Internet Analysis

corporate theatre, busywork, & made up jobs | Internet Analysis

20 Apr 2026

Contributed by Lukas

Let's discuss performing "busyness" at work and the rise of "Bullsh*t Jobs."I think it's deeply insulting that the vast ma...

we're requesting "Bachelorette PR" now??

02 Mar 2026

Contributed by Lukas

Let's discuss the excesses of modern (American?) bachelorette trip culture! From strict dress codes and outfit requirements... to extravagant gift...

Influencer Fatigue | Internet Analysis

02 Mar 2026

Contributed by Lukas

Let's discuss influencer fatigue in the context of 2026! We're tired of screens, ads, and being SOLD stuff, constantly. But at the same time, ...

the "bridesmaid to friend breakup" pipeline | Internet Analysis

03 Feb 2026

Contributed by Lukas

Let's discuss female friendships, the complex dynamics of bridesmaids, and why so many friendships end during / after a wedding!TIME STAMPS:00:00 ...

fact-checking absurd misinformation in comment sections | Loud & Wrong!

21 Dec 2025

Contributed by Lukas

potential new series on my 2nd channel - Loud and Wrong! in which I dissect silly fights and misinformation within comment sections

gift-giving culture is broken and we're TIRED! | Internet Analysis

16 Dec 2025

Contributed by Lukas

let's discuss compulsory gift-giving around the holidays... for the algo: Have we forgotten what the holidays are really about? We're overwhel...

celebrity facelifts and blephs are driving me insane 😩

09 Dec 2025

Contributed by Lukas

(Uploading my 2nd channel commentary videos here now, too!)Here's the latest episode from November! Let's discuss the overwhelming wave of fac...

luxury shopping is INSANE... (let's discuss the "Hermès Game")

08 Dec 2025

Contributed by Lukas

(Uploading my 2nd channel commentary videos here now, too!)Here's an episode from October, about the "Hermes Game." Basically, if you ev...

SECTION 8 SLUMLORD: evil loser behavior!

05 Dec 2025

Contributed by Lukas

(Uploading my 2nd channel commentary videos here now, too!) Here's an episode from August, about one of the worst landlords I've seen... and Y...

Big trucks are the worst - I am their #1 hater.

04 Dec 2025

Contributed by Lukas

(Uploading my 2nd channel commentary videos here now, too!) Here's an episode from July.I have been a long-time giant pickup truck hater because t...

Influencer PR is truly insane...

03 Dec 2025

Contributed by Lukas

(posting my 2nd channel commentary videos here now, too!) Here's the episode from July. Let's discuss how absolutely absurd and wasteful PR pa...

"high maintenance to be low maintenance" is NONSENSE | Internet Analysis

18 Nov 2025

Contributed by Lukas

let's discuss all the time, money, and energy involved in these elaborate beauty maintenance routines! and dig into whether "high maintenance...

The "Influencer Accent" | Internet Analysis

16 Oct 2025

Contributed by Lukas

Let's analyze the "influencer accent" - what exactly is it, why do influencers sound like that, and why do audiences seem to hate it so ...

Performative Hygiene & the Fear of Being Unclean | Internet Analysis

17 Sep 2025

Contributed by Lukas

Let's discuss hygienetok, showertok, and all the performative ways we show that we're the CLEANEST of them all!► TIME STAMPS:00:00 - intro2:...

The Boomerfication of Gen Z | Internet Analysis

15 Aug 2025

Contributed by Lukas

are gen z REALLY acting like boomers?? let's discuss...

family vloggers try to defend themselves... 😬 "Born to be Viral" documentary | Internet Analysis

15 Jul 2025

Contributed by Lukas

I was recently interviewed in the family vlogger documentary series, Born to be Viral! so let's discuss...

motherhood should RADICALIZE you 👀 | Internet Analysis

29 Jun 2025

Contributed by Lukas

let's talk about PARENTAL LEAVE and why it is so necessary!!

