It's All Poetry

4: Ethics & Copywriting — aka "The Marketing Ick" (with Cleoniki Kesidis)

30 Jan 2024

Audio

Description

The marketing ick — we all suffer from it from time to time (yes, even a couple of well seasoned copywriters). For Nicole, the ick caused her to actually quit copywriting for a few years. She likes to think she came back better for it, but the truth is that ethical marketing requires constant check-ins. That's part of what fellow copywriter Cleoniki Kesidis and Nicole get into on this episode. Tune in to learn… Why we feel so icky about marketing (and how you can do it anyway). A very (very) brief historical overview of marketing as we know it today (and why the mad men of all mad men might have been right about a few things?) Some marketing practices you should 100% avoid if you want long-term growth. Cleo’s #1 practical tip for ethical copywriting. Resources & Links: Learn more about Cleo (and sign up for her upcoming workshop!) at https://cekcopywriting.com/write-your-heart-out-workshop/ We also talked about our mutual admiration for Simone Seol And a copywriting course that we took together (where we met!), the Comprehensive Copywriting Academy All music is by Jack Pierce Connect with the podcast team (i.e., Nicole!) at [email protected] Sign up for weekly marketing prompts that don’t feel gross here.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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It's All Poetry

4: Ethics & Copywriting — aka "The Marketing Ick" (with Cleoniki Kesidis)

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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