chasing what consumers say they'll do.Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveal...
Culture moves fast—your marketing should, too
08 Dec 2025
Contributed by Lukas
Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical executi...
How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries
24 Nov 2025
Contributed by Lukas
Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic b...
Tapping Your Consumers As Bold Creative Partners
10 Nov 2025
Contributed by Lukas
Most brands treat consumer feedback like a necessary evil. Chris Bellinger, Chief Creative Officer at PepsiCo Foods US, reveals how top creative teams...
Building the NFL brand beyond the game itself
27 Oct 2025
Contributed by Lukas
Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasona...
Zappi's Connected Insights Imperative Report
13 Oct 2025
Contributed by Lukas
Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack...
#78 - Emerging trends and watchouts in market research
04 Dec 2024
Contributed by Lukas
Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, delves into emerging trends in market research, how innovative methodologies ...
#77 - Innovating on the edges: How to navigate AI and complex markets
20 Nov 2024
Contributed by Lukas
Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo, discusses her passion for innovation in the complex markets of Africa, the transfor...
#76 - How AI Agents will change the way brands innovate
06 Nov 2024
Contributed by Lukas
Steve Phillips, founder and Chief Innovation Officer at Zappi, joins us for his seasonal AI episode to share Zappi’s latest innovations in AI and th...
#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution
23 Oct 2024
Contributed by Lukas
Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and ...
#74 - How to use behavioral science to influence people and understand consumers
09 Oct 2024
Contributed by Lukas
Richard Shotton, behavioral scientist, author of The Choice Factory & founder of Astroten, discusses the power social proof and biases hold, where...
#73 - Why consumer insights + AI = real world superpowers
25 Sep 2024
Contributed by Lukas
Jacci Weber, Team Lead, Pet Parent Insights at Mars Petcare & Co-Founder of the Insights Career Network, discusses the exciting parts of tech and ...
#72 - Build it and they will come: How to systematize data for the whole organization
11 Sep 2024
Contributed by Lukas
Helen Wolf, Senior Director, Global Consumer Experience Insights at Colgate-Palmolive discusses how insights leaders have to zoom out for the big pict...
#71 - Leveling up the insights function: From disconnected to connected
29 May 2024
Contributed by Lukas
Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connecte...
#70 - How to use AI to change the game
15 May 2024
Contributed by Lukas
Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset managem...
#69 - How to create and embed an insights department
01 May 2024
Contributed by Lukas
Jordan Cusner, Head of Guest Insights at Popeyes, discusses how he created an insights department and made it indispensable to business leadership, sh...
#68 - Innovating for the future
17 Apr 2024
Contributed by Lukas
Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals ...
#67 - How to get the CEO to give a sh*t about insights
03 Apr 2024
Contributed by Lukas
Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights stor...
#66 - How to be the boss you wish you’d had
20 Mar 2024
Contributed by Lukas
Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset s...
#65 - Connecting the dots: The importance of globally connected insights
06 Mar 2024
Contributed by Lukas
Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really tak...
#64 - The power of researching early and often (and doing sh*t that scares you)
21 Feb 2024
Contributed by Lukas
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares th...
#63 - How to perform while you transform
20 Dec 2023
Contributed by Lukas
Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, share...
#62 - Why sample consistency is everything
06 Dec 2023
Contributed by Lukas
Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insig...
#61 - Best in snow: The UK’s top Christmas ads 2023
29 Nov 2023
Contributed by Lukas
Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christm...
#60 - Drinking the honey: Customer centricity as a superpower
22 Nov 2023
Contributed by Lukas
Ivan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need...
#59 - Losing the fear: How to embrace AI for creativity
08 Nov 2023
Contributed by Lukas
Simon Berg, CEO at Ceros, discusses how AI is revolutionizing the creative process, when it’s a good idea to curse at your computer, how not to suck...
#58 - Breaking down the stereotype of a one-size-fits-all work system
25 Oct 2023
Contributed by Lukas
Lizzie Penny and Alex Hirst, co-CEOs of Hoxby and Workstyle authors, share what a work style actually means and how to define your own, as well as wha...
#57 - Creating impact: AI, LinkedIn, coaching and beyond
11 Oct 2023
Contributed by Lukas
Febronia Ruocco, Strategic Insight Specialist & Executive Coach who has worked with Cadbury Schweppes, Diageo, Heineken, Heinz & GSK, shares h...
#56 - Kicking short-termism to the curb: Unlock your team's full potential
27 Sep 2023
Contributed by Lukas
Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doi...
#55 - Putting foresight on the map
13 Sep 2023
Contributed by Lukas
Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind ...