ChatGPT: the death of critical thinking? 👀 | Internet Analysis

28 Jun 2025

Contributed by Lukas

why use brain when have chat??? (god help us)

irony, cringe, & fear of being perceived are ruining our lives 🫣 | Internet Analysis

14 May 2025

Contributed by Lukas

let's explore the irony-sincerity dichotomy!!

romanticizing 'millennial optimism' & the 2010s hipster lifestyle?? | Internet Analysis

30 Apr 2025

Contributed by Lukas

did millennials really have a better young adulthood than gen z? let's take a little blast to the past...

social media is in a tailspin 🫣 let's talk about it!! | Internet Analysis

26 Mar 2025

Contributed by Lukas

been working on this since the (temporary??) tiktok ban... social media is just such a mess!

the truth about family vlogging, from the kids themselves 👀 | Internet Analysis

29 Jan 2025

Contributed by Lukas

Shari Franke, of the 8Passengers family, is sharing her side of the story.

the rise of chin lipo & "snatched jawlines" | Internet Analysis

17 Jan 2025

Contributed by Lukas

the impossible beauty standard of the perfect chin + jawline!! i'm exhausted!

cashiers don't say hi anymore?? (the customer service & community debate) | Internet Analysis

30 Oct 2024

Contributed by Lukas

taking a quick break from maternity leave to rehash a tiktok argument from a month ago, so LET'S CHAT! unless... commenters don't say hi anymore??

"mommy marketing," luxury baby products, & registry etiquette | Internet Analysis

20 Sep 2024

Contributed by Lukas

my last upload before baby arrives, wowie!! let's talk about mommy marketing, endless baby product lists, and registry etiquette

"underconsumption core" is nonsense... 🤨 | Internet Analysis

31 Aug 2024

Contributed by Lukas

romanticize the idea of... actually using the stuff you own? GROUNDBREAKING! (but really...)

let's discuss financial rage bait & the morality of debt 💸 | Internet Analysis

07 Aug 2024

Contributed by Lukas

financial rage bait, let's get mad!!

the lifestyle influencer paradox ("so busy" ... running errands?) | Internet Analysis

15 Jul 2024

Contributed by Lukas

absurd influencer to-do lists & the lifestyle creator paradox!! let's discuss

HGTV is a gentrification masterclass 👀 | Internet Analysis

01 Jul 2024

Contributed by Lukas

let's discuss how HGTV has impacted culture (and maybe even the housing market)

"personal style" discourse! should we drop aesthetic labels & micro-trends? | Internet Analysis

27 Jun 2024

Contributed by Lukas

is achieving "personal style" even possible?? if so... how do we actually figure it out?

cleantok "villains" & the morality of messiness | Internet Analysis

15 Jun 2024

Contributed by Lukas

let's discuss super messy creators & Cleantok!

house flippers & the home renovation obsession | Internet Analysis

14 May 2024

Contributed by Lukas

please stop removing every ounce of character in these homes...

the "natural blonde" debate & hair color politics | Internet Analysis

14 May 2024

Contributed by Lukas

why is blonde hair so highly valued??? & does it really matter if the blonde is natural?

"peaking in high school" & dreading class reunions | Internet Analysis

18 Mar 2024

Contributed by Lukas

cue the comparison and self-consciousness! let's discuss!

"learned helplessness" & the tech literacy crisis | Internet Analysis

16 Feb 2024

Contributed by Lukas

why don't people pay attention... read the caption... ?? let's discuss!

tired of living alone? (communal living & intentional communities) | Internet Analysis

22 Jan 2024

Contributed by Lukas

let's explore communal living!

reality TV's cruel & unethical working conditions | Internet Analysis

22 Jan 2024

Contributed by Lukas

the reality tv industry is overdue for big changes!

the rise of nostalgia bait & child star confessionals | Internet Analysis

30 Nov 2023

Contributed by Lukas

millennial culture, nostalgia, and child stars

"splitting the bill" discourse & transactional friendships | Internet Analysis

27 Sep 2023

Contributed by Lukas

should we just split the bill??

are concert culture & fan entitlement worse than ever? | Internet Analysis

12 Sep 2023

Contributed by Lukas

ticketmaster, bad etiquette... questionable vibes all around!

the student housing crisis is out of control | Internet Analysis

22 Aug 2023

Contributed by Lukas

let's talk about student housing! dorms, off-campus apartments, etc. Why are they often so bad AND so expensive??

internalized ageism & why we NEED older influencers | Internet Analysis

30 Jun 2023

Contributed by Lukas

let's discuss age and the internet!!

ingredient households & what our snacks say about us | Internet Analysis

18 Jun 2023

Contributed by Lukas

let's talk about "ingredient households" and snacking culture!

luxury doomsday bunkers: an elitist disaster fantasy | Internet Analysis

25 May 2023

Contributed by Lukas

the ultra-rich are building luxury doomsday bunkers...

