Inside VR
Episodes
Inside VR: What IMAX’s Failure Taught Us About the Future of Immersive Storytelling
16 Oct 2025
Contributed by Lukas
Podcast IntroIn 2017, IMAX tried to bring virtual reality to theaters, and failed. But the story didn’t end there.In this episode, Bob Cooney explor...
Gen Alpha and the Theatrical Experience Shift: What the Next Generation Teaches Us About Connection, Immersion, and the Future of VR
10 Oct 2025
Contributed by Lukas
In this episode, Bob Cooney dives into NRG’s latest report, Gen Alpha Saves the Box Office, and what it reveals about the future of entertainment. G...
Organizing for Change: Marketing, Esports, and Building a Community of Practice in XR - Panel Recording from 2025 VR Summit
01 Oct 2025
Contributed by Lukas
Summary:In this special session, Bob Cooney gathers operators, marketers, and innovators to reflect on the challenges facing the location-based VR and...
The Downloadable Theme Park: Building the Future of Immersive Entertainment - Panel Recording from 2025 VR Summit
25 Sep 2025
Contributed by Lukas
Summary:Bob Cooney brings together pioneers of immersive technology to explore the concept of the downloadable theme park, an evolution in location-ba...
The Downloadable Theme Park: with Brent Bushnell - Recording from 2025 VR Summit
16 Sep 2025
Contributed by Lukas
Show Notes:In this closing keynote from the 2025 VR Arcade and Attractions Summit, Brent Bushnell shares 20 years of building public entertainment wit...
The Power of Brand and Marketing in VR – The Reality Escape Success Story
28 Aug 2025
Contributed by Lukas
In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney is joined by Fabian Springer and Emanuel Ulbing from The Reality...
Emerging Markets, Premium Vision: The Woman Powering Zero Latency India
21 Aug 2025
Contributed by Lukas
In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experie...
From 3 VR Arcades to a National Brand - Lessons from one of the fastest-growing free-roam VR networks
14 Aug 2025
Contributed by Lukas
In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney sits down with Maarten Peelen, owner of Zero Latency locations i...
How vrCAVE Built the World's Largest VR Escape Room Network
02 Aug 2025
Contributed by Lukas
Being Virtual | Deep Dive with Alex RossolShow NotesHow do you scale a niche VR platform to hundreds of locations, and keep every new game fresh, repl...
Setting the Bar: Establishing Standards in VR Entertainment - Recording from 2024 VR Summit
25 Jul 2025
Contributed by Lukas
Show NotesIs it time for the VR arcade industry to agree on best practices?In this interactive session from the 2024 VR Summit, a group of industry le...
Unlocking Potential: Innovations in VR Escape Rooms - Recording from 2024 VR Summit
18 Jul 2025
Contributed by Lukas
Can VR escape rooms outshine physical ones?In this operator-led panel from the 2024 VR Summit, four seasoned FEC owners break down how VR escape rooms...
Get in the Box: Immersive Gaming Rooms - Recording from 2024 VR Summit
11 Jul 2025
Contributed by Lukas
Show NotesAre we entering the post-headset era of immersive entertainment?In this future-focused session from the 2024 VR Summit, immersive tech exper...
Connecting with the Next Generation - Recording from 2024 VR Summit
04 Jul 2025
Contributed by Lukas
Show Notes:How do we stay relevant in a world of Fortnite, TikTok, and YouTube megastars?In this lively session from the 2024 VR Summit, a cross-gener...
What Makes Great VR Games - Recording from 2024 VR Summit
27 Jun 2025
Contributed by Lukas
Show NotesWhat separates a good VR experience from a great one?In this deep-dive session from the 2024 VR Summit, legendary game designer Eugene Jarvi...
Free Roam Freedom: DIY VR Arenas Unleashed - Recording from 2024 VR Summit
21 Jun 2025
Contributed by Lukas
Show NotesIs free roam VR finally ready to replace laser tag?In this action-packed panel from the 2024 VR Summit, operators and tech providers unpack ...
Envisioning Narrative-Driven VR in Entertainment Venues - Recording from 2024 VR Summit
15 Jun 2025
Contributed by Lukas
Show NotesIs there a future for story-driven VR in a world obsessed with zombie shooters and coasters?In this provocative session from the 2024 VR Sum...
Immersive Appeal: How To Attract the Widest Audience - Recording from 2024 VR Summit
15 Jun 2025
Contributed by Lukas
In a world where couch entertainment reigns supreme, how do you get people off their screens and into your space?This episode—recorded live at the 2...
SynthesisVR’s Acquisition of SpringboardVR: The Future of Location-Based VR
27 Feb 2025
Contributed by Lukas
Join Bob Cooney in an exclusive deep dive into SynthesisVR’s acquisition of SpringboardVR, a game-changing move in the location-based VR industry. F...