Intellicast

Talking Global Focus Group Day with Ashley Le Blanc of Fieldwork

21 Jun 2024

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Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th. Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the insights industry and its people. Brian and Ashley then discuss the shift to more in-person research that has taken place over the last couple of years as the pandemic ended. Ashley shares some observations about clients' preference for in-person meetings over online focus groups due to the benefits, such as nonverbals, side conversations, and more. The conversation then shifts to the upcoming Global Focus Group Day on July 9, 2024. Brian and Ashley discuss the evolution of this event from a week-long celebration to a single day aimed at honoring the industry's pioneers and their impactful contributions. Ashley encourages industry-wide participation through LinkedIn, sharing insights and stories using specific hashtags to engage the community. Additionally, they address respondent fatigue and the importance of keeping participants engaged and informed about the value of focus groups. Thanks for tuning in! Learn more about Global Focus Group Day and find out how to get involved at www.fieldwork.com/global-focus-group-day Learn more about Fieldwork by visiting their website: www.fieldwork.com You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Intellicast

Talking Global Focus Group Day with Ashley Le Blanc of Fieldwork

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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