Inside the Brand Experience
Episodes
Beyond the ballpark: How the SF Giants build year-round connections
22 Apr 2026
Contributed by Lukas
An EMS previewAhead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rod...
Inside the IRL Renaissance: Designing for Community
16 Jan 2026
Contributed by Lukas
In this episode of Inside the Brand Experience, Invision’s SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director ...
Designing employee experiences for five generations
15 Oct 2025
Contributed by Lukas
Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five gener...
Beyond the ballroom: How integrated campaigns turn experiential into a year-round growth engine
22 Sep 2025
Contributed by Lukas
On this episode of Inside the Brand Experience, Invision’s Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform exp...
The Untapped Power of Events: Driving Growth in Tech
11 May 2025
Contributed by Lukas
In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and comp...
Lessons from a Rebrand
14 Apr 2025
Contributed by Lukas
In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’...
The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit
28 Feb 2025
Contributed by Lukas
In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent ...
Unlocking Potential: How Training and Mentorship Drive Professional Growth
15 Oct 2024
Contributed by Lukas
In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via ...
Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024
10 Sep 2024
Contributed by Lukas
In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential...
Behind the Creative: Storyselling with Christy Stratton
13 Aug 2024
Contributed by Lukas
Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer...
How Events Accelerate the Sales Cycle
13 Jun 2024
Contributed by Lukas
Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “...
Behind the Creative: Storytelling with Jacoby Cochran
20 May 2024
Contributed by Lukas
In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. ...
Behind the Creative: A Conversation with John Masse
01 Mar 2024
Contributed by Lukas
What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in...
Mentorship: A Career Game-Changer
05 Oct 2023
Contributed by Lukas
What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barri...
Exploring the Path to Sustainable Events: Insights and Strategies
18 Sep 2023
Contributed by Lukas
"Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducin...
Navigating the Creative-Production Partnership: Insights from Industry Experts
10 Aug 2023
Contributed by Lukas
Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind ca...
Part 2: The Future of Marketing: Exploring the Power of Digital Communities
07 Jun 2023
Contributed by Lukas
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These ch...
Part 1: The Future of Marketing: Exploring the Power of Digital Communities
07 Jun 2023
Contributed by Lukas
Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the g...
What We Learned from Our First Pandemic: Event Experts and the Long Road Back
13 Mar 2023
Contributed by Lukas
From Everything Everywhere to Something Nowhere All at Once.Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are sti...
Speaking BETA
20 Jan 2023
Contributed by Lukas
It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult,...
A Strategic Lens on Sales Enablement
03 Jan 2023
Contributed by Lukas
Getting Strategic with Sales EnablementHow to make enablement a critical part of your organization Research from sales professionals on driving produc...
Unraveling the Red Thread: How to design creative, impactful experiences
13 Dec 2022
Contributed by Lukas
When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and t...
Reimagining Event Sponsorships with Event Marketing Partners EMP
05 Oct 2022
Contributed by Lukas
Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs ...
Taking the Show on the Road with ServiceNow
15 Sep 2022
Contributed by Lukas
A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their...
The Return to Live Events with Amway North America
22 Jun 2022
Contributed by Lukas
How have two years of primarily virtual programs permanently impacted the landscape for in-person events? Our very own Lynn Kafka from the Client Ser...
Incentives and Recognition for Employee Engagement
01 Jun 2022
Contributed by Lukas
In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years (U.S. Bureau of Labor Statistics). Lynn Randall, Senior Strategy D...
Activating B2B Influencers with Adobe’s Rani Mani
09 May 2022
Contributed by Lukas
Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm? Join ...
How Industrials Can Compete for Tech Talent
01 Mar 2022
Contributed by Lukas
The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. Howe...
Amplify Communities Through Technology
20 Dec 2021
Contributed by Lukas
In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is stil...
State of the Audience Mindset
01 Nov 2021
Contributed by Lukas
With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is somethi...
Activating the Engagement OS
21 Sep 2021
Contributed by Lukas
Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These ch...