#54 - Cannes you believe it? Takeaways from Cannes Lions '23
22 Jun 2023
Contributed by Lukas
Join Babita Earle, EVP Global Enterprise Partnerships at Zappi, and Ryan Barry, President at Zappi, for a special summer bonus episode recorded at thi...
#53 - This is how you innovate
31 May 2023
Contributed by Lukas
Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the s...
#52 - The power of elastic thinking: Connecting insights to decision making
17 May 2023
Contributed by Lukas
Oksana Sobol, Insights Lead at The Clorox Company, explains what the insights department should really deliver for the business (but often doesn’t),...
#51 - What does AI mean for the future of market research and beyond?
03 May 2023
Contributed by Lukas
Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the imp...
#50 - How to be an insights transformation superstar
19 Apr 2023
Contributed by Lukas
Stefania Gvillo, SVP, Chief Analytics and Insights Officer at Domino's shares why they don’t talk about agile research in her organization, discusse...
#49 - How to elevate your insights with empathy
05 Apr 2023
Contributed by Lukas
Rob Volpe, Empathy Activist and CEO of Ignite 360 shares how to take a curious breath in times of tension, reflects on the difficulty - and the necess...
#48 - Why insights teams need to break the wheel to make a bigger impact
22 Mar 2023
Contributed by Lukas
Julio Franco, Chief Customer Officer at Zappi shares why market research has been a large part of his life starting at a young age, his five steps to ...
#47 - Lightning in the bottle: How to be an electrifying brand leader
08 Mar 2023
Contributed by Lukas
Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building a...
#46 - Super Bowl 57: The ads that scored major points this year
15 Feb 2023
Contributed by Lukas
Advertising experts Faris and Rosie Yakob, Co-founder’s of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their react...
#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)
07 Dec 2022
Contributed by Lukas
Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her r...
#44 - Bringing insights to an iconic brand after 95 years
30 Nov 2022
Contributed by Lukas
Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, share...
#43 - Let’s talk about sex: Insights in the telehealth sector
16 Nov 2022
Contributed by Lukas
Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking co...
#42 - Fixing the founding flaw of matrix organizations
02 Nov 2022
Contributed by Lukas
Clay Parker Jones, Managing Director of Black Glass Consulting, discusses why companies still struggle to create great digital experiences, explores h...
#41 - Making magic: Using insights to create great TV
19 Oct 2022
Contributed by Lukas
Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates...
#40 - How to approach your category like it's your first day on the job
05 Oct 2022
Contributed by Lukas
Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and cu...
#39 - What’s changed in marketing (and what hasn’t)
21 Sep 2022
Contributed by Lukas
Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers shoul...
#38 - How to do marketing people love
07 Sep 2022
Contributed by Lukas
In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that mark...
#37 - What it takes to be an (almost) perfect insights professional
17 Aug 2022
Contributed by Lukas
In this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, ...
#36 - Lessons from a legend: Transforming insights before it was cool
29 Jun 2022
Contributed by Lukas
Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and su...
#35 - Why you need empathy to fuel growth
15 Jun 2022
Contributed by Lukas
Previously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a gro...
#34 - How to power your insights career
01 Jun 2022
Contributed by Lukas
Previously recorded live at IIEX North America, Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenge...
#33 - How consumer insights will get its power back
18 May 2022
Contributed by Lukas
Steve Phillips, Founder and CEO of Zappi, reflects on what he has learned through building an industry-changing company (turns out, data quality is pr...
#32 - Being a purpose-driven leader
04 May 2022
Contributed by Lukas
Marie Van Blaricum, Global Head of Insights at Anheuser-Busch, explores how knowing your personal purpose is critical to modern leadership, shares the...
#31 - How to be a global insights leader
20 Apr 2022
Contributed by Lukas
Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles in academia, B2B and local insights have informed h...
#30 - Why insights leaders should think like four-year-olds
06 Apr 2022
Contributed by Lukas
Tony Costella, Global Consumer and Market Insights Director at Heineken, reveals why insights professionals sometimes fail to influence decision makin...
#29 - A masterclass in making your brand stand out
23 Mar 2022
Contributed by Lukas
Udi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gon...
#28 - Advertising as art: How ad testing enhances creativity
08 Mar 2022
Contributed by Lukas
Jo Rigby, Strategic Channel Director at Zappi, discusses libraries and local politics, why advertising creatives should act more like musicians or com...
#27 - Why you should fall in love with the problem, not the solution
16 Feb 2022
Contributed by Lukas
Giles Jepson, Chief Operating Officer at Been There Done That and former Chief Marketing Officer of Kraft Heinz, discusses why so many marketing failu...
#26 - Applying design thinking to insights
15 Dec 2021
Contributed by Lukas
William Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of des...
