Can we use data to create better experiences for our users?

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Virtually every site that buys or sells traffic on a cost-per-click (CPC) basis does so by pulling candidates into their site, programmatically distributing jobs to other career sites, or some combination of the two. Today, cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter interview Tracey Parsons, the founder of Flockity, which is taking an entirely different approach. Instead of buying traffic from other career sites, it pays influencers -- many of whom are ordinary people whose friends and family trust them -- to share job postings they think will be of interest to their friends and family. Tracey is an industry veteran and flocking interested in partnering with more traditional sites that are looking for a new way of serving their customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

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