Inside Marketing
Episodes
Ep, 62 - The Story So Far
21 Dec 2021
Contributed by Lukas
On our latest episode Rob Kinsella, Head of Client Solutions at The Irish Times Group, joins us to look back at the last 61 episodes of Inside Marketi...
Ep. 61 - Toppling The Data Dictatorship
09 Dec 2021
Contributed by Lukas
This week Lauren O'Reilly & Bidemi Afolabi from brand data experts Promotion Intelligence join us to discuss how their platform helps brands gain a de...
Ep. 60 - The Future Of Experiential
25 Nov 2021
Contributed by Lukas
This week Aideen O'Neill and Brian Muldowney of Verve Marketing join us to discuss the future of Experiential marketing in a post pandemic world.
Ep. 59 - Ads today, creative gold or pale imitations?
11 Nov 2021
Contributed by Lukas
Laurence Green, independent creative advisor and founder of Fallon London and 101, joins us for an in-depth discussion around current creative trends ...
Ep. 58 - Creativity In A Crisis
28 Oct 2021
Contributed by Lukas
This week we're joined by Mark Noble, Marketing Manager Heineken Brand, Heineken Ireland, to discuss what marketers can learn from the way brands have...
Ep. 57 - Sir John Hegarty
14 Oct 2021
Contributed by Lukas
This week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John H...
Ep. 56 - Shopper Marketing
30 Sep 2021
Contributed by Lukas
This week Sharon Yourell Lawlor, founder of Think, Plan, Do, a strategic retail and shopping consultancy, joins us to look at shopper marketing and ho...
Ep. 55 - Parent Power
16 Sep 2021
Contributed by Lukas
This week Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us to discuss how parents are fairing since the pandemic and how they'...
Ep. 54 - Mark Ritson On Marketing
09 Sep 2021
Contributed by Lukas
This week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discus...
Ep. 53 - B2B Putting the Brand back in Business
26 Aug 2021
Contributed by Lukas
This week Ian Blake, MD and founder of Squaredot Marketing joins us to discuss B2B and the importance of creativity when building a B2B brand.
Ep. 52 - What's In A Name?
12 Aug 2021
Contributed by Lukas
This week we're joined by Niall Corcoran MD of CI Studio and Trade Mark Attorney Adam Flynn of IP specialist lawyers FR Kelly to discuss the importanc...
Ep. 51 - CMO in charge.
30 Jul 2021
Contributed by Lukas
This week Dan White author of The Smart Marketing Book and The Soft Skills Book joins us to discuss how CMO's can lead the way.
Ep. 50 - Out Of Home Not Out Of Options
15 Jul 2021
Contributed by Lukas
This week Geoff Lyons, MD of OOH specialists PML Group joins us to discuss how the pandemic has impacted and changed the way out of home advertising i...
Ep. 49 - It's A Jungle Out There. IM meets Will Page.
24 Jun 2021
Contributed by Lukas
Author Will Page, former Chief Economist at Spotify, joins us this week to discuss his book Tarzan Economics and how brands should be preparing for th...
Ep. 48 - A Worthy Reputation
10 Jun 2021
Contributed by Lukas
Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important and how brands can enhanc...
Ep. 47 - Defining Diversity
27 May 2021
Contributed by Lukas
In the latest episode we talk to Carolyn Odgers, Business Director Carat Ireland, Alison Cowzer Co-Founder of East Coast Bakehouse and Gerard O'Neill ...
Ep. 46 - Sports Sponsorship
13 May 2021
Contributed by Lukas
Ronan McCormack from Heineken joins us to discuss what it takes to manage some of the biggest sports sponsorships in the world especially during the p...
Ep. 45 - The Importance of Creativity
29 Apr 2021
Contributed by Lukas
Ray Sheerin, the founder of Chemistry and now an independent director and brand and marketing consultant talks to us about the importance of creativit...
Ep. 44 - E-Commerce Explosion
15 Apr 2021
Contributed by Lukas
We're joined by Pauline Browne, Marketing and E-Commerce Director at Currys PC World Ireland and Meabh Connellan Head of Strategy at Dentsu to discuss...
Ep. 43 - Media Planning; Art? Science? Both?
01 Apr 2021
Contributed by Lukas
Maxine Hands, General Manager Vizeum Ireland, joins us to look at Media Planning and question whether the plethora of new metrics developed in the las...
Ep. 42 - Audio - Cutting Through The Noise
04 Mar 2021
Contributed by Lukas
Rob Timony, Business Director at audioXI and chair of the IAB's digital audio council joins us to discuss the growing options for brands in the world ...
Ep. 41 - How Did We Get Here?
18 Feb 2021
Contributed by Lukas
Colin Gordon, founder of Engage Consulting, joins us to discuss how marketing has lost its way and what we can do to get back on track.