Watertok, beverage girlies, & food politics | Internet Analysis

02 May 2023

Contributed by Lukas

internet analysis: WATERTOK!

"link in bio" & affiliate culture | Internet Analysis

02 May 2023

Contributed by Lukas

let's discuss... AFFILIATE LINKS!

are "body type" tests actually helpful? (Kibbe, color season, etc) | Internet Analysis

04 Apr 2023

Contributed by Lukas

Let's discuss BEAUTY TYPING SYSTEMS!

the "RV family" lifestyle sounds like a nightmare... | Internet Analysis

18 Mar 2023

Contributed by Lukas

let's look into the "nomad" RV family lifestyle!

DEINFLUENCING & home decor | Internet Analysis

16 Feb 2023

Contributed by Lukas

let's discuss home decor trends & deinfluencing!!

MrBeast will NOT save us... | Internet Analysis

11 Feb 2023

Contributed by Lukas

let's analyze MrBeast's philanthropy... (again!)

body trends are exhausting (buccal fat removal & more) | Internet Analysis

13 Jan 2023

Contributed by Lukas

buccal fat removal, plastic surgery, and body "trends" -- it's a lot!!

The Era of Pop Star Mall Tours | Internet Analysis

17 Dec 2022

Contributed by Lukas

a weird little dive into pop star mall tours! including 80s star Tiffany, Britney Spears, & Avril Lavigne

video essays have melted my brain... | Internet Analysis

07 Dec 2022

Contributed by Lukas

a meta-internet-analysis: how making video essays has affected me & my changing relationship with social media

The Commodification of Fall | Internet Analysis

14 Nov 2022

Contributed by Lukas

let's analyze fall & the things we're sold along with it! the pumpkin spice industrial complex, dare I say... 

laziness does not exist | Internet Analysis

31 Oct 2022

Contributed by Lukas

let's deconstruct our notions of laziness!

In Defense of Mobile Games? | Internet Analysis

10 Oct 2022

Contributed by Lukas

let's discuss mobile games! are they exploitative? are they worth spending any money on? why are fake ads such a problem??

You don't really want to win the lottery... | Internet Analysis

16 Aug 2022

Contributed by Lukas

Let's discuss the lottery! TIME STAMPS: 0:00 - intro 1:45 - so you won the lottery... what's next? 4:34 - today's vid is sponsored by thredUP! 6:34 - ...

why does youtube feel so lackluster and stale right now? | Internet Analysis

24 Jun 2022

Contributed by Lukas

youtube's been feeling off for me lately, as a viewer and creator! let's discuss my recent viewing habits, youtube's algorithm, and how tiktok has aff...

Why is Renting So Hellish?! | Internet Analysis

28 May 2022

Contributed by Lukas

let's discuss the struggles of renting! terrible landlords, maintenance issues, and the struggle of getting your security deposit back

the wedding industry is out of control 😳 | Internet Analysis

15 May 2022

Contributed by Lukas

let's discuss WEDDINGS! why are we willing to spend so much on them? and more topics including: social performance, comparison, and wedding burnout

Why are Americans so obsessed with Target? | Internet Analysis

07 Apr 2022

Contributed by Lukas

why are people obsessed with Target? how is this store different from any other superstores?? 

Suburbs, Walkability, & Car Dependency | Internet Analysis

30 Mar 2022

Contributed by Lukas

yes I've fallen into the city-planning side of the algorithm!! let's discuss the car dependency of much of the US, some historical context about the s...

The Evolution of YouTuber Merch | Internet Analysis

16 Mar 2022

Contributed by Lukas

Let's discuss the evolution of youtuber merch, from simple printed t-shirts to collabs to entirely new companies!

