Insight Shapes News
Episodes
#17 Introducing Personalization Where the Newsroom Usually Says No — At the Top of the Hopepage. Ivar Krustok & Tarmo Paju, Delfi Estonia
09 Apr 2026
Contributed by Lukas
Content Personalization in news products has typically been placed in low-risk areas—below articles or in separate recommendation modules further do...
#16 Technology Is No Longer Neutral. Why Infrastructure Is Becoming a Strategic Risk for News Companies. Endre Dingsør at Choose European
12 Mar 2026
Contributed by Lukas
Technology used to feel neutral. Infrastructure choices were seen as operational decisions handled by IT teams. That assumption is now being challenge...
#15 The Leadership Model in Newsrooms Is Broken. What Needs to Change?
23 Feb 2026
Contributed by Lukas
What does it take to lead journalists through uncertainty, resistance, and constant change?In this episode of Insight Shapes News by Kilkaya, host Nil...
#14 Algorithms vs Editors: Who Decides What You Read at Scale? Christoph Schmitz at Schibsted
05 Jan 2026
Contributed by Lukas
How should personalization work in journalism when trust, fairness, and editorial responsibility are at stake?In this episode of Insight Shapes News b...
#13 All-In on News Subscriptions. How Süddeutsche Zeitung Plans to Fund Journalism by 2030.
24 Nov 2025
Contributed by Lukas
Why do people really pay for news in 2025 — and what keeps them paying month after month?In this episode of Insight Shapes News by Kilkaya, host Nil...
#12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)
24 Sep 2025
Contributed by Lukas
What happens when competitors share their most sensitive numbers — and build one common truth instead of competing dashboards?In this episode of Ins...
#11 The News Homepage that wanted to be Smart. Dana Schlüenzen at Hamburger Morgenpost (MOPO)
27 Aug 2025
Contributed by Lukas
When 80% of homepage clicks happen in the very top rows, this is exactly where personalization has the biggest impact. At the same time, publishers fa...
#10 The AI Agent Age In News: Why Ippen Media Built a Lab for the Future of Journalism. Markus Franz at Ippen Media
30 Jun 2025
Contributed by Lukas
What happens when you give local newsrooms its own AI lab — and build tools that think with you, not just for you?In this episode of Insight Shapes ...
#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPP
19 Jun 2025
Contributed by Lukas
What do advertisers really want from publishers — and why do so many budgets still flow to big tech?In this episode of Insight Shapes News by Kilkay...
#8 Journalism That Pays Its Own Bills: AI, independence & Purpose. Kjersti Løken Stavrum at Tinius Trust, the Owner of Schibsted
05 Jun 2025
Contributed by Lukas
What happens when a media company isn’t owned by investors — but by a single trust with a long-term mission?In this episode of Insight Shapes News...
#7 From Anonymous to Subscriber: Strategy Behind Successful Media Funnels. Madeleine White at Poool & The Audiencers
15 May 2025
Contributed by Lukas
What does it take to turn a casual reader into a loyal subscriber — and keep them coming back?In this episode of Insight Shapes News by Kilkaya, hos...
#6 From Hype to Impact: How Newsrooms Are Making AI Actually Work. Aliya Itzkowitz at FT Strategies
01 May 2025
Contributed by Lukas
What happens after the AI hype fades?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Aliya Itzkowitz —...
#5 How Much Is the Fish? How Undercurrent News Turned Niche Coverage in Seafood Into a High-Retention B2B Subscription Business. Tom Seaman at Undercurrent News
14 Apr 2025
Contributed by Lukas
How do you turn a niche publication into a must-have industry platform?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise ...
#4 Unlocking Storytelling for News: How Publishers Can Escape CMS Limitations, Adapt to Modern Needs, and Bring Stories to Life. Tine Karlsen at Vev
09 Apr 2025
Contributed by Lukas
How can news publishers design better stories, faster — without being held back by rigid CMS systems?In this episode, we talk with Tine Karlsen, CEO...
#3 Too Many Documents, Too Little Time: How A Small Local Newspaper Saved 80% of Research Time with AI. Lars Giske at iTromsø (Polaris Media)
01 Apr 2025
Contributed by Lukas
How can a small Local Newsroom in Northern Norway take on one of Investigative journalism’s biggest challenges — and win?In this episode, we talk ...
#2 Cracking the Subscription Code for News: How Delfi Meedia Reached 18% Household Penetration In A Country? Ivar Krustok at Delfi Meedia
19 Mar 2025
Contributed by Lukas
Most news publishers struggle to get even 1% of households to subscribe. Delfi Meedia in Estonia has done what few others have—reaching 18% digital ...
#1 The User Needs Expert: Are You Creating Content Your Audience Actually Needs? Lars Jensen at Berlingske Media
08 Mar 2025
Contributed by Lukas
Are you creating content your audience actually needs? Lars K Jensen reveals the power of the User Needs Model in journalism and why understanding you...