Insights, Marketing & Data: Secrets of Success from Industry Leaders
Episodes
Sam Clough - SUPER AWESOME. Global Strategic Insight Director. Teens, Trust, And Talkability. How Young Audiences Really Engage: Fandoms, Creators, And The New Rules Of Youth Marketing.
10 Mar 2026
Contributed by Lukas
Send a textWe sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effecti...
J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.
12 Feb 2026
Contributed by Lukas
Send a textEver wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J...
J.D. Deitch - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....
29 Jan 2026
Contributed by Lukas
Send us a textDelighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go ...
NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance
28 Oct 2025
Contributed by Lukas
Send us a textIn a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and rea...
ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them.
09 Oct 2025
Contributed by Lukas
Send us a textIf you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectat...
JONATHAN WILLIAMS - ONE STRATEGY STUDIO (Founder) Part 1. Why the future of insight isn't asking consumers more questions, it's finding better answers. Doing more with existing data; driving more value out of new research.
29 Sep 2025
Contributed by Lukas
Send us a textDelighted to talk to Jonathan Williams, successful founder of multiple agencies who has consistently pushed the boundaries of strategic ...
IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.
18 Feb 2025
Contributed by Lukas
Send us a textWhat a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings t...
ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.
05 Jan 2025
Contributed by Lukas
Send us a textDelighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thin...
DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.
12 Dec 2024
Contributed by Lukas
Send us a textIs brand tracking totally broken? Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the ...
THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.
05 Dec 2024
Contributed by Lukas
Send us a textHave you ever thought about how environmental principles could translate into consumer insight? Not necessarily in the sense of more sus...
UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony.
28 Nov 2024
Contributed by Lukas
Send us a textVery topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their m...
MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.
07 Nov 2024
Contributed by Lukas
Send us a textA real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great convers...
BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.
24 Oct 2024
Contributed by Lukas
Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and Spencer, and Starbucks. There’s so much fantast...
MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior.
02 Oct 2024
Contributed by Lukas
Send us a textUnlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how t...
WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?
18 Sep 2024
Contributed by Lukas
Send us a textGet an insider’s perspective on Warner Brothers Discovery's corporate strategy team, focusing on insights and analytics that driv...
ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator.
11 Sep 2024
Contributed by Lukas
Send us a textImagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not ot...
THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?
04 Sep 2024
Contributed by Lukas
Send us a textWhat if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them prop...
THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?'
28 Aug 2024
Contributed by Lukas
Send us a textJoin us for the season four premiere of FutureView, where we sit down with Sharlyn Orr, Executive Director of Global Marketing Innovatio...
KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.
21 May 2024
Contributed by Lukas
Send us a textA pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obvi...
NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.
08 May 2024
Contributed by Lukas
Send us a textA pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights...
WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.
24 Apr 2024
Contributed by Lukas
Send us a textSo, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media?...
YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.
10 Apr 2024
Contributed by Lukas
Send us a textWhat are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one...
ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.
22 Mar 2024
Contributed by Lukas
Send us a textFrom stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral l...
THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
17 Mar 2024
Contributed by Lukas
Send us a textThe story of the pint that turned into two billion data points....well, two pints actually. However, since sitting down with a piece o...
INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.
29 Feb 2024
Contributed by Lukas
Send us a textDo we really need humans for insight? Will synthetic data grow or destroy the insights market? What on earth is synthetic data? Chec...
STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.
30 Jan 2024
Contributed by Lukas
Send us a textSTRAT 7 is a new type of insights, analytics and data group, specialising in customer centric growth. Since Barrie Brien took over as ...
NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.
09 Jan 2024
Contributed by Lukas
Send us a textA great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnersh...
VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.
27 Nov 2023
Contributed by Lukas
Send us a textIf you’ve ever worked with a survey, attended a focus group, watching a video interview with a customer - or possibly even thought tha...
GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.
09 Nov 2023
Contributed by Lukas
Send us a textHave you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are h...
SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing.
19 Oct 2023
Contributed by Lukas
Send us a textDelighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh brings a wealth of perspective from foundations at...
MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.
12 Oct 2023
Contributed by Lukas
Send us a textEver wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? ...
QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?