The Cult of "Passive Income" | Internet Analysis

13 Feb 2022

Contributed by Lukas

what's the deal with "passive income" ?! let's discuss the commonly promoted ideas, potential scams, & whether passive income really even exists!

let's discuss the STORYTIME era | Internet Analysis

26 Jan 2022

Contributed by Lukas

tbt to the "storytime" era of youtube!

deconstructing "authentic" travel & tourism | Internet Analysis

14 Jan 2022

Contributed by Lukas

let's discuss 'authentic' travel and the tourism industry.

Dystopian Real Estate Content | Internet Analysis

21 Dec 2021

Contributed by Lukas

(VIDEO EPISODE ON SPOTIFY!) let's look at some dystopian real estate content! ridiculously expensive real estate, house flipping, house hacking, and t...

LA is dead & everyone's moving to NYC?? | Internet Analysis

13 Dec 2021

Contributed by Lukas

(VIDEO EPISODE ON SPOTIFY!) let's discuss why many influencers are leaving LA and moving to NYC!

"Looking Expensive" & the class implications of how we dress

07 Nov 2021

Contributed by Lukas

(VIDEO EPISODE ON SPOTIFY!) How we dress can have major impacts on how others perceive us, and how we feel. Today's episode explores the concept of "l...

Deuxmoi & the Normalization of Stalking Celebrities | Internet Analysis

15 Oct 2021

Contributed by Lukas

(VIDEO EPISODE ON SPOTIFY!) Let's discuss the instagram account Deuxmoi, which features anonymous celebrity gossip and amateur paparazzi photos. We sh...

Van Life & the Housing Crisis | Internet Analysis

18 Sep 2021

Contributed by Lukas

(VIDEO EPISODE ON SPOTIFY!) Let's explore the van life trend: what is appealing about this? Why is it so popular right now? And what does the van life...

The Reality TV to Influencer Pipeline | Internet Analysis

19 Aug 2021

Contributed by Lukas

The real prize of going on reality tv is becoming an influencer, to be honest! Let's dive into this pipeline.

good teeth are a luxury only the rich can afford 😬 | Internet Analysis

02 Aug 2021

Contributed by Lukas

yes a 56 minute long episode about TEETH! let's discuss influencer smiles, the rise of veneers, and the fact that dental care is a human right!! we al...

You're Not Relevant Anymore: what happens when youtubers pass their peak? | Internet Analysis

01 Jul 2021

Contributed by Lukas

What happens when youtubers pass their peak? what happens when you're not relevant anymore?

The Role of Wealth & Class in Lifestyle Content | Internet Analysis

25 Jun 2021

Contributed by Lukas

Let's discuss, how do wealth & class impact your success in creating lifestyle content?

The Rise of Fashion Commentary Channels | Internet Analysis

27 May 2021

Contributed by Lukas

Let's discuss the rise of fashion commentary! It seems that many of us are interesting in learning more about fashion history, historical dress, and s...

The Circle (Season 2) is Superior | Internet Analysis

15 May 2021

Contributed by Lukas

Let's discuss season 2 of The Circle! I love reality tv.

Exploring the Sketchy Ads Under Viral Tweets | Internet Analysis

03 May 2021

Contributed by Lukas

Let's explore the sketchy ads under viral tweets: where do these ads come from? Why are the same few weird products promoted?

Meme Analysis: Normies & Locals | Internet Analysis

10 Apr 2021

Contributed by Lukas

Let's analyze some (potentially outdated) memes! What is a normie? What is a local? Why do we call people these terms?

Why Do Popular YouTubers Stop Uploading? | Internet Analysis

18 Mar 2021

Contributed by Lukas

Why does it seem like youtubers stop posting once they get popular?? let's discuss some possible reasons and my theories.

Obnoxious Closets of the Super Rich | Internet Analysis

18 Feb 2021

Contributed by Lukas

Let's explore the mega closets of the super rich. How can anyone own so much stuff?

We Must Protect Meme Kids | Internet Analysis

10 Feb 2021

Contributed by Lukas

Meme kids are children that have become memes. Let's discuss their incredible experiences with fame and why we need to respect their privacy!