Ep. 40 - Game On?
04 Feb 2021
Contributed by Lukas
This week Ian McGrath, media & marketing consultant from EGtH, joins us as we ask why, despite huge audiences,more marketers don't really get gaming.
Ep. 39 - Looking Ahead
21 Jan 2021
Contributed by Lukas
Dan Calladine, Head of Media Futures, Carat Global joins us for a look at some of the big marketing trends on the horizon for 2021
Ep. 38 - 2021 Ctrl Alt Delete For Marketing?
10 Dec 2020
Contributed by Lukas
In our final episode of 2020, a year like no other, Ciaran O'Kane, CEO of WireCorp, returns to look at what the future holds for marketing in 2021.
Ep. 37 - Diversity Matters
26 Nov 2020
Contributed by Lukas
This week Jerry Daykin, senior media director at GSK, joins us for a discussion around diversity and why it matters for all brands today.
Ep. 36 - Search For The Future
12 Nov 2020
Contributed by Lukas
This week David O'Riordan, head of paid search at Dentsu and Maeve Larkin, agency development manager at Google discuss the evolution of search over t...
Ep. 35 - A Confusion of Strategists
29 Oct 2020
Contributed by Lukas
This week on Inside Marketing we chat with Julian Cole, strategy consultant and founder of the Planning Dirty Academy on how strategy means different ...
Ep. 34 - Youth Marketing
16 Oct 2020
Contributed by Lukas
Olwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland form Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the cu...
Ep. 33 - Meets Rory Sutherland
01 Oct 2020
Contributed by Lukas
In a very special Inside Marketing Meets episode, Vice Chairman of Ogilvy UK and all round marketing legend Rory Sutherland joins us for a chat on eve...
Ep. 32 - What Makes You Switch?
17 Sep 2020
Contributed by Lukas
In this week's episode media consultant Ian McGrath and account director Olwen Inglis from Dentsu Aegis Network discuss recent findings from Dentsu Co...
Ep. 31 - Rethinking Display
04 Sep 2020
Contributed by Lukas
Meabh Connellan, Group Strategy Director for Dentsu Aegis discusses how digital display can and will still be effective when addressing specific users...
Ep. 30 - Creative Intelligence
20 Aug 2020
Contributed by Lukas
Dave Lenny, Head of New Product at Dentsu Aegis discusses the importance of creative intelligence for brands and how ad tech has evolved to deliver a ...
Ep, 29 - Why UX matters.
30 Jul 2020
Contributed by Lukas
This week Meabh Connellan, Group Strategy Director Dentsu Aegis and Marcus Swan, Head of Design at Isobar discuss why investment in UX is crucial for ...
Ep. 28 - Branded Content
16 Jul 2020
Contributed by Lukas
This week Sinead O'Connor, Head of Storylab and Philip Kampff, MD of Vision Independent Productions discuss the benefits of branded content, it's effe...
EP. 27 - The Future Of TV
02 Jul 2020
Contributed by Lukas
Nigel Walley, CEO of media consultancy Decipher and Jill McGrath, CEO of TAM Ireland join the team for an insightful discussion on where TV's future l...
Ep. 26 - The Pitch In Focus
18 Jun 2020
Contributed by Lukas
This week Inside Marketing plays host to Deirdre Waldron CEO of TBWA and Ciaran Cunningham CEO of Carat and Vizeum to discuss how pitching for not onl...
Ep. 25 - Rethinking Purpose.
11 Jun 2020
Contributed by Lukas
This week Dave is joined by Niamh Boyle, founder and managing director of Dublin based strategic comms and PR house The Reputations Agency, to discuss...
Ep - 24. Turning The Dial On Irish Radio
28 May 2020
Contributed by Lukas
This week MD of Harte Media and former Newstalk Editor in Chief Garrett Harte discusses with Dave how Irish radio needs to capitalise on its trust fac...
Ep - 23. The Conscious Consumer.
14 May 2020
Contributed by Lukas
This week Dael Wood, Strategic Consulting Director and Claire O'Rourke, Research Lead, at Dentsu Aegis Network discuss their research into what influe...
Ep. 22 - Inside Marketing Meets - Digiday's Lara O'Reilly
07 May 2020
Contributed by Lukas
Digiday senior correspondent Lara O'Reilly joins Dave virtually in the IM studio for an informative discussion on where brand thinking is during the p...
Ep. 21 - Timing Is Everything, the rise of TikTok
30 Apr 2020
Contributed by Lukas
David Hoctor, Brand Partnerships at TikTok talks to Dave about the exponential growth of the social entertainment platform.