#25 - Democratizing insights in a decentralized organization
01 Dec 2021
Contributed by Lukas
Jennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized org...
#24 - How to be a better leader (and a better human)
17 Nov 2021
Contributed by Lukas
Dr. Nora Infante, clinical psychologist, (Ryan Barry’s) executive coach and founder of Biomimetic Leadership, shares her expertise on leadership, re...
#23 - Global tools, local insights, smarter decisions
03 Nov 2021
Contributed by Lukas
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, discusses his vision for digitized global insights, shares his journey to making r...
#22 - Building a connected insights ecosystem
20 Oct 2021
Contributed by Lukas
James Sallows, Head of Transformation and Capability at GSK, discusses how he's transforming the insights function in the wake of the demerger of GSK’...
#21 - How to master ‘always on’ advertising
06 Oct 2021
Contributed by Lukas
Christine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with p...
#20 - How to research shoppers in a post-pandemic world
22 Sep 2021
Contributed by Lukas
Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pande...
#19 - Forging a path to real representation in research
08 Sep 2021
Contributed by Lukas
Paula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, ...
BONUS EPISODE: Top 7 takeaways from season 2
18 Aug 2021
Contributed by Lukas
Inside Insights season 2 gave us a lot of important tips and tricks from a number of global brand and insights leaders. In this special bonus episode,...
#17 - Inside the mind of a customer transformation legend
23 Jun 2021
Contributed by Lukas
Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in...
#16 - Listening like a leader
09 Jun 2021
Contributed by Lukas
Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new l...
#15 - Landing insights without an insights team
26 May 2021
Contributed by Lukas
Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent th...
#14 - Putting the consumer at the heart of creative development
12 May 2021
Contributed by Lukas
Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Care...
#13 - Leveraging software (and trust) to save time and maximize impact
28 Apr 2021
Contributed by Lukas
Alex Peters, Global CMI Lead, and Lucy Lindsley, Global Insights Lead, at Reckitt, share complementary perspectives on how to use market research soft...
#12 - From intel to insights: How to empower teams to drive change
14 Apr 2021
Contributed by Lukas
Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt a...
#11 - How to be the professional and the partner
31 Mar 2021
Contributed by Lukas
Karen Kraft, Senior Consumer Insights Manager at Johnsonville, shares her three practical tips on how to navigate insights as the professional and the...
#10 - Setting up a world-class knowledge management system
17 Mar 2021
Contributed by Lukas
Frank Santiago, Global Knowledge Management Manager at Colgate-Palmolive, shares how - and why - to invest in a knowledge management system, the benef...
#9 - How to stay agile in 2021
03 Mar 2021
Contributed by Lukas
Joseph Chen, Insights Lead at Mondelēz, shares his five mantras for agile insights, and ultimately, what it takes to be a successful insights leader ...
#8 - The innovation game
17 Feb 2021
Contributed by Lukas
Cedric Steele, Assistant VP of Global Innovation at Coca-Cola (McDonald’s division), shares ten points to live by during the innovation process as w...
#7 - Elaine Rodrigo: Embracing the twists and turns of life
09 Dec 2020
Contributed by Lukas
If there’s one thing this year has reminded us, it's that life happens. And it’s okay if everything doesn’t go exactly as planned – because li...
#6 - Michael Brereton: Shaping insights professionals of the future
25 Nov 2020
Contributed by Lukas
What skills do you need to succeed as an insights professional in today’s world? Now what about the future? In this episode, Michael Brereton (Execu...
#5 - Kate Schardt: Transforming the world of insights
11 Nov 2020
Contributed by Lukas
Kate Schardt (Sr. Director of PepsiCo’s Ada Global Insights Platform) shares her journey to becoming the woman running digital transformation at one...
#4 - Diane Hessan: Diving deeper into voter behavior (Election Special)
21 Oct 2020
Contributed by Lukas
From the California wildfires to the Black Lives Matter movement, there are a lot of eyes on the U.S. right now. And as November quickly approaches, y...
#3 - Eric Salama: Influencing decisions in a data-filled world
14 Oct 2020
Contributed by Lukas
Whether big or small, people are making decisions every day. And in today’s world, decisions tend to happen fast. But what influences people to make...
#2 - Theo Francis: Elevating conversations that matter
30 Sep 2020
Contributed by Lukas
Lately, there have been many conversations surrounding diversity, equity, and inclusion. But even with more discussions happening in the workplace and...
#1 - Litthya Burgin: Overcoming the expected and the unexpected
15 Sep 2020
Contributed by Lukas
Making a life change, like starting a new job, can be stressful. Whether you’re getting up to speed on the business or gauging how your team mates w...