CGI influencers are ... questionable. | Internet Analysis

19 Dec 2020

Contributed by Lukas

Should we be worried about CGI, artificial, digital influencers? Why do digital influencers, like Lil Miquela, exist?

let's discuss "flared leggings" vs yoga pants

25 Nov 2020

Contributed by Lukas

Yes I just spent almost 30 mins overthinking leggings... Why are people online fighting about what's a "flared legging" or a pair of yoga pants? Why d...

Let's Discuss "The Social Dilemma"

20 Oct 2020

Contributed by Lukas

Let's discuss "The Social Dilemma" documentary, digital literacy, and online privacy.

The Rise of D'Angelo Wallace | Internet Analysis

17 Sep 2020

Contributed by Lukas

Let's explore the rise of D'Angelo Wallace! His channel blew up recently, especially with his series exposing Shane Dawson and Jeffree Star in depth.

Body Image & "Flattering" Clothing (Kibbe Body Types Pt. 2) | Internet Analysis

20 Aug 2020

Contributed by Lukas

Part two of my series on the Kibbe Body Type System. Enjoy this virtual roundtable discussion featuring four other youtubers. We discuss body image, f...

Deep Dive into the Kibbe Body Types | Internet Analysis

08 Aug 2020

Contributed by Lukas

Let's deep dive into the Kibbe Body Type System, which categorizes women into types and prescribes specific clothing and style recommendations.

The Rise of Micarah Tewers | Internet Analysis

28 Jul 2020

Contributed by Lukas

Let's analyze the rise of Micarah Tewers, who specializes in comedic sewing tutorial videos. Why and how has her channel has blown up in the past few ...

What It's Like To Go Viral (an interview with Myra West about loneliness, vulnerability, & more)

22 Jul 2020

Contributed by Lukas

Let's explore what it's like to go viral! Myra West's video "21 Years Old: I Have NO Friends" hit 3 million views, and she gained over 50,000 subscrib...

The Most Inclusive Dating Show? (Are You The One, Season 8)

24 Jun 2020

Contributed by Lukas

Reviewing another dating show: Are You The One, season 8! This show featured an all-sexually fluid cast, which created some very interesting scenarios...

Analyzing the "Karen" Meme

28 May 2020

Contributed by Lukas

Let's deep dive into the Karen meme. Where did it originate? What is it really about?

"Twitter Philanthropy" Giveaways & Influencer Charities: Are They Legit?

08 May 2020

Contributed by Lukas

Let's continue our discussion of Twitter Philanthropy & influencer charities. Are these legit? or are they moreso a type of PR to gain a following...

I Watched "Too Hot to Handle" So You Don't Have To

30 Apr 2020

Contributed by Lukas

I'm spending all my time watching bad Netflix shows... might as well make videos about them. So here's my recap & review of "Too Hot To Handle" !

My Screen Time is Out of Control (addicted to my phone?)

22 Apr 2020

Contributed by Lukas

Let's chat about screen time and why I feel so addicted to my phone (and my laptop... and my tv....)

we never talked about THE CIRCLE

12 Apr 2020

Contributed by Lukas

Netflix reality show... The Circle.... let's frickin TALK ABOUT IT!

Our Productivity Obsession (even during a pandemic)

28 Mar 2020

Contributed by Lukas

Especially during these 'strange times' , how do we balance productivity and relaxation? how can we separate our productivity and our self-worth?

The Dangers of "Buy Now, Pay Later": Instant Gratification & Normalization of Debt

13 Mar 2020

Contributed by Lukas

Let's discuss services like Afterpay that let you 'buy now & pay later.' Are these services just convenient for shopping, or are they promoting a ...

Should YouTubers Quit Their Day Jobs?

10 Feb 2020

Contributed by Lukas

Should youtubers quit or keep their day jobs?

MrBeast Spends Millions on Expensive Gimmicks

29 Jan 2020

Contributed by Lukas

Let's discuss the super-famous youtuber, MrBeast, who is known for elaborate videos such as counting to 100,000 or giving away tons of cash to strange...