Ep. 20 - How Smart Brands Can Learn From Past Crises
08 Apr 2020
Contributed by Lukas
Julie Murray, Strategic Planning Director at JWT Folk discusses with Dave how brands can and should be behaving during this period of crisis.
Ep. 19 - Video IN Demand
02 Apr 2020
Contributed by Lukas
Vincent Flood, Editor in Chief of Videoadnews.com, talks Dave through the rapidly evolving video landscape and the opportunities for brands during the...
Ep. 18 - Efficiency and Effectiveness
26 Mar 2020
Contributed by Lukas
Neal Davies CEO of BBDO and Charley Stoney CEO of IAPI join Dave to discuss the industry's obsession with efficiency and effectiveness.
Ep. 17 - Why hasn't display advertising evolved better?
19 Mar 2020
Contributed by Lukas
This week Chris Brennan, Business Director at iProspect Ireland chats to the team about the evolution of digital display advertising over the last 25 ...
Ep. 16 - Getting Every Employee Opted Into Your Brand
27 Feb 2020
Contributed by Lukas
Conor Murphy CEO of Dentsu Consult talks to us about how branding is more than just communications.
Ep. 15 - 5G: Is there another digital disruption on the horizon
20 Feb 2020
Contributed by Lukas
This weeks Inside Marketing the team chat with Paul Carton, Head of Consumer Brand at Vodafone and Ivan Eustace,Account Director at Carat Ireland on i...
Ep. 14 - Meets Ciaran O'Kane
13 Feb 2020
Contributed by Lukas
Known for his canny predictions WireCorp CEO Ciaran O'Kane sat down the Inside Marketing team to discuss the potential pit falls and opportunities for...
Ep. 13 - Can Anyone Challenge Facebook's Dominance?
06 Feb 2020
Contributed by Lukas
Amy Doody, head of social media at iProspect sits down with the Inside Marketing Team to discuss Facebook's dominance of the social media market.
Ep. 12 - What does the impending death of cookies mean for personalisation?
31 Jan 2020
Contributed by Lukas
Peter Tanham of Nimble Metrics and Suzanne McElligott of the IAB join Dave in the studio to discuss just what the death of cookies will mean for adver...
Ep. 11 Purpose Marketing
24 Jan 2020
Contributed by Lukas
Aidan McCullen is joined by Dave Winterlich, Chief Strategy Officer of Dentsu Aegis and Aarron Chalke of Foe discuss the issues around Purpose Marketi...
Ep. 10 - Preparing For The Future
17 Jan 2020
Contributed by Lukas
In our latest episode Mark Fagan discusses what Irish brands and marketers must put in place to ensure success over the next decade.
Ep. 9 - Brian Morrissey Editor in Chief of Digiday
13 Dec 2019
Contributed by Lukas
Joining us this week from New York is Brian Morrissey Editor in Chief of Digiday to discuss how he sees the future impacting on the present.
Ep. 8 - Influencers At The Crossroads
05 Dec 2019
Contributed by Lukas
Joining us this week is Anna Nolan, content specialist at Storylab to discuss where influencer marketing will go to next.
Ep. 7 - Long Term Planning
28 Nov 2019
Contributed by Lukas
Joining us this week is CEO of Dentsu Consult Conor Murphy discussing how long term planning can allay mid term pressures.
Ep. 6 - Retention is the new acquisition
22 Nov 2019
Contributed by Lukas
Over the past decade, we’ve seen incredible strides in companies advancing the sophistication of their retention strategy and execution.
Ep. 5 - The Future Of Publishing
15 Nov 2019
Contributed by Lukas
Joining us this week Dave Winterlich, Chief Strategy Officer at Dentsu Aegis Network and Laura Slattery, Media Journalist at The Irish Times discussin...
Ep. 4 - Artificial Intelligence is Changing Marketing
08 Nov 2019
Contributed by Lukas
Joining us on the show today David Lenny, head of new product design at Dentsu Aegis Network discussing the arrival of Ai and the changes it is bringi...
Ep. 3 E-Sports - An Irish Sleeping Giant
31 Oct 2019
Contributed by Lukas
Joining us this week Meabh Connellan Group Strategy Director of Dentsu Aegis and Aidan Boylan, Founder of Irish Collegiate Esports to discuss the slee...
Ep. 2 - Connected Homes and Voice
25 Oct 2019
Contributed by Lukas
Joining us this week on the show Mark Fagan, COO and Nate Shurilla, Product Director of iPorspect Global discuss the critical role digital assistance ...
Ep. 1 - The Value of Brand and Long Term Marketing
18 Oct 2019
Contributed by Lukas
Joining us this week Shenda Loughnane of Dentsu Aegis and David Haigh, CEO of Brand Finance UK, to discuss whether we invest enough in brands in the I...