27 Sep 2023
Contributed by Lukas
Send us a textWhat if you could run a conjoint study in a matter of hours rather than weeks? How would then take that initial breakthrough and scale...
ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.
10 Jul 2023
Contributed by Lukas
Send us a textI'm delighted to be able to share the FutureView interview with Joaquim Bretcha, Director General of ESOMAR. Ass the leader of the...
CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.
27 Jun 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - optimisi...
CROUD - Avinash Kaushik (CSO). Part 1. Why good analysts should ignore most data…please avoid data puking. Proving the value of marketing spend; incrementality vs attribution; building a data democracy at Google.
07 Jun 2023
Contributed by Lukas
Send us a text The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - improv...
C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes.
31 May 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is brought to you by Human Made Machine. To f...
AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.
22 May 2023
Contributed by Lukas
Send us a textDelighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ...
NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.
10 May 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 with Phill Agnew, Host of The Nudge, the leading ...
NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.
01 May 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of a two-parter with Phill Agnew, Host of The Nudge...
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.
17 Apr 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of a two-parter with Ross Antrobus, VP Analytics, Ins...
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities.
12 Apr 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of a two-parter with Ross Antrobus, VP Analytics, Ins...
NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).
13 Mar 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comEpisode 5 of Season 2 focuses on Chris Rethore, Chief Stra...
TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur?
27 Feb 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret. Visit www.in...
VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A.
21 Feb 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret. Visit www.in...
HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-know conundrum; embedding deep human understanding; using insight techniques in everyday life.
06 Feb 2023
Contributed by Lukas
Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com.This episode is brought to you by Interpret. Visit www.i...
The NBA - Tessa Nyman, Consumer & Fan Insights Lead. How to use insights to build lasting connections with fans? Strengths, weaknesses & a holistic view on data strands; getting insights to land internally; how agencies can help (and hinder).
23 Jan 2023
Contributed by Lukas
Send us a textTo kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA. Building from positions at The Gu...
WAYWARD ENTERTAINMENT - John Hegeman (Chief Creative Officer). How best to use data in the creative process? Evolution of research from Oscar winners to genre pics; predicting hits with AI; what digital metrics to track.
19 Dec 2022
Contributed by Lukas
Send us a textAmong many other prominent positions, John Hegeman is the former President of Orion Pictures, COO of Fox Atomic, CMO of Lionsgate and no...
MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy.
06 Dec 2022
Contributed by Lukas
Send us a textMelva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central,...
TWITCH - Paul Nesbitt (Director, International Measurement and Insight). How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between).
27 Nov 2022
Contributed by Lukas
Send us a textA deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z. The highly en...
REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions.
22 Nov 2022
Contributed by Lukas
Send us a textA fascinating guest in Eze Vidra - Managing Partner of Remagine Ventures - as we explore his life journey so far. Learn how Eze foun...
INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.
15 Nov 2022
Contributed by Lukas
Send us a textThe start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and mos...
FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.
04 Nov 2022
Contributed by Lukas
Send us a textIf you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formul...
SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale.
26 Oct 2022
Contributed by Lukas
Send us a textIf you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. ...
CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.
17 Oct 2022
Contributed by Lukas
Send us a textWonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future pro...
KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.
11 Oct 2022
Contributed by Lukas
Send us a textA pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board...
HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.
03 Oct 2022
Contributed by Lukas
Send us a textDaniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for...
BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.
25 Sep 2022
Contributed by Lukas
Send us a textCrispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 a...
PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.
20 Sep 2022
Contributed by Lukas
Send us a textChristian talks through how streaming business models work, how research and insights informs the process, his path into the industry ...
KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.
14 Sep 2022
Contributed by Lukas
Send us a textGareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House corr...
SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.
11 Sep 2022
Contributed by Lukas
Send us a textAn in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focu...
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
06 Sep 2022
Contributed by Lukas
Send us a textWhat are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metav...
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
30 Aug 2022
Contributed by Lukas
Send us a textThe evolution of the sampling/ panels business and Michael's entrepreneurial journeyBrought to you by Horizon, the #1 Market Valida...
FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.
24 Aug 2022
Contributed by Lukas
Send us a textUnderstanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software ...
ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
15 Jul 2022
Contributed by Lukas
Send us a textDigging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights. Brought to you b...