Episode web page: https://bit.ly/4gFlEVz ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode, Michael Dominic, Head of AI at UserTesting, and Mike Mace, a seasoned tech industry veteran, delve into the transformative impact of artificial intelligence on the workplace. From the evolution of AI to strategies for effective implementation, they explore how organizations can harness this powerful technology to drive productivity, innovation, and competitive advantage. Key Takeaways: The Two Waves of AI Hype: Explore the rise and fall of conversational AI tools during the first hype cycle (2015–2019). Learn how OpenAI's ChatGPT launched the second wave of rapid adoption in 2022. AI Adoption at a Glance: 66% of knowledge workers globally use generative AI tools like ChatGPT, making this the fastest adoption of a major tech product in history. Despite high adoption rates, only 20% of users maximize AI's potential as a daily productivity tool. Challenges in AI Integration: A significant gap in training leaves most users underutilizing AI. Companies must implement deliberate training and governance to reap the full benefits. Humanizing AI Interactions: Discover how users judge AI chatbots like they would human interactions—emphasizing tone, phrasing, and emotional resonance. Understand the importance of aligning AI interactions with brand voice and values. Strategies for Success: Choose the right AI model for your business needs. Set clear data governance policies to ensure security and compliance. Establish training programs to help employees integrate AI into their workflows effectively. Treat AI as a partner in strategy, not just a task-oriented tool. Actionable Insights: For Leaders: Empower your teams with AI training and clear guidelines to unlock its full productivity potential. For Product Teams: Test AI features for usability and emotional resonance to ensure they align with user expectations and your brand identity. For Organizations: View AI as an opportunity for competitive differentiation, not just a security challenge.
Full Episode
Welcome back to the Insights Unlocked podcast. In this episode, we're diving into the transformative power of AI with User Testing's Michael Dominick and Mike Mace.
In their conversation, recorded at the Human Insights Summit this past October, they will explore how AI is reshaping workflows, the surprising ways people are or are not using AI, and strategies to turn this technology into a competitive advantage. Whether you're an AI enthusiast or just starting on your journey, this episode is packed with actionable insights. Enjoy the show.
Welcome to Insights Unlocked, an original podcast from User Testing, where we bring you candid conversations and stories with the thinkers, doers, and builders behind some of the most successful digital products and experiences in the world, from concept to execution.
All right. Well, thanks, everyone, for joining us today. So one of the hottest topics in customer experience today, of course, is AI, right? It's being talked about everywhere. It's being integrated everywhere. So on that topic, how should we be deploying it into our workflows? How is this going to impact our products? So today, we're going to bring you two perspectives.
The first is deploying AI within your organizations. And then the second is the research, what we've been learning from some of the research that we've been doing on this topic. So my name is Michael Dominick. I am the head of AI and user testing. So my job is really all about leading user testing through this AI transformation.
Joining me today is my colleague and mentor for the last several years, Mike Mace. Mike, do you want to introduce yourself?
yeah so hi i've been with user testing for about 10 years and been in the tech industry for my entire career and one of the things that's been uh really interesting is watching how new technologies evolve and get deployed and how the industry's changed and now ai is doing it again with uh with another thing and so i've been working on a study about how are people responding to it what's going on or maybe some lessons for companies
So I'm going to share some stuff about that. You know, Mike, you've got a background specifically in multiple generations of AI within the tech industry. I think it would be great if you could start off, give us a little perspective on that history.
Yeah, sure. So, you know, as I talk about this in user testing, as I talk about this with other organizations, I'm finding that it is helpful for folks to understand like what that context is. So we all know we're in a big hype cycle right now with AI. I think what a lot of folks don't realize is that this is the second big hype cycle on AI in the last 10 years.
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